Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Enabler of Marketing and Sales Operational Excellence | GTM Operations Leader | 3X Marketo Champion |

Fractional GTM Operations Leader, 5X Marketo Champion, and organizational alignment expert experienced in driving fearless marketing, alignment with sales and other GTM organizations, and digital transformation.  MAP platform experience includes Adobe Marketo Engage, HubSpot Marketing Hub, Pardot, and Inflection aligned with Salesforce CRM.  Regardless of technology, I enable organizations to execute best practice revenue/marketing processes and get results.  I bring experience as a Process Owner who has led/managed in Sales, Marketing, and Revenue Operations and large-scale corporate Digital Transformation projects in SaaS and traditional industries. 

Technology expertise includes:
Adobe Marketo Engage:  6X MCE, 5X Marketo Champion, 13+ years of experience executing best practice
HubSpot Marketing & Operations Hub:  4 client engagements and counting.
Salesforce.com Sales Cloud:  Previously certified and power user since 2008
Marketing Automation migrations (HubSpot to Marketo, Pardot to HubSpot, Marketo to Marketo)

Top-20 MBA Graduate from Indiana University, focus on Marketing and Finance.

taplio

The Battle

Rutger Katz

Chris Willis, MBA

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?