Ryan Paul Gibson

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

We specialize in buyer research interviews for B2B.
We start booking 1:1 conversations with your ideal buyer 72 hours after launching your project.

You get first-party data to build go-to-market programs that influence buying decisions.

- Their roles and responsibilities 
- The business process buyers are responsible for
- How problems and challenges manifest in this process 
- How do they try to solve these problems
- How and why they prioritized various solutions 
- Buying triggers and catalysts of change
- Their perceptions of vendors/solutions in the market 
- How buyers select and evaluate vendors
- Buying committee members and what they care about 

I've logged 23+ years in Marketing, Sales, and Business Development.
I mentor and teach Customer Discovery & Market Research for early-stage startups.  
I worked three years as an investigative reporter.
I've interviewed over 2300 people in my career.
I've worked with over 200 businesses of all shapes and sizes.

Founder

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

🎈  No one had proved this in 30 years.


It's 1990.
John Narver & Stanley Slater wanted to verify a core business theory.
That businesses with a deeper understanding of the market & buyers
were more profitable.

The idea had been written about since 1960.
Philip Kotler was big on it. 
But no empirical study had ever put this idea to the test.
So Narver and Stanley did.

In their 1990 study
They examined 140 business units within one large corporation.
Then in 2000, they replicated the study across 53 corporations.
All in-depth field research.
Across multiple departments.
Rigorously designed controls. 

In both studies, the hypothesis held true. 
There was a meaningful correlation between Market Orientation and profitability.
In other words, businesses that have a deeper understanding of markets & buyers,
significantly shift their odds of success. 

Why this matters:

When go-to-market programs struggle to produce profits,
The default reaction from B2B teams is to focus on execution.
To “do more things” and get “more leads in the pipeline”.

But most GTM programs struggle due to a lack of market and buyer understanding.
(Or “Market Orientation” & “Market Readiness” if we are talking foundational business terms.)
Which means they aren't winning deals,
And "more leads" just masks the real problem.  

I've heard every variation of "we know our buyers, we just need more of them".
And those are the businesses that keep wondering what's off with their go-to-market.

Ryan  Paul Gibson 

I help you get the truth from b2b buyers | Principal @ content lift 🎈

💥 Messaging that does justice to your solution.
🔥 Copy that resonates with your ideal buyer.

Sounds simple, right? 

And yet, in B2B tech, so many things get in the way:

❌ Agencies turn your website into a billboard — stroking boardroom egos but causing web visitors to bounce.

❌ Product marketers get too close to the product — forgetting to connect the dots for your ideal buyer.

❌ Too many cooks in the kitchen — causing your copy to get more cliche with every iteration.

And let's not forget:

❌ Everybody’s sycophantic ChatGPT is adding their two cents.

Well, I can help.

My process doesn’t just involve deep discovery, VoC research, and messaging strategy. 

I make the experience painless (and peaceful!) for your team. 

We’ll establish which stakeholders are involved and how they’ll contribute. So from Day 1, everyone knows what to expect and who's got the final say.

How do I do that?

➡️ Live or async Figma walkthroughs
➡️ Friendly but firm management of stakeholder feedback
➡️ Constructive handoff to design with creative direction

Here’s what clients say ⤵️

⭐⭐⭐⭐⭐
“She had this way of making people feel heard, managing different opinions and keeping everything moving forward at the same time. … She wireframed the pages so we could see exactly how the copy would actually work on a website in reality. And that's something that really saved us a lot of time when it came to design. She would record these short videos explaining … how the research shaped the structure. And those videos would make it really easy for everyone across the company, across different time zones to get aligned with what was happening.” — Christopher Garrett, Chief Revenue Officer, Hushmail 

⭐⭐⭐⭐⭐
“Vesna is strategic, mindful of nuance, a keen observer and a very good synthesizer of the most relevant pieces of information that matter to the reader. She is very knowledgeable of what makes websites great vs meh. … In the age where AI is actively displacing writing talent, Vesna’s expertise in crafting the right story and delivering the right message that matters is so refreshing (and renders AI helpless).” — Nadia Davis, VP of Marketing, CaliberMind

As for results? 📈

“ Within about three weeks of launching our new website, we've seen, depending on how you measure it, a 20 to 35% increase in our sales revenue.” — Christopher Garrett, Chief Revenue Officer, Hushmail


Whether your goal is more demo requests, more free trial starts, or more plan signups, I’ll work with you to boost conversions with better, bolder, buyer-aligned B2B copy. 🎯

Vesna M. – B2B Copywriter

Too good not to repost.

This is valuable for everyone.

- B2C, B2B
- Freelancers, consultants, and solopreneurs
- Startups
- Mature companies & orgs
...

What a cool framework!

Vesna Miro

🟣 Fixer of mediocre messaging for B2B SaaS, tech, cybersecurity // 🟠 Home - product - pricing - demo - landing pages & LinkedIn ads that convert jaded buyers // 🥇 Copyhackers Certified SaaS Copywriter

Illustrator • Graphic Designer • Fluffer of Ideas

This is it my friends. This is the year. The year you finally decide to pull up your elasticated (although now slightly perished due to overuse) underpants and sort out that branding of yours.

No longer will you sit in envy, surrounded by sodden tissues, watching as others smash it/crush it/pummel it (delete as appropriate) with their fancy branding.

This year, you’re taking them all on by turning your company branding into a fecking masterpiece.

“But Dave, I know nothing about this branding malarkey, where on earth would I even begin?”

You begin right here 👇 Right down there 👇 On this here video I’ve just uploaded 👇 On you go 👇

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Vesna M. – B2B Copywriter

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The Battle

Ryan Paul Gibson

Vesna M. – B2B Copywriter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Paul Gibson's LinkedIn Performance

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