Penbrothers

The founders at Penbrothers recently brought me onboard with a special mission: to build a world-class sales team. With our eyes set on a bold growth target, and the backing of Mynavi, one of Japan's HR leaders, momentum's on our side.

Though our roots are in Manila, we embrace the global stage with our remote-first approach. We have a super diverse and entrepreneurial team with ample room to grow. If you're open to considering a new avenue for career growth you should get in touch.

Interim Head of Sales

500 Startups

As a resident mentor I've had the chance to mentor 100's of startups around the Globe, being part of the very exclusive group of mentors who got a perfect 5 out of 5 rating from both founders and 500's staff. Apart from mentoring I've also led the development of the curriculum and materials of 500's current Global Growth Program.

500 STARTUPS is the most active early stage global venture capital firm. Notable investments in the 500 portfolio include Twilio, Canva, The RealReal, Talkdesk, Udemy and Ipsy.

Resident mentor

Hone

Course Facilitator

Plug and Play Tech Center

Startup Mentor

MentorCruise

Mentor

GrowthMentor

RevGenius

Member

The Unicorn Playbook

🦄 90% of startups fail. We can do better.

I want to help more entrepreneurs beat the odds. I’ll be blogging weekly at The Unicorn Playbook, sharing some of the ‘secret’ frameworks, methodologies and templates I’ve learned from working at the top startup programs in the World.

Writer

Startupbootcamp

Startupbootcamp Scale Osaka is an equity-free opportunity for high-growth mature startups to accelerate their market entry into the world’s 3rd largest economy, with a focus on business development and running pilots with some of Japan’s largest corporates.

Tokyo Tech Startups

Tokyo Tech Startups is a group of entrepreneurs/engineers who have a strong interest in tech and startups. We share a common goal to grow Tokyo’s tech/startup ecosystem.

We identify Japanese startups with potential and provide them with the stage to connect with the two most critical resources: capital and talent. We run one event every month. By doing this we set the foundation for the Japanese startup ecosystem to flourish.

Advisor

💀 Tough to get customers and investors? I know why | 200+ Startup mentor @500Startups | 2x Founder | Japan nutcase 🇯🇵

I speak to fearless founders every day.
They all struggle with the same 5 things:


ººº FUNDRAISING
Raising funds is really hard and the survival of the company often depends on it.

ººº SALES
Low email and call conversion rates make it incredibly difficult to reach any significant revenue goals.

ººº TEAM PRODUCTIVITY
Difficulty in managing and communicating with people spread across time zones and geographies.

ººº PRODUCT-MARKET FIT
Uncertainty about the market fit of the product, too many pivots and little results.

ººº FOCUS
Drowned in work, grappling with priorities and lack of focus, feeling overwhelm and stress.

As a founder you need to fix these.
For a chance at crossing the Valley of D3ath.

_____

When I mentor founders, I give them a hard time. 
I challenge them. Push them to their limit. 
It's a painful process and it’s not for everyone.
That's often the cost of resurrection.

Get in touch if you feel I can help with any of my (ob)sessions:

*One Liner: From Zero to Hero.
*KPIs: Make it to cash, dodging the crash.
*High-Tempo Testing: Fail fast. Fail forward.
*Cold Calls: 20 hacks to ‘manipulate’ any conversation
*Early Research: Validate any idea with $5 (for Post-Its).
*Fundraising: 7 slides I stole from the #1 investor in the World
*Cold Emails: Beat 99% of the World at writing emails that convert
*Remote teams: How to avoid hiring amateurs (and keeping them working for you)

Rui Bom

Social Supermarket | Certified B Corp

Building a results-driven marketing operation to rapidly accelerate B2B revenue growth (100% YoY rev growth in 2023)

Head of Marketing & Brand

Co-ordinating the international launch of a new wellbeing & stimulation product that empowers people to harness their natural energies and be their best selves.
Steering a roster of creative agencies within the WPP network to ensure a successful end to end deployment of omni-channel campaigns

Global Head Of Brand (launch of new mood modulation drink Ryde)

Idea Gym

Co-founded a Design Sprint agency that radically changes how business problems are solved and new opportunities are seized. With user-testers generating actionable insights, we replace guesswork with certainty so you can launch your products and campaigns with total confidence. Now, remotely.

