Ryan Rouse

Growth advisor to consumer businesses with a focus on every line of the P&L | Previously, Co-Founder at Factor Meals (acquired), CEO at Highkey

Growth-minded CPG leader with deep experience across finance, brand building, and operational leadership.

After more than a decade in finance—culminating in an eight-year tenure at Merrill Lynch—I co-founded Factor_, a ready-to-eat meal delivery company that went on to be acquired by HelloFresh for $277M in 2020.

I joined HighKey Snacks as Chief Marketing Officer and later CEO, guiding the low-sugar snack brand through rapid expansion and an acquisition in 2024.

I'm currently the President of MALK Organics, a fast-growing, near nine-figure brand redefining the plant-based milk category with its commitment to clean, organic ingredients and uncompromising quality.

And I write a newsletter about what it really takes to grow—your company, your mindset, your tolerance for chaos:
​
​• The unfiltered truth about building a brand
• Why “strategy” isn’t always strategic
• What to do when everything feels on fire
• Mindset shifts that keep you sane(ish)​
• Founder mistakes, market moves, and lessons I’m still learning​
​
​Part playbook, part perspective shift.
For anyone trying to grow something—and keep their head on straight.

Sign up using the link here (or below my profile pic above): https://ryanrouse.me/

Vice President | Partner

Data driven investors in early stage consumer brands. 

Watched someone's face light up yesterday. 

I'd just told them their bonus number.

Not a polite smile. Not a professional nod.

Their entire face changed.

After a killer 2025 at MALK, I got to sit down with my team over the last few days and share what they'd earned.

These conversations are my favorite part of leadership.

Not because I'm handing out money. Because I'm watching bets pay off.

Every hire is a bet. Every promotion. Every time you give someone more responsibility than they've had before, you're betting they'll rise to it.

Most of those bets don't feel safe when you make them.

You're trusting people before they've proven they can handle it. Giving them room to fail. Hoping like hell they don't.

And then you get a year like this one.

Where chaos turned into wins. Grind turned into growth. And the people you bet on delivered more than you imagined.

That's the payoff.

Not the revenue. Not the milestones.

Watching someone realize their work mattered (and was recognized).

Never been on a Forbes list // President @ MALK Organics // Follow for posts about the highs and lows of building consumer brands from 13+ years in the trenches actually doing it

MALK made the Bain 2026 US Insurgent Brands list 👀 

What I love about this list is it's numbers based (i.e., not a popularity contest.)

• Greater than $35MM in revenue
• Grown at least 10x faster than their category average over the last 5 years
• Maintained positive growth over the past 2 years

A couple other stats that stand out. 

- While the overall market grew less than 2% in 2025, the insurgents captured 36% of market growth.

- Insurgents grew volumes by approximately 55% year over year in a market where overall volumes were largely flat, demonstrating that their growth reflects real consumer demand, not just price inflation.

- Insurgent brands continue to be at the forefront of where consumer demand is accelerating with 44% of the brands featuring natural or organic claims. 

I'm proud of what we're building at MALK. 

And honored to sit alongside the other amazing Brands on this list. 

Let's get after it once again in 2026!

We’re debuting our new Cleaner Creamers at Expo West.

Organic, dairy-free, and made without gums, oils, or natural flavors. 

One thing we all need at Expo is coffee (duh), so come have a cold brew on us at our Cleaner Creamer Coffee Bar outside of Hall E (S21). 

Or explore the full MALK lineup (and more) at our main booth N322.

Lastly, we're also hosting a happy hour on Thursday 3/5, from 4-5PM — where MALKtinis will also make their debut :)

See you there!

(Full details in the link in the comments)

I turn 47 today.

Five years ago, I wrote a post on my 42nd birthday about entering my prime.

Looking back, I was right. But I underestimated what was coming.

Because every year since then, I've finished even stronger than I started.

Not older. Stronger.

Mentally. Physically. Emotionally.

Patience made me stronger mentally.

I stopped needing everything to happen right now. The urgency that used to consume me is more controlled. The more I let things unfold, the quieter my mind gets. Clearer. 

Acceptance made me stronger emotionally.

I stopped fighting what I can't control. The setbacks, disappointments, and other people's opinions that used to stunt me... I learned to let them pass through instead of take up residence.

Balance made me stronger physically.

I stopped treating my body like it was separate from everything else. Sleep matters. Recovery matters. I'm in better shape at 47 than I was at 37 because I finally stopped grinding myself into the ground.

Focus made me stronger universally. 

