Ryan Roslansky

As CEO of LinkedIn and EVP of Microsoft Office and Copilot, I am passionate about connecting the world’s professionals to make them more productive and successful. In my years with LinkedIn, I've been fortunate to work alongside talented and innovative colleagues, and together we have developed the world's leading professional networking platform. As we look to grow and evolve LinkedIn in the years to come, I'm excited to continue driving our vision of creating economic opportunity for every member of the global workforce.

Chief Executive Officer

“I've always seen the best in situations, even when it's tough.” 

Just last month, Fernando Mendoza led Indiana University to its first College Football National Championship. This followed him becoming Indiana’s first player to win the Heisman Trophy and lead the team to a perfect winning record in the regular season, another first. 

The nation has been drawn in by his unlikely journey, his earnest charm and obvious leadership traits. Now, he is the consensus selection to be the No. 1 selection for the NFL’s draft in May.

In this episode of The Path, I spoke with Fernando about his remarkable rise to the top. Whether it was selling mangos in his younger days or selecting Cal over an Ivy League school, he has resisted the straightforward path and taken on all challenges.

And never miss an episode of The Path by subscribing at https://lnkd.in/dSA8YcXz

I know what you're thinking. Yes. The amazing LinkedIn Facilities team *did* clear having this many GOATs in the building at once. Great to have some of the greatest under one roof for Super Bowl week...

And stay tuned for an upcoming Path episode with Fernando Mendoza...

One of the most common questions Aneesh Raman and I hear right now is whether AI is going to replace entire professions.

We don't think that's the right framing...

One of the most common questions Aneesh and I hear right now is whether AI is going to replace entire professions. We don't think that's the right fra

Open article: The Job Is Not the Job by Ryan Roslansky • 2 min read

Whether it was selling mangos in his younger days or selecting Cal over an Ivy League, Fernando Mendoza has resisted the straightforward path and leaned into the uncomfortable. Learn how hard work and brave choices early in his career helped fuel his meteoric rise for Indiana University in this episode of The Path.

The Path is a video series where I chat with some of the most influential leaders in the world exploring the successes, missteps, and key pivotal mome

Open article: “I've always seen the best in situations, even when it's tough.” How Fernando Mendoza paved his path... by Ryan Roslansky • 6 min read

“I've always seen the best in situations, even when it's tough.” How Fernando Mendoza paved his path...

Sam Browne 🦖

Lifestyle Entrepreneur 🏝️ I Help Experienced Entrepreneurs Grow Their Audience & Income on LinkedIn ✍️ Featured in Forbes, Entrepreneur & The Futur

Ready to Build a Profitable Personal Brand on LinkedIn?



You’re seeing other founders in your space crushing it on LinkedIn.

They’re booking calls, landing clients, and getting booked to speak on podcasts and stages.

But every time you post, you get crickets.

You might get a few likes, and a few comments here and there..

But actual leads? Clients reaching out, ready to work together? Nowhere to be found.



Here’s what’s happening:

❌ You’re creating content without a strategy.
You are not building momentum towards long-term authority and trust.
You’re throwing ideas against the wall and hoping something sticks.

❌ Your profile lacks clarity.
Your prospect has no idea who you are, what you offer and why they should care.

❌ There’s no clear pathway to lead generation.
Even when the right people engage, you are not effectively moving them from comment to client.


There’s a better way. 
It starts with a proven system.


LINKEDIN FOR FOUNDERS 🦖
LinkedIn For Founders is my proven system for LinkedIn.

It's the exact system I use to build my brand, attract an audience of buyers, and generate over $300k in annual revenue on LinkedIn. 

After 8 weeks working together, you will have:

- A LinkedIn profile optimized for growth
- A "client magnet" content strategy
- 100+ unique content ideas
- 25 content templates to build authority and trust
- Proven lead gen frameworks to book ideal fit clients
- The confidence, skills and training to succeed on LinkedIn

Zero “figuring out” required.

100% done-with-you, every step of the way.



CLIENT FEEDBACK

🟦 “I landed my first five-figure client within 6 weeks, with fewer than 300 followers! Sam shows you what to focus on so LinkedIn no longer feels like you're shooting in the dark.” - Laura Kluz, Authoria

🟦  “Sam's ideas are sharp, tested, and effective. It's a system, and it works. The first time I truly embraced his "hook and net" technique, I generated a $25k opportunity.” - Jon Itkin, In The Kitchen

🟦  “After working with Sam, I’ve grown a much bigger audience, I’m getting inbound leads, and I’ve run 10 successful cohorts, with over 100 agency owners. The ROI speaks for itself.”- Laura Humphreys, Growth Busters & SMASH

🟦 “I’ve added thousands of followers and tripled engagement. I've been featured on industry webinars and podcasts. I’m also consistently hitting £20,000 months.”- Aaron Norris, AN Coaching & Consulting



APPLY NOW

1:1 coaching starts with a free LinkedIn strategy call.

