Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Kofax

Experienced Marketing professional delivering innovative strategies to drive growth and optimize digital presence. Proven track record of success developing campaigns and executing digital marketing tactics.

Storj

Director of  building and executing marketing operations, campaign strategy and optimization for growth initiatives.

Senior Director of Growth Marketing

Accomplished digital marketing and social strategist leader who has built and operated IBM Systems
technical training event campaign initiatives in the IT industry. Demonstrated success in leading
IBM Systems global marketing teams, defining go-to-market and co-marketing strategies. A visual thinker who knows how to get things done across a matrixed business environment
• Develop and execute competitive strategies based on thorough competitive intelligence
and market analysis
• Track competitive activities, proactively develop digital marketing campaigns and work closely
with regional marketing partners to understand changing market dynamics and trends
• Directed creative videos for internal and client-facing audiences
• Effectively manage projects to deliver high-quality work product in a timely fashion. Ensure that regulatory guidelines are followed
• Provide input for business development projects
• Script writing for corporate executives
• Blogger /Ghostwriter for corporate executives
• Social strategist/owner via LinkedIn, Twitter and Facebook corporate channels
• Creative director for all materials and marketing collateral across all geographies
• Pubic speaker for IBM Systems Technical events
• Experience managing people, projects, budgets, clients and business partners

Digital Marketing Program Leader-IBM Systems Technical Training

SaaS Sales Specialist | Cloud | Communications & Computer Services

My main responsibilities are to qualify, develop and close cloud Infrastructure-as-a-Service sales with new customers, and with IBM existing commercial accounts. My primary goal is to maintain account relationships and engage in a consultative sales process by understanding my customer needs, and matching those needs with the appropriate IBM Cloud solutions to grow account revenue.

Cloud Digital Sales Specialist

Seasoned digital B2B marketing professional with over a decade of experience leading marketing and sales technology teams. Proven track record of developing effective GTM strategies, campaigns, and revenue growth solutions grounded in a deep understanding of consumer behavior and psychology. Skilled in relationship building, lead generation, sales lifecycle management, data-driven analytics, and agile methodologies. Committed to a customer-centric approach and driving sustainable growth through strategies that resonate with target audiences on a deeper level. Exceptional team leader and mentor, passionate about fostering a collaborative and high-performing work environment. Areas of expertise include: Digital Marketing, Partner Marketing, Service Marketing, Product Marketing, Brand Strategy Implementation and Management, Go-to-Market plans, and Marketing Psychology.

taplio

The Battle

Ryan Ruud

Heather Marley-Allen

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?