Ryan Paul Gibson

I help B2B businesses run customer interviews that don't suck / Founder @ content lift 🎈

We specialize in buyer research interviews for B2B.
We start booking 1:1 conversations with your ideal buyer 72 hours after launching your project.

You get first-party data to build go-to-market programs that influence buying decisions.

- Their roles and responsibilities 
- The business process buyers are responsible for
- How problems and challenges manifest in this process 
- How do they try to solve these problems
- How and why they prioritized various solutions 
- Buying triggers and catalysts of change
- Their perceptions of vendors/solutions in the market 
- How buyers select and evaluate vendors
- Buying committee members and what they care about 

I've logged 23+ years in Marketing, Sales, and Business Development.
I mentor and teach Customer Discovery & Market Research for early-stage startups.  
I worked three years as an investigative reporter.
I've interviewed over 2300 people in my career.
I've worked with over 200 businesses of all shapes and sizes.

Founder

We help B2B marketing teams run investigative customer interviews. 

We map out a customer's entire journey in their own words.
We find the hidden reasons people are buying your product.

The data helps you make smarter choices with marketing budgets. 
It helps uncover ideas for messaging, campaigns, content and copy.  

All the stuff we do: 

* Primary Customer Research 
* Brand Perception & Identity
* Subject Matter Expert Interviews

🎈  No one had proved this in 30 years.


It's 1990.
John Narver & Stanley Slater wanted to verify a core business theory.
That businesses with a deeper understanding of the market & buyers
were more profitable.

The idea had been written about since 1960.
Philip Kotler was big on it. 
But no empirical study had ever put this idea to the test.
So Narver and Stanley did.

In their 1990 study
They examined 140 business units within one large corporation.
Then in 2000, they replicated the study across 53 corporations.
All in-depth field research.
Across multiple departments.
Rigorously designed controls. 

In both studies, the hypothesis held true. 
There was a meaningful correlation between Market Orientation and profitability.
In other words, businesses that have a deeper understanding of markets & buyers,
significantly shift their odds of success. 

Why this matters:

When go-to-market programs struggle to produce profits,
The default reaction from B2B teams is to focus on execution.
To “do more things” and get “more leads in the pipeline”.

But most GTM programs struggle due to a lack of market and buyer understanding.
(Or “Market Orientation” & “Market Readiness” if we are talking foundational business terms.)
Which means they aren't winning deals,
And "more leads" just masks the real problem.  

I've heard every variation of "we know our buyers, we just need more of them".
And those are the businesses that keep wondering what's off with their go-to-market.

Ryan  Paul Gibson 

I help you get the truth from b2b buyers | Principal @ content lift 🎈

Senior Market Research Manager | Expert in Corporate Communications & AI Strategy | E-commerce & Performance Marketing Awards Judge | Strategic Partnerships Leader

With over a decade of experience in digital marketing, I am a Senior Market Research Manager at Semrush, a leading online visibility management SaaS platform. I have developed a deep understanding of the market trends, consumer behavior, and competitive intelligence that drive business growth and performance. I use data and analytics to help individuals and organizations leverage the power of marketing to achieve their goals and optimize their online presence.

As a global speaker and influencer, I share my expertise and insights on various aspects of marketing, such as marketing strategy, Go to Market, inbound marketing, social media marketing, product marketing, and marketing communications. I have spoken at prestigious conferences and events around the world, such as DigiMarCon, Brighton SEO, AffiliateWorld, SMX, Digital Summit, TES Affiliate, InOrbit, and many more. I have also been featured by CNBC, Bloomberg, and FoxNews on data analytics and its impact on business. Additionally, I have served as a judge for the Germany E-commerce Awards and the US & and UK Performance Marketing Awards and organized and implemented communications strategies for several companies, including Semrush. 

I am passionate about learning new skills, exploring new markets, and collaborating with diverse teams and partners. I have lived and worked in different countries, such as Bolivia, Spain, Russia, Czech Republic, and the USA, and I speak three languages: Spanish, Russian, and English. I am always looking for new challenges and opportunities to grow and contribute to the marketing community.

