Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

pocketnest

- Created company brand messaging, collateral materials, customer events, promotional
strategies, and product commercialization
- Boosted brand awareness and generated leads while managing internal and external
marketing campaigns and programs through paid social channels 
- Increased leads and conversions by 250% within the first 6-months
- Skilled in keyword research, on-page optimization, and link building strategies, resulting in a
50% increase in organic search rankings and a 50% boost in website conversions
- Fostered growth of communities, tracked performance, and customized customer-looped
dashboards to track weekly performance

Marketing Manager

RYVYL

- Create, manage and oversee all incoming and outgoing projects for the marketing
department
- Ensuring timelines were crafted and followed for all stakeholders
- Launched a P2P stablecoin platform from inception to market
- Marketed P2P stablecoin platform from a B2B and B2C side
- Managed and grew communities of users on Discord and Twitter

Marketing Manager/Project Manager

- Oversaw all internal and external communications for parent brand and 5 subsidiaries
- Worked with strategic partners in managing investor relations and public relations
Created marketing collateral materials, securing interviews and podcasts, and oversight of
sharing business updates to investors
- Brand strategy, positioning and research to optimize long-term and strategic partnerships
- Implementation of project management software and processes for all internal teams

Marketing Specialist

Kenas Home - A Li & Fung company

- Increased upholstery business revenue from sub $1M to over $3M in two years
- Directed an increase of 10% in sales since start of employment in 2019
- Increased sales in 2020 by 20%
- Oversaw all aspects of high-profile accounts through management, supervision, growth,
development, administration, and customer relations
- Champion prospecting initiatives of new project leads to expand market reach
- International liaison with overseas teams in Vietnam, Romania, Malaysia, Indonesia, and the
Netherlands

Account Executive

Petco

- Effectively managed a $500k monthly ad spend budget across multiple platforms and verticals 
- Directed all social media operations for the company's Facebook, Twitter, Instagram, and
Pinterest profiles
- Engaged in cross-functional collaboration, maintained operating budget, monitored payment
of invoices, and optimize campaigns across multiple verticals
- Designed full-scale marketing campaigns for over 12 nutrition brands
Increased the marketing budget for 12 private-label nutrition brands by a minimum of 15%
YOY

Marketing Media Specialist

I’m a marketer who thrives on change and innovation. With a focus on adaptability, I’ve honed a versatile skill set across paid social, paid search, content strategy, email marketing, and beyond. Rather than being tethered to a single specialty, I’m driven by the ability to pivot, evolve, and embrace new strategies to meet the ever-changing demands of modern marketing.

I excel at crafting campaigns that resonate with audiences, leveraging data-driven insights to drive measurable results. My approach is rooted in collaboration, creativity, and a deep understanding of the consumer journey—ensuring every touchpoint delivers value.

Whether it’s refining a brand’s digital presence, exploring untapped opportunities, or scaling growth, I’m always ready to adapt, strategize, and execute. 

taplio

The Battle

Ryan Ruud

Eli Orofino

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