Ronen R. Pessar

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

We build your in-house outbound systems and recruit top talent for your SDR team to outperform your revenue goals... 1 conversion at a time.

WHAT OUR CLIENTS SAY:

💙 “I bet the house on Outbound Operators in ’25. By April, just four months in, we had already surpassed all of ’24’s SQLs. It’s like black magic.”
—Sol Broady, Head of Corp Dev @ MCI
(Hired 4 SDRs instead of 34)

💙 “You smoked them. That’s over. They got the boot. You crushed them. You guys are the winners for SDR.”
—CRO, $300M digital marketing agency
^ after a bake-off against another SDR firm.
(Hired 1 SDR instead of 12)


Outbound Operators delivers a managed outbound system - people, process, and tech - that you fully own (your SDRs, tools, and process). With 40 connects per day, per rep, your AE's calendars will be full quickly, and CAC efficiently. 

🚀 WHAT YOU GET:
ALL done for you:
• Recruit + hire top SDRs
• SDR Stack / RevOps (tech stack build)
• Onboarding + coaching for SDRs and AEs
• All outbound operations done for you (internally owned)

Ramping in 1-3 weeks, your new SDRs will consistently create more qualified pipeline at a lower CAC/TCO than hiring, training, doing tech setup/RevOps, and managing SDRs yourself.

Result: 40 live decision-maker conversations per rep per day.

Our model is simple: You own it all in-house. We design it, run it, and hand you the keys.
• Up to two experienced SDRs placed in your org (to start)
• Powered by our proven system that we build for you
• 1 rep produces pipeline =  8 to 12 SDRs

Why clients choose us:

1. Faster ramp: 1–3 weeks to full SDR output (vs. 9 to 12 months for typical SDRs)
2. Low CAC and TCO: Avoid $450k–$1.2M+ in wasted trial-and-error SDR teams with headcount bloat and bad strategy.
3. More output, 10x quicker, with fewer reps (PE friendly): 40 live decision-maker conversations per rep, per day.
4. We prove it before you commit. In a single 90-minute proof of concept we'll get 20+ live conversations with your buyers right before your eyes. The equivalent to 3–4 weeks of work for 1 SDR done in 90 minutes.

🔥 Stop lighting cash on fire with SDRs. 🔥
Plug in a system that works.

📥 DM me here on LinkedIn
🧑‍💻 visit [www.outboundoperators.com](http://www.outboundoperators.com)
📆 find time to chat: [https://tinyurl.com/4h4vf35p](https://tinyurl.com/4h4vf35p)

PS: Not ready to bring the whole kit and caboodle in-house quite yet? Ask about our network of fractional cold callers for hire!

Chief Executive Officer

1 - I build SDR teams to hit pipeline goals as a fractional leader (bespoke consulting)
2 - Cold Call Training (live and course)
3 - Message-market fit: 100% done-for-you email and cold call campaigns. 

**coming soon: Cold Calling Bootcamp**

Ronen 🧡 Pessar

Hiring a part time cold caller ASAP

💰 $6,500-$8,000 per mo (2 months to start)
📆 Daily, 40-50hrs per month needed (60 dials per day)
☎️ List, tools, script, process, and even onboarding provided

Sound like you?
🥇 You're in the top 5% of cold callers
👨‍💼 You already offer fractional cold calling
⏰ You can commit to 2.5 hrs per day (minimum)

Tag someone you know or...

Apply here 👉 https://lnkd.in/gFBeJ3Km

Comment or DM with questions.

