Hi, I’m Ryan. I help high performers become founders by using LinkedIn to build real, profitable businesses.

My career didn’t fall apart. I didn’t burn out. I finished every role cleanly - Director, VP - leading hundreds of engineers across the world and helping build multiple billion‑dollar companies.

And still, I knew I wanted to build on my own.

I’ve founded 5 companies and earned multiple exits while scaling teams behind $1B+ in outcomes. I loved the work, but I wanted a life where I could build big things and be present for my family. I wanted ownership. I wanted flexibility. I wanted proof I could do it on my terms.

LinkedIn became the path. I grew from 1,200 to 100,000+ followers in nine months, built a brand that opened doors I didn’t know existed, and stepped fully into my own business.

Since then, I’ve coached 50+ founders to design careers, income streams, and opportunities that match the life they actually want - not the life their company dictates.

Here’s how we work:

- Identify the opportunities you can’t see in your past experience.
- Build a clear, practical brand that attracts the right people.
- Turn your skills into simple offers, real customers, and predictable income.

Today, I own my time. I build, coach, and spend my days with my family - and help others do the same.

If you’re a high performer who wants a business that fits your life, DM me.
Partnerships, speaking, press: ryan@ryanyockey.com

Professional highlights:
• 5× Founder | Multiple exits
• Scaled teams responsible for $1B+ outcomes
• Grew to 100,000+ followers in 9 months
• Coached 50+ founders
• Trusted by leaders at Google, Adobe, Meta

Ryan Yockey

I’ve been watching people for years. The patterns are wild.

The loudest person in the room? Usually compensating.

The flashiest? Probably broke or close to it.

The one who won’t shut up about how smart they are? Not that smart.

Here’s what I’ve noticed about people who actually have it:

The strongest are gentle.
They don’t need to intimidate. Their presence does the work.

The smartest are quiet.
They listen more than they talk. They know they don’t know everything.

The wealthiest are simple.
No logos. No flex. Just compound interest and time freedom.

The happiest are private.
They’re not performing for an audience. They’re living for themselves.

Real power doesn’t need to prove itself.

It just exists.

The person who’s actually built something doesn’t need to tell you about it every five minutes.
Their results speak.

The person who’s actually confident doesn’t need external validation.
They’ve done the internal work.

If you find yourself constantly trying to prove your worth, your intelligence, your success—pause.

Ask yourself who you’re trying to convince.

Because the people who’ve made it?
They stopped performing a long time ago.

They just started building in silence.

That’s what I write about every Saturday. One short note to 135,000+ entrepreneurs who care more about real progress than public applause.

It takes 4 minutes.

And its free: https://lnkd.in/gfyweeTM

No noise.
Just the work.

Actionable strategies to grow your audience, monetize your skills, and build leverage online. | Trusted by leaders at Google, Adobe, Meta

The real luxury isn’t making millions.

And it’s definitely not your internet dream.

It’s easy to confuse money with freedom.

Fast cars.
Big houses.
Screenshots and timelines.

But watch closely.

The people who actually "made it"
optimize for something much quieter.

I control my time.
I can choose when to workout.
I dont have nearly the level of stress I once did.

Slow mornings without guilt.
Rested afternoons whenever I want.
Sleep that isn’t borrowed from tomorrow.

And most importantly:

People you love.
Who love you back.

Money can certainly help create these things and more, theres no denying that.

But chasing money at the expense of them usually destroys the very life you’re trying to build.

I learned this the hard way.

The goal isn’t more.
It’s enough — designed intentionally.

That’s what I write about every Saturday.

One short email to 135,000+ entrepreneurs on building work and lives that don’t collapse under success.

It takes 4 minutes to read.

It’s free. Join here: https://lnkd.in/gfyweeTM

Slow down.
You’re closer than you think.

I waited longer than I should have.

Not because I didn’t have ideas.
Not because I wasn’t capable.

Because I kept telling myself I needed:
More clarity.
More confidence.
More proof it would work.

I thought I needed a better plan.

I didn’t.

I thought I needed permission to try new things.

I didn't

I thought I needed someone to tell me it was okay to start.

