Lava Metrics

LavaMetrics, your new fav reporting tool, is relaunching soon!

Co-Founder

Sudmant

Sudmant helps B2B businesses use marketing in order to reach their next revenue goal. Specialising in an inbound approach that sustains long-term growth and builds the IP of your business. 

P.s. If you are guessing – yes, it's named after me!

Fractional CMO to Startups

Blame it on Marketing

Season 11 is NOW OUT! Listen to us discuss marketing clichés on your favourite podcast platform.
Visit store.blameitonmarketing.com for your marketing gifts this Christmas!

Podcast Co-Host

OneWorkout

Find your perfect personal trainer in a location you love!

Clear Review

Marketing Director

Head of Marketing

Marketing Manager

Clear Review is an award-winning continuous performance management SaaS platform. A true rocketship going from Series A funding in Summer 2019 to a successful exit in Oct 2020 with 95% revenue attributed to inbound marketing.

Senior Digital Marketing Executive

PatSnap

Founded in 2007, PatSnap is the Unicorn company behind the world’s leading innovation intelligence platform.

Digital Marketing Executive

Mynewsdesk

The all-in-one PR platform makes it easy to create and distribute stories, monitor what's being said in the industry and the media as well as track and measure results.

Digital Marketing Consultant

As a fractional CMO at Sudmant, I help B2B businesses reach their next revenue goal with inbound marketing strategies that build their brand and generate leads. I have worked with clients ranging from small tech startups to unicorns and public companies, using my experience and passion for marketing to create impactful campaigns and content.

I am also a co-founder of Lava Metrics, a software solution that gives HubSpot users new reporting powers to set and track their pipeline goals, conversion rates, and historical snapshots. We are currently on pre-sale and offering a 50% discount for data pioneers. Additionally, I co-host the 'Blame it on Marketing' podcast, where we discuss and debunk marketing clichés and myths. I enjoy learning and sharing my insights on marketing, technology, and people.

Ruta Sudmantaite

Viral Edge

Business Director

Group Account Manager

Nemaura Pharma Limited

At Nemaura Pharma Limited, I worked as an outsourced Digital Marketing Specialist for the Miboko team. Miboko is a next-level CGM (Continuous Glucose Monitoring) sensor. My role involved:

- Monitoring and evaluating the effectiveness of each initiative, providing valuable insights to optimize future strategies and maximize ROI

- Curating weekly and monthly reports to assess the impact of various marketing efforts, including newsletters, social media campaigns, blogs, and website

- Utilizing tools like SEMRush and Looker Studio for consistent reporting, analyzing metrics for both our competitors and our own campaigns

The NPD Group

At the NPD Group, I was part of the marketing team for the Pricing Excellence brand. My main responsibilities involved:
-Extracting consumer purchase behaviours and insights through DecisionKey (enhanced POS data)
-Deriving monthly PR and content strategies based on key data trends from the US Home Improvement market (grills, kitchen & bath, home appliances, etc)
-Creating detailed industry reports for the US home improvement market
On top of this I was also DecisionKey Certified.

Content Strategist

At Viral Edge, I shifted gears in my career and took up a senior account management position after nearly 5 years in content marketing.
My core responsibilities were as follows:
-Led the client service department while dealing with key accounts such as Tapal and EBM.
-Rigorously involved with campaign strategy, ideation and execution.
-Managed the pitching process for prospective clients.

Senior Account Manager

Synite Digital

Stepping out of long-form content writing, I shifted to digital advertising and moving to social media and digital content marketing. While at Synite Digital, my role involved:
-Developing and presenting campaign ideas to existing and potential clients.
-Heading the content department and collaborating with the Design, Client Service, Media, and Strategy teams, while also attending client meetings.
-Worked with a range of brands including:
+ OPPO
+ Standard Chartered Bank
+ Huawei
+ Engro Foods Ltd (Royal FrieslandCampina)
+ J. Junaid Jamshed
+ Faysal Bank Limited 
+ Yamaha Motor Pakistan
+ Colgate Palmolive Naturals

Content Manager

Logicose

I began my career as an Executive Copywriter for one of the biggest content marketing companies in South Asia at the time.
Among a team of 50+ copywriters, I was doing the following on a weekly basis:
-Created engaging and SEO optimized content.
-Edited and proofread content in both US and UK English.
-Managed large volume projects, creating content plans and strategies.
-Led a team of technical writers while managing deadlines and communications with the clients.

taplio

The Battle

Ruta Sudmantaite

Fazeel Khan

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