Sell A $2k+ offer to businesses? I'll Help You Build Consistent Lead Flow In Under 60 Days

Ruchi V.

Damn, I haven’t posted on here for 5 months, and it’s been kinda… Glorious 

Probably not what you expect to hear from someone who (was) in the business of telling people they need to post on LinkedIn more.

But at the end of last summer I started a e-com passion project on the side, and within 60 days it was covering the (insanely high) living costs here in the UK

So I gave myself permission to follow what felt fun, and post when I felt like it

Turned out it’s been 5 months and 0 posts lol

I do want to change that, but on my terms.

I’ll be back here to post, whenever I feel like it

- Not for the aLgoRiThm
- Not to comment on sanitised posts I don’t care about
- Not to try to get people to book sales calls in the DMs 🤢

Just some honest behind the scenes of what I'm actually building. Messy, in real time, no plan.

Feel free to follow along…. Or not✌🏽 

P.s. What did I miss? Catch me up in the comments!

Ruchi V 💁🏽‍♀️

Help experts land high-end clients through TrustRich Content and AI - Link in bio

Hasan Abdallah

I help LinkedIn company pages grow by partnering with our content pages which garner millions of impressions monthly.

✅ Grow your following
✅ Increase brand awareness
✅ More clicks & leads

For more info check services & reach out.

**Your marketing needs one voice.
Not a committee.**

When too many opinions shape a campaign, the message breaks.

And when the message breaks, the marketing stops selling.

Because good marketing should never feel like marketing.

It should feel clear. Natural. Obvious.

If it feels forced or corporate, something went wrong.

Most of the time the problem is feedback overload.

Everyone adds a tweak.
Everyone edits the message.
Soon the idea loses its edge.

You need a skill called feedback fencing.

Accept input.
But protect the strategy.

And here’s the part most marketers miss:

You must market your marketing internally.

If people understand the plan, they support it.

If they don’t, they fight it.

Here are five ways to do it.

1. Start with the BLUF

BLUF means Bottom Line Up Front.

A tactic from military communication.

Say the most important thing first.

Example:

BLUF: Campaign launches May 1.
ACTION: Review materials by April 15.
Short. Clear. No confusion.

2. Keep it short

No one reads 60-page briefs.
Summarize the plan.
Remove jargon.
Make it easy to scan.
Short wins attention.

3. Lead with numbers

People trust data.

So show the metrics early.

Example:

• Metric: Demo bookings
• Why: Shows buyer intent
• Forecast: 40% increase

Clear metrics build confidence.

4. Give one call to action

Too many asks create friction.

Tell people the next step.

One action.

Nothing else.

5. Write better headings

Internal documents still compete for attention.

So make the headings sharp.

Clear titles pull people into the plan.

Boring headings get ignored.

If you want people behind your strategy, do one thing well:

Market your marketing.
Clarity builds alignment.
Alignment builds momentum.

P.S. The best campaigns fail internally first.
Fix that, and everything else gets easier.

taplio

The Battle

Ruchi V.

Hasan Abdallah

Followers

Posts

Engagements

Likes

Performance ScoreRuchi V.'s LinkedIn Performance

Performance ScoreHasan Abdallah's LinkedIn Performance

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taplio

The Battle

Ruchi V.

Hasan Abdallah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ruchi V.'s LinkedIn Performance

Performance ScoreHasan Abdallah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRuchi V.'s LinkedIn Performance