I stopped giving F's to things that don't fill me up. Relationships, opportunities, envy of other's people's highlight reels on social media. 

I'm still a work in progress, but recognize and acknowledge that if I'm going to grow, those are the areas that need to be more developed. So I work on them. 

At 22, I thought 47 was ancient.

At 47, I know the truth.

I'm not declining. I'm compounding.

Every hard conversation. Every failure I sat with instead of ran from. Every time I chose the long game over the quick win.

It all stacks.

So if the 22-year-old version of me showed up today, I'd tell him the same thing I said five years ago:

You have no shot against this version of me.

But now I'd add one thing:

You won't have a shot against the 60-year-old version either.

We’re hiring a Director of Finance.

You’ll report directly to and work closely with our CFO Jay Stone. 

MALK is growing fast with a smaller team which means you’ll have meaningful ownership and impact.

It also means we need a builder. 

Someone comfortable operating in the fast-moving, messy world of high-growth CPG.

You’ll partner closely with Sales, Marketing, Category Insights, and Demand Planning to help us understand what’s driving growth and how we invest to scale the business.

We have a culture we protect furiously. 

A group of humans who are all different, but who have common traits. 

Self motivated, open minded, intellectually curious, and cool. 

Last thing I’ll say is this.

This place is special. And will be one of the most fun and rewarding work experiences of your life if you’re the right fit. 

I don’t just believe that. I know it. 

If you’re interested, or know someone great, email hr@malkorganics.com. 

Or text me if you know me.

I've never met a happy person in a hurry.

Last week I looked down and realized I'd eaten an entire lunch without tasting a single bite.

Fork in one hand. Slack in the other. Eyes on the next call starting in 4 minutes.

I couldn't tell you what I ate. I was already somewhere else.

And I thought: what am I actually racing toward?

Look, I get it. Speed wins. 

I've built my entire career on moving fast. I preach it constantly.

But there's a difference between moving with urgency and living in a constant state of hurry.

Urgency is a choice. Hurry is a disease.

Urgency says "this matters, let's go."
Hurry says "this moment isn't good enough. I need to be somewhere else."

Every time you're rushing, you're basically telling yourself: I don't want to be here. I want to be there.

"There" is always some future moment. When the deal closes. When the launch is done. When you're "further along."

You know what you'll find when I got there?

Another "there."

Happiness isn't waiting for you at the finish line.

It's not in the next milestone or the cleared inbox or the lunch you inhaled at your desk.

It's here. Right now. 

Even if "here" isn't where you thought you'd be.

If you can't get your arms around that, happiness will always elude you.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

Stop trying to be Steve Jobs.

He's the exception, not the rule.

An entire generation of founders watched the turtleneck tantrums and thought that was the playbook for great leadership. 

It's not.

I've watched brilliant people flame out because nobody wanted to work with them.

Being easy to work with is a competitive advantage.

Nice people make more friends.
Nice people create more loyalty from colleagues.
Friends and loyal colleagues expand your network.
Your network brings more opportunity.

The math is simple.

Be decent.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

There’s nothing like putting your skills to the test.

I say it to the team all the time. 

No doubt they’re sick of hearing it. 

But getting the chance to put your hard work to the test is a privilege. 

Full stop. 

I’ve worked really hard on my jiu jitsu since picking it up 3.5 years ago. 

And love to compete in tournaments because what better way to test skills than that?

This is me getting a choke submission in the gold medal match at the Austin Open last week. 

Stoke Level = Off The Charts

Really proud of the work I’ve put in regardless of the outcome. 

But winning is pretty sweet.

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I used to think good leaders had an opinion on everything.

Every deck. Every decision. Every damn detail.

If someone brought me something, I had to weigh in. That was my job, right?

Wrong.

I was exhausting my team and myself.

Not everything demands your judgment.

You're actually allowed to say "I trust your call on this."

You can sit in a meeting and just listen. You can let your direct report run with their idea without inserting yourself into every corner of it.

The best leaders I know? They're selective about where they spend their opinion capital.

They know the difference between:

• Things that need their input
• Things that need their approval
• Things that need neither

When you comment on everything, two things happen:

Your team stops thinking for themselves. And you become the bottleneck.

So now I ask myself: Does this actually need me? Or do I just want to feel important?

Most of the time, it's the latter.

Shutting up is a skill. And it might be the most underrated one in leadership.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

Nothing will advance your career faster than being able to connect with other humans.

It trumps every other skill by a country mile.

This starts with you making everything less about you and more about them.

