swell Digital

swell is a digital marketing consultancy focused on SEO + Digital Ads strategy, implementation, and coaching.

Founder, Digital Marketing Strategist

Maven

Teaching a cohort-based SEO course called "SEO Masterclass for Marketers": https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

Instructor

The SEO Cohort

Live, virtual SEO training program. Currently enrolling for 2024.

Founder, Instructor

CMO Alliance

The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth

Member

ignite

Director, Brand + Digital Strategy

Aztek: A Web Design, Development & Digital Marketing Agency

At Aztek, I collaborated with organizations to build digital marketing strategies focused on driving website visitors, producing high-quality leads, and creating sustainable revenue growth. Areas of specialty include:

• Digital Marketing Strategy
• Search Engine Optimization (including use of tools like SEMRush and Moz)
• Marketing Automation (including use of platforms like HubSpot, Act-On Software, SharpSpring, MailChimp, and Salesforce)
• Content Strategy/Marketing
• Digital Advertising (Google Ads, LinkedIn, Facebook)
• Analytics and Reporting (Google Analytics, Google Data Studio, Google Tag Manager)
• Usability and Conversion Rate Optimization
• Social Media Strategy (LinkedIn, Twitter, Facebook, Hootsuite, Sendible)

Member of Aztek leadership team, and Visionary role as part of Aztek's EOS (Entrepreneur's Operating System) team.

Vice President, Digital Marketing

Manage a high-performing team of marketers, with a focus on inbound marketing efforts. ERC's Marketing & Digital team produces "full-stack" marketing efforts, including web, email, social, video, print, SEO/PPC, engagement and analytics - all in-house.

Member of ERC's leadership team.

Software included: Act-On Software, Marketo, Moz, Google Analytics, Google Adwords, LinkedIn Advertising, Adobe Creative Suite

Previously: Director, Marketing & Digital

Vice President, Marketing & Digital

Management of ERC's online brand, email marketing, social media initiatives, web analytics, SEO campaigns, and user experience/user interface.

Previously: Marketing Coordinator

Online Marketing Manager

MAGNET The Manufacturing Advocacy & Growth Network

Responsibilities included database input/management, web site redesign, and advertising design.

Marketing Communications

I'm Ryan, and I'm an SEO and Digital Ads Strategist and Instructor.

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🔎 SEO
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I help marketing leaders and teams uncover the SEO opportunities that business leaders care about, then teach them how to strategize and implement them.

The problems I solve:
- I help organizations that know SEO is important but don’t have an SEO expert on their team
- I help organizations grow traffic that leads to REAL results from organic search
- I help organizations identify and prioritize their best SEO opportunities
- I teach individuals and teams how to build and implement an SEO strategy

Ask me about SEO Sprints — a 6-week program to maximize your SEO return-on-investment!

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🎯 Digital Advertising
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I help organizations strategize and run ad campaigns. For those with no platform experience or expertise to those that want to learn more.

The problems I solve:
- I help organizations with no internal resources run success digital ad campaigns
- I help organizations run BETTER digital ad campaigns by looking at messaging, channels, and data
- I teach individuals and teams how to build and run a successful digital ad campaign


You can learn more about me here:
🔗   https://swelldgtl.com
🔗   https://maven.com/the-seo-cohort/seo-masterclass-for-marketers

MY BACKGROUND:
I've spent 15+ years on both the organizational and agency side helping organizations build and implement digital marketing strategies. Before swell, I grew two digital agencies as the Director, Brand + Digital Strategy at ignite and the Vice President, Digital Marketing at Aztek.

Prior to my agency life, I led the Marketing & Digital team at ERC, where I oversaw the organization's marketing and digital strategy.

I'm also the author of the book, "Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media," which reached #1 best-seller status in multiple Amazon categories.
📗  Check out my book here: https://www.amazon.com/dp/169523992X

Over the past 15+ years, I've given dozens of presentations to the business community on digital marketing strategies and tactics and been a guest on numerous podcasts to share my knowledge about digital marketing.

Ryan Morgan

Cultiveight Communications

We specialize in transforming fragmented marketing efforts into cohesive systems that align sales and marketing to drive revenue, boost team efficiency, and elevate your brand’s growth.

By collaborating with business leaders and marketing teams, we uncover critical disconnects in strategies and workflows. Through strategic alignment, we bridge the gaps, creating a unified approach that maximizes revenue, streamlines processes, and accelerates growth.

Our tailored solutions remove obstacles, turning your customer journey into a powerful growth engine and paving the way for sustainable success.

