Ryan Paul Gibson

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

We specialize in buyer research interviews for B2B.
We start booking 1:1 conversations with your ideal buyer 72 hours after launching your project.

You get first-party data to build go-to-market programs that influence buying decisions.

- Their roles and responsibilities 
- The business process buyers are responsible for
- How problems and challenges manifest in this process 
- How do they try to solve these problems
- How and why they prioritized various solutions 
- Buying triggers and catalysts of change
- Their perceptions of vendors/solutions in the market 
- How buyers select and evaluate vendors
- Buying committee members and what they care about 

I've logged 23+ years in Marketing, Sales, and Business Development.
I mentor and teach Customer Discovery & Market Research for early-stage startups.  
I worked three years as an investigative reporter.
I've interviewed over 2300 people in my career.
I've worked with over 200 businesses of all shapes and sizes.

Founder

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

Senior Market Research Manager | Expert in Corporate Communications & AI Strategy | E-commerce & Performance Marketing Awards Judge | Strategic Partnerships Leader

With over a decade of experience in digital marketing, I am a Senior Market Research Manager at Semrush, a leading online visibility management SaaS platform. I have developed a deep understanding of the market trends, consumer behavior, and competitive intelligence that drive business growth and performance. I use data and analytics to help individuals and organizations leverage the power of marketing to achieve their goals and optimize their online presence.

As a global speaker and influencer, I share my expertise and insights on various aspects of marketing, such as marketing strategy, Go to Market, inbound marketing, social media marketing, product marketing, and marketing communications. I have spoken at prestigious conferences and events around the world, such as DigiMarCon, Brighton SEO, AffiliateWorld, SMX, Digital Summit, TES Affiliate, InOrbit, and many more. I have also been featured by CNBC, Bloomberg, and FoxNews on data analytics and its impact on business. Additionally, I have served as a judge for the Germany E-commerce Awards and the US & and UK Performance Marketing Awards and organized and implemented communications strategies for several companies, including Semrush. 

I am passionate about learning new skills, exploring new markets, and collaborating with diverse teams and partners. I have lived and worked in different countries, such as Bolivia, Spain, Russia, Czech Republic, and the USA, and I speak three languages: Spanish, Russian, and English. I am always looking for new challenges and opportunities to grow and contribute to the marketing community.

Fernando Angulo

Most marketers still use AI to write blogs but that’s only 10% of what it can actually do. It can:

Analyze competitors.
Build strategies.
Automate reports.

And personalize campaigns at scale.

It’s not replacing marketers.
It’s empowering them.

When you prompt right,
AI becomes your top assistant.

This carousel features 9 marketing use cases with exact prompts for each.

From blog writing to reporting, everything’s possible with AI.

💾 Read this carousel to grab these prompts

🔁 Repost to help more marketers use AI

Senior Market Research Manager | AI-Driven Insights & Digital Experience Strategy | Thought Leader in Content Intelligence, SEO & Consumer Trends

How To Use AI In Marketing? 

If your brand doesn't show up in AI answers, this is the only fix you need:

Stop publishing more pages.
Start understanding how AI visibility works.

Before AI cites you, it runs 3 checks:

→ Can I access this brand?
→ Can I trust this brand?
→ Can I safely quote this brand?

Miss even one and AI skips your brand.

Here are the 3 technical fixes for better AI visibility:

1. Fix Discovery

Discovery makes you eligible.

AI must read your content before judging it.
Many sites accidentally block AI crawlers.

Do this:
→ Allow AI bots in robots.txt
→ Keep your site structure simple
→ Improve page speed & Core Web Vitals
→ Build pages around clear problems

If AI can't read your page, it ignores you.

2. Build Authority Signals

Trust doesn't come from design.
It comes from meaning and consistency.

AI tries to understand who you are, not just what you wrote.

Do this:
→ Add Organization & Product schema
→ Use FAQ or How-To schema for explanations
→ Keep structured data consistent with visible text.
→ Connect your verified profiles across the web.

Without this, AI sees text.
With this, AI sees a real brand.

3. Enable Citations

Even trusted content won’t be quoted
if AI can’t extract answers easily.

Do this:
→ Use clear heading hierarchy
→ Add short quotable summaries
→ Avoid heavy front-end rendering
→ Show real author expertise visibly

Fix these 3 things and you'll see more AI mentions.

Ignore them and your competitors will dominate AI searches.

🔁Repost this to help your network understand AI visibility

🛒 The shopper funnel as we know it is being rewritten — and the data proves it.
AI is no longer just a discovery tool. It's beginning to mediate decisions before consumers even reach a retailer.

The numbers are hard to ignore: 📈 AI-driven referrals to e-commerce surged 302% in 2025 — vs. just +23% from other sources 💰 By 2028, AI-powered search will influence over USD 595 billion in retail e-commerce
But here's what most marketers are missing: this isn't about AI replacing search. It's about a completely new commerce model forming — one that compresses the funnel, redefines trust, and shifts visibility rules for every brand and retailer.

Which categories are being disrupted first? And what does "agent-ready" even mean for your brand?

I'm joining Jared Koerten and Rabia Y. from Euromonitor International on Tuesday, February 24 to break it all down — with Semrush traffic data and Euromonitor's consumer intelligence combined.

🗓 Two sessions available:
 ⏰ Session 1 — 08:00 GMT / 16:00 SGT 
⏰ Session 2 — 15:00 GMT / 09:00 CST
👉 Register now — link in comments.

If your SEO report shows high impressions but barely any clicks then you need to fix this one thing:

Your Ghost keywords.

They rank.
They show up.
They make dashboards look healthy.

But they bring you nothing.

Most teams react the wrong way.
They publish more content.
They optimize more pages.
They build more links.

That is not the fix.

The real fix is simple.
Audit your CTR.

Find the keywords that look alive but generate zero traffic.
These are the ones quietly draining your traffic.

In this carousel, I show you how to spot ghost keywords
and turn them into real traffic opportunities.

▶️ Read this carousel to improve your website traffic

How To Identify Your Keywords 

If your brand is optimizing for AI, understand this:

AI doesn’t cite brands.
It cites patterns.

Patterns that are specific.
Patterns that are repeated.
Patterns that are consistent.

Those patterns decide who gets mentioned.

If your signals are weak, you stay invisible.

Here are 9 sentiment signals that increase your chances of getting cited:

1. Review specificity.
Detailed experiences build trust.
Generic praise gets ignored.

2. Consistent feedback.
Stable sentiment across platforms signals reliability.
Mixed signals reduce credibility.

3. Clear results.
Numbers build credibility.
Vague benefits rarely get referenced.

4. Community mentions.
Organic discussions carry weight.
Paid ads usually don't.

5. Expert mentions.
Industry validation builds authority.
Authority drives citations.

6. Comparison pages.
Clear pros and cons sharpen positioning.
Structured content is easier for AI citations.

7. Public problem fixes.
Open responses show accountability
Accountability strengthens trust.

8. Repeated brand descriptions.
Consistent language shapes perception.
Perception improves brand recall.

9. Multi-source presence.
Visibility across platforms builds credibility.
Credibility increases selection.

AI doesn't reward who claims to be the best.
It rewards what signals consistently true.

You can complain that the system is biased.
Or you can build your reputation around that bias.

Most brands will wait and blame.
Only a few will engineer it.

Which side are you on?

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The Battle

Ryan Paul Gibson

Fernando Angulo

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taplio

The Battle

Ryan Paul Gibson

Fernando Angulo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Fernando Angulo's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreFernando Angulo's LinkedIn Performance