I didn’t.

What I actually needed was to stop questioning myself.

Every meaningful thing I’ve built started the same way:
Messy.
Incomplete.
Uncomfortable.


The people I know who’ve built real businesses didn’t wait for the right time.
They started before it made sense.
They figured it out while delivering.
They gave themselves permission to start.

Most people do the opposite.

They plan.
They ask.
They wait.

Your competition isn’t other people.

It’s your own hesitation.

Stop asking if you’re ready.
Start doing the thing you keep thinking about.

That’s what I write about every Saturday.

One short note to 135,000+ entrepreneurs who stopped waiting and started building.

It takes 4 minutes.

It’s free: https://lnkd.in/gfyweeTM

Start sooner than you feel comfortable.

The most valuable skill isn’t productivity.

It’s knowing what matters.

Anyone can work harder.
Anyone can move faster.
Anyone can optimize their calendar.

That’s not the edge.

The edge is knowing what not to do.

Because efficiency on the wrong things is still wasted energy.

I see this constantly.

People obsess over:
• Morning routines
• Task managers
• AI workflows
• Productivity hacks

But they’re applying them to work that doesn’t matter.

So they feel busy.
They feel exhausted.
And they wonder why nothing compounds.

Real leverage comes from clarity.

Knowing:
• Which decisions actually move the needle
• Which problems are worth solving
• Which work creates momentum instead of maintenance

Most professionals don’t need better systems.

They need better filters.

Once you know what matters, productivity becomes obvious.
Until then, it’s just motion.

That’s what I write about every Saturday.

One short email to 135,000+ entrepreneurs on building conviction, making clearer decisions, and designing work you’re proud to stand behind.

It takes 4 minutes to read.

It’s free. Join here: https://lnkd.in/gfyweeTM

Keep building.
The right people notice.

👇 Get 1M+ Views Guaranteed | CXO @ Viral Coach

As a Senior Customer Success Manager & Team Lead, I have been instrumental in expanding the Customer Success team and enhancing operational processes over the past year. By establishing comprehensive SOPs and KPI dashboards, we improved efficiency and streamlined client onboarding and clientmanagement, fostering stronger relationships and driving client referrals. Our efforts culminated in the collection of 47 new client reviews, testimonials, and case studies, showcasing the impact of our work.  

With over a decade of experience across customer success, operations, and program management, I bring a track record of delivering measurable value to organizations. My approach is rooted in fostering team growth, improving workflows, and aligning strategies with business goals. I am motivated by the opportunity to empower teams, enhance client experiences, and contribute to scalable organizational success.

Nico Torres, MBA

Until it’s my turn,
I’ll keep clapping for others.
It really is that simple.

Because progress isn’t a competition.
And success isn’t a limited resource.

It starts with a quiet choice:

“They’re ahead of me.”
“Why not me yet?”
“I deserve that opportunity.”
“What if I get left behind?”

But the truth:

→ Celebrating others doesn’t delay your moment
→ Envy drains energy that growth needs
→ Support builds relationships that open doors
→ Your turn arrives faster when your mindset is right

The bitterness you feed today,
steals the joy you could feel tomorrow.

What clapping for others really shows:

✓ Confidence in your own path
✓ Patience with your own timing
✓ Humility that keeps you grounded
✓ Faith that effort compounds quietly
✓ Character people remember

You don’t lose by supporting others.
You grow.

So clap loudly.
Learn openly.
Keep moving forward.

Your turn is coming.
And when it does,
you’ll be ready.

➕ Follow Nicolas Torres Santana for more on the future of work.

Nicolas Torres Santana

Driving Retention, Expansion & Client Outcomes | MBA | Risk & Compliance, Tech & Client Success Professional

Make it a habit to respect people
without knowing their qualifications, title, or position.

Because respect isn’t earned by labels.
It’s revealed by character.

It starts with a common mistake:

“They’re not senior enough.”
“They don’t have the right title.”
“They don’t matter in this room.”
“I’ll be polite later.”

But the truth:

→ Titles describe roles, not worth
→ Character shows up long before credentials
→ How you treat people when you gain nothing reveals everything
→ Respect given freely builds trust instantly

The habit you practice daily,
becomes the reputation you carry everywhere.

