Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

pocketnest

Chief Marketing Officer

Gryphon House, Inc.

As marketing director, I lead the marketing strategy and execution for Gryphon House, Inc., and its affiliated businesses. I oversee all activities and creative deliverables necessary to achieve and expand marketing and publicity functions within the company for all physical and digital products, including content management, product launches, event planning, public speaking, and influencer relations.

The Variable

As The Variable's lead PR team member, I manage and direct strategic PR and social communication for the agency and its in-house innovation brands like Sunshine Beverages and Careolina.  My goal is to establish our agency as a group of thought leaders who are  propelling our industry forward.

Within this role, I manage and oversee daily workflow of agency and in-house brands' PR/social projects to ensure adherence to timelines, while being proactively responsive to ongoing communication needs. I directly support the associate director of business development in agency new business needs. 

I am responsible for building strong, collaborative relationships with internal and external stakeholders, including agency leadership and peers; prospective clients and talent; local and national business, trade, and lifestyle media; and local business and philanthropic organizations to build trust, drive a process that brings exceptional results, and establish our team as thought leaders who are active in our community. 

Overall, my job is to foster great work, great ideas and great execution; and be the self-starting, strategic-thinking, entrepreneurial type.

Agency Communications

As The Variable's lead PR team member, I manage and direct strategic PR and social communication projects for the advertising agency and its clients, which range from consumer packaged goods to athletic apparel. 

Within this role, I manage and oversee daily workflow of client projects to ensure adherence to timelines, while being proactively responsive to ongoing communication needs. I am responsible for building strong, collaborative relationships with clients and agency peers to build trust and drive a process that leads to brilliant results. Overall, my job is to foster great work, great ideas and great execution.

Senior Account Executive, PR/Social

Mullen

I am the lead client contact for General Motors' Internal Communications. In this role, I assist the internal communications manager to plan and coordinate day-to-day logistics and execution of internal communications for executive leadership of Global Product Development leadership and its 30,000 global employees.

In this role, I am the lead internal communications contact for GM Research and Development, Design, Manufacturing Engineering and Global Planning and Product Management, and its leadership.

To provide a creative approach to a robust internal communications strategy, I leverage resources such as podcasts, newsletters, GM internal and external social media networks and face-to-face meetings.

Senior Account Executive, Public Relations

I support a range of General Motors corporate and brand clients to develop and execute communications strategy including internal, external and social media tactics.

I serve as a lead and support day-to-day client contact, and community manager of GM Fleet & Commercial’s LinkedIn group.

Media relations responsibilities include: fostering relationships with key automotive, trade, business and lifestyle media; story mining, leading editorial planning meetings, composing news releases and blog posts of technical nature, coordinating announcement strategy and pitching, hosting interviews, and providing event support.

Account Executive, Public Relations

Assistant Account Executive

The Next Great Generation

TNGG is an online lifestyle magazine about growing up in the information age. I'm part of a crowdsourced community for and by people under 30. 

I created and maintained a weekly Saturday morning technology column, Nice Apps!, and was a regular contributor to the technology and business sections on breaking news, long lead infotainment and human interest stories. My unique and TNGG-sourced work has been featured in outlets including Millennial Momentum, PolicyMic and The Levo League.

TNGG is a mixture of journalism, blogging, opinions, advice, analysis, and commentary on our lives, our issues and the world around us. It has since moved to a hyper-local outlet, TNGG-Boston. Based out of Detroit, I no longer write for the publication.

Columnist and Technology Writer

Newport Furnishings

Marketing and PR assignments including writing press releases, introducing new artwork & furniture pieces; maintaining online brand presence through website renovation, blogging and Twitter management.

Freelance Public Relations Associate & Executive Assistant

Keystone Media

Research, writing, editing and proofreading-based assignments for multiple clients – both online and print.

Freelance Writer

Seltzer Kaufmann Marketing

Sales and Marketing Intern

I'm a believer that marketing is as much storytelling as it is strategy, and help brands discover their voices - and get heard. 

As CMO of Pocketnest, I lead all PR/marketing/digital advertising efforts for the fintech brand. 

I have a decade and a half of diverse category experience from agency communications to athletic apparel to automotive to education, developing and executing communication strategies in both traditional and social media. I've supported national product launches and corporate events for the likes of Soffe, Buick, Chevrolet, Wake Forest University , Kaplan, and others. 

I have an MA from Wake Forest University, where I focused my studies on argumentation and presidential rhetoric and speechwriting. You'd be surprised how often I use those skillz.

taplio

The Battle

Ryan Ruud

Ashleigh Craven

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?