Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Gemeente Den Haag

Focused on leveraging data and streamlining processes to enhance internal efficiency and elevate service quality. Skilled in bridging strategy and execution, ensuring measurable improvements and sustainable outcomes. Always driven to optimize systems and deliver value through innovation.

Senior Advisor, service improvement & communication

Cognizant

Led research and strategy initiatives in Generative AI, focusing on the life sciences and financial sectors. In the pharmaceutical industry, enhanced marketing processes by identifying automation opportunities and leveraging Gen AI to improve efficiency. For a global bank, supported corporate lending processes by designing innovative solutions and facilitating workshops to ideate and implement impactful strategies. Combined technical expertise with client-focused approaches to deliver future-ready, measurable outcomes.

Lead researcher & strategist

Angi Studio

Identify market potential and customer-centric opportunities with our Growth Opportunity Scan. Utilize #InnovationProcess and #GrowthHacking for tangible results. As Innovation Coaches, we help you to bridge the gap between innovation and tangible ROI. Let's partner in your data-driven growth journey!

Innovation Coach, Co-Founder 

Expert in uncovering customer needs & market opportunities, prototyping/testing business ideas for digital products and services and streamlining innovation processes for bringing ideas to market fast.

Service designer | UX Researcher, Co-Founder

As a seasoned facilitator of over 200 design sprints, I specialize in rapid prototyping and UX research, thriving on testing and evolving ideas swiftly. My expertise lies in qualitative research and user-centric design, driving fast, effective solutions in the digital space. My approach is all about agile learning and bringing innovative concepts to market with speed and precision.

Product designer | Design Sprint Facilitator

As a UX Designer, I've set new standards in user-friendly, accessible design by focusing on user needs. My expertise lies in simplifying complex systems and bridging the gap between technology and users, enhancing interaction and accessibility.

UX Designer, Co-founder

Amsterdam Code + Design Community

As organizer of Amsterdam's Coding & Design Community, I foster collaboration in UX/development through interactive workshops and events, uniting local professionals.

Organizer Amsterdam Code + Design Community

Den Haag Lean UX 

As a facilitator of a UX design community, I lead a vibrant platform for sharing expertise in Design Thinking, Lean Innovation, and Design Systems. My role encompasses engaging members, curating content, organizing events, offering mentorship, and fostering a collaborative environment for professional growth and networking in the field of UX design.

Organizer Den Haag Lean UX Meetup

Medplanner

Medplanner is een platform wat patiënten en zorgverleners met elkaar verbindt. Het stelt patient in staat om zelf gemakkelijk een goede zorgverlener te vinden bij hen in de buurt en direct een afspraak mee in te plannen.

Onze kernpropositie is: Gezond blijven door directe toegang tot de beste zorgaanbieders.

Start-up co-founder

Online Dialogue

Online Dialogue is a consulting company that designs and optimizes the company communication on the channels like web, mobile, email, dm and call-center.

My role as knowledge partner is sharing (online) dialogue insights with other Online Dialogue knowledge partners.

CX knowledge partner

Informaat

Worked in multidisciplinary teams as visual designer for among other Tax Administration, ABN AMRO, Achmea, Dutch Ministry of Agriculture, Nature and Food Quality. 

Between 2003 and 2005 was hired by Informaat as freelance visual designer and worked for OHRA, Kluwer, Mætis and DVB Bank.

Product Designer

Kuub 3

During a half year period gave workshops on web design.

Design Teacher

Dumbar Studio

Designed brand identity for Sandd, second largest postal company in the Netherlands, among other things worked on brochures and advertisement for Altrecht and PinkRoccade.

Design Internship

Bridging the gap between innovation and tangible ROI | Product Discovery Coach | Turning Market Opportunities into Business Growth | Co-Founder of Angi Studio | Product manager of Transcribe

As a Lead Researcher and Strategist with over 20 years of experience, I specialize in a lean approach to product development. In my current role, I leverage a blend of research, design thinking, and strategic analysis to solve complex challenges and drive market success.

I am passionate about applying Jobs to be Done and Strategyzer frameworks in product development to de-risk business ventures and attract more customers, effectively bridging the gap between technology, business, and customer needs. I hold a Specialization in Strategy from Harvard Business School and a Certificate in Business Innovation from IDEO. My approach is rooted in evidence-based results, ensuring that every recommendation is backed by data and insights.

My background includes facilitating over 200 design sprints and design thinking workshops, driving innovation, and ensuring effective stakeholder management within large international organizations.

Let's connect and explore how we can transform strategic visions into measurable success together.

taplio

The Battle

Rutger Katz

Anna Botsvine

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