Sales Director | 10 years Sober | CrossFit L1

11 years ago, I got sober. That decision didn't just change my life it completely rewired how I approach sales, leadership, and relationships. I learned discipline, authenticity, and the power of showing up consistently, even when it's hard. I learned that trust is earned through action, not words. And I learned that real growth happens when you stop chasing shortcuts and commit to the process.

Those lessons shaped everything I do today.

I've taken two companies from just over $1M ARR to nearly $3M ARR while building the playbook, running the plays, and scaling the team. I've hired, coached, and managed BDRs, AEs and AMs. I've closed complex deals, run POCs, and consistently hit quota by focusing on what actually works: genuine relationships, strategic outreach, and a relentless commitment to the process.

Now, I'm bringing that same intensity to Clinically.ai the intelligence platform for behavioral health.

We help organizations enhance documentation quality, support compliance, and free up clinicians to focus on what matters most: delivering world-class care. Our AI works alongside clinicians, never replacing them. We offer tools for AI documentation, real-time chart auditing, clinical supervision support, and referral intelligence all designed to give behavioral health teams more time, more clarity, and more confidence.

This work is personal. Behavioral health saved my life. Now I get to help the organizations and clinicians doing that same life-saving work operate more effectively, reduce burnout, and focus on the people who need them most.

I don't just manage pipelines. I fill them. I don't just hit quota. I build the systems that make it repeatable.

If you're leading a behavioral health organization and want to explore how Clinically.ai can support your team, let's talk.

Ryan Owens

Federico Presicci

Global Sales Enablement Manager

GetAccept

Leading the sales enablement function globally.

Director of Sales Enablement

The Enablement Insight

I am the leading creator and strategist for this leading industry blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Chief Editor & Strategic Enablement Advisor

GoCardless

Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:

• Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.

• Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.

• Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.

• Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.

• Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.

• Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.

Speexx

As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication. 

Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.

Business Coach

GDS Group

Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).

Head of Sales Training & Enablement

Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:

• Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.

• Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.

• Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.

• Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.

• Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being

Training & Performance Specialist

In addition to previous achievements and responsibilities:

• Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.

Senior Global Delegate Sales Executive | Sales Coach

Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:

• Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals. 

• Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.

Global Delegate Sales Executive | Master of Ceremonies

Numerable Software

Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:

• Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes. 
• Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.

Customer Development Executive

Drawings & PortraiTees

Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:

• Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade. 
• Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models. 
• Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
• Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.

Founder & Commercial Director 

Crafting Sales Enablement Systems 📈 Turning Inconsistent Sales Execution into Scalable Success | Mindfulness & Emotional Intelligence in Sales | MEDDPICC Certified | ICF Business Coach | Meditation Teacher 🧘🏽‍♂️

Do you understand what “enablement” truly means and the value it can bring?

Ciao, I’m Federico 👋

Enablement isn’t just a function, strategy, or process.

It’s a mindset and a discipline that transforms how organisations empower customer-facing teams, support buyers, and align for growth.

Yet, too often, it’s misunderstood – boxed into narrow tasks like:

“Training delivery.”
“Content creation.”
“Sales tools management.”

But here’s the truth👇

Enablement exists to empower customer-facing teams to achieve meaningful business outcomes. 

It equips them with the training, resources, processes, support, and tools they need to produce high-quality outputs on which their job goals depend.

Enablement bridges the gap between potential and performance, providing a certain set of “means” for someone to achieve something.

Over the years, I’ve seen organisations invest heavily in enablement initiatives that fail to stick.

I know because I’ve made those mistakes too.

Early in my career, I focused on fixing performance at the individual level, only to realise that the system itself was holding people back.

I learnt the hard way that no amount of training or resources can succeed without addressing the foundational barriers within the organisation.

That’s where I come in.

I help founders, CEOs, and revenue leaders diagnose systemic blockers to performance and empower enablement professionals to amplify their impact.

Whether you’re just starting to explore enablement or scaling an existing function, I’m here to help.

Enablement, done right, can be your organisation’s competitive edge.

