Ryan O'Keeffe

We don’t build Personal Brands, we empower you to build your own | Personal Brand Strategy & Activation | Forbes Contributor | Speaker | People Promoter

For most leaders, personal branding is essential, it generate leads, build trust, and helps you stand out in crowded markets.  It supports the brand-awareness and reputation of the business you work for. 

At Jago®, we understand that building a powerful personal brand and authentic leadership takes more than just visibility - it requires a clear strategy, self-awareness, and the courage to be your true-self. 

Our approach helps corporate teams and business leaders amplify their reputatation through:

✅ Self-awareness and emotional intelligence to enhance leadership
✅ Strategic authority positioning for credibility
✅ Storytelling that drives lead generation, brand awareness and growth
✅ Social selling techniques for meaningful engagement

Our proven process combines emotional intelligence, storytelling, and strategic action to build both visibility and influence.

⭐️ 𝗧𝗮𝗸𝗲 𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗵𝗲𝗰𝗸
🔗 𝗩𝗶𝘀𝗶𝘁 𝘄𝗲𝗮𝗿𝗷𝗮𝗴𝗼.𝗰𝗼𝗺 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 ⭐️

Founder

Helping leaders gain clarity and confidence to master their reputation.  Personal Branding. 

Take our free Personal Brand Health Check at www.wearejago.com.

Great to spend time with the ladies from LAYA - Lead As You Are. 

Time to level the playing field in UK real estate funds.

Personal Brand Strategy & Activation | Emotional Intelligence Advocate | Build Your Reputation & Drive Growth | Founder

Executive Coach, ICF accredited,Public Speaker,Facilitator,Educator-3K + Followers Personal Branding,Leadership,Teaming, Business strategy

View Marie-Laure, Humbert  ICF (She/Her)’s profile

AI, Personal Brand and EQ: 
The A Team 

AI is enhancing our efficiency, it’s time to rethink how we invest our time and focus on our career growth! 
This is what we discussed last week with the members of the LAYA - Lead As You Are  group and Ryan O'Keeffe  personal branding expert.

As we leverage technology to streamline tasks, we must prioritize our personal brand and our visibility.

But here’s the kicker: Emotional Intelligence (EQ) is a **key driver** in shaping that brand. It’s not just about what you know; it’s about how you connect, communicate, and understand others more than ever. 

In a world increasingly influenced by AI, EQ will play a pivotal role in helping us stand out,build  trust, and foster authentic relationships. 
Anna Clare Harper Juan Du Ryan O'Keeffe

Terry Heath

Helping B2B Sales Teams Win on LinkedIn | Social Selling & Sales Navigator Training | Expert in LinkedIn Strategy, Content, & Lead Generation

I help B2B sales leaders and consultants turn LinkedIn from a posting habit into a reliable source of sales conversations.

Most teams are active on LinkedIn but see little return. Content goes out. Engagement looks fine. Pipeline does not move.

I work with B2B sales and marketing teams to use LinkedIn and Sales Navigator in a practical, confident and measurable way. The focus is simple. Prospect more effectively, start better conversations, and build a predictable pipeline using social selling skills that feel natural, not forced.

This typically helps teams who are struggling with:
▶ Posting regularly but not generating inbound conversations
▶ Sales teams unsure how to use LinkedIn to create opportunities
▶ Sales Navigator being underused or misused
▶ Over-reliance on automation instead of genuine engagement
▶ Turning content into a structured outreach plan

With over 30 years of leadership experience, I take a straightforward approach that makes LinkedIn accessible across the team. No fluff. No jargon. Just clear actions that produce results.

If you want LinkedIn to become a proactive, consistent part of your sales strategy, follow me here.

I share practical insights every weekday that teams can apply immediately.

 _________________________________________________

Join over 11.5k subscribers to the Practical Guide To LinkedIn newsletter for clear, usable guidance on LinkedIn and social selling.

Managing Director

Helping B2B Professionals Turn LinkedIn & Sales Navigator Into A Consistent Source Of Conversations, Opportunities And Revenue | LinkedIn Trainer | Social Selling Specialist

One small change doubled their LinkedIn enquiries.

Not more posts. Not a better content strategy. Just one fix.

A consultant contacted me recently, genuinely frustrated.

He was doing everything the LinkedIn 'gurus' recommend... 
◾ posting three times a week
◾ sharing real insights
◾ getting decent engagement. 

But actual enquiries? Hardly any.

The painful part was the comments... "This is great stuff!" "Really helpful, thanks". Then nothing. People would engage and just... vanish.

So, instead of overhauling her content, we looked at something most people overlook entirely: whether her profile actually made it clear what she did and who she helped.

When someone landed on her page, it wasn't obvious who she worked with, what problem she solved, or why they should reach out. 

So, we rewrote her positioning. That was it. 
No new content plan, no posting more often... same content, same audience.

Within a few weeks, profile views started turning into conversations. Conversations into calls. Calls into clients.

Here's the thing: content doesn't convert. Clarity does.

Most people don't have a LinkedIn content problem. 
They have a messaging problem.

Quick gut-check: look at your Headline & About section right now. 

Would a first-time profile visitor immediately understand why they should talk to you?

If you're not sure... that's usually part of the problem.

They were doing everything LinkedIn “experts” recommend. Posting three times a week, sharing insights, getting decent engagement.

But enquiries?

Almost none.

