swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

======
🔎 SEO
======
I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

================
🎯 Digital Advertising
================
I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

Gallagher

Gallagher acquired Buck in April 2023 to become one of the world's largest integrated employee benefits and HR consulting, administration, and technology firms.

I am excited to continue to lead the U.S. business of Buck as we integrate into Gallagher.

Regional President, Buck U.S.

Buck, A Gallagher Company

Buck is an integrated HR consulting, benefits administration and technology services provider. Headquartered in New York, with global operations, Buck is focused on helping its clients realize the best organizational performance for their business while driving positive health, wealth and career outcomes for their people.

At Buck, Dean leads all U.S.business lines and has full P&L responsibility for the U.S. geography.  Upon carveout from prior owner Conduent, Buck became an independent, privately held company in the private equity holdings of HIG Capital.

As one of the shareholders of Buck, Dean was on the Executive Leadership Team and helped Buck:
- achieve consistent year over year organic revenue growth
- expand profit margins
- improve client retention
- improve employee engagement 
- expand digital offerings and technology based revenue streams

All of this led to a successful sale of Buck in 2023 to Fortune 500 insurance giant Arthur J. Gallagher.  Dean played a lead presentation role in the effort to sell Buck, working closely with banker Harris Williams, PE primary owner HIG Capital, and a few other key members of the Buck Executive team.

Buck is now part of Gallagher Benefits Services, a multibillion dollar human capital consulting, brokerage, administration, and technology services provider.

Managing Director, U.S.

Mercer

Dean was the Managing Partner of Mercer’s consulting offices in the Pittsburgh and Cleveland markets.  Leveraging 18 years of experience and leadership in the HR consulting industry, Dean helped to grow Mercer's portfolio of business across all practice and offering areas.

Partner

Conduent HR Services

Conduent HR Consulting, formerly known as Buck Consultants, was a global HR consulting firm that operated in the US, UK, and Canada.   Dean had full responsibility for a $400 million P&L and 1,600 colleagues around the world.  From 2008 through 2017, Dean had increasing roles of responsibility that included Pittsburgh Retirement Practice Leader, Pittsburgh Office Leader, US East Region Leader, US Wealth Practice Leader, and finally Global Leader of all lines of business as President and CEO.   As the leader of Buck, Dean guided the company through major change as it was split out of Xerox ownership and into a unit of Conduent, all while celebrating Buck's 100 year anniversary as an HR consultancy.

President and CEO - Conduent HR Consulting, LLC

Dean went from intern to Principal in just 8 years, mastering technically complex consulting skills, business development and sales skills, as well as management and leadership skills.

Principal, Pittsburgh Retirement Business Operations Leader

Dad, musician, and leader in the HR Consulting industry.

I support my colleagues with a servant-leader approach, seeking to empower and equip them with the skills and confidence needed to reach their full potential and attain their most ambitious career goals.   All while ensuring that we bring the world’s top subject matter experts and thought leaders to serve our clients each and every day.  We will run through walls for our clients and each other.  

taplio

The Battle

Ryan Morgan

Dean Aloise

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?