Russell Johnson & Associates

At Russell Johnson & Associates, we support our clients in attaining their full potential for fulfillment and self-actualization. Our methodology, tools, one-to-one consulting, and coaching are designed to meet the complex needs of executives and entrepreneurs. 

Our clients develop the clarity, strategy, tactics, mindset, skills, and confidence necessary to achieve objectives ranging from accelerated advancement to major career change. And we provide ongoing long-term support for further career growth.

WHAT WE STAND FOR

We are dedicated to empowering the individual because our world needs the full contribution of us all, and we all benefit from maximizing the value we create. 

Because services such as recruitment and outplacement are funded by employers, they perpetuate a distortion of the balance of power between the employer and the individual. Superficial services focused on employers' objectives leave countless high-potential people disempowered, unfulfilled, and not knowing why. Yet with career paths becoming ever more complex, we all need to see our career as our business and operate with the attributes of a successful business. 

We aim to help make this the ‘new normal’ rather than the rare exception.

WHAT WE DO

We help our clients develop the empowered mindset, vision, clarity, strategy, tactics, self-marketing skills, and confidence to achieve their full potential for contribution and self-actualization.

Our clients become free from the artificial constraints of the advertised job market. Whether they continue on their current paths, change direction, leave their jobs for self-employment, or vice versa, there’s a lasting difference. Through deepened awareness, clarity, and the skills to capitalize on these, they are no longer trapped in unsuitable careers. 

They work for purposes they want to serve and in roles where they can make their full contribution and enjoy the lives they want.

Founder and CEO

Empowered Careers

Empowered Careers helps people in early professional careers who find themselves stuck in unsatisfying roles to create fulfilling futures. 

Our philosophy corresponds to that of Russell Johnson & Associates, the firm through which we provide the extensive one-to-one support that senior-level clients need.

EPR Careers

I founded EPR Careers after a long search for career fulfillment when the experiences of a takeover at Arby's led me to acknowledge that I needed a new and more fulfilling career path than the corporate one I had been on. 

I was attracted to the autonomy of self-employment; however, I committed to supporting the transition to new ownership at Arby's and stayed on for two more years. Then, I left to devote full time to the search for the transformation I wanted.

I sought high-quality career support but was unable to find it in either the US or my home country, Australia. Recognizing that many executives and professionals needed such support, I established EPR Careers, initially with a partner whose experience in owning a recruitment business added another perspective to mine.
  
Over the ensuing 22 years, I developed a team with offices in Melbourne and Sydney, and we provided services throughout Australia and internationally. I led the development of EPR's services, continually refined our methodology, and built the firm into a global leader in its field. 

I focused on developing and refining our unique approach and we helped many thousands of self-funded clients to achieve their objectives. However, the business model needed more work. 

Others saw opportunities in this and the business was acquired in 2014 by a consortium of staff and former clients. They ultimately closed the firm in 2016. Meanwhile, I reflected on the lessons of my 22 years at the helm of EPR and subsequently launched a new firm incorporating those lessons.

Founder and Managing Director

Arby's

Founded in 1964, Arby’s was an established quick-service restaurant chain, part of the Fortune 500 and New York Stock Exchange-listed Royal Crown group. I joined the company as Director of Franchising with a mandate to expand the franchise system after a decade of stagnation and failed attempts to restart it. 

Over the next six years, I built a high-performing team and transformed the attractiveness of the franchise system and the strength of the Arby's brand. 

Led all franchising activities including planning, marketing, sales, administration, site selection and acquisition, financing, construction, fit-out of restaurant premises, franchisee induction and training, ongoing operational support, and relationships between the company and its franchisees. 

The chain was transformed from a laggard in the restaurant industry into one of the world’s largest and fastest-growing franchise systems and experienced its golden era. I advanced to Chief Franchising Officer and Senior Vice President, reporting to the CEO as equal number two executive of the company. 

