Exited founder turned CEO-coach | Helping founders discover who they are as leaders and build high-performance, low-drama companies

Over 15 years I founded and served as CEO to three VC backed companies (one big exit and two learning experiences), all while presenting only the most polished, hyper-competent version of myself and my company, at all times. And then, in 2020 I left it all behind.When I signed the papers, officially removing myself as CEO of the company I’d started a decade prior, it felt like I’d been punched in the gut.Without my persona as the “CEO of VNN,” I realized that I had no idea who I was anymore, or what to do with my life.It was the opportunity of a lifetime.I spent the next 2 years searching, meditating, hanging out with monks, diving into psychedelics, and trying on new identities that never felt right.I was stuck.And then, I finally opened up.I started being honest about my struggles, despite the voice in my head telling me to play a role. I let go of my compulsion to be “Ryan the CEO,” or “Ryan the entrepreneur,” or even “Ryan the guy who’s raised a ton of money and scaled a media company.”I was just, Ryan.And the most surprising things happened.1. The more I opened up, the more everyone else did around me. My network grew and developed into one of deep relationships spanning life and business.2. The more I let go, the more the universe seemed to place exactly what I needed on my doorstep. Things began to happen organically, in ways much better than I could have planned.3. The quieter my mind got, the more I was able to access an innate wellspring of creativity and inspiration that, frankly, made work feel easy and joyful.Me, the guy who’d worked so hard his whole life to be perfect, when I learned to let go and be me, great, meaningful work flowed out of me.And from that foundation, I started Inside-Out Leadership, a boutique executive coaching firm that helps founders transform their companies into their masterpieces and step fully into their lives.Today, in my work as a coach I see the tendency to present that veneer of polished competence in nearly every founder I meet. And while I recognize the need for presentation in some cases (fundraising, recruiting), I also see how that need to look good actually gets in the way of our learning and growth.If you're tired of doing your own impression of the "perfect leader," you're not alone.Shoot me a DM. There's another way. And it's fucking incredible.

Ryan H. Vaughn

Big news! I'm so excited to welcome Derek Haswell to the team as a Partner and Founder Coach! 

I met Derek early in my coaching journey, and have wanted to conspire together in some way for years. He's amazing. And now I'm eager to see what we get up to together at IO. 

In 2013, Derek accidentally co-founded a meditation company. He helped build an award-winning product, scaled to 8-figure ARR, and worked with some of the best meditation teachers in the world, including the Dalai Lama.

Today, Derek blends outer work (strategy, goals, accountability) with inner work (self-awareness, resilience, what's actually driving the stuckness).

In his own words:

“I've lived that trade-off as a founder and it sucked... for everyone. Then I discovered they could be part of the same path, and it changed everything. Now I help founders make the same shift.”

I’ve known Derek for years, as a coach, a builder, and a wonderful human being, and I’m so excited to co-create Inside-Out with him, and support our founders in scaling consciously.

Check out Derek's full story in the comments. It's worth the read.

Exited founder turned CEO-coach | Helped early/mid stage startup founders raise over $500m, and create equity value over $12bn (and counting...)

I have big news. But first, a story. 

I talk with founders every day who are in the middle of real inflection points.

Co-founder splits. Post-exit identity crises. Scaling without burning out. The weight of figuring out who they are as a leader.

But I only coach 15 people at a time, which means I can't work with most of the founders I speak with.

That's always bothered me, so we're doing something about it.

Introducing: Inside-Out Virtual Workshops.

Small (around 8 people). Led by me and the Inside-Out team using the same frameworks and modalities we use with our 1-1 clients, finally accessible to a broader group of founders.

The first workshop is Getting Unstuck. It's for the founder or exec who knows how to do hard things, but keeps hitting the same wall in one specific area.

Most approaches to this work outside-in: Better habits, tighter systems, more accountability. And if that's worked for you, great. But if you've tried all that and you're still stuck, the problem probably isn't discipline.

This workshop works from the inside-out, using IFS (Internal Family Systems), an evidence-based framework that has become one of the most powerful tools in serious executive coaching.

Give me 90 minutes. You'll leave with a new way of seeing the stuckness and a concrete experiment to take into your life.

WHEN: March 23rd. Noon to 1:30pm ET.
COST: Free

Space is very limited. Click the link in the comments if you'd like to apply.

A client told me: “The single most important thing for my company right now is the fundraise.”

Then he paused. “And it’s the thing I avoid every morning.”

I see founders in inner conflicts like this every day. This type of dynamic can take years to unwind, and kill companies and relationships along the way. 

After nearly a decade of coaching founders, I've found one reliable method for resolving inner conflicts like these: 

Internal Family Systems, or IFS. 

IFS is a leading toolset at the bleeding edge of exec coaching, and is built on the only scientifically proven method to change emotional learnings, Memory Reconsolidation.

It's a core tool in our practice at Inside-Out, and we're teaching founders how to use it themselves live on March 23. 

When we looked inside at this particular issue, we found two competing parts.

One part wanted the company to grow. The other part said, “If this fails, you’ll look like an idiot in front of your investors.” So we work on the problematic part. Once you do that, the system stops conflicting.

This doesn't take weeks of months. The best coaches help clients get unstuck in an hour or less. 

Want to learn how it works? Apply for our first intimate workshop on March 23. Application in comments.

"The moment you doubt whether you can fly, you cease forever to be able to do it."
–J.M. Barrie, Peter Pan

I've played basketball my entire life, and here’s what I’ve noticed. If I step on the court
believing I'm the best player there, I hoop. If I'm uncertain, I play poorly.
Leadership works the same way. If you believe you'll win, you'll win. If you believe you'll lose, you'l lose.
Confidence is king.

But real confidence isn't peacocking. It's not pretending you have all the answers. It's not even earned through success. You can build a great company and still be one bad outcome away from doubting yourself.

Real confidence comes from alignment between who you are inside and how you show up in the world.
The ball’s in your court.

For most of my career, creativity came from pressure. From big problems I had to solve. From outcomes I needed to hit. 

But there's a different kind of creativity that lives underneath all of that. It comes from joy. From play. From love. I call this place presence. And it's where the most interesting work happens.

