Ronen R. Pessar

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

We build and run your in-house outbound systems and team to outperform your competitor’s SDR teams at a fraction of the cost. Have each Rep in 40 conversations per day. Every day. 

💋I DON’T KISS AND TELL💋
[BUT MY CLIENTS DO]

💙 “I bet the house on Outbound Operators in ’25. By April, just four months in, we had already surpassed all of ’24’s SQLs. It’s like black magic.”
— Sol Broady, Head of Corp Dev @ MCI(Hired 4 SDRs instead of 34)


💙 “You smoked them. That’s over. They got the boot. You crushed them. You guys are the winners for SDR.”
— CRO, $300M+ independent digital marketing agency (600+ employees)
^ after a bake-off against another SDR firm. (Hired 1 SDR instead of 12)

Outbound Operators delivers a managed outbound system you fully own in-house. 

Built on Buckets™️, it’s the most CAC efficient pipeline engine on the planet.

🚀 WHAT YOU GET: 

ALL things SDR done for you: 
* Recruit + hire top SDRs
* RevOps (tech stack build)
* Onboarding + coaching 
* Strategic guidance

Ramping in 1–3 months, your new SDRs will consistently create more qualified pipeline at a lower CAC/TCO than hiring, training, doing tech setup/RevOps, and managing SDRs yourself.

Result: 
25–40 live decision-maker conversations per rep per day.

Our model is simple: You own it all in-house. We design it, run it, and hand you the keys. 

• One or two experienced SDRs placed in your org
• Powered by Buckets (our proven system)
• Producing pipeline = to 10-20 SDRs

Why clients choose us:

1) Faster ramp: 1-3 months to full output (vs. 9 to 12 months for typical SDRs)

2) Low CAC and TCO:Avoid $450k-$1.2M+ in wasted trial-and-error SDR teams with headcount bloat and bad strategy.

3) More output, 10x quicker, with fewer reps (PE friendly): 25 to 40 live decision-maker conversations per rep, per day.

4) We prove it before you commit. In a single 90-minute proof of concept we'll get 20+ live conversations with your buyers right before your eyes. 

The equivalent to 3-4 weeks of work for 1 SDR done in 90 minutes.

🔥 Stop lighting cash on fire with SDRs. 
🔥Plug in a system that works.
📥 DM me here on LinkedIn
🧑‍💻visit www.outboundoperators.com
📆 find time to chat: https://tinyurl.com/4h4vf35p

PS: Not ready to bring the whole kit and caboodle in-house quite yet? 

Ask about our network of fractional cold callers for hire!

Chief Executive Officer

1 - I build SDR teams to hit pipeline goals as a fractional leader (bespoke consulting)
2 - Cold Call Training (live and course)
3 - Message-market fit: 100% done-for-you email and cold call campaigns. 

**coming soon: Cold Calling Bootcamp**

Ronen 🧡 Pessar

I'm about to p*ss off my entire industry.

But someone has to say it.

Parallel dialers ruined cold calling.

Sales engagement platforms ruined cold email. 
And LI automation tools are getting shut down…

We've scaled spam, but not conversations.

The outbound "trends" we see?

→ 1 random convo every 30–65 dials
→ Numbers spam-flagged before lunch
→ Prospects annoyed before they even say “hello”
→ Multichannel “do more” (aka spam-the-TAM) as a strategy

It feels productive because the dial count is high.

But honestly, it's just expensive noise.

We ditched parallel dialing, mass emailing, and “social selling."

Our quality convos jumped from 0–2 → 25–40/day (per rep). With fewer reps. Same hours.

8–12 conversations per hour.

Cold calling isn’t dead.

But the way most teams are doing it is.

If you care about pipeline, stop scaling waste.

Build for signal, not noise.

PS: Can someone make this make sense? Plz.

JSESSIONID

linkedin.com/feed/

li_at

LinkedIn

In outbound, meetings don’t matter | Cofounder @ Outbound Operators

Scare a salesperson in 2 words ⬇️

I'll go first:

Q 4

🚨I'm hiring for a 6-figure Senior SDR 🚨

This role is a career-maker. Read on.

