Ryan O'Keeffe

Jago®

Helping leaders gain clarity and confidence to master their reputation.  Personal Branding. 

Take our free Personal Brand Health Check at www.wearejago.com.

Founder

Forbes Agency Council

Official Member

TEDx

Responsible for the video production crew and capturing the speakers talks on film.

TEDx Partner

Lead Agency 

Yell

Coaching and mentoring the new Google business development managers across the UK.  Working with talented individuals to develop a deeper knowledge of Yell's Google proposition and guiding them on the right strategic approach to increase conversions.

Marketing Communications Advisor

Responsible for Yell's highest spending accounts in account and brand management and marketing strategy role, working with national brands, blue chips, advertising agencies and large regional companies.  Creating effective online and offline advertising campaigns and developing brand value to produce competitive ROI's.

Premier Account Brand Manager

Responsible for £2m of advertising revenue, to retain and grow a customer base, planning offline and online marketing strategies for our clients.

Marketing Executive

Retaining & growing customer revenues through print and online.

Field Sales Consultant

Telesales

Qimtek Ltd

Putting buyers and suppliers together in the engineering industry.

By building good relationships with both buyer or manufacturer and the contractor we married the two parties together to enable growth for each organisation.

Sourcing Advisor

We don’t build Personal Brands, we empower you to build your own | Personal Brand Strategy & Activation | Forbes Contributor | Speaker | People Promoter

𝗙𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗳𝗼𝗿 𝘀𝗲𝗿𝘃𝗶𝗰𝗲-𝗯𝗮𝘀𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗶𝗺𝗶𝗻𝗴 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗲𝗮𝗱𝘀 𝗮𝗻𝗱 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗮𝗹𝗲𝗻𝘁. The key to a 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱 and 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 involves several elements:

✅ Self awareness and courage (authenticity)
✅ Emotional intelligence (relationship building & leadership)
✅ Strategy (authority positioning & a game plan)
✅ Storytelling (lead generation content)
✅ Social selling (outreach & engagement)

At Jago®, we specialise in emotional intelligence, strategy, and storytelling, helping leaders develop comprehensively. 𝗢𝘂𝗿 𝗚𝗼𝗮𝗹: 𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗹𝗲𝗮𝗱𝗲𝗿𝘀, 𝗻𝗼𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝗶𝗲𝘀. 

Our methodology includes one-on-one support, guiding you from discovery and strategy to activation for reputation building and lead generation. 

We also offer workshops in personal branding and emotional intelligence.

Interested in enhancing your personal brand or your team's & develop authentic leadership and drive your business growth? 

⭐️ 𝐓𝐚𝐤𝐞 𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝 𝐇𝐞𝐚𝐥𝐭𝐡 𝐂𝐡𝐞𝐜𝐤 🔗 𝐕𝐢𝐬𝐢𝐭 𝐰𝐞𝐚𝐫𝐞𝐣𝐚𝐠𝐨.𝐜𝐨𝐦 ⭐️ 

𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆:

➡️ "Before Jago, I was unnoticed. Learning self-acceptance and that not everyone will like me was key. Consistency and time investment brought results. Jago's grounded, skilled team connected with me. In 18 months, their support won major accounts and opened new doors. Their push for visibility led to successes, like speaking at major events." - 𝗣𝗵𝗶𝗹 𝗕𝗹𝗮𝗰𝗸𝗺𝗼𝗿𝗲, 𝗔𝗴𝗲𝗻𝗰𝘆 𝗢𝘄𝗻𝗲𝗿, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿, 𝗖𝗿𝗲𝗮𝘁𝗲 𝗛𝗲𝗮𝗹𝘁𝗵

➡️ "Personal branding is essential. My commitment to my brand and team made it necessary. With Jago, we focused on my authentic self, avoiding clichés. Their smart, nuanced approach was key. They preserved my story's uniqueness and presentation, resonating with my clients and team, surpassing expectations. Importantly, it generated leads and had a major positive impact." - 𝗝𝘂𝗹𝗶𝗮𝗻 𝗞𝘆𝗻𝗮𝘀𝘁𝗼𝗻, 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻, 𝗣𝗿𝗼𝗽𝗮𝗴𝗮𝗻𝗱𝗮

✨ 𝗦𝗲𝗲 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝘆 or visit 🔗 𝐕𝐢𝐬𝐢𝐭 𝐰𝐞𝐚𝐫𝐞𝐣𝐚𝐠𝐨.𝐜𝐨𝐦 to see how we have transformed our clients into authentic industry leaders.

𝗥𝗶𝗻𝗴 𝗺𝘆 🔔 𝗮𝗻𝗱 𝗗𝗠 𝗳𝗼𝗿 𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻

Eddy

Eddy supports fathers facing difficult times as parents, such as the death of a child or raising a child with a disability or mental illness. These men can often feel isolated, tackling stigma and mental health difficulties – frequently unable to talk to family, colleagues, health workers and friends.

Eddy provides a safe, positive space, where fathers can share, listen and support each other as part of a flexible and familiar digital network.

