Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Aligned Strategy Group

At Aligned Strategy Group, we have a simple yet powerful philosophy: we are extra brains, not extra hands. We won't promise you a ready-made strategy or a development plan that we'll simply hand over. Instead, we work alongside you, helping you think through your fundraising goals and create a strategy that feels authentic and practical for your nonprofit organization.

We offer replicable and sustainable fundraising strategies that align with your values and capacity.

We can help you:
-Harness your natural talents for successful fundraising 
-Adopt a more community-centered approach to fundraising 
-Raise money and deepen relationships 
-Revive donor relationships and retain support
-Navigate uncomfortable donor conversations with ease

Co-Founder

GiveMN

Initially hired to plan, implement and lead all fundraising efforts through foundations, corporate partners and generous individuals for this forward-thinking organization that links donors with >10,000 nonprofit organizations throughout Minnesota. Role expanded to include building out earned revenue strategy through the creation and leadership of RaiseMN, a capacity building program for nonprofits to educate them on strengthening their development efforts.

Director Of Business Development

Director of Partnerships and Campaigns

Open Arms of Minnesota

Planned and implemented Open Arms’ signature events including: Moveable Feast and the 24 Hour Cook-a-Thon in addition to all on site and third party events

Successfully raised $107,000 in the second year of Cook-a-Thon. Secured $16,000 in corporate sponsorships and $6,000 as in-kind food ingredients, while engaging numerous corporate teams to participate and raise significant contributions toward event goals

Led record-breaking gala event, increasing Moveable Feast revenue by nearly $50,000 while decreasing event costs and generating more than $300,000

Secured Open Arms’ participation in MyTalk107.1’s Project Down and Dirty event raising over $20,000 for Open Arms

Created new Group Kitchen Volunteer Experience for corporations and other large organizations to increase engagement

Events and Corporate Relations Manager

Tiger Oak Publications

Plan and execute events for Tiger Oak Publications entities - Bride, Meetings and Events, Business and Community Lifestyle magazines. 
Work with editorial department on events requiring nominations, nomination forms, nomination judges and committees, print presence and other editorial assistance.
Collaborate with production team to create and design promotional campaigns for each event.
Maximize sponsors involvement in each event through communication, on-site presence and all items included in sponsorship packages.

Event Marketing Manager

Walser Automotive Group

Plan and implement annual charitable efforts of the Walser Foundation to maximize brand exposure and establish community recognition.
Manage the Walser Foundation yearly giving budget. 
Independently oversee grant giving process, review completed grant applications and present recommendations to the Walser Foundation Board of Directors.
Responsible for all marketing and branding of the Walser Foundation. Created first social media strategy for the Walser brand at www.facebook.com/walserautomotivegroup and on Twitter @WalserAutoGroup.
Partner with non profit organizations that receive grants from the Walser Foundation and leverage marketing efforts to better serve the community and the brand needs of Walser.
Responsible for scheduling and managing over 200 Walser Automotive Group volunteers annually.
Provide event planning and on-site execution at numerous non profit and marketing events. 
Establish strategic marketing partnerships with local and nationally recognized brands.
Responsible for all follow up communications internally with Walser Automotive Group employees to improve employee engagement and community reinvestment.

Director of the Walser Foundation

Nemer Fieger

Public Relations Intern

Southwest Minnesota State University

First-contact for university visitors
Developed and pitched press releases to regional newspapers
Supported promotion efforts by producing radio commercials aired on regional radio

Public Relations Coordinator

When I’m not connecting people through purpose and ideas, you’ll find me checking out amazing restaurants all over the world.

taplio

The Battle

Ryan Ruud

Andrea Kopfmann

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