swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

Vice President, Strategic Accounts

Vice President Learning and Development

Consult with customers to help identify training needs and/or coaching assistance and match their needs with ERC's customized training capabilities.  Provided the infrastructure to manage large, full-scale training projects at multiple sites, nationwide as well as one of a kind, training programs for all levels of the workforce.

Director of On-Site Training, Coaching and Assessments at ERC

The Capstone Group, Inc.

As a founding partner of The Capstone Group, I helped establish and drive our business as a customized training and development company, located in Independence, Ohio.   Capstone was in operation for over 15 years and my areas of responsibility were helping our customers to identify their staff development needs and matching our capabilities to their specific needs.  In addition, I was responsible for the company Finance, Marketing, Sales, and Operations.  Our customer list included: US Steel, The Lincoln Electric Company, Lubrizol Corp, The Cleveland Metroparks Zoo, Cleveland-Cliffs, Northeast Ohio Regional Sewer District, University Mednet, Cleveland Dialysis Centers (CDC).

President/owner

Marplex Training Company

Managed customer relationships and provided customized training solutions to a wide variety of clients.  Managed large scale training projects for such customers as Stouffer Hotels and Resorts, Parker Hannifin, Westinghouse.

Client Services Manager

Technicomp, Inc.

Designed and developed customized training courses for companies such as Red Roof Inns, Texas Instruments, Chi-Chi's Restaurants, Parker Hannifin Corporation, Kinetico, Inc.  Managed account relationships and matched client training needs to capabilities of the company. Technicomp provided technical and soft skills training as both packaged, 'in the box' and customized training products and services.

Account Manager

The Marcus Corporation

Coordinated and managed Training initiatives for the corporation.  The Marcus corporation owned and operated three 5-Star Hotels, the Budgetel Hotel chain and over 50 bowling alleys and movie theaters in the state of Wisconsin.  Reported to the Senior VP of Administration.

Manager of Corporate Training and Development

St. Benedict's Women's College

Head of the Women in Management Program for the college.  Taught classes for both male and female undergrad students in Human Resource Management, Women in Management and Principles of Management.

Director, Women in Management Program/Associate Faculty

MDavid Anderson Cancer Research Hospital, St. Luke's Hospital and Texas Children's Hospital

Identified training needs and created training programs for supervisory and non-supervisory staff.  Taught medical terminology classes to non-medical administrative staff.

Training Manager

The University of Texas Health Science Center at Houston (UTHealth)

Assessed training needs of the internal non-medical staff, designed and delivered training programs for supervisors and administrative staff.

Training Coordinator

Experienced training and talent development professional with experience in training needs assessments, designing and delivering training, managing large, multi-site training initiatives and assisting customers with creating a formal approach to their learning and development processes.
Expertise in solution selling, client responsiveness and need identification.

taplio

The Battle

Ryan Morgan

Chris Kutsko

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