swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

Retired

 Author and Keynote Speaker

Focused on NorthCoast 99 , ERChealth, client/member relations and keynote presentations.

Chairman

Overall responsibility for organization's operations, strategy, talent management and service expansion.  Lead turnaround of organization from local non-profit to national professional services firm.  Founded NorthCoast 99 and co-founded ERChealth.

President

Spherion - AIM Executive

Played key role in growth of organization from $4 to $38 million in revenue, 40 to 500 employees and 4 to 50 offices nationwide over 7 year period.  Instrumental in growing multi-practice areas of temporary placements, contingency recruiting, retained search, coaching and outplacement services.   Assisted in the sale of the company to Florida-based Interim Services (Spherion) in 1997.

Director

University Hospitals - Mednet

Established Human Resources department for this $50 million, 1,000 employee group medical practice.  Lead the establishment of all HR systems, benefits, policies and programs.  Reported to four different CEO's and was a member of the senior management team.

Director Human Resources

KPMG

Areas of focus included compensation, defined benefit pension plans, compliance and workplace communications.

HR Consultant

With a career spanning over 40 years, Pat continues to positively impact workplaces, leaders and individuals relative to professional and personal success. He is the former Chairman and President of ERC. He is credited with leading ERC’s turnaround in 1998 and guiding the organization to national expansion, resulting in 20 straight years of sustained profitability and growth.

Pat is known as an innovator in workplace best practices and is considered a regional thought-leader on hiring and retaining top talent. He is the founder of the nationally acclaimed NorthCoast 99 program, an award that recognizes the best Northeast Ohio workplaces for top talent. In addition, Pat is the co-creator of ERChealth, a highly successful health insurance program for mid-size businesses in Ohio.

Pat was named Northeast Ohio’s “Best Boss” by Inside Business magazine. During his career, his leadership style was characterized as non-traditional and unconventional. He is an outspoken workplace equality advocate and promotes prioritizing employees and their families over profits.

Prior to ERC, he held a variety of human resource and leadership positions with KPMG, University Hospitals/ Mednet, and Spherion/AIM Executive. As a writer, Pat has published over 500 business, HR, and leadership articles. He is the HR and business columnist for Community Leader magazine. Pat has authored two books: Re-Shape Re-Define Re-Imagine and, Business Lessons Learned Along the Way. 

He has served as a board member for Unison Risk Advisors (Oswald Companies), the Make-A-Wish Foundation, Lake/Geauga SHRM, Leadership Lake County Alumni Association and Mentor Area Chamber of Commerce. Pat has also chaired the Northeast Ohio Human Resource Conference (NOHRC). He is a graduate of the Leadership Lake County program and was recognized as Member of the Year by the Cleveland and Lake/Geauga SHRM chapters.

In November 2018 Pat was inducted into the Northeast Ohio Business Hall of Fame and in 2021 and 2022 named to the Cleveland 500, recognizing the region’s most influential leaders.

Pat received a BSBA from the University of Dayton and an MBA from Bowling Green State University. He earned his SPHR certification from the Society for Human Resource Management and served as an adjunct faculty member at Lake Eries College, Lakeland Community College, Cleveland State University and Baldwin-Wallace University.

taplio

The Battle

Ryan Morgan

Patrick Perry

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