BizDev Labs

Find out why 80+ high-growth B2B companies trust us to accelerate their growth 🚀

Founder

Pavilion

Member

Hired

Left to start BDL. Top performer out of 16.

BDR Lead

Sail Canada~Voile Canada

RS:X Olympic Class Windsurfer

Founder — BizDev Labs. Progressive outbound BDR agency (45+ SaaS clients 🚀)

Over the past several years, I've become a leading expert in outbound sales and account-based marketing (ABM) for high-growth companies. 

My journey began as the top-performing BDR out of 16 at Hired, where I discovered the power of effective outbound strategies. This insight led me to found my own agency, which I grew to 7 figures in just two years using these same strategies.

My background is diverse - from graduating from Canada's top business school to living and working in six countries (Israel, Hong Kong, England, USA, Canada, and Mexico) and even competing as an RS:X Olympic Class windsurfer. These experiences have shaped my unique approach to B2B growth.

In 2024, I was recognized in Forbes 30 Under 30, validating my innovative methods in outbound sales and ABM. Now, my mission is to revolutionize how B2B companies approach growth through BizDev Labs.

Our results speak for themselves:
→ Partnered with 80+ companies collectively holding $1B+ in funding
→ Significant revenue growth for clients through targeted ABM strategies

If you want to learn how we achieve these results, you can book a free consultation with me.

→ BOOK YOUR CALL ON OUR WEBSITE

Feel free to reach out if you're interested in:
• Optimizing your outbound sales program
• Implementing cutting-edge ABM strategies
• Scaling your B2B company fast and efficiently

Email: roy@bizdevlabs.com
Website: bizdevlabs.com

Roy Itzhaki

A founding BDR should get paid $200K.

Not because of how many meetings they can book…

But because a founding BDR isn’t a rep.
They're the architect of your entire outbound engine.

Let me explain:

A true founding BDR doesn’t walk into a working system.
They build the system you will rely on for years.

They are responsible for:

• Defining your ICP, messaging, and triggers
• Building your first sequences & call frameworks
• Mapping your channels and figuring out what actually converts
• Stress-testing positioning until it resonates
• Creating your first predictable pipeline (not guesses)
• Becoming the person who holds all early GTM knowledge

This is not “scaling” or what I call "2-10". 
This is founding work and "0-1".

Much, very, completely... different roles. 

You’re not paying for tasks.
You’re paying for strategy, 
iteration, 
and the first version of the GTM motion.

---

Founders underestimate this role every day.
The ones who don’t?
They scale faster. Much faster.

#BDR #SaaS #Sales #Outbound #GTM #LeadGeneration #Startups

Roy Itzhaki 

Founder @ BizDev Labs | Forbes 30 Under 30

Here’s what no longer works:
• Hiring a big BDR team of new grads
• Paying them $65K to “see what happens”
• Using the same old scripts
• Saying “just make more calls”
• Bulk lists from ZoomInfo
• Watching good BDRs leave for AE roles fast
• Restarting the whole thing every year

Here’s the new way 👇
→ Small teams of top BDRs (3 pros, not 10 entry)
→ A full pod: calling, email, LinkedIn, strategy, ops
→ Real teamwork with marketing + AEs
→ No junior titles
→ Better pay, more ownership, more impact
→ Built for long-term success, not quick hits

The outcome?
• Fewer reps, better results
• Steady pipeline every month
• Knowledge stays in the company
• No ramp issues (because people actually stay)

This is the end of “entry-level sales.”
Or a “BDR does all channels”

Nope. In 2026:
You need a pod structure. 
And you need top performing BDRs.

Want to see the model?
I’ll share the full breakdown:
• Our Outbound Pod setup for 120+ companies
• Example comp plans + role design

Like this post and comment “2026 BDR”, and I’ll DM you the breakdown.

#SaaS #BDR #Sales #Marketing

People think the difference between a $70k BDR and an $120k BDR is talent. 

It’s not.

It really comes down to two things:

1. How they prioritize their day
2. How focused their work is

1. Prioritization

Top performers don’t start their day randomly. They follow a clear order:

• They warm up before they go outbound
• They build their day around intent, not volume
• Cold outreach is the last step

Low performers skip all of this.
They start cold… and stay cold.

