Ryan O'Keeffe

We don’t build Personal Brands, we empower you to build your own | Personal Brand Strategy & Activation | Forbes Contributor | Speaker | People Promoter

For most leaders, personal branding is essential, it generate leads, build trust, and helps you stand out in crowded markets.  It supports the brand-awareness and reputation of the business you work for. 

At Jago®, we understand that building a powerful personal brand and authentic leadership takes more than just visibility - it requires a clear strategy, self-awareness, and the courage to be your true-self. 

Our approach helps corporate teams and business leaders amplify their reputatation through:

✅ Self-awareness and emotional intelligence to enhance leadership
✅ Strategic authority positioning for credibility
✅ Storytelling that drives lead generation, brand awareness and growth
✅ Social selling techniques for meaningful engagement

Our proven process combines emotional intelligence, storytelling, and strategic action to build both visibility and influence.

⭐️ 𝗧𝗮𝗸𝗲 𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗵𝗲𝗰𝗸
🔗 𝗩𝗶𝘀𝗶𝘁 𝘄𝗲𝗮𝗿𝗷𝗮𝗴𝗼.𝗰𝗼𝗺 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 ⭐️

Founder

Helping leaders gain clarity and confidence to master their reputation.  Personal Branding. 

Take our free Personal Brand Health Check at www.wearejago.com.

If you are a leading e-commerce brand looking to elevate your visibility, look no further.  

Our approach is aimed at enhancing your organic performance and delivering substantial ROI in organic search growth. 

We achieve this via our strategy-driven organic performance growth framework, designed to deliver tangible results. 

We focus on applying continuous pressure on crucial organic growth drivers, including technical SEO, on-site content, and link reputation. 

We have fostered a culture where giving your best is the baseline, therefore our team comprises seasoned experts who understand what it takes to achieve success in this dynamic field.

By assigning a dedicated team of specialists, we ensure alignment with your goals, providing a bespoke service tailored to your needs. 

Our commitment to excellence and client satisfaction is reflected in our achievement of winning over 50x Search Awards, a testament to our position as a leader in the industry. 

Expect not just service, but a partnership that propels your brand towards winning results.

👉 I'm always happy to talk about all things SEO growth and agency leadership, please shoot me a DM. 

𝗖𝗹𝗶𝗲𝗻𝘁 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸:

✨ “I like that the team is forward thinking, always looking at ways to help us hit our targets.”
Patricia Hernanz, Head of Content, Expedia

✨”Re:Signal were able to diagnose the problem perfectly and produce a detailed strategy that gave us 100% confidence that it would get results.” Andrew Longley, Senior E-Commerce Performance Manager

➡️ 𝗧𝗼 𝘀𝗲𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝗶𝗲𝘀 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗹𝗶𝗸𝗲𝘀 𝗼𝗳 𝗔𝗦𝗜𝗖𝗦 𝗮𝗻𝗱 𝗙𝗮𝘁𝗙𝗮𝗰𝗲 𝘃𝗶𝘀𝗶𝘁 🔗𝗿𝗲𝘀𝗶𝗴𝗻𝗮𝗹.𝗰𝗼𝗺

About me:

In 2003, I started my SEO journey as a student. Since then, I've grown into a passionate leader in agency growth and SEO excellence. 

My path has been filled with both triumphs and challenges, shaping me into a resilient and optimistic entrepreneur.

I'm proud of my achievements, including speaking at over 100 global events, writing for top publications like Forbes and The Guardian, and being recognised by Deloitte and the FT 1000. I've won numerous Search Awards and was named Search Personality of the Year. Additionally, I've run the London Marathon twice, raising funds in memory of my dad.

My focus is on continual improvement, leveraging my experiences to inspire and guide others in the industry.

📩 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗮𝗻𝗱 𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 🔔 𝗼𝗻 𝗺𝘆 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘂𝗽 𝘁𝗼 𝗱𝗮𝘁𝗲 𝗼𝗻 𝗦𝗘𝗢 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗮𝗴𝗲𝗻𝗰𝘆 𝗹𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽.

Kevin Gibbons

I remember getting pretty slated for writing this article back in 2018... 

Anyone can make predictions, and I'm sure I've got far more wrong over the years. But a future with a limited role for websites has felt like the direction of travel not just since the introduction of AI, but really for the last 8-10 years...

