Ryan Baum 🌱

Tracy S.

Content Marketing Expert | Helping startups grow organic content to reduce reliance on paid advertising | They Ask, You Answer evangelist

I have a passion for leading teams to create engaging and effective content across multiple channels and platforms.  Most of my experience has been bootstrapped to Series C with a few years of corporate  sprinkled in.

Twenty years of marketing experience across startups, SaaS, grocery retail, CPG, and home appliances, I have developed a diverse and versatile skill set to rapidly adapt to changing business needs and customer expectations.

Senior Director of Marketing

Excellent point from the folks at Voosh:

"When proof becomes editable, every marketplace has the same incentive:
refund fast, investigate slow."

Tracy Scott

Global Partnerships @ Voosh (YC) | Helping restaurant-focused companies grow their clients’ delivery revenue by up to 20% with fully automated, 5-minute setup.

A missing drink today. A $100 refund tomorrow.

A Freddy’s exec shared a $100+ order was refunded because the driver forgot the drinks.
Across the industry, 3% of operator revenue is getting tied up in third‑party delivery disputes that lead to “chargebacks.”

Sounds small.
Until you remember most restaurants live on 3% to 5% profit margins.

Restaurant Dive reported 63% of consumers have had at least one incorrect food delivery order since 2021, and 24% have requested a refund.

Now add AI.

Last week, Zomato’s CEO said people are using AI‑edited photos (flies, insects, even “smashed cakes”) to fake complaints and claim refunds.

WIRED reports the same dynamic in ecommerce, and Forter estimates AI‑doctored images used in refund claims are up more than 15% since the start of 2025.

When proof becomes editable, every marketplace has the same incentive:
refund fast, investigate slow.

This isn’t a customer support problem.
It’s a systems problem.

The U.S. online food delivery market generated $52.7B in revenue in 2024.
If 3% is trapped in disputes, that’s ~$1.5B of leakage.

In India, Prosus/NCAER estimates food delivery platforms generated ₹1.2T in gross output (2023–24).
Leakage scales faster than anyone wants to admit.

At Voosh, we built Automated Dispute Resolution to identify, submit, and track disputes end‑to‑end, then pinpoint root causes by location, marketplace, order, and item.

If you operate a brand, look at your settlement “adjustments” this week.
That line item tells a story.

Sources: Food On Demand (May 17, 2024), Toast (2025), Restaurant Dive (May 9, 2022), moneycontrol.com (Jan 7, 2026), WIRED (Dec 19, 2025), Grand View Research, Inc (2024), Prosus/NCAER (Dec 2025).

#restaurantops #fooddelivery #AI #restauranttech

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Ryan Baum 🌱

Tracy S.

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The Battle

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Tracy S.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tracy S.'s LinkedIn Performance

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