Fernando Angulo

Gemini is becoming a serious SEO assistant.

But only if you know how to prompt it properly.

With the right prompts,
Gemini isn’t just answering questions.

It becomes:

→ Your SEO researcher
→ Your content strategist
→ Your technical assistant

Here are 15 Gemini prompts every SEO expert should use:

1. Keyword Research 
Generate long-tail keywords with intent and content angles.

2. Competitor Analysis
Spot content gaps between your site and competitors.

3. Search Intent Mapping
Understand what Google actually wants for a keyword.

4. Content Strategy
Create SEO-ready outlines built for E-E-A-T.

5. Title Optimization
Write high-CTR meta titles that earn clicks, not impressions.

6. SERP Features
Generate FAQs designed to win Featured Snippets.

7. Content Refresh
Update existing pages to stay accurate and relevant.

8. Internal Linking
Build logical link paths between pillar and cluster pages.

9. Schema Markup
Generate clean JSON-LD without touching code.

10. Link Building
Write guest post pitches that actually get replies.

11. Topic Clustering
Plan authority-driven topic clusters with structure.

12. Site Architecture
Design scalable URL and sitemap structures.

13. Meta Descriptions
Write CTAs that increase clicks from search.

14. On-Page SEO Audit
Identify gaps in headings, UX, and content depth.

15. SEO Reporting
Turn raw SEO data into insights clients understand.

Gemini won’t replace SEO expertise.
But it can save you hours if used right.

Copy these prompts.
Test them in your workflow.
Adapt them to your niche.

If you’re still doing these tasks manually,
You’re moving too slowly.

📌 Save this post to use these prompts later
🔁 Repost this to help other SEO in your network

Senior Market Research Manager | AI-Driven Insights & Digital Experience Strategy | Thought Leader in Content Intelligence, SEO & Consumer Trends

Most AI SEO advice right now is wrong.

“AI SEO is only for big brands.”
“Rank #1 and AI will mention you.”
“Write AI-style content.”

This is not outdated.
Not incomplete.

Just wrong.

And it’s costing brands visibility.

None of that is how AI actually works.

AI doesn’t reward size.
It rewards clarity.

It doesn’t blindly follow rankings.
It looks for the best explanation.

It doesn’t invent narratives.
It repeats the ones already out there.

Which means one thing:

If you don’t control how your brand is explained,
AI will do it for you.

And once a narrative spreads,
It’s impossible to undo.

AI SEO isn’t about shortcuts.
It’s about being useful, consistently.

Clear answers.
Strong authority.
Trusted mentions.

This is how you'll win AI SEO.

I’ve broken down 9 common AI SEO myths and the actual truth about them.

▶️ Swipe through the carousel to bust your AI SEO myths

9 AI SEO Myths You Must Leave Behind in 2025

I realized something uncomfortable recently.

I don’t trust most of the brands I buy from.
And I know I’m not alone.

Somewhere between the polished ads and the actual experience, 
Trust just vanished.

We've been promised too much. 
Delivered too little. 
Burned too many times.

So we stopped believing what brands say.
Now we believe what brands do.

And that changes everything.

I don’t trust big campaigns anymore.
I watch the quiet moments instead.
The small actions.

The things brands do when they think no one’s watching.

Here’s what actually decides whether I trust a brand or not:

1. The product actually works
If the experience is broken, no amount of marketing can save it.
Fix the product first. Market it second.

2. Data is treated with respect
People notice when brands are careless with data.
Privacy isn’t a feature anymore. It’s an expectation.

3. Brands admit mistakes
Perfect brands feel fake.
Honest brands admit when they mess up.

A genuine apology builds more trust than a year of perfect PR.

4. Values show up in actions
People buy into what you stand for, not just what you sell.
If your values only exist on your website, people see right through it.

5. Others vouch for you
Case studies.
Real users.
Independent proof.

Trust grows faster when it doesn’t come from you.

