swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

CoVest Sourcing Network

Senior Director of Marketing

- Develop and implement comprehensive global marketing strategies through an omni-channel approach to increase Member activation, create awareness and drive compliance. 
- Lead the execution of marketing campaigns, including A/B testing, audience segmentation, lead nurturing, tracking, results reporting, analyses and account cross-selling.
- Oversee all aspects of marketing, including company website, Google Ads, LinkedIn campaigns, email campaigns, webinars, industry expos, lead nurturing workflows and activities including content creation, SEO, HubSpot management and KPI reporting, Google Analytics
- Identify and grow opportunities by collaborating with sales teams to ensure growth attainment.
- Assist in identifying marketing opportunities by determining Member requirements; defining
market, competitor's share, and competitor's strengths and weaknesses; forecasting projected
business; establishing targeted market share.

Director of Marketing

John G. Johnson Construction Company

-Plan, develop, lead and implement strategic marketing, branding, corporate communications, community development, and sponsorship initiatives
-Create proposal documents, statements of qualifications and develop boiler plates and all related marketing material
-Design, edit and manage all digital and print marketing collateral
-Manage website, including launch of 2.0 website mobile optimization campaign; develop and curate content on all company social media pages
-Identify and write nominations for company awards, public relations opportunities and brand recognition in the marketplace
-Develop monthly education program for high school students to learn about construction activities and hands-on experiments that relate to company's current construction project
-Create quarterly company meetings to educate employees on state of business, develop statistics of current projects, provide and manage all content presented 
-Collect, analyze and produce presentations and statistical market analyses including trending, forecasting, and benchmarking  for the company as related to the construction industry
-Coach employees for project interviews and lead dress rehearsals in preparation for public speaking engagements
-Develop and implement employee engagement program and corporate communications including a monthly internal e-newsletter and employee recognition program featuring employees going above and beyond
-Manage project photography during and after construction, including cataloging over 100 projects to build company digital photography library

Marketing Manager

Staffing Solutions Enterprises / Integrity Staffing Services

-Reported directly to the company President
-Worked with Executive Team to establish overall brand strategy and oversee execution, including web, social, digital, and print media
-Led three website redevelopment projects, including content creation, rebrand, site layout, coordination with site developers, and blogging platforms
-Promoted to managerial position after serving as Marketing Coordinator and supervising 1 direct report
-Developed and managed all marketing initiatives including event planning and promotion, social media, digital newsletters, SEO development and analysis
-Managed programming and planning of quarterly corporate networking events and executive leadership panel discussions for Executive HR Women’s Network; achieving 300% increase in membership
-Developed and oversaw assignment employee recognition, corporate giving, and industry specific programs and promotions
-Managed community relations, branding, public relations, sponsorship, and awards programs

PlayhouseSquare

-Served as the liaison between the Group Services and Marketing Departments by communicating and collaborating on promotional collateral including print and digital media
Highlight: Produced the annual PlayhouseSquare season catalog which featured over 100 events and was distributed to over 40,000 patrons annually 

-Planned and executed over 15 events annually including the Broadway Season Launch, trade shows, luncheons, and other special events
 Highlight: Planned and executed the Broadway Season Launch catered receptions for over 1,000 guests and a professionally produced event which showcased the upcoming season 

-Administered the monthly PlayhouseSquare e-Alert capturing over 30,000 subscribers while highlighting special promotions, development news, and increasing brand awareness in the community

Sales and Marketing Promotional Assistant

-Researched and developed copy for press releases and direct mail campaigns
-Coordinated marketing signage, and promoted events through online administration
-Assisted in public relations duties, press night coverage, and radio/TV press runs

Marketing Intern

Cleveland Council On World Affairs

-Coordinated logistics of public programs, including assisting in developing outreach strategies, booking venues, preparing bios and announcements, event registration, and speaker correspondence
-Conducted financial development research for potential donors and members

Public Lecture Programs Intern

As Senior Director of Marketing at CoVest Sourcing Network, I develop and implement comprehensive global marketing strategies to increase member activation, create awareness, and drive compliance. With over 15 years of experience in marketing and branding, I have a passion for creating engaging brand stories and innovative solutions that deliver value and results.

I lead the execution of marketing campaigns across multiple channels, including web, email, social and paid media, using data-driven approaches and tools such as A/B testing, audience segmentation, lead nurturing, and HubSpot analytics. I also collaborate with sales teams to identify and grow opportunities, and cross-sell our services to existing and potential clients. My goal is to elevate CoVest's brand and position as a leader in group purchasing and sourcing.

taplio

The Battle

Ryan Morgan

Jessica Kern

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