If you’re ready to unlock that edge, join me on this journey: follow my content, take one of my assessments, or reach out directly. 
_____

Subscribe to my sales enablement newsletter: https://federicopresicci.com/newsletter/

Check out my sales enablement blog: https://federicopresicci.com/blog/

Chief Editor & Enablement Strategist 

I am the leading creator and strategist for this blog which serves as a compass in the complex world of sales and enablement. 

Here, you will discover expert insights into tools, systems, frameworks, methodologies, and strategies to augment your capacity to nurture and upskill your sales teams.

Most sales organisations don’t underperform because reps “lack motivation”.
 
They underperform because they lack clarity, practice, and structure.
 
And when those three pillars are missing, everything becomes noisy:

• hiring becomes guesswork,
• coaching becomes inconsistent,
• onboarding becomes slow,
• training never sticks, 
• and performance issues repeat. 
           
I’ve seen this pattern again and again – in the teams I’ve supported directly, and in the stories leaders share with me every week. 
 
But something powerful happens when you connect three elements together:
 
1️⃣ Role-specific competencies
2️⃣ Clear use cases for AI roleplay
3️⃣ High-quality, realistic practice scenarios

Suddenly, reps know what good looks like…
 
They know how to practice it…
 
And they have the tools to practice it on demand, without waiting for a manager or a workshop.

That’s when enablement stops being a “set of events” and becomes an operating system.
 
---
 
Over the past months, in partnership with Hyperbound, I’ve been building a combined framework that ties all three pieces together.
 
The result is a new, expanded one-pager that includes:

🧩 1. Sales competencies (SDR, AE, AM, CSM)

A full role-specific breakdown of the skills, behaviours, and knowledge areas that are key for all major IC GTM roles.

🤖 2. 31 AI roleplay use cases

A practical map of how AI can be used to sharpen skills, improve coaching, accelerate onboarding, enhance messaging, and scale practice. 

🎭 3. Ready-to-use AI roleplay scenarios

Cold calls, discovery, renewal conversations, objection handling, competitive selling, negotiation – all designed with clear objectives, buyer profiles, and criteria for success.

Put together, they create a complete skill-building system:
 
• Clarity → what great looks like
• Practice → realistic, repeatable scenarios
• Scalability → AI that adapts to every rep, every skill, every moment
 
This is the kind of structure I wish I had years ago – not as theory, but as a practical spine to build high-performance teams.
 
---

💬 Where do you see the biggest gap between what your team knows, what they practice, and what they can actually do in live conversations?
 
If you’d like the high-res one-pager + the full combined guides, drop “master roleplay system” below and I’ll share it with you.
 
✌️
 
#sales #salesenablement #salestraining #ai

Building Enablement Systems for Scalable Revenue Growth 📈 | Strategy, Systems Thinking, and Behavioural Design | Founder, Enablement Edge Network 🌐

Most enablement teams operate without real visibility into their own system.
 
Work gets done. 
Fires get put out. 
Programmes move forward.
 
But the underlying foundations – information, process, accountability, skills – remain unclear.
 
And when you can’t see your foundations, you end up relying on instinct.
 
Instinct works… until the organisation grows, complexity increases, and small cracks turn into structural gaps.
 
A maturity model gives you something instinct never will: a clear picture of where you stand, what’s weak, what’s strong, and what to fix first.
   
---
 
After many months studying different models, learning from leaders, and analysing what actually drives capability in the field...

...I’ve built a complete enablement maturity guide – in partnership with GTM Buddy – that brings the core patterns together into one practical structure.

Inside, you’ll find:
 
🔹 The seven components that shape a healthy enablement system

🔹 The four maturity stages with clear, grounded definitions

🔹 How to assess your current state without bias

🔹 How AI accelerates maturity across each dimension

🔹 The limitations to keep in mind when using any framework
 
Used well, it becomes a great decision-making tool that sharpens focus, reduces noise, and keeps teams anchored on what really matters.
 
--- 

💭 Where do you see the biggest maturity gap in your enablement function right now?
       
If you’d like the high-res one-pager + full guide, drop “enablement maturity model” below and I’ll share it with you.
  