Ironically, even though it's the most important skill to get you into a leadership position, it's actually more important once you get there.


—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

The best leaders don't announce themselves.

Sure, you can feel their presence.

But when they're with their team, there's no performance. 

No need to remind everyone they're the boss.

Their authority comes from how they listen. How they ask questions instead of giving orders. How they make space for others to shine.

The insecure ones do the opposite.

They interrupt. 
They dominate conversations. 
They make damn sure you know they're running the show.

But real leadership shows up in the room without saying a word. 

People lean in when they speak. 
Decisions get made faster. 
The team moves with confidence.

That's the tell.

If someone has to constantly remind you they're in charge, they probably aren't.

Your best relationships aren't built in the good times.

They're forged in the shit storms.

When revenue's down. When you're making layoffs. When the product launch flops and everyone's pointing fingers.

That's when you find out who's really on your team.

I've watched partnerships crumble during growth phases that should've been celebrations. And I've seen teams get tighter during crises that should've torn them apart.

The difference?

How you communicate when it's hard. 

Whether you protect respect even when you disagree. If you can trust each other when the path forward isn't clear.

You can't go back to the early days when everything felt simple. When the stakes were lower and disagreements didn't matter as much.

And honestly? You shouldn't want to.

Because every hard conversation, every tense board meeting, every moment you chose trust over ego made you stronger.

The relationships that survive the pressure are the ones worth keeping.

Everything else is just networking.

Self reflection is in short supply.

Most people are so damn sure they're right.

I get it. Confidence feels good. Certainty is comfortable.

But what I've learned in nearly 47 years on this planet is the most dangerous thing you can do is stop asking yourself one simple question:

Am I wrong?

Not once in a while. Regularly.

Pick something you're convinced of and argue against yourself. Make the best case you can for the opposite view.

You'll either strengthen your position or realize you need to change it.

Either way, you win.

The people who do this consistently? They make better decisions. They build stronger teams. They avoid costly mistakes.

The ones who don't? 

They get blindsided by their own blind spots.


—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

People who tell you to "enjoy the journey" have already finished theirs.

They're not wrong. They're just not useful.

When I was grinding 90-hour weeks at Factor_, people would say "enjoy the process!"

I wasn't enjoying anything. I was trying not to go bankrupt.

You can't enjoy drowning while you're drowning. You're just trying to breathe.

Here's what actually helps:

• Permission to not love every moment
• Knowing survival mode is temporary
• Understanding gratitude comes later

Stop beating yourself up for not loving the grind.

The appreciation comes when you've got bandwidth for it.

Right now? Just keep climbing.

—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

Intelligence isn't why leaders fail.

They fail because they can't connect.

I watched a VP with all the talent in the world lose his team in 6 months. Not because the plan was wrong. Because no one wanted to follow him.

He couldn't read a room. Couldn't give feedback without destroying morale. Couldn't build trust.

The gap between good and great leadership isn't IQ. It's EQ.

You can be the smartest person in the building and still create a vibe people don't enjoy.

Because leadership isn't about being right. It's about bringing people along with you.

Your direct reports. 
Your counterparts. 
Your boss. 

The hard skills get you in the door. The soft skills determine how far you go.

If you're stuck at a certain level, ask yourself: Is it really your capabilities holding you back? Or is it how you make people feel?

Start there.

The hardest workers at startups aren't always the ones who get promoted.

I've watched this play out dozens of times across three companies.

Everyone's grinding. Everyone's busy. That's table stakes.

The difference? It's not who works the most hours.

It's who takes ownership of their own growth.

Take two different people. Both talented. Both working their asses off.

One finishes a project and asks "what's next?" before you even have time to think about it. She spots gaps in your process and just... fixes them. Builds skills you didn't even know you needed yet.

The other does his job well. Really well. But he waits. Waits for you to assign the next thing. Waits for feedback. Waits for someone to tap him on the shoulder and say "here's your growth opportunity."

Guess which one gets promoted?

Here's the reality at a startup: No one has time to manage your career development for you.

Your boss is putting out fires. Your company is trying not to die. There's no HR department building you a nice little development plan.

If you're waiting for that, you're already behind.

The people who make it aren't necessarily the smartest or most experienced.

They're the ones who look at their current role and ask "what's next?" without being prompted.

They find the gaps. They raise their hand. They build new skills before they need them.

The others? They're always surprised when growth opportunities go to someone else.

Stop waiting. Start owning.


—

I write emails. Unfiltered takes from 12+ years building brands.