In an era of rising skepticism and AI-generated everything, 
trust is your only real competitive advantage.

It's not built overnight. 
It's earned through consistency, honesty, 
and showing up when it matters.

Why do you trust your favorite brand?

I’ve been working closely with founders and SEO teams lately, and almost all of them are confused about one thing right now:

Are SEO plugins still relevant in 2026, or are they already outdated because of AI?

Here’s my honest answer:

They’re just as relevant as they were in 2020.

AI didn’t replace SEO fundamentals.
It exposed weak setups.

In the AI SEO era, WordPress sites still win or lose on the basics:
Structure, speed, clarity, and consistency.

And this is where most SEO teams struggle.

Not because WordPress is the problem.
But because their SEO stack is messy.

Too many plugins are doing the same job.
Conflicting settings across tools.
No single source of truth.

One plugin edits titles.
Another handles schema.
A third quietly slows the site down.

And when numbers drop, no one knows what actually broke.

AI search doesn’t forgive that kind of chaos.

If your site is slow, unclear, or inconsistent,  AI searches skip you.
Even if your content is good.

That’s why SEO plugins still matter in 2026.

Not as “ranking hacks”.
But as an SEO infrastructure.

The right WordPress SEO plugins help you:

→ Keep metadata clean
→ Structure content clearly
→ Improve site performance
→ And avoid silent technical issues

The real problem isn’t using plugins.
It’s using too many, without a system.

A clean WordPress SEO stack usually means:

→ One primary SEO plugin
→ Supporting plugins for schema, speed, and tracking
→ Content written for humans first

That’s how WordPress sites stay visible in Google and AI answers.

This post breaks down the plugins that actually make sense today.

Which one of these is already running on your WordPress site?

Most backlink strategies are still optimized for a metric that no longer exists.

Link count.

That worked when Google used to rank pages.
It doesn’t work anymore.

Today, Google and AI systems check authority.

That's why link count doesn't matter.
The context matters more.

→ Where does the link appear?
→ What narrative surrounds it?
→ Who else is mentioned nearby?
→ Whether that source is trusted repeatedly?

This is why we’re seeing a clear pattern:

Pages with stronger contextual mentions are outranking heavily linked pages.

AI systems don’t “check backlinks.”
They check references.

They notice:

→ Which brands are cited in discussions?
→ Which names appear in expert lists?
→ Which sources define its credibility?

That’s authority distribution.

Backlinks no longer act like votes.
They act like citations.

Which is why strategy matters more than volume.

One editorial mention beats ten low-quality links.

This is why content and link strategy are combining.

AI doesn’t cite “well-written content.”
It cites useful content.

Original data. Benchmarks. Frameworks. Tools.

Things people read to understand the topic correctly.

That’s why strategic linking matters more in the AI era.

Not because links drive traffic.
But because they build your credibility as a leader for AI.

That’s the difference between winning today and preparing for the future.

I've shared 3 advanced backlink strategies in this post for 2026.

🔁 Save and repost it to help other marketers in your network!

SEO in 2026 won’t be about doing more.
It will be about doing less.

But doing the right things.

That’s the pattern 2025 has already shown us.

Traffic goes up.
Clicks go down.

Decisions happen in a blink.

People don’t scroll search results anymore.
They trust answers from AI.

And those answers shape brand perception
before anyone even visits your website.

This is why many “winning” SEO reports
feel disconnected from business reality.

Rankings look fine.
But visibility tells a different story.

SEO is shifting from:

Ranking pages → being retrieved
Optimizing keywords → shaping narratives
Chasing clicks → earning influence

And this shift will define 2026.

I’ve shared my SEO predictions for 2026 based on the patterns we’ve seen in 2025.

▶️Read the carousel to see what’s changing and how to adapt early

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The Battle

Ryan Paul Gibson

Fernando Angulo

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taplio

The Battle

Ryan Paul Gibson

Fernando Angulo

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan Paul Gibson's LinkedIn Performance

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Performance ScoreRyan Paul Gibson's LinkedIn Performance