#hiring #coldcaller 
#hiringpost

undefined undefined

SDR Consulting Plug

📌 not sure where to start with SDRs, grab some time to get clear on the SDR team cost and value (on the house). Or DM me with questions if you're not ready to book a free advisory call.


https://calendly.com/rpadvisory/leadership-coaching-intro-call-30m 

TED Talk - RC

📌 the number 1 proven way to lead is a collaborative way-- check out the TED talk: 

https://www.ted.com/talks/jim_tamm_first_step_to_collaboration_don_t_be_so_defensive?hasSummary=true

Value Vomit VS Probe-Provoke

📌 if you're ready for a modern way, a collaborative way, check out this TED talk: 

https://www.ted.com/talks/jim_tamm_first_step_to_collaboration_don_t_be_so_defensive?hasSummary=true

Zig Quote

"You can have everything in life you want if you will just help other people get what they want." 
- Zig

Founder OS plug

ronen-pessar-advisory

sweet-karma-ice-cream

Stop paying SDRs for meetings, meetings don’t matter | Cofounder @ Outbound Operators

Being an SDR is the hardest job in sales...

And it's not even CLOSE

Most people think it’s hard because you’re bothering people.

Which isn't wrong, but that's only one layer.

The real problem is this:

 ➡️ Most SDRs are playing a math game they were never taught, and leaders thing that if they find the right people and say the right thing, that outbound will work.

Welp, hate to break it to ya. But that's not how it works. 

What they don’t realize is that:

- A workable list is not a reachable list
- Only ~15–30% of “good” prospects are even reachable

And after timing shakes out…

Only 0.5–2% of the original list is open to a sales call right now

So what happens when you have a hungry young buck making cold-calls, and only 3% of those dials turn into convo's?

That young buck gets tired and burns out. 

Outbound isn't failing because SDRs are bad - it's failing because leaders aren't setting them up for success.

Not sure what's worse here...

The pure violence in reminding me that we're closer to 2050 than 2000...

Or that he started the email by saying "heyyo"

You decide ⬇️ 

Anyways, stop cold emailing and get back on the phones ☎️

I'm going to make this post 1M times until every young seller in the world reads it. 

Young sellers need to focus less on "learning how to sell" and more on how do do basic shit well.  

What do I mean when I say "basic shit?"

I mean:

• Showing up with good energy
Not fake hype. Not LinkedIn motivation.
Just being someone people don’t dread talking to. AKA a normal human being

• Listening instead of waiting to talk
Actually hearing what someone is saying - not just scanning for your next objection handle.

• Doing what you say you're going to do
Send the email you said you'd send

• Show up 5 minutes early 

• Learn how to speak clearly and not like a kid that just graduated college

• Treating people better than you need to

Prospects. Teammates. SDRs. Ops.
Not because it helps you today - but because people remember how you made them feel.

• Realizing that doing things for people with nothing expected in return is a 10/10 strategy to go REALLY far in life. 

Most top performers aren’t better because they know some secret framework.

They're better because they're easy to work with, likable enough, and take the time to understand their prospects.

I'm 35. Here's 15 pieces of advice I'd give to someone in their 20's:

- Buy life insurance 
- Explore the world
- Get married early and have kids 
- Spend time to create quality friends
- Build a connection with a higher power. 
- Most important decision you make is who you marry
- Stop worrying about your "purpose." Experiment more. 
- Harness your energy. It's your only differentiator in your 20's
- Put money in the markets, you're not smarter than the market
- Accept the fact that men and women communicate differently
- Most powerful thing you can do is commit: to a skill, a person, an idea whatever
- Learn to be a beginner. The more you can embrace being a beginner, the farther you'll go. 
- whatever you think is important now, probably isn't all that important in the long run.

What's one piece you'd give to your 20y/o self?

You will make 10x more money as a top SDR/AE than as a Manager or a VP

It might be less cool to say that you're an IC at parties...

But IC life is 1000% better than being a manager or a VP and here's why:

1) Eat what you kill - you're completely in control of your own fate

2) Your skills compound - you're in the arena, which means you'll improve at a much faster pace 

3) Zero people babysitting - don't have to worry about handing out PIP's, coaching other reps, morale management, you just gotta be a dawg. 

4) Less politics - If you're convos are converting or you're closing deals as an AE, not much else matters

5) Freedom - Great SDRs and AEs can walk into almost any org and win. If you're a good IC, you'll never hurt for work. 

6) Optionality - You can always move into management later. Going into management too early kneecaps your upside. Get to the peak of the IC world, then debate management. 