Co-founder  

VICE Media

Planned and executed joined-up marketing strategy at scale across all media channels for a new media company (ATL, digital & social media, PPC and SEO), maximising the transformational power of content to drive measurable, positive behaviour change.

Effectively led and coordinated internal team including social media, editorial partnerships, creative, analytics, project management and 3 external agencies (media planning, media buying, SEO)

Head Of Marketing, Change Incorporated  

Red Bull

Acquisition, management and execution of global brand partnerships across Red Bull content formats, live broadcasts, platforms, earned media and events. 

Creative conception and implementation of Event integrations, Branded Content and Broadcast platforms.

Management of large project execution teams including producers, marketing, communication, editorial, event management, analytics and legal services.

Responsible for most lucrative partnership as well as best performing partnership content piece.

Global Partnership Manager

Development of strategic partner acquisition and management practises across the Brand partnership marketing department.

Creative conception of new and innovative brand integration opportunities.

Development and roll-out of workshops, workflows and team productivity tools.

Global Partnerships - Strategic Brand Planner

Ogilvy

Strategic planning of 360, Activation, Content and Shopper communications for a wide range of clients from insight development, strategy, and creative execution to measurement.

Development of ‘Future Fit’ Brainstorming tool and workshop for creative shopper thinking.

Key clients: SC Johnson, Coca-Cola, Nestle - including the following projects:
•	Shopper marketing strategy and toolkits for SCJ (EMEA), Coca-Cola (UK/France), Nestle, Materne 
•	Customer marketing: Commercialising Nestle NHW with Tesco/Wal-Mart/Carrefour, Coca-Cola Carrefour Euro and Olympics program, Coca-Cola Sainsbury’s Sustainability program

Senior Planner

Strategic planning and account service on Shopper, Trade and Promotional campaigns.
 
Setting up and project management of Unilever POP audit - collection and analysis of data for 300+ SKUs in more than 4000 stores in China. 

Key clients: Unilever (main client), Coca-Cola, Wrigley, Dumex, Kraft - including the following projects:
•	Unilever Customer marketing campaigns for Wal-Mart, Carrefour, Watsons
•	Activation campaigns for Omo, Knorr, Dove and Coca-Cola vitaminwater launch in China
•	Category management: Unilever Laundry catman with Tesco
•	Shopper Insights guide for Wrigley

Senior Business Planning Manager

ACNielsen

Accomodating multiple hypermarkets in their market research needs, including producing business reviews, category reviews, monthly performance reports and customised research projects. There is no better way to learn about the FMCG industry in China than working with the leading hypermarkets, and developing an optimal service package that provides them with the invaluable information to help them make decisions from a topline strategic level all the way to precise assortment adjustments.

Key Account Manager

MegaMediaWorks

Catering fortune 500 companies with tailor-made packages of different advertising media, through sales, account service and sponsorship arrangements. A truelly valuable experience to fine-tune my sales and client liason skills.

Senior Executive

I’m a life-long nomad and global marketer dedicated to helping brands unlock their full growth potential.

A driven self-starter, I work with brands and products that seek to make a positive impact on people and society. Currently part of the core growth team at a social enterprise marketplace, I previously helped launch a new wellbeing tonic, a purpose-driven media company for Vice Media, as well as Red Bull Brand Partnerships, encouraging more people to grow wiiings.

With 17 years of global, multicultural experience across all facets of marketing - from the glossy offices of Ogilvy Shanghai to basement 6-person start-ups - I'm a strategic thinker with my analytical thinking firmly rooted in reality.  

A recovering perfectionist. Allergic to buzzwords. Methodical in approach and curious by nature. I'm into an eclectic mix of culture, music and people.

taplio

The Battle

Rui Bom

Paul Van Damme

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