On the whole, we don't like change and in such a fast-paced world, we can struggle to really think about what things will look like in more than 12 months time.

I find it can be easier to look backwards first. 

In 1899, Charles Holland Duell, U.S. Commissioner of Patents purportedly said, "𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘢𝘯 𝘣𝘦 𝘪𝘯𝘷𝘦𝘯𝘵𝘦𝘥 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘷𝘦𝘯𝘵𝘦𝘥"

I don't know Charles personally (bit before my time), but I think it's fair to say he got that one wrong!

Henry Ford famously said "𝘐𝘧 𝘐 𝘩𝘢𝘥 𝘢𝘴𝘬𝘦𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘸𝘢𝘯𝘵𝘦𝘥, 𝘵𝘩𝘦𝘺 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘴𝘢𝘪𝘥 𝘧𝘢𝘴𝘵𝘦𝘳 𝘩𝘰𝘳𝘴𝘦𝘴."

Which is exactly my point on it being hard to predict the future, especially when it comes to technology. Whether that's looking at what's to come from aeroplanes to TV, the internet or smartphones. 

We don't quite see what's next, until we're on the cusp of it. 

What I find tricky about AI for example, is no-one really knows for sure what this will look like in 5-10 years, let alone 20+. 

2005 doesn't sound that long ago to me. But 2046 sounds far too futuristic!

To leave with a final quote from Steve Jobs:
“𝘠𝘰𝘶 𝘤𝘢𝘯'𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘵𝘩𝘦 𝘥𝘰𝘵𝘴 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳𝘸𝘢𝘳𝘥; 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘰𝘯𝘭𝘺 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘵𝘩𝘦𝘮 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘣𝘢𝘤𝘬𝘸𝘢𝘳𝘥𝘴. 𝘚𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦 𝘥𝘰𝘵𝘴 𝘸𝘪𝘭𝘭 𝘴𝘰𝘮𝘦𝘩𝘰𝘸 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘧𝘶𝘵𝘶𝘳𝘦.”

When I wrote this article about the future having a limited role for websites, that wasn't purely about star-gazing into the future. 

It was looking backwards at the direction of travel. Alta Vista / Ask Jeeves had evolved from the yellow pages, which turned into Google... 

That's quite a big change in a relatively small amount of time, which would have seemed unimaginable in the 90s / pre-internet. 

Google were keen to provide searchers with answers / results in the fewest clicks possible. Google News, featured snippets etc were all becoming much more prevalent. 

Now's the time to go back + understand where the big players (Google, OpenAI, Meta, Apple, Amazon) want to take the web. And then it's not about being scared about the future, or denying it's going to change. 

It's about understanding + aligning with those who are creating it, and embracing it!

𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗦𝗘𝗢 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗲𝗲𝗻 (ASICS, N Brown & Under Armour) | Agency leadership | Speaker

Forecasting is not a spreadsheet exercise. It is how you decide what is actually worth doing.

We stopped treating SEO and digital PR as separate workstreams a long time ago. 

The numbers forced the decision.

When you forecast at URL and keyword level, you see where revenue really comes from. Not traffic. Not coverage. Actual return.

That changed how we plan campaigns. PR now builds equity where the data already shows opportunity. Links are earned with intent, not hope.

It also changed how we talk to clients. 

Budgets get tied to realistic outcomes, not best case stories. Expectations get set early and defended with evidence.

The hardest part was not the strategy. It was the trade off.

Letting go of a cookie cutter playbook is never theoretical. You see it when legal drag appears, finance slows momentum, and progress stops being linear.

What matters then is whether delivery holds without constant founder presence.

I have seen this enough times to trust it as a signal. If results only happen when one person is in every decision, the model is fragile.

The strongest teams are the ones that keep performing while attention is elsewhere.

Where in your work are you still separating things that should be designed together?

Great evening at The Drum Burns Night! 

Big thanks for the invite Mike Lander and for hosting such a fun event Diane Young 🏴󠁧󠁢󠁳󠁣󠁴󠁿

No alternative text description for this image

taplio

The Battle

Ryan O'Keeffe

Kevin Gibbons

Followers

Posts

Engagements

Likes

Performance ScoreKevin Gibbons's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ryan O'Keeffe

Kevin Gibbons

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kevin Gibbons's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKevin Gibbons's LinkedIn Performance