✌️

#sales #salesenablement #salesenablementmaturity

35 enablement leaders & practitioners have joined the Enablement Edge Network in its first few days.
 
From the US, UK, Ireland, Germany, Denmark, and Australia.
           
Among many, these are some of the reasons they joined: 

🔹 They’re tired of “theory” and want ready-to-use templates, frameworks, and examples they can plug into their work this week.
 
🔹 They don’t have hours to hunt across Slack, LinkedIn, and Google, and want one place that curates the best ideas and insights for them.
 
🔹 They’re solo enablers or small teams, and need a space to sanity-check decisions and stop feeling like they’re doing it all alone.
 
🔹 They’re under pressure to prove impact, and want practical ways to link enablement work to pipeline, win-rates, deal size, sales cycle length, and ramp.
 
🔹 They want deeper, more advanced conversations than “intro to enablement”, with people who are facing similar leadership and change challenges.
           
🔹 They lead larger teams, and want a reliable place to point their enablers to – so their people get the guidance, resources, and clarity they need without the leader spending hours creating everything from scratch.
 
🔹 They’re looking for a long-term professional home, not just another noisy community or vendor-driven Slack group.

---

These reasons reminded me of something simple and true👇
 
Enablement gives a lot, yet receives very little structure, space, or support in return.
 
That’s why I built the Network – a focused place with practical resources, world-class insights, diagnostic tools, live events, async community space, and real guidance to make the work easier.
           
I’m grateful to the early members who decided to build this with me, and I’m equally grateful to the executive advisors who supported me over the past few months as I shaped the Network: 

Nate Vogel 
Devon McDermott 🪄✨ 
George Campbell 
Lawrence Wayne O'Connor
Fiona NicChoiligh (she,her) 
 
This is still the very start, and currently accepting founding members. 

---
           
👉 If you want to take a look, drop “enablement membership” below and I’ll share the unique founding-member link.
 
📌 PS: The lifetime founding rate ends on 15 December, and won’t return once the window closes.
 
✌️
   
#business #sales #salesenablement #community

The Enablement Edge Network

AI won’t fix a weak enablement system; it will amplify it.
 
If the foundations are unclear, AI speeds up confusion.
 
If the intelligence behind it is strong, AI becomes a multiplier.
 
That’s where the real opportunity lies.
 
---
           
Over the last few years, I’ve built one of the most advanced enablement intelligence layers available today – both in depth and in breadth:
 
🔹 Hundreds of long-form articles, guides, and research reports
🔹 Hundreds of one-pagers with proven ideas, models, and practices
🔹 Dozens of templates and frameworks shaped by real field application 
🔹 Insights gathered from 235+ leaders and experts across the world
 
All grounded in thousands of hours of study, experimentation, and fieldwork.
 
Feed this into AI – together with your organisational context – and it stops producing generic, surface-level answers.
 
It produces outputs that are precise, contextual, and ready to use in the flow of your enablement work.
 
The kind of output you need when building:
 
Sales playbooks
Maturity models
Training pathways
Methodology rollouts
Measurement framework
Sales enablement content
Sales and buyer processes
Enablement function strategy
Sales onboarding programmes
Leadership enablement programmes
Performance management frameworks
Enablement technology strategy
Sales competency frameworks
SKOs planning and agenda
Enablement team structure
Buyer enablement assets
Coaching frameworks
Messaging systems
Win/loss analysis
Intake processes
And much more..
 
The intelligence is the fuel.
 
AI is the engine.
 
---

This (growing) intelligence layer is now organised, structured, and available in one place – designed to help you execute faster, with clarity, and with far more strategic depth.
 
You can find it inside my new membership space, the Enablement Edge Network, along with the async community, live Q&A and events, diagnostic tools, and much more.
 
You can explore it here 👉 https://lnkd.in/eegC5hhv
           
⏳ Today is the last day to join as a founding member at the lifetime rate.
 
✌️
 
#business #sales #salesenablement #ai

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Ryan Owens

Federico Presicci

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