Acquire and expand customers quicker, cheaper, and for longer | Coaches B2B scale-ups scale more efficiently and effectively through proven frameworks | Organizing the MarTech World Forum London 2024

If your board or investors ask simple revenue questions and three people disappear into Excel, we need to talk.

Your forecast sounds confident on Monday. By Thursday, reality disagrees, and no one can explain why.
You spend more time arguing about stages than coaching deals. 
Deals do not die in your CRM. They just quietly age out while everyone watches.

The heroics that got you here are now the bottleneck. You have 15 dashboards, forecast theatre instead of truth, and a revenue engine leaking cash at invisible handoff points.

You are not bad at this. The system is.

I help €20 to 100M B2B SaaS scale-ups turn scattered data and forecast theatre into a revenue engine you can actually steer. Within 90 days. Without a reorg, new tools, or hiring a full-time VP RevOps.

Your RevOps team owns the system when I leave. I bring the pattern. They keep it running.

We start with a fast 4-part maturity scan to find the real constraint. Then we install three structures:
→ One-page strategy linking goals to the programs that actually move pipeline, win rates, and NRR.
→ One Revenue Room where metrics, risks, and decisions live in one view. No more "marketing numbers" vs "sales numbers." Just the number.
→ One operating cadence that replaces updates with decisions. If we are not making decisions, we are just having expensive coffee.

When it works, you explain where pipeline is healthy, where it is leaking, and how you are fixing it in 10 minutes flat. You get the headspace to think 3 years ahead, not 3 hours behind.

I am Rutger Katz, Fractional VP of RevOps.
Most RevOps people grew up in the growth bubble. They know how to spend money. I spent 15 years architecting efficient growth, so I know how to stop wasting money.

At one tech company, I uncovered €1M in unseen upsell opportunities. 
At Relay42, I rebuilt onboarding and adoption to move NRR.

Stop drifting. Start steering.
Revenue Engine Checkup in Featured. 10 minutes.
Or DM me "CHECKUP" for the questions directly.

I also speak/podcast guest on strategic RevOps, neurodivergence in leadership, and scaling to 100M ARR. 
Check www.neontriforce.com/speaking for more

Rutger Katz

Alicia Butler Pierre

Hi, I'm Alicia and 20 years ago, I founded Equilibria, Inc., a boutique operations management firm specializing in increasing bandwidth for fast-growing small businesses.  This is done via business infrastructure and believe it or not, I'm one of the few people in the world specializing in it.  I even leveraged my background in chemical engineering to develop the Kasennu framework for business infrastructure and invent software by the same name.  

I also host the weekly 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘐𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦: 𝘊𝘶𝘳𝘪𝘯𝘨 𝘉𝘢𝘤𝘬 𝘖𝘧𝘧𝘪𝘤𝘦 𝘉𝘭𝘶𝘦𝘴 podcast which currently reaches listeners in 68 countries.  And I authored a 2x Amazon bestseller book, 𝘉𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘍𝘢ç𝘢𝘥𝘦: 𝘏𝘰𝘸 𝘵𝘰 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘊𝘰𝘮𝘱𝘢𝘯𝘺 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘦 𝘚𝘶𝘤𝘤𝘦𝘴𝘴.  It is the world’s first published book to focus exclusively on business infrastructure for small businesses.  Combined, my online content has generated over a million views.  

My mantra is simple and applies to everything I do: "Leave it better than you found it."  

Interested in working together? Let's make that happen!  Here's how - 

𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀:
•  𝗖𝗘𝗢𝘀 𝗼𝗳 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: https://eqbsystems.com
•  𝗖-𝗦𝘂𝗶𝘁𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀: https://aliciabutlerpierre.com/consultant/#enterprise

𝗣𝗿𝗲𝘀𝘀 & 𝗠𝗲𝗱𝗶𝗮:
•  𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗥𝗲𝗲𝗹 + 𝗠𝗲𝗱𝗶𝗮 𝗞𝗶𝘁: https://aliciabutlerpierre.com/media/ 
•  𝗕𝗼𝗼𝗸𝗶𝗻𝗴𝘀: Contact my publicist, Erika Ve Ortega, to book me as a speaker for your show or event: 
    𝘌𝘳𝘪𝘬𝘢.𝘖𝘳𝘵𝘦𝘨𝘢@𝘦𝘲𝘣𝘴𝘺𝘴𝘵𝘦𝘮𝘴.𝘤𝘰𝘮


I look forward to connecting and networking with you!

~Alicia

Podcast Host

Every Sunday I have the opportunity to interview some of the most ambitious people on the planet!  My guests include entrepreneurs, experts, and executives who have "been there and done that" and share their experiences in growing, scaling, and sustaining their businesses - all from an operations perspective. 

You see, growth is not a bad thing. But too much growth too fast presents a set of challenges often overlooked when discussing small businesses. The emphasis tends to center on the marketing and promotion necessary to grow your business, and not on the business infrastructure needed to scale your business in a sustainable manner. These back-office operations can make or break your business, especially when you have more demand than your business is currently capable of supplying.

The Business Infrastructure show provides solutions and real-life stories to owners and operators of fast-growing small businesses seeking practical tips for dealing with growth spurts. Topics range from identifying the right people to hire to using technology to increase process efficiency. 

Come join us! Your business no longer has to suffer in silence. The show is available wherever you listen to podcasts, including Apple Podcasts, Spotify, and YouTube.

https://BusinessInfrastructure.TV

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Rutger Katz

Alicia Pierre

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