It's free. Subscribe (or don't):

https://ryanrouse.me/

I used to think confidence was more correlated to competence.

That the person dominating the conversation must know what they're talking about.

I was wrong.

Tens of thousands of meetings over the decades taught me this lesson the hard way.

The pattern is always the same.

Someone walks in with all the answers. Voice loud. Presence commanding.

Most people defer to them because of the volume and presence.

But...

The quiet ones. The people who didn't fight for airtime. Who wait until everyone else has spoken before they say anything at all.

They aren't quiet because they have nothing to say.

They're quiet because they were actually thinking. Processing.

Connecting dots that everyone else misses while they're busy talking.

I've watched entire strategies shift because someone who barely said a word for 45 minutes finally raised their hand and pointed out the one thing everyone else overlooked.

The flaw in the logic. The customer insight we missed. The operational reality that would kill the whole plan.

But here's the thing.
If you're not paying attention, you'll miss it entirely.

Because those voices don't demand space. They don't interrupt. They don't repeat themselves three times to make sure everyone heard.

They say it once. Quietly. And if you're not listening, it's gone.

The quiet people aren't always right.

But when they're wrong? They're wrong in interesting ways.

Ways that make you think differently. Ways that open up new angles you hadn't considered.

Real insight doesn't need volume.

It needs space. And attention. And someone willing to create room for it to surface.

If you're leading a team, this matters more than you think.

Because the breakthrough idea you're looking for? It's probably already in the room.

It's just not screaming at you.

It's sitting quietly in the corner, waiting for someone to notice.

Pay attention to the people who don't fight for airtime.

Ask them what they think.

Then shut up and listen.

You might be surprised what you've been missing.

Momentum is the most powerful force in business.

It's intoxicating. And finicky as hell.

When you have it, deals close faster. Hiring gets simpler. Problems suddenly have solutions.

That part is obvious. The part that isn't... 

Your team doesn't feel it the way you do.

They're in the weeds. Focused on tasks. They don't see the pattern you're seeing.

So when momentum's on your side, your job isn't just to ride it.

It's to make sure everyone else feels it too.

Point it out. Celebrate wins. Connect the dots between their work and the results. 

So you can get the most out of it when the winds are at your back. 

Because it can disappear as fast as it arrived.

Consuming content doesn't build confidence.

Doing does.

I spent years thinking I needed one more book, one more course, one more framework before I was ready. Spoiler: I was never ready.

The confidence I have now didn't come from any of that.

It came from:

• Launching things that flopped
• Making calls I wasn't sure about
• Building Factor_ with no roadmap
• Getting it wrong, then getting it right

You can watch every YouTube video on swimming. But you don't learn to swim until you're in the water.

Same with business. Same with parenthood. Same with life.

The reps are the education. The failures are the curriculum. The wins are just proof you survived long enough to figure it out.

Stop waiting until you feel ready. You won't.

Start before you're confident. That's how confidence actually gets built.

Tim Keen

I help 7 and 8-figure brands find agencies they love | 1x exit | $100M revenue from TikTok & FB Ads

I help B2B agency owners and consultants build predictable lead gen systems they actually own, based on my experience building and selling a 7-figure agency in just 2 years.

My favorite clients are high 6 or 7-figure agencies who are running on mostly referrals (or one channel), who are looking to "get LinkedIn working". 

At some point you typically realize there's more to it than just writing content and posting.

That's where I show up: I can help you build a full inbound + outbound funnel that brings you ideal-fit clients every month, without you grinding all day on content.

I believe that:

1. The tedious work that agency owners used to outsource to black box lead gen agencies is now actually 

- really easy, 
- highly automatable, and 
- should be done in house once you get over the limiting belief that it's hard, and

2. Learning how to run a modern go-to-market system - literally learning how to fish - is one of the best possible uses of a founder's time.

Plus it's fun.

What I offer:
Modern Lead Gen Bootcamp - 4-week intensive where you build your complete lead gen system. Lists, outbound, lead magnets, ads. Live coaching.

Modern B2B Sales Advisory - 3-4 month engagements where I help you build your entire GTM function. Strategy, systems, tech stack, team training.

What people say:

"Over the course of the program with Tim I doubled revenue in about two months." - Alexandre Olim, Plutus Media

"Building a lead gen system that gets me leads that already are half closed because of my content." - Laksh Sehgal, Neuroid

"Before buying Tim's course I would spend hours and hours on a single post and now I can write 3-5 posts in one hour." - Pedro Leite, Adstart

"Best course I had about agency leads. Been in the game for 4 years, it's the best course out there I've found." - Saar Bell

What I help you build is running in my business right now, and I have been at the pointy end of lead generation on LinkedIn for the last few years.