Major Achievements:
•	Developed rigorous systems for franchisee support 
•	Quadrupled the number of franchisees
•	Achieved growth of well over 200 new restaurants annually, making the company one of the world’s largest and fastest-growing restaurant chains, employing over 50,000 people, with over 1,850 restaurants and more than 200 under development
•	Despite the turmoil of a takeover in 1984 and over a year without a CEO, the company was independently and repeatedly ranked in the top ten of the approximately 3,000 franchise systems in the U.S. at the time
•	With a new restaurant opening every 39 hours on average, Arby’s became recognized as the most significant turnaround of the period in the American restaurant industry, and one of the greatest franchising success stories of the era.

Chief Franchising Officer and Senior Vice President

International Multifoods Corporation

Joined the Franchise Division of International Multifoods, a Minneapolis, MN-based Fortune 500 and New York Stock Exchange-listed company in a head office role. After gaining initial franchising experience, relocated to Atlanta GA, managing franchise development in the Southern region of the US. Subsequently declined promotion to Director of Franchising at head office and instead accepted a role at the same level but with greater potential at Arby’s Inc.

Managed development of fast food franchises in several regions of the U.S. and in Canada.
	Selected franchisees and sites
	Assisted franchisees in real estate, financing and construction negotiations

Regional Franchise Manager

Unfulfilling executive career? Transform it before it traps you.

At 14, I was pulled out of school to get my first full-time job by a family crisis.

That disruption sparked a long journey through many industries and layers of the working world.

From office work to construction and self-employment in Australia, study in the UK and ministry in Africa, then from sales to senior executive roles in the US.

At Arby’s, I advanced to Chief Franchising Officer and led its transformation to one of the fastest-growing restaurant chains globally. 

With a new location opening every 39 hours, we were rated in the Top 10 of over 3,000 franchise systems in the US. 

Then, a corporate takeover harmed the culture.

I resigned to find a meaningful new path, then stayed on for a nearly tripled income. 

Two years later, I resigned again, to buy or create a business aligned with my values.

A few months on, I realized I was lost. 

I sought high-level, values and vision-based career support, and couldn’t find that either.

But that experience led me to finally recognize my calling—to fill that market gap.

Since then, I have spent decades helping executives worldwide align their careers with their deeper values and awaken their dormant clarity, confidence, energy and impact.

My colleagues and I have guided thousands through critical transitions, enabling them to align their careers with who they truly are—and with what they most want to contribute. 

I do this work because I believe that society needs more leaders doing work they find personally meaningful. 

And that begins with taking charge of their careers, rather than surrendering them to systems that meet their lower needs but not their higher aspirations. 

If you’re ready to reimagine what your career can be, let’s explore what’s possible.

📅 Schedule a conversation: https://rjacareers.com/schedule-a-call-rj/

Russell Johnson

Stuck in career quicksand? 
 
It's not necessarily your fault. 
 
Consider this: Analysis paralysis is often seen as the villain, freezing us in our tracks. But what if it's actually your superpower? 
 
In a world obsessed with speed, taking your time to analyze might in fact be your edge. 
 
It’s a characteristic of thoughtful people who don’t settle too easily. 
 
Yet too much of a good thing can be harmful. The trick lies in finding the balance. 
 
Start by setting a 'decision deadline'. Give yourself the freedom to explore options, but with a clear end in sight. 
 
Next, embrace the 'good enough' principle. Perfection is an illusion. Aim for progress, not perfection. 
 
And recognize and implement the power of iteration. We are living in times of rapid change. We need to be nimble. 
 
Finally, tap into your support network. Sometimes, a fresh perspective is all it takes to break the cycle of overthinking. 
 
Your analytical mind is a gift. Use it wisely. 
 
Ready to turn your analytical inclination into your career superpower? 
 
Let's break free from the quicksand, together. 
 
Engage below if you're ready for a shift. 
 
~~ 
 
𝘐𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘵𝘩𝘪𝘴 𝘩𝘦𝘭𝘱𝘧𝘶𝘭, 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘴𝘩𝘢𝘳𝘪𝘯𝘨 𝘪𝘵. 𝘈𝘯𝘥 𝘧𝘰𝘭𝘭𝘰𝘸 𝘮𝘦, Russell Johnson 𝘧𝘰𝘳 𝘮𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘭𝘪𝘬𝘦 𝘵𝘩𝘪𝘴. 