I'm not saying "don't go into management."

That advice would be silly because everyones path is different. 

If your goal is to make serious money, landing an Enterprise AE role at a kickass company puts you in a far better position than going from SDR ➝ AE ➝ SMB Manager.

Agree or disagree?

In 24hrs, 414 reps applied to this open job

We already put 4 on the phone, and found our finalist (we move fast)! 

This fractional role is filled, but similar opportunities pop up sometimes. 

Folks in communities like CallBlitz will hear about them first, and we prioritize them for these roles. 

From time to time, CallBlitz members share other open fractional cold caller role they need filled too. 

If you're trying to become a 200k/year cold caller, CallBlitz community is where it's happening.

Just ask some of the high earners already in there like: 
Tony Brophy 
Connor Johnston

👉 https://lnkd.in/gGRJa3fR

Paying SDRs for meetings held is corporate pipeline fraud.

Not illegal.

Just a quiet way to poison your forecast.

Here’s the play most orgs run:

Tell SDRs “your job is meetings.”
Pay them on meetings set or held.
Act shocked when the calendar turns into a landfill.

I watched an SDR “crush quota” like this.

Same account.
Same buyer.
Different titles.

Six meetings held over two years.

Zero revenue.

On paper: top performer.
In reality: perfectly trained.

Protect the check, not the pipeline.

The SDR isn’t the problem.

The scoreboard is.

Outbound isn’t about filling calendars.

It’s about getting to truth fast.

Who is this.
Can they buy.
Are they ready.
Do we move forward or do we park it.

So stop asking:
“How many meetings did you set?”

Start asking:
“How many real conversations did you complete?”

A completed conversation is simple:

You reached the right person.
You got clarity on role, influence, and timing.
You left with a decision, progress or park.

SDRs don’t control budget or politics.

They control coverage and clarity.

Pay for truth and follow-up, and three things happen fast:

Fake meetings disappear.
AEs stop treating SDR invites like spam.
Pipeline starts to look like reality.

If your SDR comp plan pays for meetings, you’re buying a prettier forecast call.

Not revenue.

just now i answered a cold call, "hello?"

The caller was mid-voice message and didn't stop talking, so i try again.

"hello??"

and he kept going.

"HELLO?!?! you there?"

then i realize:

it wasn't a person
it was a pre-recorded voicemail!

(and now that number is blocked)
((flagged as spam))

If you're prospecting:

Don't leave pre-recorded voice messages,
and honestly, don't leave a voicemail at all.

(before ever having a convo, after is ok)

Because it doesn't increase replies,
...it will lower your pick up rates.

and the next time you call,
they may recognize your number and decline the call

OR WORSE
block you after the voice message and that number is now flagged as "spam"

curious:
do you leave voicemails on cold calls?

Ryan is going to sh*t on me for this...

You all know I'm a believer in the fact that:

"the list IS the strategy"

You can NOT build a successful cold-calling motion with a shitty list. 

That being said...

The list is not the ONLY thing that matters. 

Your script and what you say to prospects does matter. 

"But Ronen, how do I build out a script? I'm a terrible writer 😥"

Here’s the one I’d use.

   𝟭. 𝗡𝗮𝗺𝗲 𝗰𝗼𝗻𝗳𝗶𝗿𝗺
   Stop asking “Is this Ryan?”
   Say “Ryan?” then pause.
   It signals confidence and familiarity.

   𝟮. 𝗢𝗽𝗲𝗻𝗲𝗿 (𝗻𝗼𝘁 𝗽𝗲𝗿𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗯𝗮𝘀𝗲𝗱)
   “You weren’t expecting my call. It’s the first time I’ve reached you and I was          hoping you could help me for a second.”

   𝟯. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝘁𝘄𝗼-𝘄𝗮𝘆 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲
   “Appreciate that. My name is {name} with {company}. Not sure if that sounds       familiar?”