I see this all the time working with post-exit founders. During the scale-up, every identity shift serves the company. But after the exit? When that crutch is gone and you're staring at a blank page, wondering what's next?

That's when the real work begins.

Because now you're not choosing who to be based on what needs to get built. 
It's terrifying. And it's also the most creative place I've ever been.

There’s a hidden force behind many “productivity problems.”

It’s not laziness. It’s not discipline. It’s not even time management.
It’s fear.

When pressure, uncertainty, or self-doubt creep in, the brain doesn’t lean into bold work.

It looks for safety. Suddenly emails feel urgent. Slack feels necessary. Small,
controllable tasks replace the ambiguous, high-stakes ones that move things forward.
From the outside, it looks like busyness.
From the inside, it’s avoidance, rooted in fear.
And the insane part? It feels rational.

Understanding how fear quietly reshapes attention, decision-making, and execution is
one of the biggest unlocks for founders and high performers.

Because you’re not always fighting a workload problem.

Sometimes you’re fighting a fear problem.

The most defining part of leadership isn’t certainty. It’s the unknown.
Especially now, when AI and systems increasingly handle the predictable, repeatable, “figured-out” work, what remains for founders and CEOs is ambiguity.

Leadership becomes a cycle:
Enter the unfamiliar.
Navigate the discomfort.
Create clarity.
Hand it off.
Repeat.

The lesson is simple, and I’m trying to follow it myself.
Stop treating discomfort as a warning sign.
It’s usually evidence you’re exactly where you need to be.
Learn to recognize it.

Normalize it.
Build the internal capacity to move forward anyway.

Most people have picked a side on AI.
Either it's the greatest tool ever built, or it's an existential threat we're sleepwalking into.

The binary is comfortable. But the leaders I work with who are navigating this most
effectively have learned to hold something harder: Both.

The fear is real. It lives in the gut. It wakes you up at 3am thinking about the world your kids will inherit. The excitement is equally real. As it should be.

The mistake isn't feeling one or the other. The mistake is collapsing into one becausethe other is too uncomfortable to carry. 

The most important things in life are paradoxical. They resist resolution. And AI may be the defining paradox of our time.

As F. Scott Fitzgerald said, "The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function."

Angry seagulls are going to make you a better leader. Stick with me and I’ll
explain.

You"re in a board meeting. An investor cuts you off. "I don't think you know what you're doing. Your strategy is completely wrong."
Do you fight back or shut down?
When this happened to me once, I made two mistakes.

First, I said "okay" while quietly resenting the investor. That didn't work.
Then I pushed back and defended myself. Also a mistake. It took me years to find the third option. Get curious.

Not the kind of curious where you ask questions to trap them. The kind where you stay grounded in yourself while opening up to what you might be missing.

You're going to run into "angry seagull" investors. It's not if, it's when.
You can fight back. You might win the moment, but you won't grow.

You can blindly agree. You'll lead your company somewhere you don't believe in. Or you can ask questions. Really listen. Stay confident while staying open.

How you react when you're uncomfortable dictates the trajectory of your company and
career.

So…

What angry seagulls are in your life right now?
The investor who keeps pushing back?
The co-founder who questions every decision?

The board member who never seems satisfied?

What would it look like to stop resisting them—or blindly accepting them—and start
getting curious about what they're here to teach you?

https://lnkd.in/gHUzHVcZ

The most comforting and terrifying thing I’ve learned in business is the same truth. Here's the story.

My real education happened inside a startup accelerator. 12 intense weeks, surrounded
by founders, mentors, and Thursday night “fireside chats.”

One moment stuck.
A wildly successful executive paused when asked for his single biggest lesson for entrepreneurs. “Nobody knows what the hell they’re doing,” he said.

“The difference between successful companies and unsuccessful companies is that, with the successful ones, you can’t tell.”
That perspective has followed me through every stage of my career.

Do they teach that in school? I wouldn’t know.

https://lnkd.in/g_P32hAy

One late night, I got a call from a board member.

It was around 11pm my time, which means it was probably 3am his time.

What he said stuck with me forever.

Most leaders don’t have a strategy problem.
They have a validation problem.

The most dangerous addiction in business isn’t money or power.
It’s being liked.

Applause feels like progress.
Agreement feels like safety.

Slowly, decisions stop being about what’s right and start being about what won’t upset anyone.

That’s not leadership.
That’s people-pleasing with a title.

Control is the most expensive illusion in your company.

My Zen teacher used to tell me, “Sit down, hold everything still, and watch what moves.”
What moves is everything you don't control. Your thoughts arrive uninvited. Your
emotions surface without permission. The narrative you've built about agency begins to
quietly unravel.

AI is doing something similar at civilizational scale. It moves too fast, builds too
suddenly, disrupts too completely to let you maintain the fiction. But I've come to believe that confrontation is a gift.

The founders who thrive aren't the ones who reassert control in the face of uncertainty.

They're the ones who find a different relationship to power, one that doesn't require control as its foundation.

That's not passivity. It’s a more sophisticated form of strength.

"You have power over your mind, not outside events. Realize this, and you will find strength." — Marcus Aurelius

This video has been making its way around the Internet. You should stop and watch before you keep reading.

Most people think reading 900 words per minute is impossible. Until they do it.
What changed?

Not their brain. Not their intelligence.
Their belief about what was possible.

We’ve seen this before.

Same with running the four-minute mile.
And having smart machines.

Entrepreneurs do this constantly.

We build invisible ceilings and convince ourselves they’re real.
Then a crisis hits. Or something else forces your hand.
And you discover the ceiling was never real.

When people read 900 words per minute for the first time, there’s genuine shock. Like they discovered some supernatural ability.
But they always had it. They just never gave themselves permission to use it.

Most limitations are just untested assumptions.

Question the ceilings. Test the assumptions.
You’ll probably discover you’ve had the ability all along.

An interesting question to sit with:
What limitation are you currently living with that is, in fact, just a belief?

The best CEOs I know have shorter to-do lists than you.

A perk of my work is getting an intimate look into the habits and systems of leaders across the world.