What real respect looks like:

✓ Listening without checking status
✓ Speaking kindly without calculating value
✓ Treating everyone with the same dignity
✓ Leading with humility, not hierarchy

You never know who someone is becoming.
You never know who remembers how you treated them.

Respect first.
Titles later.

Do I respect people for who they are, or what they can do for me?

➕ Follow Nicolas Torres Santana for more on the future of work.

The fastest learners aren’t the smartest.
They’re the most humble.

It starts with mindset:

“I should already know this.”
“I don’t want to look inexperienced.”
“What if I ask a dumb question?”
“I’ll figure it out on my own.”

But the truth:

→ Humility opens the door to growth
→ Questions shorten the learning curve
→ Mistakes are tuition, not failure
→ Beginners learn faster because they’re open

Ego protects image.
Curiosity builds skill.

What staying a student really looks like:

✓ Asking more questions than giving answers
✓ Trying, failing, and adjusting quickly
✓ Admitting what you don’t know
✓ Learning from people younger, newer, or different
✓ Valuing progress over pride

The moment you think you’ve arrived, 
you stop growing.

Stay curious.
Stay humble.
Stay a student.

➕ Follow Nicolas Torres Santana for more on the future of work.

Your value doesn’t decrease
because someone else can’t see it.

It’s easy to forget this.

It starts with doubt:
“Why don’t they recognize my effort?”
“Maybe I’m not good enough.”
“If they don’t value me, maybe I’m the problem.”
“I should be doing more.”

But the truth:

→ Value isn’t determined by opinions
→ Not every environment knows how to measure you
→ Misalignment looks like rejection
→ Being overlooked doesn’t make you less capable
→ The right place sees what the wrong place ignores

Your worth is constant.
Even when appreciation is missing.
Even when credit isn’t given.
Even when doors stay closed.

What protecting your value looks like:

✓ Not shrinking to be accepted
✓ Staying consistent without applause
✓ Choosing growth over approval
✓ Leaving rooms that can’t see you
✓ Trusting your work, not their judgment

Not everyone will recognize your value.
And that’s okay.

Am I trying to be seen, or standing where I’m valued?

➕ Follow Nicolas Torres Santana for more on the future of work.

You are not a leader
until you’ve created another leader
who can create another leader.

Because leadership isn’t influence.
It’s multiplication.

It starts with a common illusion:

“I’m leading because people follow me.”
“I’m the one with the answers.”
“They need me to move forward.”
“I can’t step back yet.”

But the truth:

→ Real leadership builds capability, not dependency
→ If progress stops when you’re absent, leadership failed
→ Control creates followers, not leaders
→ Legacy is measured by who grows after you

The leadership you hold today,
is proven by who can lead tomorrow without you.

What real leadership looks like:

✓ Teaching others how to think, not what to do
✓ Giving ownership, not just instructions
✓ Letting people lead before they feel ready
✓ Creating systems that scale beyond you
✓ Celebrating leaders you helped build

Bosses create workers.
Managers create performers.
Leaders create leaders.

If I stepped away, would leadership continue, or collapse?

➕ Follow Nicolas Torres Santana for more on the future of work.

The fastest way to burn out:
Treat every day like a sprint.

It starts quietly:

“I’ll rest after this push.”
“Just one more late night.”
“Everyone else is moving faster.”
“I can slow down later.”

But the truth:

→ Burnout is a pacing problem, not a motivation problem
→ Consistency beats intensity every time
→ Sustainable effort outperforms short bursts of overdrive
→ Long-term success requires energy, not exhaustion
→ The goal isn’t speed, it’s staying power

Same ingredients. Same goal.
Completely different results.

1 hour at 900°F = burned chicken
3 hours at 300°F = perfectly roasted

The pressure you ignore today,
becomes the burnout you face tomorrow.

