Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

•	Design a strategic plan focusing on sustainable growth, effective fundraising, and program expansion 
•	Build new partnerships and establish relationships with current donors and corporate sponsors
•	Ensure high quality programs that meet the needs of children with cancer and their families 
•	Lead, coach, and develop a high-performance team, including staff and volunteers
•	Develop and maintain a strong  Board of Directors and build engagement with committee members

Executive Director

British Embassy (Foreign and Commonwealth Office)

•	Developed and implemented a long-term strategy for learning and development and business transformation.
•	Led the planning and execution of change initiatives to support improvements to capabilities, performance, and employee engagement.
•	Built a success change management team to design and deliver new projects.
•	Managed the creation of leading-edge learning and development tools for global staff and leaders.
•	Measured and tracked progress of organizational change, communicating results to Board members.

Global Head of Learning and Development and Business Transformation

•	Led a cross-functional and geographically diverse team of 5 to develop and implement a new strategy for delivering human resources and financial services across 30 locations in Asia Pacific.
•	Communicated new strategy and change initiatives to senior leadership and employees through presentations at global and regional conferences, virtual workshops, and written materials.
•	Delivered project objectives including cashable savings of over $2 million annually, streamlined processes, increased professionalism, and improved customer service.

Global HR Project Manager

•	Led a global change program to support a new strategy for recruiting and retaining management employees in all overseas locations, helping to save $10 million in staffing costs.
•	Implemented new Oracle ERP software programs to improve global reporting and management information for better strategic decision-making on staffing and recruitment.
•	Designed training programs and learning modules to ensure management staff globally received advanced development opportunities and embraced new processes and innovative ways of working.

Global HR Design and Delivery Project Manager

British Embassy Washington DC

•	 Managed and led a team of 12 professional staff members in the areas of recruiting, change management, compensation, benefits, employee relations, and learning and development. 
•	Developed multi-year talent strategy in collaboration with all staff and managers, resulting in compensation and benefit enhancements, reward and recognition programs, and improved morale.
•	Built and executed training programs to educate staff on interviewing skills, performance management programs, and new compensation systems.
•	Negotiated consensus with key senior stakeholders across 11 US offices to agree on significant organizational restructuring involving nearly 1,000 employees nationwide.
•	Designed and presented quarterly strategy updates and recommendations to the Board of Directors.
•	Advised and counseled senior managers on overall HR strategy, sensitive recruitment decisions, and difficult performance issues.  
•	Prepared budget modeling, forecast reports, and on-target spending for budget of $21 million.
•	Implemented an organization-wide job evaluation and salary review resulting in a new compensation structure and revised employment policies in line with market and regulatory changes.

US Head of Human Resources

Washington Commanders

•	Restructured policies and procedures for recruitment, compensation, benefits, and employee relations for 200 full time and 100 part time employees in 2 locations. 
•	Supervised a growing staff of four employees in recruiting and benefits.
•	Directed large scale recruitment initiatives to open 11 new independent retail stores and relocate over 30 coaches, employees, and athletes per year.  
•	Advised senior-level executives on divisional reorganizations to save over $100,000 in salary expenses and implemented strategies to save the company $50,000 in recruiting costs.
•	Negotiated health and disability renewal rates with insurance carriers to limit annual increases, evaluated benefit options based on budgets, and launched communication program for all employees.

Human Resources Manager

PushLoop Technology

•	Developed and executed entrepreneurial organization’s strategic human resources and recruiting systems and recommended global policies and practices to senior management.
•	Prepared financial analyses and forecasts of revenue, expenses, and headcount which resulted in $1 million in venture capital funding for start up company with offices in both the US and UK.

Director of Human Resources

Ernst & Young

•	Implemented new recruiting initiatives for undergraduate and MBA programs in over 20 offices around the country to hire over 60 new candidates into the National Corporate Finance Practice.  
•	Conducted training programs designed to improve interviewing, selection, and public speaking skills.  
•	Redesigned and executed recruiting plan for 5 Mid-Atlantic offices within the Audit, Tax, and Information System practices to hire over 100 candidates annually. 
•	Managed intern program for 30 summer interns including recruitment, staffing, and evaluation.  
•	Established and maintained relationships with university career placement offices to generate top quality applicants.

National Recruiting Manager, Area Director of Campus Recruiting

KPMG

•	Performed financial statement audits and reviews for manufacturing, retail, and distribution clients.
•	Analyzed core business processes of clients and proposed recommendations for improvement.

Auditor

My purpose in life is to help children with cancer and their families.  I currently lead the Pinky Swear Foundation in our mission to provide financial support to children and families facing this terrible disease.   Please contact me at erica.campbell@pinkyswear.org if you want to help make a difference.  

Pinky Swear provides financial support for basic needs — housing, transportation, and food — while a child is in cancer treatment and fighting for their life.  We also provide emotional support to families impacted by a childhood cancer diagnosis. 

This role uniquely combines my life-long passion for serving children battling cancer with my corporate leadership experience.  I am humbled and honored for the opportunity to serve and grow the organization.

Our vision is to say “yes” to every family. 

Our 4-year strategic goals include growing our community of support, building predictable funding, and serving 5,000 families a year with financial support.  Join me in this vision!

taplio

The Battle

Ryan Ruud

Erica Neubert Campbell

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