And something I've noticed about the best CEOs isn't what they do. It's what they decide NOT to do.

Most people let their to-do list become infinite. They pack in as much as possible, check off what they can, and roll everything else forward. The list never ends. And they wear it like a badge of honor.

But here's what they're avoiding: The confrontation of choice.

Saying "I'm not going to do this thing" feels permanent and final. Like you're actively choosing failure in that area.

And that's uncomfortable.

So instead, people keep everything on the list. They tell themselves, "I'll get to it eventually" and avoid the psychological weight of consciously letting something die.

The best CEOs do the opposite.

They stack rank their tasks by importance, look at their calendar, and slot only what will fit. Then they consciously move everything else to next week's list, or kill it entirely.

The result? They finish their work most days. And they get exceptionally good at one of the most important skills in leadership, which is saying no to important things.

Because here's the truth…

Your workload never decreases as you grow. You just get better at leading. And having less time forces you to delegate, empower your people, and build your organization instead of just working harder.

Your to-do list is a daily training ground for this.

Every day, you're forced to confront what dies so something more important can live.

That confrontation is the work.

Not the hustle of doing more, not the performance of appearing busy.

The discipline of doing what counts. And ruthlessly eliminating what doesn't.

https://lnkd.in/gbCGxgNW

Open article: Inside Out Leadership — CEO's Personal Management System: Prioritize Deep Work & Self-Care by leadinsideout.io

Inside Out Leadership — CEO's Personal Management System: Prioritize Deep Work & Self-Care

Scaling a company means giving away the work you used to take pride in.

Watch and listen to why that moment is harder than most founders expect.

I once heard a story that stayed with me.

A little girl walks through a garden for the first time. It was overwhelmingly beautiful, and
she runs inside to tell her mother.

Her mother smiles. “Those are pretty flowers, aren’t they?”
The next day, the girl returns to the garden… and sees “pretty flowers.”

The label stripped the magic. It flattens wonder into familiarity.

I catch myself doing this in business.
A group of complex, brilliant, unpredictable humans becomes “the sales team.”
Or “engineering.”

And without realizing it, I narrow how I see them.

Abstraction isn’t wrong. It’s essential.
But every so often, a moment of awe — in nature, in conversation, in work — reminds
me:

Reality is always richer than the words we use to contain it.

I’m doing my best to remember that.

https://lnkd.in/gxyzemuH

Have had the pleasure and privilege of getting to know Ryan, and +1 to all this

Founder/CEO at HealthBar | Healthcare Delivery & Payor Model Innovator/Entrepreneur/RN

If you don't know Ryan Cummins, you absolutely need to make it a priority!


Having Ryan close our 'Health'care 2026 conference with a keynote address is going to be engaging and empowering

The work he's doing is absolutely incredible 

His curiosity to learn is unmatched

And his focus on future generations is inspiring.....


Don't miss an opportunity to hear from, and meet Ryan at 'Health'care 2026!

healthcare2026.com

#health #healthcare #business #ceo #entrepreneurship #events

The #1 Done-For-You LinkedIn Growth System for Execs & Visionaries | We Don’t Just Advise, We Execute | Clients Gained 1M+ Followers in 2024 & 6-7 Figure Deals with Nike, NASA, US Army & More | Book Your Strategy Call 👇

Fractional LinkedIn GTM team for B2B SaaS and consulting

I’m Jordan - husband, 5x dog dad, and the behind the scenes GTM guy for founders and execs.

Some cool things I've done with awesome people:

🥇 Scaled an org to 200 plus employees  
🥇 Built and scaled brands to 7 and 8 figures  
🥇 Helped drive an 8 figure franchise exit  
🥇 Led growth for 40 plus award winning brands  
🥇 Helped clients add 2M plus followers and raise capital  
🥇 Managed and monetized 6, 7 and 8 figure audiences  
🥇 Helped a local business win 85 plus awards, most in their state  

The pattern I see over and over:

They're often very good at what they do.. The product or service is strong.

But:
- Positioning is fuzzy  
- LinkedIn presence doesn’t match their real value  
- AEs, founders and execs are basically invisible in the places buyers actually make up their mind  
- There's no simple, repeatable LinkedIn GTM funnel that reliably creates qualified conversations

That’s what we fix.

We work best with B2B SaaS and consulting companies in the roughly 1 to 10M range where:
- Deals are mid to high ACV  
- There is a sales team or founder led sales  
- LinkedIn should be a core GTM channel but right now it's a posting treadmill or nonexistent

What we do:

1. Clarify positioning and offers  
Who you actually serve, what problem you own, and what you should stop doing so your message finally lands.

2. Architect your LinkedIn GTM engine  
Profiles, narrative and a simple LinkedIn funnel that connects founders, execs and reps to the right accounts and buyers.

3. Run it with a fractional team  
My trained team becomes your LinkedIn GTM team - content, account management, distribution, and inbox systems that turn attention into pipeline without turning anyone into a full-time creator at a fraction of traditional workforce labor.

Clients have said things like:

“In a few months we added 40,000 followers, millions of impressions, and we’re already halfway through our $500K pre‑seed raise.” - Oli, Prescribe Health

“Thanks to the offer stack we built, I’m closing $20K deals and went from 0 to 8K followers in just a few months.” - XK, Master Coach

I'm not interested in vanity metrics. The work is about aligning who you are, what you say and how you show up, so LinkedIn becomes a predictable pipeline input, not a random bonus.

If you're a B2B SaaS or consulting founder and you know your LinkedIn positioning, presence or pipeline is underperforming, the next step is simple:

Book a LinkedIn GTM Audit now.

https://brainapes.com/strategy

Media inquiry?
Email: jordan@brainapes.com

Jordan Murphy 🧠🦍

Is your imagination broken?

He turned a standard house into something completely different.

Hidden doors. Secret rooms. Reality bent to match his vision.

That's what happens when your state unlocks your imagination.

Most people can't imagine this because they're stuck in "what should be."

He imagined it because he was free enough to ask "what could be."

↓

Everyone says "be present."

But nobody talks about what it actually costs.