DM me if you run a high-6-figure+ agency and would like a friendly, no-strings-attached roast of your current lead generation system.

VP of Marketing

Building the best DTC agency in the country with some ecom legends.

I collected 18,731 leads from LinkedIn.

(And closed over $5M in revenue doing it.)

This year, 90% of creators:

- built lead magnets nobody wanted
- collected emails that never converted
- treated lead magnets as content, not sales assets

Me?

I exited my agency. Built a system. Documented everything.

Now I'm giving away the entire playbook.

Here's what's inside The 7-Figure Lead Magnet Method:

→ How I closed $5M+ in revenue from LinkedIn
→ The viral idea framework (endless content, on demand)
→ Turning lead magnets into actual revenue
→ Converting leads on the back-end (where the money lives)
→ The distribution formula to flood your funnel on repeat
→ Building a web of lead magnets that scale with you
→ 5 mistakes that destroy lead magnet performance
→ What you need to do next (step-by-step)

BONUS: The $1M+ Lead Magnet Swipefile 

It's MY exact system behind 18,731 leads and a 7-figure exit.

Want the full 8-chapter playbook and BONUS?

1. Connect with me
2. Comment "METHOD" below

I'll DM you everything.

P.S. We must be connected, otherwise LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

I get agencies more ideal clients | 1x exit | GTM strategy & coaching

i fed AI my entire $5M LinkedIn system.

(it turned it into YOUR personalized 60-day blueprint)

most people treat linkedin like a slot machine.

post something. hope it hits.
send a few DMs. get ignored.
wonder why nothing converts.

then they blame the algorithm.

But it's not the algorithm. It's the lack of a system.

i spent 4 years figuring out what actually works on linkedin.

then i asked AI to analyze YOUR profile and build YOUR custom blueprint.

here's what you get:

→ authority score out of 100 (based on your actual profile)
→ 3 things you're doing well
→ 3 areas killing your conversions
→ your headline rewritten and optimized
→ your about section completely redone
→ 3 full lead magnet ideas ready to launch
→ 60 pre-written posts in YOUR voice
→ day-by-day roadmap for the next 60 days

this AI knows your voice. your audience. your business.

300+ founders already got their blueprints.

want your own personalized 60-day blueprint?
1. connect with me
2. comment "BLUEPRINT" below

i'll DM it to you.

p.s. we must be connected or linkedin blocks the message.

♻️ p.p.s. repost this and i'll also send you my 3-day internal training on booking inbound calls on autopilot.

This Gemini 3 system replaces a $120,000/year agency sales team.

(I built it to kill the Freelancers for good)

Most agency owners spend $5k - $15k monthly on:

- Ghostwriters who sound like robots.
- Lead gen agencies that burn your reputation.
- VAs who need constant hand-holding.

I'm done with the BS.

I spent 6,000+ hours testing agency sales workflows.

I built a fully agentic system that does the work for you.

It doesn't help you work, it replaces the manual labor.

I'm giving away the "Gemini 3: Agency Sales System" protocol today.

Inside the Agency Sales System:

→ The Gemini 3 prompt library for founders

→ My internal Sales Onboarding Kit

→ The "Deep Personalization" outreach workflow

→ 8-chapter playbook on 7-figure lead magnets

→ The "Sanitizer" pass to kill generic AI tone

→ My 4-week lead gen implementation roadmap

Start owning your infrastructure.

Want the full protocol and system?

1. Connect with me
2. Comment "MONOPOLY" below

I'll DM it over.

P.S. Repost for priority access.

P.P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day LinkedIn Cohort masterclass where I teach THIS EXACT COMPLETE LinkedIn + lead gen system behind these results.

3,000 of you grabbed my Claude Code training last week.

Here's what I just added for Opus 4.6.

Anthropic dropped Opus 4.6 yesterday.

Agent teams. PowerPoint integration. Even better coding.

Most people will read the announcement and move on.

I spent 6 hours stress-testing it inside Claude Code.

The difference is real:

→ Agent teams means you can run parallel workers
→ One agent researches. One builds. One reviews.
→ Tasks that took 45 minutes now take 12.

I updated the entire training academy:

What's new:

→ How to set up agent teams (step-by-step)
→ The "divide and conquer" workflow for complex builds
→ New prompts optimized for 4.6's reasoning
→ When to use effort levels (and when not to)
→ Real examples from tools I built this week

Same training. Now built for the most powerful Claude ever released.

