Ryan Baum 🌱

Most D2C brands don’t have a marketing problem.
They have a profit measurement problem.

When growth looks good on dashboards but the balance sheet says otherwise - the issue isn’t strategy. It’s structure.

I build profit-first growth systems for D2C brands - where every decision is backed by data, margin, and contribution math, not just ROAS.

Over the last few years, I’ve worked with high-scale brands (₹10Cr+/month) to rebuild their analytics and creative engines around profitability.

What that looks like:
✅ Modelling marginal ROAS to isolate true incremental return from paid channels
✅ Building quartile-based LTV and retention curves to spot profitable cohorts early
✅ Separating discount vs full-price contribution to reveal hidden profit leaks
✅ Designing creative testing systems that compound learnings instead of guesses

Recent wins:
→ Built a profit measurement layer for a ₹10Cr/month fashion brand - mapping marginal ROAS and contribution across Meta, Google, and Shopify in real time
→ Uncovered 28% profit loss from discount-led re-purchases - and re-engineered offer strategy around contribution margin tiers
→ Created a quartile-based LTV model that doubled high-value retention for a wellness brand within 90 days
→ Deployed Adbuffs Insights - an internal analytics framework now running across 15+ D2C accounts

What sets me apart:
• Finance-first approach to growth - blending analytics, creative, and contribution logic
• Frameworks refined on ₹1Cr-₹10Cr/month D2C accounts
• Systems built to scale profitably - not just faster

If you’re a founder who’s scaling but unsure where your profit actually comes from - I built something for you.

Drop a hi here on LinkedIn and let's chat!

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Ryan Baum 🌱

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