Attribution Academy

Attribution Academy is where HubSpot marketers learn to prove their impact on revenue. Get certified at attribution.academy!

Founder & Chief Education Officer

HubSpot Academy

Leading a 6-week bootcamp on how to integrate HubSpot's AI tools into business process for marketing, sales, and service.

AI Bootcamp Instructor 

Profoundly

Interviews with leaders of HubSpot Solutions Partners about how to succeed in the HubSpot ecosystem. Launching Summer 2025! Interested in being a guest speaker? DM me!

Co-Host of "The Partner Playbook" Podcast

Reddit, Inc.

Serves as moderator for a 13,000+ member community forum focused on discussions and questions about HubSpot.

r/hubspot Moderator

Aptitude 8

I help Aptitude 8 develop and distribute content that focuses on technical use cases of HubSpot for enterprise companies.

Content Evangelist

- Scaled revenue from $3m to $10m in 2 years
- Moved A8 upmarket by more than 8x-ing our average deal size
- Oversaw HubSpot portal migrations for two mergers/acquisitions
- Helped A8 go from unranked to #1 in HubSpot's Global Partner of the Year rankings
- Built robust lead scoring, lifecycle stage automation, and lead flow to support warm outbound
- Created a library of 500+ instructional HubSpot videos for education, training, sales enablement, and more

Director of Demand Gen + Marketing Ops

- Served as project lead on the Marketing Ops team, defining strategy for clients and managing consultants and associates on projects
- Completed a double migration for Uber Freight, merging Marketo and Pardot into HubSpot after an acquisition, saving them $180k in annual tech spend
- Designed a custom attribution system for a global marketing team using UTM parameters, HubSpot workflows, and Salesforce Campaigns

Sr. RevOps Consultant

Array

Built Array's marketing department from the ground up. In two years I achieved the following:

- Created an ABM strategy that influenced over $7m in revenue
- Increased the # of target accounts with monthly website visits by 136% 
- Increased target accounts that have had a demo by 42%
- Oversaw a company rebrand and website redesign

Head of Marketing

WealthForge

Owned marketing automation and lead generation through digital channels for the company's technology products and financial services. Branded and successfully launched WealthForge's Altigo SaaS platform.

See some of my content here: https://www.wealthforge.com/insights/author/ryan-gunn

Senior Digital Marketing Manager

Grew inbound lead development by 50% and organic web traffic by 143% in my first year

Marketing Manager

Boyle Public Affairs

Managed digital marketing, including social media, blogging, email, and downloadable content offerings for 5 clients

Inbound Marketing Consultant

The Sofia, Home of B Street Theatre

Redesigned social media strategy leading to a 70% increase in engagement

Marketing Consultant

Tupelo Press

Designed and helped launch the online edition of Tupelo Quarterly magazine. Formatted the magazine for the first year of publication.

Layout + Design Editor

🧡 I help implement, integrate, optimize, and extend your GTM operations with HubSpot & AI

Marketing budgets are getting tighter. Headcounts are frozen. And yet the pressure to drive revenue has never been higher. 

That’s why I teach marketers how to master HubSpot and scale their marketing efforts efficiently. 

HubSpot isn’t just a tool — it’s the system that connects marketing to revenue. When you understand how to model data, automate workflows, and measure results inside HubSpot, you become the person who can prove impact, move faster than the competition, and earn trust across the org.

I’ve spent over a decade leading strategy for high-growth companies and elite HubSpot partners. I help marketers build the skills they need to protect their budgets, grow their influence, and future-proof their careers — all using HubSpot.

Ryan Gunn

What's GTM backwards? MTG!

Connor Jeffers and I have been chatting about doing weekly Magic the Gathering commander game nights on a live stream with HubSpot ecosystem guests!

Essentially, we are trying to counter spell your typical business podcast by making it fun and nerdy. 

Interested in participating, watching, or have thoughts for on the idea, drop a comment below.

Learn marketing attribution in HubSpot 🎓 Attribution Academy

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