↓

Here's the trade-off:

Presence requires giving up the story you tell yourself about what should happen.

And most people aren't willing to pay that price.

↓

I've shed my ego countless times.

When I say ego, I'm talking about my mind-made identity. 

All the labels and expectations projected over me by others, my environment, and my past. All the incessant wants, desires, and goals that I'd been conditioned to believe were who I am.

The first time felt like I didn't know who I was anymore.

No identity. No labels. No expectations.

I disengaged from gossip, judgment, the need to prove anything.

It was lonely.

But I stayed comfortable through the discomfort.

Eventually it became liberating.

↓

Then life happened.

I slipped back into old patterns without realizing it.

So I had to shed the ego again.

↓

But the second time was different.

This time, I had gratitude as my foundation.

Deep appreciation for what brought me pain because it brought me back to my unlimited essence.

Instead of loneliness, I found peace.

Without the identity, without the story, without the need to be anyone..

I just was.

Whole. Appreciative. Smiling. Me.

↓

That's the cost:

You have to let go of who you think you are.

You have to release the story about how things should unfold.

You have to stop performing and just be.

↓

Here's what most people don't realize:

Your state is your frequency.

Your frequency determines what you see as possible.

When you're contracted in ego, in survival mode, in the need to control..

You think smaller than you're capable of.

Your imagination is limited by your state.

↓

But when you're in appreciation, in contentment, in love..

Your imagination unlocks everything.

You stop creating from fear.

You start creating from possibility.

↓

Your state doesn't just affect how you feel.
It affects what's available to you.

What opportunities you see.
What decisions you make.
What you attract.

↓

So yes, be present.

And know what you're signing up for:

You're trading the comfort of your story for the comfort of world changing truth.

You're trading the identity you've built for the wholeness you've always been.

You're trading control for trust.

↓

Most people won't make that trade.

But the ones who do become magnetic.

Because they're finally present enough to just be.

That's when dreams come true and miracles happen.

シ

📹 justinflom

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What story are you holding onto that's keeping you from being fully present?

Jordan Murphy

That's how the best teams win.

↓

Watch how they move the table.

No fancy equipment. No perfect plan. Just a team that figured it out in real time.

Each person plays their part. Lays down. Takes the weight. Gets back up. Runs to the front. Does it again.

Nobody's sitting out. Nobody's waiting for instructions. Everyone's moving.

↓

That's how the best work gets done.

Not with perfect resources.

Not with endless planning.

With a team that innovates with what they've got and keeps the momentum going.

↓

Most teams wait for the perfect conditions.

The right budget. The right tools. The right timing.

But the teams that actually win?

They lay down. Take the weight. Get back up. Keep moving.

↓

Here's what makes this work:

→ Everyone knows their role

→ Nobody's too important to do the work

→ The momentum matters more than individual comfort

→ Trust that the next person will be there

→ Speed comes from repetition, not perfection

↓

That's not just teamwork.

That's how you build something real.

↓

The best businesses aren't built by people waiting for perfect conditions.

They're built by teams that figure it out, take the weight, and keep the momentum going.

↓

You don't need the fanciest tools.

You don't need the biggest budget.

You need people who show up, do their part, and trust the process.

↓

That's how great work gets done.

シ

📹 mlhsstudentcouncil

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↓

💬 What's the scrappiest thing your team ever pulled off?

Fractional LinkedIn GTM team for B2B SaaS & Consultants 🥇

Timing is everything. So is knowing when to launch.

Watch how he sets it up, controls it, then launches at the perfect moment.

That's how visibility works.

↓

Most founders treat LinkedIn like they're juggling live fireworks.

Posting randomly.

Hoping something explodes.

No control. No timing. No strategy.

↓

But the leaders who actually win?

They set the fuse early.
They control the narrative.
They build trust over time.

And when the moment is right.. they launch.

↓

Typical mistakes:

They think visibility is about posting more.

It's not.

It's about being present consistently so when your ideal client's timing hits, you're the one they call.

↓

You can't control when they're ready to buy.

But you can control whether you're holding their attention when that moment comes.

↓

Right now, your ideal clients are watching someone.

Reading their content.
Seeing their values.
Building trust.

Deciding who they'll reach out to when they're ready.

↓

The question is: Is that person you?

↓

We build LinkedIn visibility systems that keep you top-of-mind:

→ Positioning that makes you memorable
→ Content that builds trust over time
→ Consistent presence without the grind
→ Systems that launch at the right moment

↓

You set the strategy. We handle the execution.

And when your ideal client's timing hits? You're the obvious choice.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop juggling and start launching, book a strategy call.

Link in my featured section or DM me "LAUNCH" and let’s chat on your goals.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

That means invisibility is a revenue problem.

Let’s fix it together.

シ

📹 ttam1kk

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↓

💬 Are you juggling or launching?

I used to think I had to be involved in everything.

Turns out, I was the bottleneck.

↓

Watch how he masters each level, then finds the rhythm and lets the horse run.

That's the shift.

↓

Early in my career, I believed my hands-on involvement was what made things work.

I'd built the systems. I understood the nuances. I had the relationships.

My perspective felt imperative to every decision.

And for a while, it was.

↓

But as we scaled, something shifted.

The business needed different expertise than what got us here.

Growth required specialists who could go deeper than I ever could in areas outside my core.

↓

I had a choice:

Stay involved in everything and cap our growth at my capacity.

Or bring in experts and let them own their domains completely.

↓

I chose the second.

Not because I wasn't capable.

Because they were better.

↓

Here's what I learned:

My x-factor wasn't being good at everything.

It was knowing when to hand something to someone whose x-factor was that exact thing.

↓

When I brought in the right people and actually let them lead:

The work got sharper (because it was their zone of genius).

My time freed up to focus on what only I could do.

The team moved faster (because they weren't waiting on me).

We scaled past what I could have built alone.

↓

Looking back, the real skill wasn't execution.

It was knowing when my involvement shifted from essential to limiting.

↓

Your hands-on experience got you here.

But the next level requires you to step back and let experts own what they do best.

That's not stepping away from leadership.

That's what leadership looks like at scale.