Check out: www.eddy.network

Founder & CEO 

Through The I

The goal was simple. To inspire and engage people through live video, virtual events, podcasts and animation.

We believe that video is the strongest story-telling medium. Marketers agree – 70% report that video is more effective in reaching audiences than any other communications medium. 

Our expertise in live streaming, virtual events, video production and audience engagement means we understand the best way to reach your audience and deliver your key messages in a clear manner. 

Our extensive team of live video producers, camera operators, editors, animators, web developers and PR experts have over 20 years of experience in video production, public relations, and digital marketing, which means we are expertly positioned to engage your audience with the content that they are looking for.

Check out our new website for further information. www.throughthei.com

Founder & Managing Director

ON24

Production Consultant (EMEA/APAC)

ON24 is now the world leader in webcasting and virtual events solutions, delivering over 25,000 webcasts and virtual events each year for more than 700 global customers, including IBM, CA Technologies, Merck, Unilever, JPMorgan Chase, Deloitte, Credit Suisse, Ernst & Young, Amazon, Financial News, Dow Jones and L.E.K.

I am responsible for delivering the strategic planning and operational execution for live webcasts and on-demand video production across EMEA and APAC, working with my team and global partners to match on the ground audience experience across the Cloud within the ON24 platform.

Director of Online Video Production, for EMEA and APAC

markettiers4dc

Head of Production

Sound Creative

Head of Strategy

London Stock Exchange

Head of Broadcast Content Services

Nats Post Production

General Manager

Serac Communications

Operations Director

3 Mills Studios

Magmasters Sound Studios

Operations Manager

Scott Jackson

Today is a BIG DAY!
And not just because I’ve got to pull up my BIG-BOY-PANTS!

A day for big umbrellas. 
A day for big warm drinks.
A day for big stories. 

It will be a big day for Eddy  as I take to the lecturn at The Royal Courts of Justice. 

I’ve been invited to give a talk at today’s ManKind, a Men’s Health & Wellbeing conference for men working within the Ministry of Justice, and HM Prison & Probation Service. 

They employ over 100,000 people across the UK. Many will be dads, and I know by stats alone some will have walked the journey like mine which doesn’t discriminate. 

I’ll be sharing about my story, and other dads we’ve helped through the work of Eddy  over the past 3 years along with what we can all do to support, see and hear dads in our workplace that have lost a child, have a child with a disability or simply going through a tough time as a dad. 

It’s the first time I’ve shared at a conference, LinkedIn is a much easier platform! 

Over the past few years, my personal and mental health journey has taken more than its fair share of a bruising (iykyk) 

But today isn’t about me. 

It’s about the dads and kids I advocate for.  

Even if i lose my train of thought, turn into a gabbling wreck, or completely lose the ability to speak as i recount my story (iykyk x2!)

I’ll do my best to give those dads and children a voice so everyone can hear their story and we can all get alongside those men together  👊🏻

See you on other side!

All rise!!

Encouraging, inspiring and advising the next generation of leaders, creators, non-profiteers and charity heroes.

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December never used to be a tough time of year… but since last year it’s now up there… 

Today I’ve been reminded of the tension I often walk between Hope and Disappointment. 

I have been on a real high over the past couple of weeks. 

Momentum building, ideas flowing, things finally lining up. 

Then out of nowhere, a new dream appeared.  Fast, exciting, full of possibility. And just as quickly, it crash landed.

It hit two places at once. The hope of what could be, and the echo of older dreams that never quite made it.

The mix is tough. 

It knocks you sideways for a moment. But it does not mean the direction is wrong. 

It simply shows that I still care, I still dream, and I am still open to the right things finding their place.

So today is not about pushing on. 

Today is about giving the mind, a moment to heal, letting the fog lift, and trusting that hope will find its place again.

If you feel the same today, step outside into the sunshine, take 3 long slow breaths…

Let both feelings settle. 

And remember as long as the sun rises and sets, you can still move forward 👊🏻

Delighted, relieved, chuffed... I was absolutely exhausted. 
But totally worth it!

On Wednesday I had the privilege of speaking at the Royal Courts of Justice for the Ministry of Justice about Eddy, and for the first time, I shared my whole story about Thomas and Alexander.

It happened right at the start of my career 26 years ago, and the knock-on impact has shaped my life ever since. Sharing it here on LinkedIn or on podcasts is one thing - standing in front of 200 people  was something else entirely!

The warm, friendly faces around the room kept me going through the tougher bits. And yes, I still managed to get a few laughs along the way.

Massive thanks to Darren Fearnley for the invitation, and to Nick Elston and Shakeel Ali for sharing their powerful stories. Speaking alongside them was a real privilege.

Huge shoutout to Kate Bowes Renna for the masterclass in public speaking 🙏🏼 I'm far more comfortable on the other side of the camera. I couldn't recommend her and the team more highly. Check out their work with clients Vermillion Coaching

My favourite moment on Wednesday? Seeing someone's notes from my talk as I went back to my seat. Anyone on LinkedIn can verify that's definitely not my handwriting... because it's actually readable!