Click the link in my Featured Section, or copy and paste this link:

https://tally.so/r/ob6GKP

Linkedin Consultant

Linkedin coaching for 6 & 7 figure entrepreneurs.

I spent $5,000 on a coach.

Let’s call him Jack.

Conventional LinkedIn wisdom would tell you that my customer journey went something like this:

1 - Jack sent a connection request and I accepted.

2 - Jack started a conversation in the DMs.

3 - After a bit of back and forth, he pitched me his offer

4 - We booked a call, and I became Jack’s client.

But of course, that’s not what happened at all.
I have never bought anything this way.
Nor will I ever.

Here’s what actually happened:


1 - LINKEDIN PROFILE
Jack’s content showed up in my feed. I clicked through to his profile. I learned that he worked with people like me. I began following him.


2 - AUTHORITY CONTENT
Jack’s authority content shared his expertise.
I began to view him as an authority in his niche.


3 - PERSONAL CONTENT
Jack’s authority content showed me what he knows.
His personal content - his stories - showed me who he is.

Jack shared a personal story about how his parents had gone through financial hardship, and this was what motivated him to build a secure financial foundation for his own young family. 

He shared that he and his wife left London for a better lifestyle

I felt that we shared a similar approach to life. I began to trust him.


4 - LEAD MAGNET
He offered a lead magnet at the bottom of a post. I downloaded it. Now I was on his email list.


5 - MINDSHARE
Over the next three months, I read many of Jack’s posts and newsletters. After a while, he began to occupy space in my mind as a living, breathing human.

Through his authority content, I understood:
- What he offered
- Who he worked with
- What made him different
- The results he achieved for his clients

Through his personal content, I got to know:
- His personality
- His lifestyle
- His values
- His goals


6 - CALL BOOKED
Jack’s content had done all the foundational work.
I booked a call with him.


7 - CONVERSON
The call was about clarity. 

There was no urgency, or scarcity, or bonus offers if I sign right now. 

Instead, he walked me through what working together would look like, and answered my questions. 

After the call, he sent me a payment link. 
I invested $5k with him.


___


This is how to sell high ticket on LinkedIn.

It’s not about the “perfect DM script”.

It’s not about starting conversations where you pretend to be interested in someone in order to pitch them.

If you want to sell on LinkedIn, you need to do three things:

Build Authority
Build Trust
Share Your Offer

Do these three things, and you will have an unbeatable advantage:

Your competitors are just words on a page. 

You are a living, breathing human, and an expert, and someone your prospect knows, likes and trusts.

When it’s time to buy, you’ll be the only choice in their mind.

___

DOWNLOAD NOTION GUIDE
https://lnkd.in/e96crGKd

___


I'm Sam Browne 🦖

I help world class founders build profitable personal brands on LinkedIn.

Sam Browne 🦖 

Founder at LinkMinded | I help founders build profitable personal brands on LinkedIn | Featured by The Futur, Forbes and Entrepreneur

How To Get Clients on LinkedIn

Top 1% creators do something different.

Once you see this, it will change how you write.

There is a tension within every creator who strives to do great work.

It’s a balancing act.

You’re a professional. You need to show up consistently, sure. You need to check the boxes to ensure your work gets seen - hooks, imagery, instant gratification for the reader.

You can’t just wait for inspiration to strike. When it’s time to work, you need to sit down and do it. 

You need to be clear about who your audience is, and the problems they’re wrestling with, and how they can solve those problems. You need to find a posting cadence you can sustain, and have the discipline to stick to it. This is all true and unavoidable.

But more importantly, you need inherent love for the craft. You need to love to write, and to create space for your mind to wander to interesting places, and to teach, and to tell stories. You have to want to write for its own sake. If you don’t love it, you will be left behind by those who do.

We don’t ask the painter why they paint, or the singer why they sing. We don’t tell the dancer that there’s no point dancing unless she makes money from it. 

Writing is no different.

___

I'm Sam Browne 🦖

I help world class founders build profitable personal brands on LinkedIn.

Click my name + follow + 🔔

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The Battle

Ryan Roslansky

Sam Browne 🦖

Followers

Posts

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Likes

Performance ScoreRyan Roslansky's LinkedIn Performance

Performance ScoreSam Browne 🦖's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan Roslansky

Sam Browne 🦖

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Roslansky's LinkedIn Performance

Performance ScoreSam Browne 🦖's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan Roslansky's LinkedIn Performance