🥇 Company: quack.ai
📍Fully remote (USA or Canada only)  

💰 𝗖𝗼𝗺𝗽: OTE: $100,000 - 120,000
[Salary: $50k -60k | Comm: $50k - $60k, uncapped]

🫵 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
• Cold Calling only 
• Can handle 40 live convos every day
• 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱

To get the job, you'll cold call with us, live. 

If you're ready to show off your skills on the phones.
Apply here: https://lnkd.in/d8NhfmnF

PS: Know a killer cold caller? Tag a friend!

Open article: Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI by outboundoperators.recruitee.com

Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI

My favorite strategy when someone's ghosting?

Hit em with a late fee

Not sure how to go about it? I'll give you an example ⬇️ 

When I was 10 years old, I lost a tooth. 

Usually, when this would occur, I'd expect a few bucks under my pillow when I woke up the next morning. 

But this night in the early 2000's was different. 

There was no dollar when I woke up. 

Tragic? A little bit. 

What'd I do next though? I hit the tooth fairy with a quid-pro-quo: 

"If you don't give me the cash tonight, tomorrow night your fee will go up to $24.00"

A 2,400% interest rate 

The tooth fairy didn't DARE mess with me again. 

And you better believe that dollar showed up under my pillow the next night. 

Follow me for more tips like this

(2) Notifications | LinkedIn

not making cold-calls, but teaching ppl how to cold call?

hell no

not posting on LinkedIn, but teaching people how to go viral?

also hell no

not sending emails, but sharing best email practices... 

very hell no 

"Well Ronen... coaches don't play ya know"

Listen, it's not personal. The game changes. 

and you have to be in the trenches to stay relevant...

am I wrong?

Cold-calling fact:

Calling people who pick up the phone is better than calling people who don't. 

"No shit, Ronen. Thanks for the groundbreaking advice"

I'm serious though. 

If a prospect picked up once, they’ll pick up again.
You can always call them back.
You can always have another conversation.

Once that happens, everything changes:

1) You never need to “war dial” and risk pissing them off.
2) No single call really matters. Stop pushing. You’ll get another shot.
3) There’s no such thing as “the right time or day” - it’s always the right time.
4) Never leave voicemails before you have a conversation. It's a warning shot. 

Once you start calling people who actually answer the phone…
Cold-calling stops feeling cold.

LinkedIn Login, Sign in | LinkedIn

"Ronen, there's NO WAY that your reps are getting 20-35% connect rates when cold-calling"

I get one of these dm's once a week. 

So I decided to drop a value bomb on ya'll

The biggest issue with cold-calling in 2025? 

Nobody's picking up the damn phone. 

Well, at least the people you're calling aren't. 

Reps at Outbound Operators are having 40 conversations per day, with 20-35% connect rates on any given day. 

It isn't rocket science. 

But most people don't know how we're doing it. 

So I'm going to show you EXACTLY how our reps are:

• Getting a 20-35% connect rate when dialing
• Having 40 conversations per day with their ICP
• Booking more sales qualified opps than anyone else in the space

I lay it all out in a new video (step-by-step)

All you need to do:

Comment "Calls" 
(and make sure we're connected)

And I'll shoot it over 🤙

If SDRs disappeared tomorrow?

90% of companies would be gone in 12 months.

No meetings.
No pipeline.
No new revenue.

Just CEOs crying into their Series A funding.

But sure, keep setting SDRs up to fail with:

• a 2% connect rate
• a 98% failure rate
• a broken list from 2017

…and then blame them when you miss quota.

The disrespect is wild.

SDRs aren’t lucky to have a job.

You’re lucky they haven't walked out yet.


Today, I'm especially thankful for Sales Development. 

You should be too. 

Happy thanksgiving y'all! 
🦃

It should never take more than 3 days for SDRs to dial.

You don't have time to waste with non-productive weeks (or months).

• 1-2 days: on the phones
• 1 month: at 80% to quota (or better)
• 2 months: already at or exceeding quota

a typical SDR ^
At quota between months 1-2

Get outta here with that '3 weeks of onboarding' trash

On his FIRST day Gabriel Rojas already set one. 
👏 amazing first day, Gabe!!! 🎉

also... 
he had 14 connects 
on 47 dials
[30% dial to connect]

which means, 
1. learning happens very quickly
2. results happen very quickly 
   
Day one, yall.
Should look like this.