シ

📹 yss.dee

💾 Save ♻️ Share 🔔 Follow 📣 Engage

↓

💬 What's one area where bringing in an expert unlocked growth for you?

They launched him 3x farther than he could go alone.

Each person syncs up. They move as one. The energy compounds.

Then they send one person flying.

That's the power of leverage.

But it only works if they send you in the right direction.

↓

I see this mistake constantly with founders building visibility on LinkedIn.

They automate everything.

Scheduling tools. AI content. Auto-DMs. Engagement pods.

Momentum builds fast. Metrics climb.

But they're being launched in the wrong direction.

↓

The wrong automation:

→ Auto-posting generic content
→ Mass DM sequences without control
→ AI posts that sound like everyone else
→ Engagement pods for vanity not distribution

Your ideal clients scroll past. Your content blends in. Your outreach gets ignored.

↓

The right automation:

→ Systems that capture your actual voice
→ Outbound personalized based on real signals
→ Content positioned to build trust over time
→ Engagement with the right people

Now you're top-of-mind when their timing hits.

↓

I worked with a founder posting 5x per week using AI tools.

Decent engagement. Growing followers.

But zero pipeline. Zero deals.

Why?

The automation launched him in the wrong direction.

Generic content. No positioning. Just activity.

↓

We rebuilt his system:

→ Captured his actual thinking
→ Positioned content to build specific beliefs
→ Automated distribution, not thinking
→ Built outbound around real signals

Within 90 days: pipeline moving. Deals closing.

Same time invested. Different direction.

↓

Most people automate the thinking.

The strategy. The positioning. The voice.

↓

The right approach:

Automate the execution. Not the strategy.
Automate the distribution. Not the thinking.
Automate the reach. Not the relationship.

↓

That swing only works because everyone moves in sync toward a clear direction.

Your visibility system is the same.

↓

You need:

→ Clear direction
→ Synchronized effort
→ Compounding momentum
→ Strategic launch

Automation amplifies all of that.
But only if the direction is right first.

↓

Most founders automate before they have clarity.

They build momentum before they know where they're going.

Everyone wants to Claude it to death lol

↓

The founders who win?

Direction first. Then automation. Then momentum.

↓

Momentum is powerful.
Direction is everything.

Get both right, and you become unignorable.

シ

📹 abrhamdejene35
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↓

💬 What's one thing you automated that launched you in the wrong direction?

Most people wouldn't commit like that.  There’s good and then there’s scary good.
 Watch the commitment. The setup. The execution.

Most people would knock and run back to their room. He commits fully, waits in the shadows, and goes all in when the moment hits.

That's the difference between good and scary good. 😂

↓

I've worked with hundreds of founders over the years.

The good ones are competent. Reliable. They deliver what they promise.

But the scary good ones? They operate differently.

↓

Here's what I've noticed about people who reach "scary good" level:

1. They commit when others hesitate

Good founders test the waters. Scary good founders dive in fully, knowing they'll figure it out on the way down.

They don't half-commit to a strategy and wonder why it didn't work. They go all in, give it everything, and extract every lesson.

2. They're willing to be uncomfortable longer

Good founders optimize for comfort. Scary good founders optimize for growth, even when it's awkward, uncertain, or feels like too much.

That video? Most people wouldn't stand in a dark hallway waiting. Too uncomfortable. Too exposed.. that's where the magic happens.

3. They understand timing isn't just about speed

Scary good people know when to wait and when to move. They don't rush the setup. They don't miss the moment.

They build in the shadows, position strategically, then execute with precision when timing hits.

4. They study what works, then make it their own

Research shows that top performers in any field spend significantly more time studying patterns than average performers. They practice and they study what makes great work great.

Then they add their own twist. Their own intensity. Their own commitment level that makes people say "how did they do that?"

5. They're not afraid to be memorable

Good is forgettable. Scary good sticks with you.

The founders who break through aren't the ones playing it safe. They're the ones who show up with an intensity that makes you remember them long after the interaction ends.

↓

And the thing about being scary good:

It's the willingness to commit fully when others are holding back.

To stay uncomfortable longer than feels reasonable.

To wait for the right moment instead of forcing it.

To study obsessively and execute with precision.

To be so memorable that people can't stop talking about you.

↓

Most people settle for good because scary good feels like too much.

Too intense. Too committed. Too visible.
 That's why it works.

↓

The founders I work with who become unignorable on LinkedIn?

They don't post casually and hope for results.

They commit fully. They show up consistently. They position strategically. They execute with precision.

And they become scary good at holding attention in their ideal client's mind.

↓

Good gets you in the game.
Scary good makes you unforgettable.

シ  📹 iamtee254

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↓

💬 What's one area where you've gone from good to scary good?

I help founders who are successful but stuck, let me help you hit the nail on the head why..

I bet you've built something real.

Revenue is solid. Team is functional. From the outside, you've made it.

But you know something's off.  Things are changing.

↓

You notice nobody knows who you are.

Your ideal clients aren't seeing you.
The right partners aren't reaching out.
Top talent isn't knocking on your door.

↓

You're not failing.

You're just invisible to the people who matter most.

↓

Here's what I see:

Most founders at this stage have optimized everything internal.

Better product. Smarter operations. Tighter execution.

But visibility? Pipeline? Inbound demand?

Crickets.

↓

You're relying on:

→ Referrals that come when they come
→ Outreach that feels like pushing a boulder uphill
→ A LinkedIn presence that's... there, but not doing anything

Meanwhile, your competitors with worse offers are closing deals.

Why?

Because they're visible. And you're not.

↓

That gap between where you are and where you could be..

That's where I work.

↓

I don't help people who need the basics.

I help founders who've built something real and are ready to be seen for it.

Leaders who know the next level isn't about working harder.

It's about showing up where your buyers, partners, and top talent are already looking.

↓

Here's what we do:

We build complete LinkedIn visibility systems that run without you.

→ Positioning that makes you unignorable to your exact audience

→ Content that attracts buyers, partners, and A-players

→ Outbound engines that fill your pipeline predictably

→ Engagement systems that amplify your reach 10x

→ Market intelligence captured from every conversation

→ Referral programs that turn relationships into revenue

↓

You don't create the content.