Founder & CEO

Global Resilience Institute

At the Global Resilience Institute I served as the marketing team lead, spearheading the development and execution of all marketing initiatives. In this role, I was responsible for overseeing the day-to-day tasks of the marketing team and provide oversight on all digital/print brand and marketing assets across GRI, working closely with leadership, business development, and other internal partners to ensure marketing strategies effectively align with overarching business objectives. In addition, I was responsible for the development and execution of the brand and communications initiatives, serving as the liaison between GRI and external media partners.

Marketing & Communications Manager

B. Riley Financial

Used a collaborative and data driven approach to inform marketing decisions, monitor business trends, measure audience behaviors, and optimize outreach strategy to maximize marketing effectiveness for a publicly traded company with 1,000+ employees and 6 subsidiaries.

Proactively anticipated business needs and seamlessly executed marketing tactics in a matrixed environment. Managed brand and marketing assets across the entire enterprise including websites, internal/ external email communications, and digital/print marketing collateral. Partnered effectively with business leaders to align, improve, and accomplish marketing objectives and achieve business goals. Created and maintained marketing collateral through collaboration with client-facing teams, and internal creative and media partners. Developed compelling email, web, and social media communications that drive action and awareness as part of multi-channel marketing campaigns.

Selected Contributions:

•	Managed PR activities, responsible for generating 90% of the firm’s press, averaging 5 to 8 press releases
per month.

•	Contributed to a more responsive and market-driven organization resulting in growth of the marketing team from two to six employees. Managed selection, onboarding, training, and mentoring for new hires.

•	Leveraged analytic, audience-driven multi-channel response attribution to optimize marketing activities.

•	Oversaw event planning and marketing efforts for several investor conferences with up to 1,500
attendees.

Manager of Marketing and Communications

Outspoken

As Content Marketing Creator, I was responsible for setting brand strategy, developing operating plans, and executing strategic marketing and communications initiatives that achieved short and long-term growth and revenue goals. By partnering with product teams, I was able to ensure brand positioning, product architecture, and brand guardrails were in alignment with communications efforts and achieved maximum results. Key contributions included:

•	Collaborated with designers, product and web developers, and senior management to produce relevant content that met campaign and overarching business goals.

•	Considered audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project.

Content Marketing Creator

Social Annex, Inc.

As Marketing Associate, I developed targeted dynamic content and devised strategic initiatives for the company's web assets, including rebranded website and social platforms, sales and marketing collateral, and email campaigns. Key contributions included:

• Devised and executed strategic content marketing and social media campaigns

• Oversaw company's web presence and social media strategy. 

• Revised and developed company's SEO strategy and campaigns in line with overarching business objectives.

Marketing Associate (Contract)

HGI Global Inc.

In this role, I planned and published daily content for social platforms including Instagram, Facebook, and Twitter, ensuring that all messaging aligned with monthly and weekly marketing goals and themes and created effective communication strategy across all social channels, web, and email through new ideas, seamless execution, and constant evolution based on metrics and feedback. I maintained the brand voice through copywriting and ensured all content and imagery was compelling, and drove engagement and captured and analyzed appropriate social data/metrics, insights, and best practices, making recommendations for future plans and reporting to leadership and internal teams to ensure upward visibility. Key contributions include:

•	Used brand communications to promote events, gain sponsorships, attendees, and panel speakers for an average of an inaugural financial/payment industry event. 

•	Generated educational, compelling content that supported marketing and business objectives.

Marketing Operations and Social Media Manager

Three Matches

As the Social Media intern I oversaw the company's social media presence, ensuring alignment with business objectives and overall marketing goals. Key contributions included:

• Devised dynamic social marketing strategy that obtained follower growth across all social channels.

• Developed social marketing calendar and generated content that was aligned with marketing goals and KPIs.

Social Media Intern

Did you know? Misaligned marketing and sales efforts cost businesses more than just dollars—they stall growth and create disconnected customer journeys.

Hi, I'm Caroline, a marketing infrastructure architect with 14+ years of experience. I founded Cultiveight Communications to transform the way businesses approach marketing and sales, helping them align these functions to drive smarter conversions and scalable growth.

At Cultiveight Communications, we specialize in turning fragmented marketing and sales efforts into cohesive systems. By bridging the gap between strategy and execution, we create seamless customer journeys that fuel revenue, optimize team efficiency, and elevate your brand.

Ready to turn your customer journey into a growth engine? Let’s connect: https://www.cultiveightcommunications.com/discovery-call

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The Battle

Ryan Morgan

Caroline Crawford

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