I help nonprofits and purpose-driven organizations reduce friction in how they grow.

As Founder & CEO of Lake One, I lead a team of Digital Outfitters helping nonprofits, B Corps, and purpose-led businesses build sustainable growth systems built on HubSpot. Our work sits at the intersection of strategy, technology, and stewardship, connecting marketing, sales, and support so organizations can serve people better, not just scale faster.

Since 2014, I’ve partnered with founders and operators across nonprofit, healthcare, manufacturing, and technology, guiding them through the real work of digital transformation: aligning people, process, and platforms around a clear point of view.

My career began behind a microphone, as a DJ and later a reporter, where I learned how clarity and storytelling create trust. That experience still shapes how I lead today: designing systems that support humans, reduce friction, and enable better decisions over time.

I’m also a childhood cancer survivor and advocate. That experience deeply shaped how I think about stewardship, resilience, and the long view, and why I care so much about building systems that support people when things get hard, not just when they’re growing.

Outside of Lake One, you’ll usually find me rewilding my Minnesota yard, exploring trails, or supporting conservation and community efforts, reminders that growth only matters when it’s grounded in purpose.

Ryan Ruud

Pinky Swear Foundation

•	Design a strategic plan focusing on sustainable growth, effective fundraising, and program expansion 
•	Build new partnerships and establish relationships with current donors and corporate sponsors
•	Ensure high quality programs that meet the needs of children with cancer and their families 
•	Lead, coach, and develop a high-performance team, including staff and volunteers
•	Develop and maintain a strong  Board of Directors and build engagement with committee members

Executive Director

British Embassy (Foreign and Commonwealth Office)

•	Developed and implemented a long-term strategy for learning and development and business transformation.
•	Led the planning and execution of change initiatives to support improvements to capabilities, performance, and employee engagement.
•	Built a success change management team to design and deliver new projects.
•	Managed the creation of leading-edge learning and development tools for global staff and leaders.
•	Measured and tracked progress of organizational change, communicating results to Board members.

Global Head of Learning and Development and Business Transformation

•	Led a cross-functional and geographically diverse team of 5 to develop and implement a new strategy for delivering human resources and financial services across 30 locations in Asia Pacific.
•	Communicated new strategy and change initiatives to senior leadership and employees through presentations at global and regional conferences, virtual workshops, and written materials.
•	Delivered project objectives including cashable savings of over $2 million annually, streamlined processes, increased professionalism, and improved customer service.

Global HR Project Manager

•	Led a global change program to support a new strategy for recruiting and retaining management employees in all overseas locations, helping to save $10 million in staffing costs.
•	Implemented new Oracle ERP software programs to improve global reporting and management information for better strategic decision-making on staffing and recruitment.
•	Designed training programs and learning modules to ensure management staff globally received advanced development opportunities and embraced new processes and innovative ways of working.

Global HR Design and Delivery Project Manager

British Embassy Washington DC

•	 Managed and led a team of 12 professional staff members in the areas of recruiting, change management, compensation, benefits, employee relations, and learning and development. 
•	Developed multi-year talent strategy in collaboration with all staff and managers, resulting in compensation and benefit enhancements, reward and recognition programs, and improved morale.
•	Built and executed training programs to educate staff on interviewing skills, performance management programs, and new compensation systems.
•	Negotiated consensus with key senior stakeholders across 11 US offices to agree on significant organizational restructuring involving nearly 1,000 employees nationwide.
•	Designed and presented quarterly strategy updates and recommendations to the Board of Directors.
•	Advised and counseled senior managers on overall HR strategy, sensitive recruitment decisions, and difficult performance issues.  
•	Prepared budget modeling, forecast reports, and on-target spending for budget of $21 million.
•	Implemented an organization-wide job evaluation and salary review resulting in a new compensation structure and revised employment policies in line with market and regulatory changes.

US Head of Human Resources

Washington Commanders

•	Restructured policies and procedures for recruitment, compensation, benefits, and employee relations for 200 full time and 100 part time employees in 2 locations. 
•	Supervised a growing staff of four employees in recruiting and benefits.
•	Directed large scale recruitment initiatives to open 11 new independent retail stores and relocate over 30 coaches, employees, and athletes per year.  
•	Advised senior-level executives on divisional reorganizations to save over $100,000 in salary expenses and implemented strategies to save the company $50,000 in recruiting costs.
•	Negotiated health and disability renewal rates with insurance carriers to limit annual increases, evaluated benefit options based on budgets, and launched communication program for all employees.

Human Resources Manager

PushLoop Technology

•	Developed and executed entrepreneurial organization’s strategic human resources and recruiting systems and recommended global policies and practices to senior management.
•	Prepared financial analyses and forecasts of revenue, expenses, and headcount which resulted in $1 million in venture capital funding for start up company with offices in both the US and UK.

Director of Human Resources

Ernst & Young

•	Implemented new recruiting initiatives for undergraduate and MBA programs in over 20 offices around the country to hire over 60 new candidates into the National Corporate Finance Practice.  
•	Conducted training programs designed to improve interviewing, selection, and public speaking skills.  
•	Redesigned and executed recruiting plan for 5 Mid-Atlantic offices within the Audit, Tax, and Information System practices to hire over 100 candidates annually. 
•	Managed intern program for 30 summer interns including recruitment, staffing, and evaluation.  
•	Established and maintained relationships with university career placement offices to generate top quality applicants.

National Recruiting Manager, Area Director of Campus Recruiting

KPMG

•	Performed financial statement audits and reviews for manufacturing, retail, and distribution clients.
•	Analyzed core business processes of clients and proposed recommendations for improvement.

Auditor

My purpose in life is to help children with cancer and their families.  I currently lead the Pinky Swear Foundation in our mission to provide financial support to children and families facing this terrible disease.   Please contact me at erica.campbell@pinkyswear.org if you want to help make a difference.  

Pinky Swear provides financial support for basic needs — housing, transportation, and food — while a child is in cancer treatment and fighting for their life.  We also provide emotional support to families impacted by a childhood cancer diagnosis. 

This role uniquely combines my life-long passion for serving children battling cancer with my corporate leadership experience.  I am humbled and honored for the opportunity to serve and grow the organization.

Our vision is to say “yes” to every family. 

Our 4-year strategic goals include growing our community of support, building predictable funding, and serving 5,000 families a year with financial support.  Join me in this vision!

taplio

The Battle

Ryan Ruud

Erica Neubert Campbell

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