Ryan Flett

Video Content Strategist for Social Entrepreneurs | We work with 6-figure social entrepreneurs to build a thought-leadership video strategy in 60 days that gets 5x views, engagement and leads.

Are you ready to level up your video content, founders and entrepreneurs?

Get ready to dominate with the power of video!

You know you need to create VIDEO CONTENT to grow your influence and get customers.

But you don't have the skill, time or resources.

You can try and do it yourself but that can be:
+Hard to find the right people
+Difficult knowing what to create
+Time consuming creating content

That's where we come in!

We help you build a social media video strategy and create short-form video content that has an impact.

Our video strategy services help you:
+ Align you messaging
+ Create 125+ brand building content ideas
+ Create a social media plan
+ Produce video content 
+ Get awareness & leads

I've been OBSESSED with video for 15 years and I'm here to help you take your business to the next level.

My mission is to build your authority and skyrocket your leads and brand awareness with a killer video content strategy. I'm talking about creating content that will make your competitors green with envy.

My ideal client? You guessed it - Founders who are making 6-figures, want to leverage the power of video, and are social entrepreneurs.

But let's be real, even if you don't fit that description, I still want to work with you!

I know creating content can be a pain in the ass, but it doesn't have to be. That's where I come in.

My video content strategy services include:
+ A social media audit
+ Collaborative strategy workshops
+ Custom strategy guide
+ Remote video content creation services

Here's the thing, I've got 15 YEARS in the video production industry and a DECADE of social media management experience.

Our goal is to create help you create video content that elevates your personal brand, builds authority, and generates leads.


Don't get left behind, let's work together to transform your business with video! 

Let's make it happen!

If you're an entrepreneur or founder want to elevate your marketing with video content, DM me the word VIDEO to learn more.

Founder

We help you develop your branding and messaging so you can create a content plan that has an impact, grows a community, and moves your message forward.

We create impactful content campaigns that educate, inspire and exceed marketing goals. 
With the right tools, systems and strategies you can use content as a powerful tool to grow, connect and drive change.

We work with organizations to create cause-driven creative campaigns that inform and inspire action. 

There is a professional process to creating content. We work with your team to design systems
 to support your creative development.
- Content Strategy
- Branding & Messaging
- Video Production
- Social Media Marketing
- Campaign Design

Yo, I'm Matt Mike 👋

(yes, Mike is my actual last name).

My career path has been far from linear. Here are the cliff notes (that's still a thing, right?)

2015: graduated with an English degree
2016: became a teacher
2017: became a dean of students
2019: left education for B2B sales
2019: hated sales. took a pay cut to become an operations analyst
2021: got promoted to operations supervisor

2022 and onward: became a business analyst (FIRST DATA JOB). Started documenting the journey on social media where I now have a combined following of 100,000+ tech professionals. I've been through a few different data roles with progressive complexity and now do BI consulting while continuing to help others progress their tech careers through content.

Because of my background, I have a passion for helping people with non-technical backgrounds break into tech and advance their careers. My technical passion is business intelligence analytics.

🤝🏻 Brands: mjomike@gmail.com
🎥 YouTube: @mattmike
📩 Newsletter: https://thdatapoint.substack.com/

Matt Mike

I changed careers at 31.

I was a teacher, then a Dean of Students first.

From there, I spent a few years in a non-technical corporate role. But that was my introduction to technical tools.

I decided I wanted to get into data analytics and went for it. The process start to finish took about 6 months.

People often think that you should be settled into a career in your 30s, but it's never too late to pivot from one area to another.

We put a lot of pressure on ourselves to "figure it out" but life isn't always so linear.

If you want a change. Make it happen.

BI Developer & Analytics Consultant 🤘 | YouTube @ Matt Mike | Former Educator & Dean of Students

SQL is a fundamental analytics skill.

It's the language of databases and how we query those databases for the information we need.

My latest read, "𝑆𝑄𝐿 𝑓𝑜𝑟 𝐷𝑎𝑡𝑎 𝐴𝑛𝑎𝑙𝑦𝑡𝑖𝑐𝑠" shows you how to do just that.

But it goes far beyond the basics.

Into things like:

↳ Manipulating data with Python
↳ Presenting, transforming, and updating data
↳ Defining datasets from existing datasets
↳ Window functions
↳ Performant SQL
↳ Processing JSONS and Arrays
↳ Advanced data types
↳ Inferential statistics

And best of all, it's practical.

Big thanks to the authors:

Jun Shan​
Haibin Li
​Matt Goldwasser​
Upom Malik​
Benjamin Johnston

Looking forward to learning some cool stuff :)

Grab the book here if you're interested: https://packt.link/0oLy1

#packtpartner

There are 2 options for shifting into technical careers outside of formal degrees.

1) Teach yourself
2) Bootcamps and/or coaching

Here are the pros and cons of each, as I see them.

1) Teach yourself

Pros:
- Cheaper
- Flexible
- Bragging rights when you finally make it

Cons:
- Takes longer
- Potentially more stressful
- Can waste time going in the wrong direction

My thoughts: This can work for people who aren't under too much pressure and have the time and flexibility to make the career jump when ready.

2) Bootcamps and/or coaching

Pros:
- Move more quickly
- Accountability and structure
- Guidance on exactly what to do and when

Cons:
- More expensive
- Stricter time commitments
- Lots of unqualified programs and coaches out there

My thoughts: Ideal for people who have the budget, want fast results, and the accountability and structure to make it happen.

My honest opinion is that in this market, if you're starting from zero, option 1 is becoming harder to pull off. Doesn't mean you can't do it, but you have to understand that it will take lots of time and effort.

Because of this, I think option 2 is actually becoming MORE valuable, not less. Implementation and guidance goes a long way when utilized correctly.

As far as programs I'd recommend, the 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 program by Avery Smith​ is my top choice.

It has all the top things I look for in programs like this:

- Learn the full analytics tech stack
- Guidance on navigating the actual market
- Internship opportunities
- Coaching and peer support

And Avery himself is an incredibly qualified Data Scientist.

Check out his program here: https://lnkd.in/gR9kq_r5

Either of the 2 options I described above can work, but which is best depends on your situation.

___
PS - If you work in data now, did you go with option 1, 2 or did you get a formal degree?

#dcjpartner

Senior BI Developer & Analytics Consultant 🤘 | YouTube @ Matt Mike | Helping professionals break into data careers @ Data Career Makers

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The Battle

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Matt Mike

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Likes

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