Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Enable3

Community Manager

Belkins

Belkins B2B Sales & Marketing Pros

Everstake

- Managed Twitter, Reddit, Discord, and Telegram. Passed the feedback and requests to the team
- Set up, maintained, and moderated the Discord server for Eversol. Handled support tickets from users
- Launched communication campaigns to raise awareness and improve community engagement
- Developed Standard Operating Procedures for all key community management areas 
- Ran AMAs. Initiated, organized, facilitated and tracked the performance —16 AMAs in total (170% quarterly OKR completion rate). Moderated the sessions, participated as an invited speaker
- Maintained relationships with partners and drove co-marketing activities. Handed over partners to respective stakeholders
- Distributed key content pieces via Twitter, Reddit, Telegram, and Discord (113% quarterly OKR completion rate). Created and maintained a Distribution CRM to measure the results, including impressions, engagements 
- Identified KOLs and built long-term relationships with influencers, content makers, and crypto experts to amplify the reach on social media

Fleetsy

- Designed and executed GTM strategy for the initial launch
- Responsible for key Acquisition metrics
- Served as the main point of contact to all users: managed Fleetsy early adopters community, conducted demo sessions to clients and partners
- Conducted market research, customer interviews and usability testing sessions
- Refined value prop and positioning based on user feedback
- Initiated and managed the creation of marketing copy, collateral and other content to highlight product benefits 
- Collaborated with the Product team to ensure consistent tone-of-voice and messaging across product and marketing channels
- Advised the Product team on new product pivots and features based on user feedback


Tools and platforms: Google Ads, Facebook Ads, Hotjar, Lookback.io

Product Marketing Manager

DataRobot

- Revamped Online Advertising process to predictably grow the function
- Developed new Ads campaign framework to support strategic pipeline generation goals 
- Optimized marketing activities and assets (messaging, targeting) for alignment with customer pain points 
- Introduced new analytics and reporting capabilities for Google Ads and LinkedIn Ads activities
- Rebuilt marketing data infrastructure for Web: SEO and Conversion Rate Optimization

Tools and platforms: Google Analytics, Google Ads, LinkedIn Ads, Ahrefs, Trendemon

Business Architect - Demand Generation

- Defined and implemented reporting framework (KPIs and metrics) for content marketing, ABM campaigns, SEO. Owned dashboard infrastructure covering those areas
- Deep-dive analysis
- Co-hosted internal training sessions on company marketing data and BI fundamentals
- Served as a main point of contact for marketing leaders when it comes to reporting on and interpreting specific metrics
- Worked on data definition, collection and transformation (defining data structure, establishing data collection process, writing custom DBT models to standardize metrics and ensure accurate reporting)

Tools: Google Analytics, SQL, Python, Chartio, Tableau, Google Data Studio, in-house solutions

Marketing Analytics Manager

* Generated 30+ New Business sales opps with avg. deal size of $70k
* Decreased Outreach team email bounce rate from 12% to 6%

- Co-lead building Outreach function from ground-up and transforming it into the key demand generation source
- Managed 5 Outreach (ABM) Specialists
- Scaled day-to-day processes of ABM research; campaign, and funnel optimization, as well as reporting
- Collaborated with SDRs, ISRs, and Field Reps to initiate, launch and review campaigns and new meetings booked
- Daily content and messaging review, analysis for targeting and segmentation, communication with sales leaders
- Owned analytical infrastructure for the whole Outreach function (ABM program results dashboards, team performance dashboards, ad-hoc reports)
- Created ABM-related documentation in Confluence

Tools: Salesforce, Outreach.io, chartio, neverbounce, zoom.info, in-house marketing automation

ABM Campaign Manager

Attendify

- Generating new upsell opportunities to drive revenue
- Maintaining customer success records and ensuring data integrity in Salesforce
- Managing and analyzing customer lifecycle campaigns 
- Assisting CSM with various client-related tasks
- Delivering presentations and making ad-hoc reports

Customer Success Associate

*Top performing research specialist based on number of intro calls generated (3 months in a row)

- Identifying new prospects through publicly available sources using various leadgen techniques and tools
- Maintaining leads and opportunities records in Salesforce
- Achieving and exceeding monthly quotas for qualified sales opportunities
- Creating outreach campaigns based on customer profiles
- Onboarding and mentoring new team members

Research Specialist

Community leader with 6+ years of marketing and community management experience. Proven success in scaling communities, leading teams, and executing high-impact strategies. Skilled in developing community growth and engagement plans, managing campaigns, and leveraging social media channels for promotion

Core competencies: Community Strategy, Community/Social Media Management, Marketing Strategy, Influencer Relations, Partnerships, Referral Marketing, Analytics

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The Battle

Rutger Katz

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