If it doesn't... https://lnkd.in/dHEq-sCj

We scaled Outbound Operators to $1M+ ARR in <18 months

If I was going to do it all over, here's what I'd do different:

1 - offer financing with buy now, pay later options for early-stage companies who are a bit more spend conscious. everyone wins. (we do this now)

2 - double down on documenting process + working with VAs... delegation is a game changer (buy back your time by Dan Martel changed my view on this)

3 - focus on balance, not ruthless, brute-force never ending hustle... my mind and body burn out VS staying energized

4 - say no to about 80% of the things I said yes to: bad clients, terms not aligned with what we do best, random marketing stuff, and so much more

Biggest thing on this list is the last one. Distraction comes in many shapes and sizes, and they get thrown at you every day. 

The more focused you can stay, the faster you'll scale. 

To infinity and beyond 🚀

Board meeting math is hilarious.

CEO: “We need more pipeline.”

CRO: “Let’s hire 12 SDRs.”

Board: “Approved.”

Three months later…

12 SDRs + 9 tools + $1.2M in burn

= 3 meetings that never showed.

Everyone: “So $4,735 per meeting is… fine, right?”

PS: What’s your favorite way to set $1.2M on fire?

In the last 2 weeks, I recorded:

→ 30 short videos
→ 10 podcast episodes w/ Ryan
→ And I’m just getting started.

Why?
Because the truth about cold calling needs a louder voice.

Its the number 1 channel for predictable, scalable revenue going into 2026.

Too many outsource to agencies that don’t know their market.

So I went on a sprint.
To build the clearest, most actionable library on outbound sales anywhere on YouTube.
Real tactics. Real calls. Real talk.

If you want to:
• Build a real outbound machine
• Have reps that can actually sell
• Or just stop burning cash on SDRs

Check out the channel.
You’ll get better with every episode.

https://lnkd.in/gSZY9Z4A

📍 YouTube: Ronen Pessar

Use a gimmicky call opener and your prospect won’t respect you.

No respect, no conversation. 
No revenue. 

Sure, gimmicks get attention, but…

They lower your status.
They destroy trust.

I use this opener. 
It works 98% of the time. 

“Hi <name>. This is Ronen Pessar. You weren’t expecting my call. It’s actually the first time I’ve reached you. I was hoping you might help me out for a brief moment.”

98% of the time they say.

“Sure.”

If you want the full script, check it out here: https://lnkd.in/gMSZtAfH

My anti to-do list 

(Specifically in sales)

1) Don't waste my time with pikers (aka tire kickers)

2) Gimmicky call openers 

I say this because I use to do it. I thought I sounded cool, but I feel like it's a 10/10 way to make yourself look like a fool.  And yes, gimmicky call openers do make me want to throw my phone out he window. 

3) Lengthy follow up emails that prospects won't read. 

Follow up emails need to be short, to the point, and easy to read. If they're long, people won't read them and you just wasted 30 mins of precious dialing time. 

4) Avoid energy vampires like the plague. 

Your energy is precious, so safeguard it. People can either suck the life out of you or give you energy. Choose to be around people that give you energy. 

5) Listen to everyone, but be careful who you take advice from

Sahil Bloom said "don't use someone else's map to navigate your reality."
Most advice is just what worked for that person. Think for yourself because more often than not, you already know the answer, you just need to do it.

Here's the EXACT voicemail playbook that turns 18.3% of my VMs to a callback (and meetings set).

[share this with your cold calling friends]


Step 1: Don’t leave voicemails.
Step 2: See Step 1.

😁

[I'll break it down in the first comment]

I will never use a parallel dialer again

I was a power user & fan for years, but that all changed for  1 consistent reason

More dials ≠ more revenue. 

Here’s why

Outbound sales is a long-term strategy, most results happen on follow up activities (not the first conversation)

Which makes sense because in outbound, the people you add to a list should be qualified, but there will be no urgency. 

Parallel/multi line dialers are a short term results tool. 

In the first 1-2 months, I will have lots of conversations and solid results. 

But then…

100% of the time that will tank and it will drop quickly. 

Because I will regularly connect with all the people who actually answer (on the first 1-5 attempts), and the prospects left on my list will NEVER answer. 

^ this is why most Nooks/Orum users will eventually have a conversation every 50 to 100 dials (1-2%) around month 3-4 of using the tool. 


