Ryan O'Keeffe

We don’t build Personal Brands, we empower you to build your own | Personal Brand Strategy & Activation | Forbes Contributor | Speaker | People Promoter

For most leaders, personal branding is essential, it generate leads, build trust, and helps you stand out in crowded markets.  It supports the brand-awareness and reputation of the business you work for. 

At Jago®, we understand that building a powerful personal brand and authentic leadership takes more than just visibility - it requires a clear strategy, self-awareness, and the courage to be your true-self. 

Our approach helps corporate teams and business leaders amplify their reputatation through:

✅ Self-awareness and emotional intelligence to enhance leadership
✅ Strategic authority positioning for credibility
✅ Storytelling that drives lead generation, brand awareness and growth
✅ Social selling techniques for meaningful engagement

Our proven process combines emotional intelligence, storytelling, and strategic action to build both visibility and influence.

⭐️ 𝗧𝗮𝗸𝗲 𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗛𝗲𝗮𝗹𝘁𝗵 𝗖𝗵𝗲𝗰𝗸
🔗 𝗩𝗶𝘀𝗶𝘁 𝘄𝗲𝗮𝗿𝗷𝗮𝗴𝗼.𝗰𝗼𝗺 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 ⭐️

Founder

Helping leaders gain clarity and confidence to master their reputation.  Personal Branding. 

Take our free Personal Brand Health Check at www.wearejago.com.

Great to spend time with the ladies from LAYA - Lead As You Are. 

Time to level the playing field in UK real estate funds.

Personal Brand Strategy & Activation | Emotional Intelligence Advocate | Build Your Reputation & Drive Growth | Founder

Executive Coach, ICF accredited,Public Speaker,Facilitator,Educator-3K + Followers Personal Branding,Leadership,Teaming, Business strategy

View Marie-Laure, Humbert  ICF (She/Her)’s profile

AI, Personal Brand and EQ: 
The A Team 

AI is enhancing our efficiency, it’s time to rethink how we invest our time and focus on our career growth! 
This is what we discussed last week with the members of the LAYA - Lead As You Are  group and Ryan O'Keeffe  personal branding expert.

As we leverage technology to streamline tasks, we must prioritize our personal brand and our visibility.

But here’s the kicker: Emotional Intelligence (EQ) is a **key driver** in shaping that brand. It’s not just about what you know; it’s about how you connect, communicate, and understand others more than ever. 

In a world increasingly influenced by AI, EQ will play a pivotal role in helping us stand out,build  trust, and foster authentic relationships. 
Anna Clare Harper Juan Du Ryan O'Keeffe

Alfie W.

I am a certified chartered accountant with over 15 years of commercial finance experience. I've Business Partnered and counselled senior leaders in global PR agencies including Edelman and Weber Shandwick.
I focus on profitability through shrewd financial management and a strong strategic approach to business operations, as well as offer strategic counsel to senior leadership teams. Through mentorship and training, I aim to achieve wider staff buy-in to commercial processes, in order to ensure company objectives are achieved.

Managing Director

Over 13 years experience working with global agencies and SMEs to increase profitability by putting processes in place to optimising pricing, improving servicing levels, staff utilization and other financial structures.

We also provide financial/commercial training to help employees understand how business works and the entrepreneurial mindset. This leads to a big picture awareness amongst staff and aligns their goals with the company's.

Alfie FCCA

Delighted to be returning as a judge for the Communiqué Awards 2026.
I had the privilege of judging last year, and what stood out wasn’t just the creativity but the rigour, strategic thinking, and the behavioural impact behind the work.

Healthcare communications carry real responsibility. When it’s done well, it changes understanding, decisions, and outcomes. That’s worth recognising properly. 

I’m looking forward to reviewing this year’s entries and seeing the thinking behind the headlines.

If you’re planning to submit, don’t just showcase the idea. Show the challenge, the strategy, the measurable impact, and of course, my favourite, the commercial acumen. That’s what separates good from exceptional.

Entries close on 13 March 2026. If you’re sitting on strong work, now is the time to put it forward.

Looking forward to seeing what the industry has produced this year.