   𝟰. 𝗣𝗮𝘁𝘁𝗲𝗿𝗻 𝗶𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁
   “Purpose is to see if it makes sense to schedule an intro chat when I’m not             calling out of the blue. Do you have time next ___ or ___?”

   𝟱. 𝗖𝗼𝗻𝗳𝗶𝗿𝗺 𝘁𝗮𝗿𝗴𝗲𝘁
   “I have you as {title} at {company}. Is that right?”

If no, get the referral.
If yes, move on.

   𝟲. 𝗣𝗶𝘁𝗰𝗵
   “We work with {role} who want {outcome} without {pain or cost}.
   With {tool}, teams move from {current pain} to {future state}, so {result}.”

   𝟳. 𝗖𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻
   “How are you handling {pain} today? Is it mostly {status quo}?”

   𝟴. 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻
   “Would you be opposed to a 10 to 15-minute intro call next ___ or ___?”

Plug your product into this.

Run it consistently.

Your conversions will jump.

Do you use a script, or do you freestyle every call?

Meetings booked is the most dangerous metric in sales.

Because it rewards lying without calling it lying.

It turns your entire org into a meeting production company.

And VPs love it.

Not because it works.

Because it gives them cover.

You can miss the number and still look “ahead.”
You can have a full calendar and a dead pipeline.
You can celebrate while your deal quality rots in silence.

Meetings booked doesn’t measure demand.

It measures how good your team is at getting strangers to say yes to 15 minutes.

That’s not sales.
That’s persuasion theater.

Here’s the ugly truth:

If your team is proud of meetings booked, you’re probably selling to people who cannot buy.

Or won’t.

Or shouldn’t.

And you’re burning your AEs to prove you’re “doing something.”

Bad revenue is worse than no revenue.
Bad pipeline is worse than no pipeline.

Because it wastes time twice.

First on the meeting.
Then on the fantasy that it meant anything.

Most VP Sales careers are built on one skill:

Replacing results with activity that sounds like results.

If you’re tracking meetings booked like it’s sacred, you’re not leading a revenue system.

You’re managing your own anxiety.

Either you run a sales org.

Or you run a calendar factory.

---
Day 6 of taking collateral damage selfies til Matt Firestone does an influencer roast (he won’t do it…)

The biggest lie in modern sales is this:

If it’s not booked on my calendar, it’s not real.

I heard it again this week from a sales leader.

We were looking at their numbers and I said,
“Cool. So you’re calling the people who showed interest but didn’t book?”

He looked at me like I suggested we bring back dial-up internet.

“I’m not making calls. I want everything scheduled.”

Let me translate what that means:

A prospect can literally raise their hand, ask a question, show interest, and if they don’t agree to a meeting right now…

Most sales orgs treat them like they don’t exist.

That is insane.

Because you don’t have a pipeline problem.

You have a follow-up problem.

Your CRM is a gold mine full of “almost” buyers:

* the not now crowd
* the timing is off crowd
* the we’re exploring crowd
* the we have a question crowd

And instead of picking up the phone and doing what salespeople are paid to do…

You send an email.
You wait.
You call them “unresponsive.”
You go hunt colder leads.

This is why reps miss quota.

They are trying to create brand new interest in strangers while ignoring the people who already gave them a signal.

Even crazier, we can do the math on this.

Most lists are 100 people.
Maybe you reach 20.
And only a slice of that 20 is even open right now.

So when you find someone who is reachable and interested, that person is rare.

That person is priority.

Not “send an email and hope.”

Call them back.
Same day.
Next day.
Every few days.
Until you get clarity.

Not to shove them into a demo.

To figure out where they’re actually at and help them make sense of the decision.

This is the part that separates hunters from farmers.

Farmers wait for the calendar to fill.

Hunters pick up the phone, work the gold they already have, and build market dominance one follow-up conversation at a time.

Hot take for the comments:

If your AEs don’t call back activated leads, YOU DON'T HAVE AEs.

You have professional meeting attendees.

In a sales word filled with farmers & order takers,
...hunters are a dying breed.