You don't manage the outreach.

You don't chase engagement.

We run the entire engine for you.

↓

The result?

Your calendar fills with the right conversations.

Buyers reach out instead of you chasing them.

Partners want to collaborate.

Top talent applies when you’re hiring.

↓

All leverage. All impact. Zero time suck.

Because we know this game better than your internal team ever will.

↓

This work isn't for everyone.

It's for founders who:

✓ Have built something real but aren't getting the visibility it deserves

✓ Want pipeline and inbound without the grind

✓ Are ready to become unignorable to buyers, partners, and top talent

✓ Value leverage over doing it themselves

↓

If that's you, let's talk.

DM me "NEXT" and tell me what you're building toward.

No pitch. Just conversation.

Sometimes the right visibility system at the right time changes everything.

シ
 📹 maronchin8

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↓

💬 What's costing you more: being invisible or trying to fix it yourself?

"The question I ask every new client"

Before we build your visibility system.
Before we create a single piece of content.
Before we touch LinkedIn.

I ask one question:

↓

"What do your ideal clients need to know and believe about you, your product, your service, your values, your viewpoints to decide they want to work with you - without you telling them they should?"

↓

The answer reveals everything.

↓

Because here's what most founders get wrong:

They think content is about them.

Their expertise. Their offers. Their credentials.

But your audience doesn't care about you.

They care about whether you understand them.

↓

This question forces a shift:

From "What do I want to say?"

To "What do they need to believe?"

↓

Here's what I'm listening for:

Not features. Not benefits.

The underlying beliefs that make someone say "this person gets it."

The values that create alignment before the sales call.

The viewpoints that make them think "finally, someone who sees what I see."

↓

Because here's the truth:

People don't buy because you're qualified.

They buy because they believe you understand their world better than anyone else.

↓

When you can answer this question clearly:

→ Your content writes itself (you know exactly what to say)

→ Your positioning sharpens (you know what makes you different)

→ Your pipeline fills with the right people (they self-select before they reach out)

→ Your sales conversations get easier (they're already sold on the belief system)

↓

Most founders are creating content in a vacuum.

Posting what they think sounds smart.

Hoping something sticks.

↓

But the ones who break through know exactly what their audience needs to believe.

And they engineer every piece of content to build that belief system.

↓

So before we make you visible.

Before we fill your calendar.

Before we build your LinkedIn engine.

I need to know:

What do your ideal clients need to know and believe about you to decide they want to work with you.. without you telling them they should?

↓

Answer that, and everything else is just execution.

シ

📹 therealtarzann

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↓

💬 What's one belief your ideal clients need to have before they're ready to work with you?

A little over five years ago, we sold our house in Massachusetts and moved to Florida.

From the familiar to the unfamiliar. From home to a place that just felt right from the first visit.

These beach night skies still strike me with wonder every time.

↓

That change unlocked something I didn't expect.

Freedom to be me. Without the labels. Without the expectations. Without the constant reminders of who I used to be.

You don't realize how much your environment down-regulates you until you remove it.

It's why you feel so fired up on vacation. That spark to change, to be better, to finally do the thing. That's not the vacation talking. That's you without the weight.

↓

I joke with visitors all the time.

"Having fun?"

They smile. "Yes."

"What if you could stay on vacation? Trade a few hours a day to keep affording it, but when you're off, you're back in vacation mode. How does that sound?"

The aha moment hits every time.

↓

That's the vacation mindset. A lighter way to live.

Seeing beauty daily. Grounding with nature. Feeding squirrels at the beach. Living a lifestyle that actually fills your heart instead of drains it.

That's why we moved. For our slice of vacation land.

↓

But here's what I didn't see coming.

LinkedIn became the bridge that made this lifestyle sustainable.

The partnerships that fund it. The deals that sustain it. The friendships with talented, kind-hearted people who think like I do and live like I want to live.

Learning how to leverage LinkedIn to build real relationships didn't just grow my business. It gave me the freedom to live where I want, how I want.

↓

You don't have to move 1,200 miles.

But you can build the relationships that give you that same freedom.

LinkedIn makes it possible.

シ

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↓

💬 Where's your favorite place to vacation? And what would it take to live there?

Stop posturing. Start solving problems. 


(in your content..)

The wrong content is almost as bad as no content.

You gotta give people what they need.

When I help clients make their LinkedIn about prospects' wins, not their own credentials, inbound opportunities follow.

A fractional CMO came to me with solid credentials.

His LinkedIn highlighted his resume. Past roles. Companies he'd worked with. What services he offered.

CEOs weren't biting.

Zero inbound calls.

He was connecting with his prospects every day, posting daily, no attention.

Until we took over and repositioned everything around CEO problems.

Revenue plateaus. Marketing that doesn't convert. Teams that execute tactics without strategy. The gap between growth goals and actual pipeline in his specific industry.

His content stopped being about him.

Every post addressed a specific CEO challenge. Every framework showed a path forward. Every piece of content reflected their reality back to them.

CEOs started commenting, then messaging, then booking calls. Same targeting..

Same expertise. Same offer. Different focus.

We do this with every client. Position them in their prospects' world showing their impact through the storytelling of the achievement of their clients.

When decision makers see their problems in your content, they lean in. When they see your clients winning with those same problems, trust builds. 

When you do this consistently, inbound stops being random.

Do this to a boringly consistent level. That's the pattern that fills pipelines.

シ

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↓

💬 What’s your executive brand doing for your pipeline?

P.S. Feed the squirrels 🐿️😂

Your ideal clients already know who they want to work with.

They've been reading their content for months.

Watching how they think. What they value. How they show up.

By the time they're ready to buy, the decision is already made.

↓

The question isn't "How do I get them to find me?"

The question is "Am I holding attention in their mind when their timing hits?"

↓

Because here's what you can't control:

When the budget opens up.
When your ideal client needs you.
When they're finally ready to pull the trigger.

↓

But here's what you CAN control:

Whether you're the person they're thinking about when that moment comes.