TL;DR

Using a parallel dialer guarantees 1 thing…

that I call people who never answer the phone, a lot more often. 

Over 12 months, it will barely move the needle. 

Challenge me on this.

Want to book 40% more meetings in Q4?

Try this method:

Step 1: Offer your prospect $150 to take a meeting with your AE. 

Step 2: Offer your AE another $100 to take the meeting and add it into their pipeline

Step 3: Get paid $500 for a qualified meeting by your company. 

Step 4 (this is where it gets interesting): Raise $100K from angel investors, go to your local YMCA. Offer everyone $150 to pretend to be a prospect of a B2B SaaS company, and take a meeting with your AE. 

Step 5: Repeat step 2. 

Step 6: Negotiate a 10% increase in pay with your company because of how many meetings you're bringing in. 

Now, you have over $200k in cash, and can rinse and repeat until you reach your first milly. 

Then keep reinvesting profits. 

...and they say making money is hard 🙄

I'm sorry if this ruffles some feathers...

But most people that want to be successful, won't be. 

It's not because they're not motivated, it's because their actions don't match their words. 

Six figures. Fast-track to sales glory. A career with massive growth. Everyone wants that. 

But when it's time to pick up the phone?

ALL that motivation and talk disappears.

If you're not scared of 150 calls a day
If you love the idea of 40 live convos a day
If you're the type who wants a shot, to prove you're a dawg... 
(not JUST post about it...)

I’m hiring.
Offers going out asap.

[link in profile]

I have a bone to pick with sales coaches...

But not for the reason you think. 

Yes, I will admit. There are some legit coaches out there that will make you a better seller. 

BUT, the vast majority of people professing to "get you to $1M commission years"....

Have either 1) never done it themselves. Or 2) done it themselves, but worked at a company who's valuation shot up from $500M to $100B in 8 years.

They might be legit, but they were swimming downstream, working for a company that would've crushed either way. 

I think sales coaches have their place in making you a better seller. Especially if you've been a seller for years, and want to sharpen your skills. 

I do NOT think however, that SDR's should hire a sales coach. 

The only way to get better as as SDR is to DO MORE REPS. 

Have more conversation, fail more, and learn from better sellers around you. 

Don't waste your hard earned commission dollars on a coach. 

Please and thank you 💕

Hiring an agency is a horrible idea.

They will burn a whole in your wallet when you:

- don't have PMF
- don't know who your ICP is 
- don't have a solid marketing plan
- don't have your sales process locked down

Instead, hire an agency when you:

- have PMF
- have some brand awareness 
- have a sales funnel with predictable numbers

If YOU can't get your first five customers, how can you expect someone else to do it for you?

Agencies are NOT a go-to-market strategy. 

They are not a way to kindle a fire. 

But... they can be a great way to add fuel to it.   

Start the flame, then hire people to help you turn it a wildfire 🔥

PS: paying for appointments is insane. I can offer someone $250 to take a meetings, and flip that for $500, $750.. $1,000... who ever thought this was a good idea?!?

Matt Firestone

We did the work, you take the credit.

Helping SDR teams to turn “not interested” into “let’s chat”.

I know because I've been there.

When I’m not helping SDR teams grow or posting on LinkedIn, I’m busy chasing after my three kiddos.

Co-Founder

Helping empower and connect the sales development community of Israel.

Day four of copying LinkedIn influencer selfies.

Who should I do next?

✌️Follow me for more insightful sales tips.



P.S. Thanks Melissa Gaglione ⭐️ for the inspo.

Helping SDRs turn cold outreach into booked meetings | Proud Cold Caller | Dad x 3

Day two of copying LinkedIn influencer selfies.

Who should I do next?

✌️Follow me for more insightful sales tips.



P.S. Thanks zoë hartsfield for the inspo.

Day one of copying LinkedIn influencer selfies.

Who should I do next?



✌️Follow me for more insightful sales tips.

I'm calling out Owen Wing of Nooks.

5 minutes after we connected on LinkedIn he cold called me.

Boom.

That's how it's done folks.

No sales pitch.

No feature dumping.

Just an honest conversation, one cold caller to another.

Dan Lee, ya'll got a winner.


P.S. Owen, let's chat after Thanksgiving.

I don't make cold calls in December.