#SelfActualizedLeadership #LeadWithPurpose #LeadershipDevelopment

Lollipop Creative Studio

-Developed creative strategy for more than 50 entrepreneurs and small businesses to achieve their branding and website objectives

-Client liaison and relationship management, including looking after enquiries from potential clients and nurturing them from prospective to converted clients

-Project Management:  Collaborate with clients, suppliers and third parties for events such as trade shows, product launches and awards to ensure marketing campaigns  are delivered effectively within deadlines and budgets

-Produce branding materials (logo and branding elements) , websites (informational and e-commerce sites) and visual communication such as brochures, newsletters, signages and other marketing materials as part of client’s promotions and campaigns

-Manage websites and digital media content for the business and clients, including  strategy development, content planning, updating, scheduling and posting for social media

-Create and deliver email (EDMs) aligned with the client’s branding guide and marketing plan, including collating information from different parties, designing and publishing the newsletters.

-Manage multiple clients and projects concurrently as well as supervise outsourced service providers such as web developers and graphic designers for different projects

 Branding & Website Consultant

After moving back to Melbourne from New Zealand, I took maternity leave, and then completed my Certificate II in Desktop Publishing & Certificate III in Commercial Art, adding design skills to complement my Marketing skills and experience

Maternity Leave

Ogilvy NZ Limited

•	Worked with the Account Management & Creative/Production team to develop communication strategy and produced mailer, print and other advertising materials, radio campaigns, and TV commercials
•	Client liaison.

Client: Briscoe NZ (Retail)

Account Executive

•	Managed the content of the database to insure efficient automation within the production process for the Client’s retail advertising 
•	Maintained the content of the database to insure that the information was correct and up to date
•	Communicated with Account Management, Photography and Production Departments to ensure that all relevant material and data was available when required
•	Maintained adequate filing systems and archives of all work completed 
Client’s account: Briscoes Homeware

Database Coordinator

Ogilvy

•	Worked with the Account Director, creative team, and Media Planner on communication strategy
•	Assisted Strategic Planner with research and analysis (focus group, market visits)
•	Conducted post and competitive analysis
•	Developed creative briefs and worked with the creative team in production of print and other advertising materials, radio campaigns, TV commercials and TV show for thematic and tactical promotions
•	Coordinated with internal and external parties to maintain project standards and meet deadlines
•	Client liaison
•	Account administration
Client’s account: Nestle Dancow

Various

After moving from Indonesia to Sydney, I worked for various companies as an admin temp. Some of my key responsibilities include:
-Maintained and updated clients records and databases

- Customer assistance and call centre duties

- General Administration tasks such as correspondence, filing and bookkeeping

Data Entry/Customer Service Temp

Leo Burnett Group Indonesia

Worked within the Integrated Marketing service in a close working relationship with the Brand Team (Advertising) function:
-Assisted Marketing Service manager with marketing service strategy

-Public Relations, Direct/field marketing: designed direct marketing strategy, direct mail copy writing, and database management

-Event and project management including seminars, product launches and other promotional events

Client’s accounts: Nescafe, P&G, & Levi’s

Marketing Service Executived

I am the chief designer/founder of Lollipop Creative Studio.

I help service-based businesses, consultants and allied health practitioners elevate their branding & website presence and to help them to get more clients.

Our mission is to make it as easy as possible to set up your business website in an affordable and easy way, so you can concentrate on doing the things that you love.

Key services we offer include:
- Branding In a day: A whole day dedicated to your branding and/or design needs that gets you knockout strategic design in a fraction of the time.
- Website in a day:  An efficient one-day web design process to launch your professional website quickly and most cost-effective way.
- Branding Package: Prefer more traditional way to create your branding? Strategically designed and timeless identities that tell your stories, your passions and your values

SAY HELLO!
Book a 15 minute intro chat with us to discuss your design project: 
https://lollipopcreative.com.au/discovery-call/

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Russell Johnson

Linda Bradley

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taplio

The Battle

Russell Johnson

Linda Bradley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Russell Johnson's LinkedIn Performance

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