If you already grabbed it check your DMs. Update is there.

If you haven't:

1. Connect with me
2. Comment "CODE" below

I'll send the full training + the 4.6 update straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost and I'll also send you my updated prompt library, now optimized for Opus 4.6's agent teams.

I turned a 30-minute call into 47 LinkedIn posts.

Here's my exact internal AI system:

This is how I generated $4.7M in agency revenue from LinkedIn content. Then sold the business.

Now I'm giving away the exact system for free.

It's a 30-minute walkthrough + AI agent showing how I turn one call into a week of content.

What you get:

→ The full system I used to hit $4.7M (not theory, the actual workflow) 
→ Access to every prompt involved + AI agent access 
→ A free 60-day content strategy 
→ The method that took me from 1 post in 3 hours to 3-5 posts in 1 hour
Results from people using this:
→ "Doubled revenue in about two months" 
→ "Too many leads booking on my calendar" 
→ "Booked 3 calls in Week 2 alone" 
→ 5-10 qualified appointments per month (without ads)

You already have the content, it's sitting in your call recordings.

Want the free AI Agent that does this completely for you?

Comment "CALLS" and I'll send it over right away.

P.S. ♻️ Repost this and I'll send you the full recordings of my 3-day GTM Cohort masterclass where I teach the COMPLETE LinkedIn + lead gen system behind these results.

I'll create your next lead magnet in 8 minutes for free.

(this AI system generated 18,731 leads and $5M+)

Most creators spend 20+ hours creating one lead magnet.

I built an AI system that does it for you.

Here's how it works:

AI analyzes your LinkedIn profile and business

It identifies your audience's top 5 pain points

Then generates complete lead magnets for each one

What you get:
→ Lead Magnet Swipe File (18,731 leads generated)
→ 5 complete lead magnets ready to launch
→ Viral post templates for each magnet
→ Automated capture and delivery setup
→ Conversion sequences that close at 67%
→ My $5M Claude Code Sales Vault
→ Step-by-step implementation guide

This AI system turned LinkedIn into my #1 revenue channel.

Want your own AI lead magnet machine?
1. Connect with me
2. Comment "MACHINE" below

I'll DM it to you.

P.S. We must be connected or LinkedIn blocks the message.

P.S. ♻️ Repost this and I'll also send you my 3-day internal training on booking inbound calls on autopilot.

NEVER cold outreach again.

This free LinkedIn playbook replaces $10k/month ads.

Most founders struggle with lead generation:

- Sending 100 DMs a day for 2 replies
- Burning $10k on ads with terrible ROI
- Posting daily with zero inbound calls

I just packaged the EXACT playbook I used to generate $5M in inbound revenue.

The system is stupid simple:

→ Set up your profile to convert (not just impress)
→ Book calls automatically from every post
→ Turn lurkers into buyers with warm DMs
→ Launch lead magnets that book 5+ meetings daily
→ Triple your engagement without the algorithm games

I used this to build and sell a 7-figure agency in 2 years.

The best part?

Everything's automated. Your content works while you sleep. Calls book themselves. DMs convert on autopilot.

I've included everything in the playbook:

→ Profile optimization checklist (15 minutes to 3x conversions)
→ My exact call-booking post templates
→ DM scripts that close without being salesy
→ Lead magnet swipe file (these got me 3,722 comments)
→ Content formulas for 300% more engagement
→ Real examples from my $5M journey

Want the playbook?
1. Connect with me
2. Comment "INBOUND" below

I'll send it straight to your DMs.

P.S. We must be connected or LinkedIn blocks the message.

♻️ P.P.S. Repost this and I'll also send you my $5M Post Database with every template that actually converted to revenue.

I spent 15min / day building a system that books 500+ sales calls.

Alex O. used it to double his revenue in 60 days.

Most agency owners waste 3 hours a day on LinkedIn.
- Scrolling for "inspiration"
- Writing deep thoughts nobody reads
- Chasing likes that don't pay bills

I built a 7-figure agency by ignoring the noise and ran a boring, 15-minute daily loop instead.

I’ve documented the full 60-day architecture into a Notion roadmap.
It’s the exact documentation I used to exit my agency.