Neither should you.

Everyone is on holiday mode anyway.

Now is the time to focus on your outbound process.

Take a few days to evaluate what works and what doesn't.

Get some new email templates and prospect lists ready for Q1.

Work smarter not harder.

...


See how easy it is to justify not picking up the phone in the holiday season...

Now is the time to crush the phones.

December is tough.

SDRs are tougher.

💪

I just tried Gemini 3 for outreach,

I’m convinced it will replace 90% of SDRs.


It’s beyond anything I’ve seen from any AI I’ve tested for outbound.

The results are outperforming real SDRs,

Including myself.

👇

If I believed every “AI just killed the SDR role” post I see on LinkedIn, I would’ve been dead ages ago.

It’s not a coincidence that the loudest people claiming SDRs are finished are usually the ones selling AI GTM agencies.

Don’t believe the hype.

Us human SDRs aren’t going anywhere.

💪

I have golden rule when interviewing SDRs.

If you're late, you're instantly rejected.

Don't even bother coming in.

​That used to be my mindset. 

I believed lateness spoke volumes about a candidate's commitment and respect for the process.

​But today, my entire philosophy on hiring and character was absolutely redefined.

​This morning, on my way to the office, I saw a limping cat was stranded on the road, facing an oncoming truck.

​In a flash, a dog jumped a fence, grabbed the cat, and pulled it clear. 

The truck barely grazed the dog's back leg, a selfless sacrifice to save a life.

​I rushed inside, got my coffee, and sat down for the first interview. 

The candidate was late. 

The candidate knocked on my door and I told them not to bother coming in.

​But the door opened anyway.

​To my complete shock, it was that same dog, limping into the interview room.

​I dropped my coffee.

The resume was irrelevant. I gave him the job on the spot.

​The Lesson: Nothing shows integrity more than the things you do when you think no one is looking.

I'm calling out the support team at Apollo.io

CEO Tim Zheng, pay attention.

I had a few technical questions while building a new campaign on Apollo.

I spoke with the support bot and asked to speak to a human.

I waited maybe 15 seconds until Gustavo jumped on the chat.

I have been using sales platforms for 7 years and never had such a smooth experience.

He was super easy to understand even filmed video clips on the spot to make sure I understood what needed to be done.

Gustavo, I gave you a 10 rating on the app but you deserve more. If anyone at Apollo can tag him, I'd super appreciate it.

Credit where credit is due.

Just hit 35k followers! 🥳

Allow me to reintroduce myself:

Proud Dad to 3 kiddos 👧👦👶

Grew up in South Florida☀️

Obsessed with Walt Disney World 

Moved to NY for college 🍎

Dropped out and moved to Israel 🇮🇱

Prouldy served in the Israel Defense Forces 💪

Finished Law school ⚖️

Failed the Bar...twice 😅

Now I cold call for living 📞

and create mediocre sales content on the side 😏

Vicki hates permission-based openers.

They trigger defenses and are basically self-sabotage.

If that’s how you feel, you would absolutely hate getting a call from me.

Because I’m all in on permission-based openers.

Here’s why:

You’re never going to hide that it’s a sales call.

Prospects know. 

So instead of tiptoeing around it, I’d rather say the thing everyone is already thinking.

“Hey Vicki, this is a cold call, do you have a minute before you hang up on me?”

What happens next is almost never defensiveness.

It’s usually a laugh or sigh of relief.

followed by “go ahead, what’s up?”

The tension drops and the conversation becomes human.

And once there’s actual permission, there’s room for curiosity.

Permission-based openers aren’t for everyone.

But they’ve consistently made my calls way more honest.

Vicki, if you ever end up as a prospect of mine, I’m definitely telling you it’s a cold call upfront.

Jc Pollard booked a meeting with a CEO by sending them a 29 dollar hourglass.

This is a terrible sales strategy.

No self-respecting person would trade 30 minutes of their time for some novelty gift.

But if you're trying to book a meeting with me anyway...

here is my top 5 Amazon wishlist in the 29 dollar range:

1. Disney Memes Card Game: https://a.co/d/5vgosZj

2. Star Wars Sock Set: https://a.co/d/6v4b3zJ

3. Lilo and Stitch Hawaiian Shirt: https://a.co/d/cUuiHC8

4. Map of Mordor Engraved Whiskey Glass: https://a.co/d/gkxib4h

5. Wooden Baseball Pinball Game: https://a.co/d/cxC7drQ

Shipping address upon request.

