Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Michael Hartmann

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Co Host, Ops Cast podcast

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Five years ago, we hit "record" on the first Ops Cast episode...and honestly, we weren't sure how long this thing would last.

This Thursday, we are hosting a short live stream to celebrate five years of Ops Cast - and more importantly, the people who made it possible.

I’ll be joined by Naomi Liu and Mike Rizzo for a 30–45 minute conversation at approximately 1:30pm PT / 4:30pm ET on Thursday, January 15 where we will:

✔️ Reflect on how Marketing Ops has evolved over the last five years
✔️ Share a few behind-the-scenes stories (some planned, some not 😅)
✔️ Talk about what we're seeing heading into 2026
✔️ Say a genuine thank you to the guests, listeners, and community who kept showing up

We almost missed the anniversary (it snuck up on us during the holidays), but we didn't want to let it pass without pausing and acknowledging how meaningful this journey has been.

If Ops Cast has ever helped you:
➡️ feel less alone in the work
➡️ see your role differently
➡️ or put words to things you were already sensing

we would love to have you join us.

🎉 Live stream details will be in the first comment.

And if you can’t make it live - no pressure. This is about connection, not attendance.

What is one thing that's changed the most in Marketing Ops since 2021, in your experience?

#OpsCast #MarketingOps #MOPros #Community #Leadership #RevOps #FiveYears #Grateful #2026

Marketing Ops Community

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

🎧 Is it too late for a #Wrapped post?

Probably.
 Did we make one anyway? Of course we did. 😄

This is not exactly an Ops Cast Wrapped.
 It’s more like a 5-year rewind ⏪ with some fun facts you might not know.

Over the last five years, Ops Cast has:
 ✨ Hit 63,000+ downloads
 📈 Had surprise breakout years and episodes
 🤯 Covered everything from "WTF is Marketing Ops?" to agentic AI
 🤝 Grown into a community of MOps & RevOps folks who care about how work actually gets done

We pulled together a few highlights from the past five years - the episodes, moments, and stats that tell the story.

Swipe through 👇

Then tell me 👇
 Which Ops Cast #episode do you still send to people when they ask, "Where should I start?"

#OpsCast #MarketingOps #RevOps #Podcast #B2BMarketing

Ops Cast Five Year Facts

New Ops Cast episode 🎙️

This week, I sat down with Josh McClanahan to talk about a problem I see all the time in RevOps and GTM teams:
We have lots of data...but very little of it actually changes executive decisions.

In this conversation, we dig into what the phrase "metrics that matter" really means when you’re talking to leadership - not dashboards for dashboards' sake.

A few takeaways from the episode 👇
 ✅ Why execs care less about volume metrics and more about how the business makes money
 ✅ How to think about LTV, CAC, and unit economics at different stages of company maturity
 ✅ The difference between reporting and decision-support
 ✅ Why RevOps leaders need to translate data into tradeoffs, not just insights

Josh brings a Biz Ops lens that is refreshingly practical and grounded in how companies actually operate.

I'm curious how others think about this 👇
 What is one metric you have seen consistently resonate with executives?

Link to the episode is in the first comment. 🎧

#OpsCast #RevOps #MarketingOperations #GTMOperations #BusinessOperations #B2B #Leadership

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Rutger Katz

Michael Hartmann

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The Battle

Rutger Katz

Michael Hartmann

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

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