Inside the 15-Minute Daily SOPs:

- The 3-step "High-Value Handshake" for dream clients
- The 5-Post 'Authority' Bank (Monday-Friday templates)
- The 'Snatch Question' script to skip small talk in DMs
- The Minimum Viable Profile checklist for high-ticket sales
- The Frictionless Tracker to manage 100+ leads in minutes

Stop being a content creator and start being an operator.

Want the Notion roadmap and the 15-minute SOPs?

1. Connect with me
2. Comment "SOP"

I’ll DM you the link.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll send you the AI Prompt Library with more than 75 prompts you can use to COPY the EXACT COMPLETE LinkedIn + lead gen system behind these results.

here's my $5M LinkedIn sales system, take it.

(it turns followers into monthly recurring revenue)

Most creators have an audience but no business model.

- They post content that gets likes but no leads
- They have followers who never become customers
- They dream of MRR but settle for sporadic PayPal payments

I did the opposite and built predictable revenue.

I've spent 2 years perfecting this with 300+ agency owners.
It's not a course. It's the actual infrastructure of a 7-figure business.

Today, I'm giving it all away for free.

Here's what's waiting for you:

- The Zero-to-One Offer Generator (build your first $5k offer)
- My Easy Sell Intro-Offer framework (closes itself)
- Discovery call recordings from actual $10k+ closes
- The exact audit template that converts 67% of prospects
- 8 bonus templates including my client case study swipe file
- Lead magnet posts that generated 3,722 comments

This system took me from random DMs to $300k months.
1. Connect with me
2. Comment "MRR" below

I'll DM you the full Zero to One pack.

P.S. We must be connected or LinkedIn blocks the message.

P.P.S. ♻️ Repost this and I'll also send you my Automation GPT Suite that handles discovery calls for you.

I just analyzed 18,731 LinkedIn DMs that generated $5M 

(here's the exact playbook)

Most people send DMs that get ignored.

They're either too salesy or too generic.

I spent 3 years perfecting what actually converts in the DMs.

Then I built an AI that writes better DMs than me.

Here's what happened:

My students started booking calls with prospects who never responded before.

One agency owner closed 3 deals in his first week using it.

Another went from 2% to 18% response rates overnight.

The difference?

This GPT doesn't write templates. It reads your prospect's actual writing style and mirrors it perfectly.

Casual prospect? Casual response.
Formal CEO? Professional tone.
Creative founder? Playful energy.

I'm giving you the exact same DM system:

→ The GPT that writes like you (but better)
→ Analysis of 18,731 real DM conversations
→ My "invisible buyer" detection framework
→ 50 highest-converting openers by industry
→ The 3-message sequence that books calls
→ Video breakdown of a $25K deal closed in DMs

This replaced my entire DM team.

Want the DM GPT that generated $5M?

1. Connect with me
2. Comment "ANALYZE" below

I'll send everything to your inbox.

P.S. We must be connected or LinkedIn blocks the message.

Want me to write 60 posts for you?

I wanted to make the best lead magnet ever.

So, now, if you book a call with me, I

- Scrape your LinkedIn profile
- Scrape your post history
- Scrape everything I can find on the internet about your business

and run all that through a series of prompts & processes I have been working on for over a year.

What you get is:

1. An Authority Score out of 100 (based on what I can see and what you tell me)
2. 3 things you're doing well
3. 3 areas you could improve
4. Your headline re-written and improved
5. Your about section re-written and improved
6. 3 full ideas for lead magnets you could make today
7. 3 POSTS already written for those lead magnets
8. 60 pre-written posts based on top performing templates, with notes telling you what you would need to do to finish those posts. Yes, 60 - two full months of posts.

Why am I giving so much away?

- Firstly, to see if I could make the ultimate lead magnet.

I've been working on scorecards, personalized landing pages, and prompts for so long it felt like fun to put it together.

- Second, because I believe this stuff is table stakes now.

My paid program is not "let's re-write your profile together and get your first clients yay".

It's "if you already run a b2b business, let's build an always-on system that combines content, lead magnets, warm + cold outreach, and LinkedIn ads to build a predictable funnel"

So I need you to have the foundations in place before we can really work.
Now, I am offering you your own custom strategy doc just like this.

Comment DOC below if you want one of these :)

18,731 leads later, I finally documented every Claude Code tool that actually converts

Most agencies waste $10K+/year on tools they barely use.

I spent 6 months building the exact same tools with Claude Code.

For free.

Now 300+ agencies are using them to automate their entire stack.