'nuff said
✋
🎤

I'm about to hit you nerds with a "day in the life" as a Founder/Father of 3 kiddos 

5:15 - alarm goes off - praying my kids aren't awake yet. Chug water, listen to audible, make coffee (for later) + breakfast for the kids and wifey 

6:00 - jog or Gym time, get the blood moving and endorphins flowing 

6:30 - rest of the house arises. Chaos ensues. 

7:30 - wife takes kids to school. I open Robinhood and continue losing money trying to trade options

7:45 - Bike along the beach to work (shoutout San Diego)

8:15 - Get to the office.  Prayer, meditation, try and get the mind right before the day

8:30-3ish: Six hours of nonstop work: sales calls, client calls, creating videos. Quick bite somewhere in between.

3:30-5pm:  Follow-up work, fix everything that broke throughout the day, plan for tomorrow, wrap-up.

5:30 - Always try and be home by 5:30 (usually closer to 6). Phone down, work down, time to reconnect with the kiddos and wife

7:30 - kids bed time *FINALLY*

8:00 - Watch an ep of Severance - play backgammon online - or if it's football season youtube the Browns, and masochistically watch them lose.

There ya have it!

Most SDRs think they’re paid to book meetings.

They’re not.

They’re paid to create revenue.

-- meetings don’t equal revenue --

Meetings often equal rushed calls, forced demos, and prospects who never wanted to talk in the first place.

You know the talk track:

Prospect: “I thought this was my kid’s school.”
Rep: “Can I just tell you why I called real quick?”
Prospect: “I’m not interested.”
Rep: “What about a quick intro demo?”

That rep could hit their meeting number...
but they won't move the business.

Top sellers play a different game.

They optimize for two things only:

1 • Completed conversations (signal)
2 • Follow up conversations (SQO)

Here’s what that sounds like.

Prospect: “I thought this was my kid’s school.”
SDR: “Sounds like a bad time. I’ll try you back later.”

One week later.

SDR: “Last week sounded hectic. Do you have two minutes now?”
Prospect: “Yeah, what was this about again?”

That second call is where trust is built.
That’s where qualification happens.
That’s where revenue starts.

-- top sellers aren’t thirsty --

They’re patient.

They know most people aren’t a fit right now.
And they always make the follow up call.

If you want to sell like that, we built a community for you

👉 https://lnkd.in/gEwfjZBx

What's your biggest red flag as a seller?

Mine is being too nice. 

Historically, I'd let prospects walk all over me.

I did that because I thought being nice would help a deal get done. 

Turns out that was dumb as hell 

What's your biggest red flag?

AI didn't kill outbound. 

But it has made mediocrity cheaper.

And now every rep thinks they're scaling because they sent 10,000 emails that nobody read.

Parallel dialers? You're burning through lists faster than you can say "wrong number."

Sales engagement platforms? Congrats, you automated being ignored.

LinkedIn automation tools?

Nothing says "I care about you" like a bot that can't spell your name right.

Here's what actually happened: AI lowered the barrier to entry so much that everyone's inbox became a dumpster fire. Prospects are numb to it. They can smell automation from a mile away.

The irony? While everyone's chasing volume with tools, the reps who pick up the phone and actually talk like humans are cleaning up.

You want to stand out? Stop hiding behind software. Do the work nobody else wants to do.

Have a goddamn conversation.

Human to human.

Otherwise we might as well just have bots sell to bots. 

AI should make you better, not lazier.

The tools aren't the problem. It's that most people use them to just do more of what already doesn't work.

Stay above the API.

Hey you, SDR manager, let's chat. 

Can you help me understand why you're justifying your SDR's meeting that he set with an intern?

It's almost crazy how often I've seen this: A lot (not all) SDR managers will do everything humanely possible to justify why an opportunity is "qualified"...

Even though an intern was on the other end of the Zoom call. 

Here's what I've been seeing in outbound as of late:

Most teams will enter the loop of "plausible deniability" rather than fix the broken engine. 

So what happens is that most teams don't have a problem setting meetings. 

They have a problem setting meetings that MATTER. 