If you haven't heard the stories from dads who've been through really tough times and come out through the other side, check out the Eddy podcast: https://lnkd.in/e8aQT-xw  👊

Remember, as long as the sun still sets, and still rises, you can still move forward... however small those steps might be 🙏🏼

 
#onwards 
#grateful

Backing Yourself vs. Playing It Safe?

What if the biggest risk in your career wasn't taking the leap, but staying exactly where you are?

Standing on Tower Bridge yesterday, I couldn't help but reflect on my journey. That kid from Chester, raised on free school meals, now standing at the center of two worlds that once seemed impossibly distant.

On one side: the City. Finance, insurance, institutions that shaped nearly two decades of my professional life since that first role at the London Stock Exchange. 

On the other: the professional services firms, brilliant minds solving complex problems, the kind of people I've always looked up to.

What hit me walking across my favourite bridge was the realisation that the work I'm building to across the silos teams create fits these worlds naturally.

Where the problems are real, the advice I provide actually lands, and conversations create genuine value.

Behind me: Shad Thames. Still one of my all fave corner of London. 

Thirty years ago, in those same cobbled streets, a PR agency owner sat across from me and said he wanted to invest in my ideas. I was 19, green as they come, but that conversation planted something essential: the possibility that my perspective mattered.

Fast forward through years of building businesses in the trenches, resulting in a successful exit in 2023, and then to my surprise... I felt completely lost. 

Directionless despite the wins. So I asked for some help and reached out to someone I trusted deeply

Nine months ago, over coffee in those same streets of Shad Thames I'd walked as a teenager, he looked at me and said three words that changed everything:

"Back yourself, Scott."

Here's what real self-belief actually looks like:

It's not arrogance. It's the quiet confidence that comes from consistently showing up and doing the work, even when no one's watching.
Confidence isn't discovered; it's built. 

Through practice. 
Through action. 
Through the willingness to be uncomfortable.

The real risk? Standing still. Playing it safe often costs more than any bold move ever will.

I'm launching something new soon. Quietly, steadily, one conversation at a time.

Over breakfast yesterday a friend and former colleague suggested I share the behind-the-scenes journey as this new venture takes shape. 

Not my instinct, but hopefully hers was right! If it helps even one founder, whatever stage you're at, it's worth it.

So here's my question for you: What's one moment when someone told you to "back yourself"? 👇🏼

What did growing up in one walled city teach me about breaking into another?

I grew up in Chester, a Roman walled city. 

Our only glimpse of the City of London in the 80’s was the occasional news bulletin showing men in red braces shouting into their phones and Harry Enfield’s ‘Loadsa Money!’.

By 33, the Square Mile felt impenetrable. Built to keep people like me out.

I didn’t have a degree in finance. I didn’t understand ETFs, RNS, AIM, or FTSE. 
I didn’t know anyone in the Square Mile. 
I didn’t even own a proper suit.

What I did have:

- The belief that fortune favours the brave and the hard workers
- A mindset to lead from the front and from the back
- A knack for building relationships
- A solid work ethic
- A passion for storytelling

Thanks to the recruitment genius Cathy Alford and the best HR ever, Ella Gosling I managed to land a job heading up the studios and events at LSEG  in 2006.  

First train in, every single day. Learned the language of capital markets, often the hard way. Made mistakes. Plenty of them.

But I had great leaders like John Wallace and Martin Graham   guiding me who saw something worth investing in. 

They taught me the time tested mantra of the Exchange, that your word truly is your bond.

I built teams who could translate complex financial stories into content that resonated. Because of where my office was on the 1st at Paternoster Square I also got to network at every breakfast, lunch, and evening event.

Career highlights? Coaching the Italian Deputy CEO through his first AGM, imagine the scene as this northerner taught a highly intelligent Italian to say “house” at the right speed had us both in hysterics on the 7th floor!

But the real magical moment was with the then CEO, transforming how she engaged analysts. Less corporate speak, more authentic narrative. That’s when I knew storytelling could really move markets. A true career milestone and to have been trusted with that opportunity was an absolute delight! Thank you 🙏🏼 

The walls came down, meeting by meeting, conversation by conversation.

Since then? I’ve worked with lots of well known firms across financial services, and count some of the City’s most respected leaders as friends. 

I now advise boards and leadership teams on how they communicate their purpose and value.

You can’t control where you begin. But you can control what you do next.

Plans, and people are coming together nicely for what’s next on this journey. 

Pleased to say we’ll be launching in January! 👀

Happy Saturday LinkedIn friends! 

If you’d like to donate to an amazing cause this Christmas Crisis and enter a prize draw to see Chris Martin and Jonny Buckley from Coldplay play a 300 person gig then you’ve only got till Monday 17th!!!

You’re welcome!! 

Is it too early to say Happy Christmas?? 🎄

Open article: A Special Evening with Jonny & Chris by crowdfunder.co.uk

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The Battle

Ryan O'Keeffe

Scott Jackson

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The Battle

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Scott Jackson

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Scott Jackson's LinkedIn Performance

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