An SDR I train just hit over 200% of quota.

​Here are 3 things he does every single day:

​1. He spends the vast majority of his time re-engaging old opps, reviving leads that went cold in the past 90 days.

​2. He time blocks research and personalization before drafting emails.

​3. ​He spends at least 5 minutes reveiwing old opportunities that went sideways or the talk tracks he used in meetings from the past few weeks.


This is just a reminder that volume is not always the cure.

Intentional growth is.

Sean Hurd called me out for using ChatGPT to write my posts.

Not gonna lie…I was pretty offended.

Authenticity is literally my whole brand.

I take pride in writing my own stuff.

So I just wanted to address it clearly:

I absolutely do not use ChatGPT to write my posts.

Using AI tools for content creation would reduce the organic personal expression that is central to my personal brand identity.

Human-generated content allows for deeper emotional connection, increased relatability, and improved audience trust.

Therefore, I can confidently say that every sentence I produce is generated through fully human cognitive processes, not through automated language-model systems that may produce coherent but less emotionally grounded phrasing.

I hope this clarifies the situation in a clear and transparent manner.

Three years ago, there was no community for SDRs in Israel.

Yaalit Pereira and I decided to fix that.

We built something we wished we had when we first got into tech sales.

Today, I’m insanely proud to share that the SDRs of Israel community just passed 600 members!

From In-person meetups, enablement sessions, webinars, and the ongoing conversations, the community has become a home for SDRs and AEs all over Israel.

If your interested in joining, please DM me.

(yes, it's free 🙂)

Christian Krause closed 30k in 48 hours.

Bro, I closed 3 million in 5 minutes.

🫳🎤

Last month the SDR team I trained booked 350+ meetings.
    
Here’s what changed.
   
We built them a killer outbound system.
    
Until I came in it was basically spray and pray.
    
We started to focus on real intent signals (not just softer triggers like "noticed you're hiring”) :
    
  - following the company page

  - viewing team profiles

  - commenting on competitor posts
    
Result?
    
Response rate jumped from 0.8% → 4% in 2 months.
    
In cold outbound, that’s wild.
    
Scaling irrelevant personalization with AI doesn’t work.
    
Scaling intent signals (and layering them) does. Big time.
    
My tech stack is super lean
    
For data, signals and outreach, I use 1 platform.
    
    
Comment “Signals” and I’ll send it your way to check out.

Brand partnership • Helping SDRs turn cold outreach into booked meetings | Proud Cold Caller | Dad x 3

Serious question: if you cold call, why are you not using a parallel dialer?

I made the switch last year I would NEVER go back.

I have the same amount of conversations with prospects in 30 minutes that used to take 2.5 hours of calling.

I don't wait more than a couple minutes between conversations.

I cant go back to the way things were.

Smart parallel dialers like Trellus (YC W22) should be in every SDR tech stack.

Hot take: Raising quota for your top SDRs is punishing them for overperforming.

The top SDRs grind and instead of being rewarded, their quota adjusts upward.

Nothing demotivates a high performer faster than feeling like their success makes more work for them.

I've been there and it sucks.

Top SDRs don’t need higher quotas.

Let them blow past their number and pay them aggressively when they do.

If you won't, I bet your competitors will.

This is the advice I wish I had when I started as an SDR.

Sales leaders are going to hate this.

But here it goes:

Stop chasing leads.

When you chase, you signal that you need them more than they need you.

That creates imbalance.

It makes the prospect pull away.

It shifts the dynamic.

Instead:

Do nothing.

Let the lead come to you.

Allow the conversation to form on its own timeline.

If they’re meant to book, they will book.

Think of the shoreline.

The waves don’t chase the sand.

The sand doesn’t chase the waves.

They meet naturally, at the exact moment they are supposed to.

Your pipeline works the same way.

Don’t dial.

Don’t email.

Don’t follow up.

Just be available.

The right prospects will intuitively know you exist.

When they are ready, they will reach out.

That’s how you create trust,

and trust creates wealth.

taplio

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Ronen 🧡 Pessar

Matt Firestone

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The Battle

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