Here's what's in the vault:

The Lead Generation Suite:
→ LinkedIn scraper (finds 500 prospects in 10 minutes)
→ Email finder with 94% accuracy
→ Personalization engine for outreach

The Sales Automation Pack:
→ Proposal generator (67% close rate)
→ Discovery call analyzer
→ Pipeline tracker with AI insights

The Content Machine:
→ Post repurposer (1 post → 7 platforms)
→ Hook analyzer based on 18,731 leads
→ Engagement predictor

The Client Success System:
→ Automated reporting dashboard
→ ROI calculator
→ Renewal predictor

Each tool includes:
• The exact Claude Code prompts
• Step-by-step setup videos
• Deploy instructions (even if you're not technical)
• Real examples from my agency

Want the Claude Code Agency Vault?

Connect with me
Comment "STACK" below

I'll send you instant access.

P.S. We must be connected or LinkedIn blocks the message.

i fed Claude Opus 4.6 my exact playbook for 18,731 linkedin leads.

(it built you a 5-day foundations sprint)

most people spend months "figuring out" linkedin.

posting random thoughts.
copying viral posts
sending generic DMs.

then they quit after 3 weeks.

but you need to have the right templates.

i spent +4 years collecting what actually converts on linkedin.

the exact post formats. the DM sequences. the profile tweaks that matter.

then i asked Claude to structure it into a 5-day sprint.

here's what you'll master:

→ day 1: templates that got me 3,722 comments on ONE post
→ day 2: headline formula that turns lurkers into leads
→ day 3: DM prep (including my Kondo setup)
→ day 4: warm outreach scripts with 18%+ reply rates
→ day 5: the reality check post that builds trust

each day = one video lesson + one template to post immediately

BONUS: access to 100 proven templates in my Airtable swipe file

this foundations pack turned linkedin into my $5M revenue engine.

now it's yours.

want the 5-day foundations sprint?

1. connect with me
2. comment "FOUNDATIONS" below

i'll send everything to your DMs.

p.s. we must be connected or linkedin blocks the message.

♻️ p.p.s. repost this and i'll also send you 30 days access to my Automation GPT Suite ($497 value) that writes your DMs for you.

i turned 4 years of LinkedIn data into a 30-day playbook

(i found the exact patterns behind 17.4x engagement)

i documented every post of mine that drove real revenue.

based on actual closed deals.

then fed it all to Claude to find the patterns.

what it discovered:

→ the 5 content pillars that convert (not what you think)
→ why simple writing beats clever every time
→ the "fix the hook last" method that 10x'd my engagement
→ my personal swipe file system (100+ templates included)
→ exact prompts for each content type

the same templates that generated:
• 3,722 comments on one post
• 17.4x average engagement
• $5M in closed revenue

each day includes:
• video breakdown
• plug-and-play template
• real examples from my feed

want the Top 1% Content Pack?
1. connect with me
2. comment "CONTENT" below

i'll DM you instant access.

p.s. we must be connected or linkedin blocks the message.

♻️ p.p.s. repost and i'll include my GTM content setup that automates 80% of content creation.

You are all using Claude Code wrong.

Stop running around collecting "skills" and assets like Pokemon cards.

Start doing your best to explain your business processes at a high level.

Start understanding how hosting, git, and version control works.

Start iterating and testing.

Please.......

I watched agencies struggle with the same sales problem for years until one conversation changed everything.

You're targeting prospects who already have an agency. Which means they need to hate their current setup, get their whole team on board to switch, AND you have to hit their DMs at the exact moment they're ready to move.

The percentage of your total addressable market that meets all those conditions at any given time is microscopic.

So you're fighting over scraps while 95% of potential clients sit on the sidelines because switching agencies feels like open heart surgery.

Intro offers flip this completely.

Instead of asking prospects to divorce their current agency, you're selling them something that layers on top of what they're already doing. A $2,500 audit that can boost their existing campaigns without changing their strategy or their team.

Sudenly you can talk to the whole market. Not just the tiny slice that's ready to blow up their current setup.

The desperate agency owner who needs results in 90 days will buy it. The satisfied client who just wants to optimize will buy it. The cautious CMO who would never switch agencies but loves incremental wins will buy it.

You went from selling to 3% of the market to selling to 100% of the market.

That's not a sales tactic. That's completely different math.

taplio

The Battle

Ryan Rouse

Tim Keen

Followers

Posts

Engagements

Likes

Performance ScoreRyan Rouse's LinkedIn Performance

Performance ScoreTim Keen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Rouse

Tim Keen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Rouse's LinkedIn Performance

Performance ScoreTim Keen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Rouse's LinkedIn Performance