What poor pacing really creates:

✓ Chronic exhaustion instead of momentum
✓ Irritability instead of clarity
✓ Brain fog instead of focus
✓ Loss of joy instead of fulfillment
✓ Short-term wins followed by long-term drop-off

What sustainable leaders do differently:

✓ Say “no” without guilt
✓ Pace energy, not just calendars
✓ Track progress, not nonstop output
✓ Delegate before it becomes urgent
✓ Schedule recovery like it’s non-negotiable

Great leaders don’t just push harder.
They last longer.

Slow. Consistent. Intentional.
That’s how you win without breaking yourself.

Am I building momentum, or burning fuel too fast?

➕ Follow Nicolas Torres Santana for more on the future of work.

YOU DON’T GROW WHEN YOU’RE COMFORTABLE.

Comfort feels safe.
But safety rarely creates change.

It starts with familiar thoughts:
“This is good enough.”
“At least it’s stable.”
“I’ll push later.”
“I don’t want to risk losing this.”

But the truth:

→ Comfort keeps skills static
→ Growth demands friction
→ Every next level requires discomfort
→ Progress begins where ease ends
→ Familiar routines quietly limit potential

The comfort you protect today,
becomes the ceiling you hit tomorrow.

What real growth actually requires:

✓ Doing work before you feel ready
✓ Choosing learning over ease
✓ Having hard conversations you’ve been avoiding
✓ Taking action without guarantees
✓ Trading short-term comfort for long-term progress

Comfort maintains.
Discomfort transforms.

Am I choosing what’s easy, or what helps me grow?

➕ Follow Nicolas Torres Santana for more on the future of work.

Old keys won’t open new doors.

What worked before
won’t always work next.

It starts with resistance:

“This used to be enough.”
“I’ve always done it this way.”
“Why should I change now?”
“It worked once, so it should still work.”

But the truth:

→ Growth demands new skills, not old habits
→ Comfort keeps you stuck at yesterday’s level
→ New goals require new thinking
→ Holding on too long delays what’s next

The habits you cling to today,
can quietly block tomorrow’s opportunities.

What getting new keys really means:

✓ Letting go of outdated beliefs
✓ Learning skills that match your next level
✓ Upgrading your mindset before your results
✓ Being willing to start again, humbly
✓ Choosing progress over familiarity

You don’t unlock new doors by forcing old keys.
You unlock them by evolving.

What am I holding onto that no longer fits where I’m going?

➕ Follow Nicolas Torres Santana for more on the future of work.

The hardest battle is between your old habits
and your new standards.

It starts quietly:

“I’ve always done it this way.”
“One more time won’t hurt.”
“I’ll change tomorrow.”
“This is just who I am.”

But the truth:

→ Growth demands letting go of familiar comfort
→ Old habits protect the past, new standards build the future
→ Change feels uncomfortable because it’s working
→ Discipline is choosing who you want to become over who you’ve been

The resistance you feel today,
is proof you’re raising your standards.

What winning this battle looks like:

✓ Replacing excuses with ownership
✓ Choosing consistency over convenience
✓ Setting boundaries your old self never had
✓ Acting in alignment, even when no one is watching
✓ Becoming someone your past habits can’t control

You don’t rise to your goals.
You rise to your standards.

Am I protecting old habits, or enforcing new standards?

➕ Follow Nicolas Torres Santana for more on the future of work.

Money is a tool, not the goal.
Freedom is the goal.
Remember that.

It’s easy to lose sight of this.

It starts with thoughts like:
“I need more money.”
“I’ll feel secure once I earn more.”
“Success means a bigger number.”
“I can rest later.”

But the truth:

→ Money is leverage, not fulfillment
→ More income without freedom is just a nicer cage
→ Control over your time matters more than status
→ Peace beats pressure, every single time
→ Wealth is useful only if it gives you choices

Money should work for you.
Not control you.
Not exhaust you.
Not define your worth.

What real financial freedom looks like:

✓ Owning your time
✓ Saying no without fear
✓ Choosing health over hustle
✓ Building options, not obligations
✓ Using money to support life, not replace it

Chasing money alone can trap you.
Using money wisely can free you.

Start asking:
Is money serving my life, or am I serving money?

➕ Follow Nicolas Torres Santana for more on the future of work.

UPGRADE YOUR LIFE IN SILENCE.