↓

Right now, someone else is holding that attention.

They're showing up consistently.

Building trust through their content.

Demonstrating their values and how they think.

And when timing hits? They get the call.

↓

Not because their offer is better.

Because they were present when it mattered.

↓

If you're not showing up consistently in front of your ideal clients, you're not in consideration.

And if you're not in consideration, timing doesn't even matter.

They'll never think of you.

↓

We build LinkedIn visibility systems that keep you top-of-mind with your ideal buyers, partners, and talent:

→ Positioning that makes you memorable

→ Content that builds trust over time

→ Consistent presence that holds attention

→ Systems that run without you

↓

You don't create the content.
You don't manage the presence.
You don't chase the attention.

We build the engine that keeps you in their mind until their timing hits.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to be the person your ideal clients think of when they're ready to buy, book a strategy call.

Link in my featured section or DM me "TIMING" and I'll send it.

↓

You can't control their timing. But you can control whether they're thinking about you when it comes.

シ

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💬 Who's holding attention in your ideal client's mind right now.. you or your competitor?

Values are killing your sales.

Everyone preaches "lead with values." That's a lie.

Be your values.

Your customer cares if you fix their biggest pain, not your company credo.

You can seamlessly weave in your values while you demonstrate competency and proficiency.

I've watched founders spend months crafting mission statements while their pipeline stays empty. They think values differentiate them.. 

They don't move the needle as much as you’d think.

Here's what actually matters in positioning:

Can you solve the problem keeping them up at night?

Do you have proof you've done it before?

Can you explain it in terms they understand?

Your values might make you feel good. But they won't make your phone ring.

Especially if they don’t feel like you understand them.

The companies and consultants winning right now focus on one thing: demonstrating capability. They show results. They speak to specific pain points. They make the path from problem to solution crystal clear.

And I’m not saying values aren’t important and the pipeline you’re building is an important part of this strategy: buyers, partners and talent each need to see different things from you as a leader.

Values are especially important for your team culture and attracting top talent. 

Lead with outcomes for your customers.

Tell the stories of how you delivered outcomes that infuse your values, how you did it in the ways that matter to your buyers and you’re gaining ground.

But you’re actually only gaining ground if the right people see your content.

If you need more pipeline and visibility, we’ll help you make better content and get the right people to see it on LinkedIn consistently.

Hit my profile and book a LinkedIn GTM Audit.

We’ll map the constraints and run the system if you qualify.

シ

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↓

💬 What's one problem you solve that your ideal customer would pay to fix today?

P.S. What caffeine source is powering your Monday morning? haha

undefined undefined

Go from storyteller to growth architect.

I spent years thinking my story mattered.

The awards. The exits. The client wins.

Even the celebrity clients..

I'd lead with credentials, hoping people would care.

They didn't.

Because here's what I learned: your story doesn't grow your business.

Inviting customers into a story does.

Donald Miller nailed this. You're not the hero. Your customer is.

You're the guide who helps them win.

Most founders get this backwards. They position themselves as the main character.

But buyers don't want to hear about you. They want to see themselves winning.

When I shifted Brain Apes from "look what we built" to "here's how you become unignorable," everything changed.

The content resonated. The calls booked. The pipeline filled.

Because I stopped telling my story and started building theirs.

Here's the shift:

Stop leading with your credentials.
Start showing them their transformation.

Stop explaining your process.
Start painting their future state.

Stop talking about your wins.
Start mapping their path to victory.

The best positioning makes your customer the hero and you the trusted guide who knows the terrain.

That's not marketing. That's architecture.

You're not just creating content. You're designing a journey where they see themselves succeeding.

And when they can picture that win, they'll want you in their corner.

シ

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↓

💬 What story are you inviting your customers into?

Your LinkedIn isn't the problem.
Your offer isn't the problem.
Your expertise isn't the problem.

↓

The problem is simple:
Nobody knows you exist.

↓

Right now, your ideal clients are on LinkedIn.

Searching for solutions.

Reading posts.

Booking calls with people who solve their exact problem.

But they're not finding you.

↓

Not because you're not good enough.

Because you're invisible.

↓

And here's what invisibility costs you:

→ Deals going to competitors with worse offers

→ Partnerships you'll never know existed

→ Top talent joining companies that aren't as good as yours

→ Revenue you're leaving on the table every single month

↓

You can keep posting randomly and hoping something hits.

Or you can build a system that makes you unignorable.

↓

We build complete LinkedIn visibility engines for founders and execs who are done being invisible:

✓ Positioning that makes your ideal clients stop scrolling

✓ Content that attracts buyers, partners, and A-players

✓ Outbound that fills your pipeline predictably

✓ Systems that run without you

↓

We handle everything. You show up to close deals.

↓

I have 3 spots opening in the next 2 weeks.

If you're ready to stop being invisible, book a strategy call.

Link in my featured section or DM me "VISIBLE" and I'll send it.

↓

The cost of waiting another month? The deals you'll never know you lost.

シ

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💬 How many deals have you lost to competitors who are just more visible than you?

She was exactly where you might be right now.


$5M in revenue. Solid reputation in her industry. Proven track record.

But when I asked her who was thinking about her when opportunities came up, she went quiet.

"I don't know," she said. "Probably no one."

↓

Her ideal clients were on LinkedIn every day.

Reading posts. Building trust with people who showed up consistently.

Deciding, unconsciously, who they'd reach out to when their timing hit.

But she wasn't in that consideration set.

Because despite being great, she was invisible.

↓

Here's what we did:

Step 1: We captured her story

Not generic thought leadership. Her actual thinking, real experiences. The insights only she could share.

We interviewed her. Pulled out the frameworks she'd built over 15 years. The patterns she saw that others missed.

Step 2: We positioned every piece strategically

Each post wasn't just content. It was designed to build a specific belief in her ideal client's mind.

"She gets my world."

"She sees what I'm dealing with."

"She's the person I want to work with when I'm ready."

Step 3: We built the system to run without her

She didn't write posts, manage outreach or chase engagement.

We documented her expertise. We amplified her voice. We put her in front of her ideal clients consistently.