 
 #communique #communiqueawards2025 #cxhealth #healthcomms #pharmacomms #awards #medaffairs #communications #PR #profitsproutconsultancy

Alfie Wenegieme FCCA

Fractional CFO & Commercial Partner Helping Agency Founders Scale Profitably | Pricing Optimisation | Commercial Finance Strategy | Commerciality Training

I’ll be speaking at NXT LVL’s Agency Accelerator on 5th March, delivering a session on overhauling your pricing model.

For most agencies, pricing isn’t just a numbers problem, it’s a positioning, confidence, and strategy problem. It is usually one of the main things capping profitable growth.

In this 1-hour session, I’ll be breaking down:
- The different pricing models available to agencies
- How to choose the right one based on where you are now and where you want to get to
- What implementation actually looks like 

I’ll be providing practical insight on what works, what doesn’t, and what you can apply immediately.

If you’re an agency founder in the room, you’ll leave with clarity on what needs to change and how to change it.

#agencyowners #agencyfounders #agencyleadership #agencygrowth #pricing #agencylife #agencyops #profitability #NXTLVL #profitsproutconsultancy #rofinery

I’ve spoken a lot about pricing for profitability. Now here’s the follow-up to that. How to maintain those profits through resourcing.

Let’s say you price a project at £100,000. You scope it properly, and you build it to deliver 50% margin. On paper, it’s solid. The model assumes two Directors will deliver it, but what actually happens is that three Directors get pulled in, or two more senior (more expensive) Directors take over, and suddenly that 50% margin is eroded.

This is where I hear the same pushback, “But we’re paying them anyway. It’s a fixed cost.” Apart from capacity and profitability issues, inefficient resourcing also presents an opportunity cost problem.

If your third Director is delivering work that was scoped for two, they’re not:

• Delivering another revenue-generating project
• Supporting new business
• Working on higher-value activity

You haven’t just reduced the margin on one project, you’ve reduced the agency’s earning capacity. That’s the part most leaders don't get. 

You need to:
– Understand the resource mix when you price
– Lock that into the SOW
– Monitor it during delivery
– Never quietly “upgrade” a resource(s) without understanding the margin impact.

Profitability is won at the point of pricing, but it is protected in delivery.

#agencyowners #agencyfounders #agencylife #agencygrowth #agencyleadership #pricing #resourcing #profitability #agencyops #creativeagencies #profitsproutconsultancy #rofinery

Your team might not be burnt out and your client might not be unprofitable.
I’ve seen leadership teams panic about utilisation, stress levels and shrinking revenue/margins when the real issue wasn’t workload at all. It was timing.

This is what often happens. You look at the forecast and it doesn’t match the noise in the business. People are saying they’re over capacity, delivery feels frantic, or margins are tightening but the pipeline doesn’t look disastrous.

When you peel it all back, the work being delivered today should have revenue attached to it, but that revenue was already recognised last financial year and as a result of this:

• All the staff costs hit this year
• None of the revenue lands with it
• Staff cost to gross profit spikes
• Client profitability looks weak
• The business feels like it’s constantly playing catch-up

That client isn’t unprofitable but rather the timing is wrong and when timing is wrong, it distorts everything. Reporting, decision-making, even how hard teams feel they’re working.

This is why when someone tells me a team is burnt out, I don’t just look at utilisation. I look at how revenue is being recorded.

#agencyfounders #agencyleaders #agencylife #agencygrowth #agencyops #creativeagency #revenue #revenuerecognition #profitsproutconsultancy

“Our vision is to grow the agency and sell it in 5–7 years.” That’s what some agency owners describe as their vision.

I’m not saying there’s anything wrong with planning for an exit. In fact, it’s a completely valid objective as a shareholder, but it’s not a vision.

A vision should answer a very different question, i.e., What do we want to become? It’s the long-term direction for the agency. The thing that gives meaning to the work you and your team are doing every day.

Your team won’t be inspired by the idea that one day you might exit (unless they are shareholders). They’re inspired by building something that matters. Something they feel part of. A real vision should galvanise the team, not just define a future payday.

On this episode, Gareth and I talked about why founders often confuse vision with exit strategy, your vision, mission and purpose, and more.

Listen to the Profit, People & Productivity Podcast on Spotify and Apple or watch the full video on YouTube

Links below. 

Enjoy.

#agencyfounders #agencyowners #agencyleadership #agencyops #agencylife  #vision #visionsetting #creativeagencies #profitsproutconsultancy #profitpeopleproductivitypodcast #rofiney

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