Meetings that:

- Are with your ICP
- Are with real stakeholders
- Are with people who are actually ready to buy

Now, you can't control the 3rd one. Nobody can. 

You can control the first two. 

But most teams can't even do that. 

So what they do is this: they add on more sequences, more steps, more tools, and more activity that looks like work and produces nothing but a calendar full of meetings that don't go anywhere.

Here’s the part nobody wants to say out loud:

Most SDR managers are professional excuse writers.

They justify why a meeting with an intern is qualified, because their incentives are to do so. 

They keep everyone busy, so nobody has to admit the system is broken.

Meanwhile, the pipeline fills up with “opportunities”:

People who will take a call.

But won’t buy.

My new mantra for 2026: "Bad revenue is worse than no revenue."

Bad revenue steals your calendar and gives you migraines. 

It also trains your team to be customer support for tire kickers, rather than actual salespeople. 

Building a system that only works when you turn up the volume, doesn't work. 

So you have two choices: 

Turn up the volume until everyone goes deaf...

Or build a system that actually works. 

The choice is yours 🤷‍♂️

Openers
Openers dont
Openers dont matter
Openers dont matter if
Openers dont matter if you
Openers dont matter if you cant

REACH

PROSPECTS

ON

THE

PHONE 

(List Reach > scripts)

If your SDR “motion” includes email, social, list building, and 44 dials with voicemails, you built a burn machine.

Not a pipeline engine.

You didn’t hire an SDR.

You hired a human to babysit your anxiety.

Let’s call this what it is.

Email sequences are where bad positioning goes to hide.

Social “touches” are where scared reps go to feel productive.

List building is where leadership dumps the work they don’t want to own.

And 44 dials with voicemails?

That’s not selling.

That’s leaving digital litter so you can say you tried.

You’re paying a fully loaded salary for someone to:

Research people who were never a fit
Write messages nobody will read
Leave voicemails nobody will return
Update fields so dashboards look alive

Then you act surprised when the only thing growing is churn.

Here’s the part that ruffles VPs:

“Multichannel” is the polite word for “we don’t know how to create a conversation.”

So you spread the failure across more surfaces and call it strategy.

It burns money in four ways:

You burn payroll
You burn brand
You burn good reps
You burn your own belief that outbound can work

If your SDR org needs constant activity to justify its existence, it’s not a growth lever.

It’s a cost center with better vocabulary.

Keep funding the theater.

Or build a system that produces real conversations when nobody’s watching.

Here are 3 things I absolutely SUCKED at this year...

And what I'm going to do better in 2026 ⬇️ 

1) My fitness / athletic routine

I tore my ACL and went from “basketball 3x/week” to basically nothing.
I felt like a complete bum. The ripple effects were real: energy, sleep, resting heart rate shot up… the whole shebang. 

Lesson: your body is either compounding for you or against you.
Take the time to physically and mentally fix yourself, otherwise it'll hurt you in the long run. 

2) Selling Outbound Operators (early on)

One thing I sucked at was selling Outbound Operators.  The reason? I was selling from my perspective, not the buyers

And I was focused on the wrong metrics.

What's worse is that I wasn’t framing the comparison.

So buyers compared us to the cheapest thing they’re doing today - which is a great way to lose deals. 

Lesson: if you don’t frame the deal, your buyer will.
Lead with the comparison you want them to make. 

3) Missing obvious product signals

For months we held a hard line: “We don’t build lists.”

But list-building kept showing up as the bottleneck… for prospects and clients.

So we finally decided to just solve it operationally (even if it’s at cost).
Because without it, the entire machine stalls. 

Lesson: When the same objection repeats, it's a signal. Either pay attention to the signal or lose out on revenue. 

2025 wasn’t perfect. But it was by far the best year of my professional life. 

Feeling really grateful to all my clients, friends, and family that have made this year as fulfilling as its been.

p.s. I'm very self-critical so this was an easy exercise 😂

Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

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The Battle

Ronen 🧡 Pessar

Salman Mohiuddin

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