Step 4: We leveraged every conversation

Every call she took, we captured insights. Turned them into content. Used them to sharpen her positioning.

Her lived experience became the fuel for her visibility engine.

↓

Within 90 days:

Her content was reaching 50K+ people per month.

Her ideal clients were commenting, engaging, reaching out.

Her calendar filled with inbound conversations.

And when their timing hit, she was the person they called.

↓

She didn't change her offer.

She didn't work more hours.

She just became visible to the people who needed her most.

↓

Here's what she told me six months in:

"I didn't realize how much opportunity I was leaving on the table by being invisible. Now I'm the person my ideal clients think of first. That's changed everything."

↓

If you're reading this and thinking, "That sounds like me"..

$3M+ revenue. Proven expertise. Solid business.

But invisible to the people who matter most.

↓

You don't need to figure this out yourself, become a content creator or spend hours on LinkedIn every day.

You need someone to capture your story, position it strategically, and build a system that runs without you.

That's what we do.

↓

We document your expertise.
We leverage your experience.
We make you visible to your ideal clients.

And we handle everything so you can focus on closing deals and leading your business.

↓

I have 1 spot opening in the next 2 weeks.

Become the person your ideal clients think of first, hit my profile and book your strategy call, let's talk.

シ

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↓

💬 When your ideal clients think of your expertise, do they think of your name?

You know what needs to happen. So why isn't it happening?


Watch this.

26 eggs. All in the air at once. One wrong move and they all drop.

But he doesn't miss. He's done this enough times to know exactly when to move and exactly what to catch first.

That's not luck. That's reps.

You've got deals sitting in your pipeline right now.

Your tech stack is solid. Your ICP is dialed. Your messaging could work.

But here's the problem: no one's actually running the plays.

Your team is buried. Your marketing lead is juggling 47 things. LinkedIn sits there as the channel everyone agrees you should be using, but no one has bandwidth to actually execute.

So it becomes the thing you'll "get to next quarter."

Meanwhile, your competitors aren't waiting. They're in your prospect's feed. They're in the DMs. They're booking meetings while you're still trying to find time to post.

Here's what I know after building LinkedIn GTM systems for hundreds of B2B teams:

The strategy isn't the problem. Execution is.

You don't need another framework. You don't need another consultant to tell you what LinkedIn could do for you.

You need someone to actually run it. Every day. Integrated with your stack. Feeding your pipeline.

That's what we do.

We plug into your existing GTM motion as your fractional marketing team and run LinkedIn for you.

Not as a consultant who hands you a deck and disappears.

As the team that shows up every day, runs the plays, drives your visibility, and feeds your pipeline.

You keep doing what you do best - closing deals.

We make sure LinkedIn is feeding you the right ones.

On the audit call, we'll look at:

1. Where LinkedIn fits in your current GTM stack (and where it's leaking revenue right now)

2. The exact plays we'd run for your ICP (not theory - the actual sequences)

3. How our fractional team plugs in and executes without you adding headcount
Then if it makes sense, we run it for you.

If it doesn't, you walk away with a clear map of what to do.

If you've been sitting on LinkedIn as a "someday" channel..

If you know it should be working but no one on your team has the bandwidth to run it right..

If you're ready to turn it into a pipeline engine instead of a content experiment..

Book the audit call.

Link in comments. 5 spots this week.

Only taking 1 new client next week.

You've got the opportunities.

Let's catch them.

シ

📹 xrheaofficia1

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↓

💬 Do you still think LinkedIn is optional in your industry?

You're doing it again, aren't you?


Twelve tabs open. Calendar stacked. Mind already three meetings ahead.

You've built something real. Maybe you've scaled a team, launched a product, closed deals that mattered. You know how to execute.

But here's what I want to know:

When's the last time you fed the squirrel?

↓

Not metaphorically. I mean literally - when did you last do something with zero ROI, no strategic value, just because it made you smile?

For me, it was yesterday. A squirrel. An orange slice. A picnic table by the beach.

That little guy wanted citrus. And I made that my place to be.

Best part of my week.

↓

Here's what I've noticed working with founders like you:

The ones who build something that lasts - not just profitable, but meaningful - they all share something.

It's not that they work harder.

It's that they remember how to be human.

↓

You already know how to optimize.

You've dialed in your calendar. Your funnel. Your positioning.

But what about joy?

What about presence?

What about those random Tuesday afternoons where you do something completely illogical - and it fills you up anyway?

↓

You used to measure your days by what you accomplished.

Deals closed. Content shipped. Revenue scaled.

But somewhere along the way, you started wondering if there's a different metric.

What if the degree of a good day is measured by the summation of time spent smiling?

Not producing. Not optimizing. Not even growing.

Just... smiling.

↓

Let me tell you what I've learned building GTM systems for founders:

1. Presence isn't passive. It's a choice to be fully where you are - not rehearsing tomorrow or replaying yesterday.

2. Intention isn't hustle. It's knowing why you're doing what you're doing - and letting go of everything else.

3. Wholeness isn't earned. It's remembered. You're already complete. You just forgot.

↓

So truth is:

Your business needs strategy. I help with that. Pipeline, positioning, LinkedIn GTM - I take that work seriously.

But your life needs moments that make no sense on a spreadsheet.

The walk with no destination.
The conversation with no agenda.
The squirrel with the orange slice.

↓

If you're reading this right now - phone buzzing, mind racing, already thinking about the next thing...

Stop.

Just for a second.

Take a breath.
Relax your body.
And ask yourself:

When's the last time I smiled for no reason?
Now smile and keep remembering to smile.

↓

That's the work beneath the work.

You're going to build the business. I know you will.

But don't forget to feed the squirrels. 🐿️🍊

Because the founders who win long-term?

They're the ones who remember that success without presence is just a fancy treadmill.

And you didn't come this far to spend your life running in place.

シ

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↓

💬 What’s something you love to do?

taplio

The Battle

Ryan H. Vaughn

Jordan Murphy 🧠🦍

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taplio

The Battle

Ryan H. Vaughn

Jordan Murphy 🧠🦍

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan H. Vaughn's LinkedIn Performance

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