And the worst part… people would comment things like:

“Great post.”
“Really helpful.”

Then disappear.

So we looked at one thing most people ignore.

Their offer clarity.

When someone landed on their profile, it wasn’t obvious:

• Who they helped
• What problem they solved
• Why someone should speak to them

So we made one change.

Consistency alone doesn’t win on LinkedIn.

In fact… it’s why most people fail here.

A lot of people believe success comes from simply “showing up”.

Posting regularly.
Hoping for engagement.
Repeating the process.

But visibility alone doesn’t build pipeline.

𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗱𝗼𝗲𝘀

And that comes from doing the right activities repeatedly.

Even when the post doesn’t take off.
Even when notifications are quiet.
Even when time is tight.

Because momentum on LinkedIn compounds.

Every post.
Every comment.
Every conversation.

They stack up.
LinkedIn success isn’t built on motivation.

It’s built on 𝗿𝗲𝗽𝗲𝗮𝘁𝗮𝗯𝗹𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿.

But here’s the shift most people miss:

Consistency is not about posting more.

It’s about executing a 𝘀𝘆𝘀𝘁𝗲𝗺.

That’s what the 𝟯𝟲𝟬𝗕𝗿𝗲𝘄 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 is built on.

Instead of random activity, it focuses on five moves:

✅ Create content that speaks directly to your buyers
✅ Engage with your prospects’ posts every day
✅ Start conversations instead of broadcasting messages
✅ Stay visible in the right networks
✅ Repeat the process every week

Do that consistently and something interesting happens.

You stop chasing attention.
And opportunities start coming to you.

Because people don’t buy from the most visible person.
They buy from the person they 𝘀𝗲𝗲, 𝘁𝗿𝘂𝘀𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿.

Consistency builds that.
But consistency doing the 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴𝘀 turns LinkedIn into a system.

And systems win.

So I’m curious: 
What keeps you consistent on LinkedIn?

𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 or a 𝗦𝘆𝘀𝘁𝗲𝗺?

Consistency alone doesn’t win on 
LinkedIn.

Three things people get wrong on their LinkedIn profile.

And it quietly kills opportunities.

Not because they aren’t good at what they do.
But because the profile isn’t doing its job.

Here are the three I see most often.

𝟭. 𝗧𝗵𝗲 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁 𝗮 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲, 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝘆𝗼𝘂 𝘀𝗼𝗹𝘃𝗲

“Founder at…”
“Consultant”
“Director of…”

That tells people what you are.
It doesn’t tell them why they should care.

Your headline should answer one question:
“Who do you help and what outcome do they get?”

When someone lands on your profile, they should instantly think:
“Ah… this might be useful to me.”

𝟮. 𝗧𝗵𝗲 𝗔𝗯𝗼𝘂𝘁 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗮𝗱𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗖𝗩

Most summaries start like this:

“I have 15 years of experience…”

The problem?
Your buyer isn’t reading LinkedIn to learn about your career history.

They’re scanning for:
• Do you understand my problem?
• Have you solved it before?
• Can you help me too?

A strong About section speaks to the reader’s world first.
Not your timeline.

𝟯. 𝗧𝗵𝗲𝗿𝗲’𝘀 𝗻𝗼 𝗰𝗹𝗲𝗮𝗿 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽

This is the biggest one.

People finally understand what you do…
They’re interested…

And then your profile gives them nothing to do next.

No invitation.
No direction.
No simple step.

Just… the end of the page.

A LinkedIn profile should act like a quiet sales page:

• Clear positioning
• Clear value
• Clear next step

Most people spend hours posting content.

But forget that their profile is where interested people go to decide if you’re worth speaking to.

Curious…
When was the last time you actually updated yours?

Why most of your potential clients are gone in 60 seconds...

...
Most LinkedIn messages fail before you even send them.

Not because the message is bad.
Because your profile has already killed the conversation.

Here’s what actually happens.
Someone receives your message...

Before replying, they do three things.

👉 They open your profile
👉 They scan your recent posts
👉 They decide if you’re worth replying to

This entire process takes less than 60 seconds. 

If your profile shows:
❌ Random content
❌ No clear expertise
❌ No evidence of results

The conversation ends there.

No reply. No opportunity. No client.

This is why the 360Brew approach works differently.

It isn’t built on cold messaging.
It is built on conversation permission.

The system looks like this:
→ Visibility
→ Conversation
→ Client

Your content builds authority.
Your engagement creates familiarity.
Your outreach simply starts the conversation.

When those three align, LinkedIn stops feeling like lead generation.

It starts feeling like walking into a room where people already know you.

Curious: 𝗪𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝘆𝗼𝘂 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻…

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸?

Most LinkedIn messages fail before you even send them.

Not because the message is bad.

Because your profile has already killed the conversation.
Here’s what actually happens.
Someone receives your message.
Before replying, they do three things.
They open your profile
They scan your recent posts
They decide if you’re worth replying to
This entire process takes less than 60 seconds.

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The Battle

Ryan O'Keeffe

Terry Heath

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Performance ScoreRyan O'Keeffe's LinkedIn Performance

Performance ScoreTerry Heath's LinkedIn Performance

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The Battle

Ryan O'Keeffe

Terry Heath

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ryan O'Keeffe's LinkedIn Performance

Performance ScoreTerry Heath's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRyan O'Keeffe's LinkedIn Performance