No announcements.
No explanations.
No need for approval.

It starts quietly:
“I’ll work on myself first.”
“I don’t need to prove this.”
“I’ll let results speak.”
“I’m done explaining my goals.”

But the truth:

→ Loud moves invite opinions, quiet moves create progress
→ Growth doesn’t need an audience
→ Consistency beats validation
→ Results are the strongest reply
→ Peace grows when you stop performing for others

Most real upgrades happen unseen:
New habits.
Better boundaries.
Stronger discipline.
Clearer standards.

What silent growth really looks like:

✓ Improving daily without posting about it
✓ Protecting your energy from distractions
✓ Choosing long-term gains over short-term praise
✓ Saying less and doing more
✓ Letting change show through results

You don’t owe anyone an explanation.
You owe yourself progress.

Start asking:
Am I upgrading my life, or just talking about it?

➕ Follow Nicolas Torres Santana for more on the future of work.

YOUR FUTURE NEEDS YOU.
YOUR PAST DOESN’T.

It’s easy to stay tied to what’s already happened.

It starts with familiar thoughts:
“I should’ve known better.”
“That mistake defines me.”
“I can’t move forward yet.”
“I’ll start once I fix the past.”

But the truth:

→ The past is a lesson, not a life sentence
→ Growth only happens facing forward
→ Carrying regret slows momentum
→ Who you become matters more than who you were
→ Healing begins when you stop reliving and start building

Your future doesn’t ask for perfection.
It asks for presence.
For courage.
For action—today.

What choosing the future really looks like:

✓ Learning without self-punishment
✓ Releasing guilt that no longer serves you
✓ Taking responsibility without self-attack
✓ Building new habits instead of replaying old stories
✓ Moving forward even when it feels uncomfortable

You can honor the past without living in it.
You can learn, and still let go.

Start asking:
Am I feeding my past, or investing in my future?

➕ Follow Nicolas Torres Santana for more on the future of work.

Karma at work isn’t mystical.
It’s behavioral.

It starts with small, daily choices:

“Who gets the credit?”
“Do I help, or stay silent?”
“Do I invest, or extract?”
“Do I take the shortcut?”

But the truth:

→ What you reinforce becomes the culture
→ What you tolerate multiplies
→ Trust compounds faster than performance
→ Shortcuts always show up later
→ Teams mirror leadership, every time

What you pour in comes back out:

• Share credit → trust compounds
• Withhold support → isolation grows
• Invest in people → capability scales
• Cut corners → fragility spreads

Teams don’t rise or fall on slogans.
They rise or fall on actions no one applauds.

Culture isn’t what you say.
It’s what your behavior teaches.

Culture is just karma, with a longer timeline.

Start asking:
What am I reinforcing every day, even when no one’s watching?

➕ Follow Nicolas Torres Santana for more on the future of work.

Ever heard of a lawyer going viral and actually getting cases from it?

A few months ago, I partnered with an attorney who was stuck in the content grind.

Posting every day.
Running out of ideas.
Chasing virality… and burning out.

We worked together and the first 3 months were absolutely mind blowing. 

The results?

- Top 4% of creators worldwide
- 10.1 million views in 90 days
- Instagram grew from 300 to 106,000 followers in six months

Impressive? Initially, yes.
But views don’t pay retainers.

Attention without conversion is just being a broke, famous artist.

So we rebuilt the strategy.

Instead of “more content,” we focused on lowering cost per lead and cost per acquisition for law firms.

An actual conversion engine, not just a content system, for law firms ready to scale. 

Now, I’ve partnered with an elite team to help five law firms secure at least five new cases per month using a proven brand-to-pipeline system.

Here’s the difference:

We only get paid if we deliver results.

If you’re a partner at a firm and want your brand to generate cases instead of likes, send me a message with GROW.

I’ll send you the video with the exact system we’ll install in your system in the next 90 days.

We’re accepting only five lawyers for this case-study cohort.

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The Battle

Ryan Yockey

Nico Torres, MBA

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The Battle

Ryan Yockey

Nico Torres, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Yockey's LinkedIn Performance

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