Lava Metrics

LavaMetrics, your new fav reporting tool, is relaunching soon!

Co-Founder

Sudmant

Sudmant helps B2B businesses use marketing in order to reach their next revenue goal. Specialising in an inbound approach that sustains long-term growth and builds the IP of your business. 

P.s. If you are guessing – yes, it's named after me!

Fractional CMO to Startups

Blame it on Marketing

Season 11 is NOW OUT! Listen to us discuss marketing clichés on your favourite podcast platform.
Visit store.blameitonmarketing.com for your marketing gifts this Christmas!

Podcast Co-Host

OneWorkout

Find your perfect personal trainer in a location you love!

Clear Review

Marketing Director

Head of Marketing

Marketing Manager

Clear Review is an award-winning continuous performance management SaaS platform. A true rocketship going from Series A funding in Summer 2019 to a successful exit in Oct 2020 with 95% revenue attributed to inbound marketing.

Senior Digital Marketing Executive

PatSnap

Founded in 2007, PatSnap is the Unicorn company behind the world’s leading innovation intelligence platform.

Digital Marketing Executive

Mynewsdesk

The all-in-one PR platform makes it easy to create and distribute stories, monitor what's being said in the industry and the media as well as track and measure results.

Digital Marketing Consultant

As a fractional CMO at Sudmant, I help B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. I have worked with clients ranging from small tech startups to unicorns and public companies, using my experience and passion for marketing to create impactful campaigns and content.

I am also a co-founder of Lava Metrics, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals, conversion rates, and historical snapshots. We are currently on pre-sale and offering a 50% discount for data pioneers. Additionally, I co-host the 'Blame it on Marketing' podcast, where we discuss and debunk marketing clichés and myths. I enjoy learning and sharing my insights on marketing, technology, and people.

Ruta Sudmantaite

CharlieHR

I lead a team of go-to-market experts across sales, product management and marketing. We focus on delivering high-value and effectively monetised tools to our customers.

Chief Revenue Officer (CRO)

Charlie makes HR effortless for people leaders in small UK businesses, by bringing clarity to chaotic processes and activities.

Use CharlieHR to automate your HR tasks and get the time, headspace and tools you need to build an engaged and high-performing team.

Director Of Revenue

Counsl

Advisor

òtító

òtító was an app I designed to help combat the misinformation epidemic. The app was a library of factual claims that let you easily find and contribute evidence-based information on topics you care about.

Highlights include:

- Scaling from 0 users to thousands of users, and a few paying customers
- The app was a trending/featured product on ProductHunt, on the day it launched (13th most popular of all apps) and featured in the ProductHunt newsletter too
- The app was used by people from over 80 countries
- Gained national and international press coverage, including a TV interview with me on Africa's most awarded TV channel (Channels TV)

Founder | CEO | Chief Product Officer

Rainbird Technologies

Rainbird is an artificial intelligence software that visually models your smartest employees’ thought processes, and automates decision making at rates typically 100x faster and 25% more accurate—with full explainability.

Head Of Marketing

Facebook

I was digital content and demand generation lead at Workplace by Facebook. Managing people, agencies and cross-functional (XFN) stakeholders, I designed and executed growth strategies for our website and digital surfaces. I also delivered our brand story and positioning through digital channels.

Global Content & Demand Gen Lead

PatSnap is a hyper-growth unicorn that uses big data and AI to support the world's leading scientists, engineers and innovators. It provides an IP and innovation analytics software platform to R&D-intensive organisations.

I designed and executed the content strategy for PatSnap's marketing programme. I led a team of writers and research analysts in building the PatSnap brand and increasing sales. We achieved these goals by pursuing our mission:

To become the world's most reliable source of information and education on intellectual property (IP) data. 

We served this mission by creating technology research, blog posts, videos, market research, interviews and more, which reveal impactful ways of using IP data to enhance innovation and R&D.

Head Of Content

Marketing Content Manager

WhatUsersDo

**Acquired in 2017 by UserZoom**

WhatUsersDo lets you watch people use your website, app or anything else, while hearing their thoughts. So you know what to keep, improve or ditch based on user needs. 

We call this user experience (UX) testing – others call it usability testing, user testing and a slew of other names. It’ll help you make more money and provide a better user experience, through our SaaS platform and super-skilled people. 

Everything from prototypes to desktop, tablet and mobile websites can be tested. You can even test TV adverts and almost anything else that you want people to interact with or use. 

You wouldn’t cook for someone without finding out if they have allergies – why design for people without knowing what’ll make them ditch you faster than an 80’s perm?

Senior Writer | Content Strategist

Content Writer

TUI Group

I worked for the world’s largest leisure, travel and tourism company, on their ski and European holidays brands:

•	Crystal Ski Holidays
•	Thomson Lakes and Mountains

I wrote about ski holidays and breaks to Europe’s lakes and mountains. I’ve written for advertising, ecommerce websites, digital magazines, print magazines, SEO and online articles, among others. I also update and maintain tone of voice guidelines.

Copywriter | Editor

Impellam

Writing copy for companies under the Impellam Group -- one of the largest in its field. These 22 companies provide services across the following industries -- science, recruitment, aviation, engineering, managed services, legal, accountancy, marketing, sales and construction (among others).

My main areas of work were:

Tone of voice guidelines creation
PPC advertising
Social media advertising
Website copy
Rebrands
Marketing campaigns
Print advertising
Email marketing
Events marketing
Brochures

Copywriter

London School of Business & Finance (LSBF)

I worked with the LSBF marketing and design teams to produce persuasive content in an otherwise bland industry.

My main areas of work were:

Advertising (print and outdoor)
Banner ads
Email marketing
Web content 
Brochures

Junior Copywriter

Director of Revenue @CharlieHR (Best HR Software for UK Small Businesses)

I design and execute novel strategies that achieve exceptional business results. In particular, I’m passionate about helping startups grow in responsible ways, at unprecedented rates.

taplio

The Battle

Ruta Sudmantaite

Timi Olotu

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