2. Focused work

The second gap is simple: focus.

Too many BDRs spend their day switching tasks nonstop:

Cold calls → emails → Slack → meetings → LinkedIn → back to calls → random admin → more emails.

By the end of the day, they’ve done a little of everything
and a whole lot of nothing.

Top performers do the opposite:

One tab open.
One task.
For long, uninterrupted blocks.

If they’re calling, they only call.
If they’re emailing, they only email.
No switching, no jumping, no chaos.

Focus creates output.
Switching destroys it.

If you want to level up as a BDR, keep it simple:

Prioritize the right things.
Then give each one your full attention.

Everything else is noise.

#SDR #SaaS #Marketing #BDR

My prediction for B2B sales in 2026:

The rise of the tenured BDR.

For years, the playbook was simple:

“Hire a group of juniors, give them scripts, and hope they succeed.”

And for a long time… that was the norm.

But the market has shifted.

We’re seeing a clear pattern across the companies winning today:

1. They rely on top performing reps
2. They value strategy over volume
3. Their top BDRs stay for years, not months

Outbound didn’t “collapse.”
It actually just evolved.

2026 belongs to experienced BDRs.
And that’s a good thing for the entire profession.

#SaaS #BDR #Sales #Marketing

P.S. We’re building the most tenured BDR team on the market.
DM me to learn more...

Here's a list of companies hiring for BDR/SDR roles in the United States:

1. Hypersonix Inc. (101 employees) is hiring for a BDR in Cali.
2. Starbridge (51 employees) is hiring for a BDR in NY.
3. LangChain (165 employees) is hiring for an SDR in NY.
4. WorkSpan (183 employees) is hiring for an Enterprise BDR.
5. Ketch (85 employees) is hiring for an SDR in the UW.
6. MakiPeople (114 employees) is hiring for a BDR (US) in NY.
7. Harbor Compliance (145 employees) is hiring for a BDR.
8. Didero (21 employees) is hiring for a BDR in NY.
9. Giga (48 employees) is hiring for an SDR in SF.
10. eSHARE (98 employees) is hiring for a BDR in Boston.
11. Peppr (70 employees) is hiring for a BDR in Irvine.
12. PERSUIT® (144 employees) is hiring for a BDR in NY.
13. Elysian-Softech (18 employees) is hiring for a BDR in LA.
14. Braincube (175 employees) is hiring for a BDR in the US.
15. Ketryx (127 employees) is hiring for a BDR in Boston.
16. Skan AI (199 employees) is hiring for a BDR in the US.
17. Beagle (92 employees) is hiring for a BDR in Dallas.
18. Multiplayer (17 employees) is hiring for a Founding BDR.
19. Inspiren (129 employees) is hiring for an SDR in NY.
20. Channelscaler (122 employees) is hiring for a BDR in MA.
21. Transcend (147 employees) is hiring for a Sr. BDR.
22. Novela Company Inc. (7 employees) is hiring for a BDA.

Who else is hiring? I'll add it to this post.

#hiring #sdr #saas #bdr

EDIT:

23. Climate X is hiring BDRs in NYC msg Tom Giles
24. Optimizely is hiring in ATX msg Nick Liemandt
25. Encord is hiring in the bay area msg James Falconer
26. Motus is hiring BDRs in Chicago msg Milo Dowling
27. Heron Data is hiring in NYC msg Brian kelly
28. Deck is hiring in USA and CAN msg Gabriel Benchimol
28. Next Glass is hiring BDRs in Wilmington msg Travis Huffman
29. Navan is hiring BDRs across segments/offices msg Matt Byrd

I am a lifetime BDR… on purpose. Shocking, right?

People still get confused when I tell them I never wanted to “move up” to AE.

Because the industry has pushed one path for years:

BDR → AE → Success.
Anything else?
“Must mean you didn’t make it.”

That mindset is outdated.

Here’s the truth:

I’m not a BDR because it’s the starting point.
I’m a BDR because it’s the craft.

My work is the strategy.

I’m not dialing random lists.
I’m not reading off old scripts.
I’m not waiting for someone else to set the GTM direction.

I build the outbound engine myself:
• ICPs, triggers, messaging
• Multi-channel plays
• Positioning that actually converts
• If something doesn't work I pivot
• Find growth hacks outside the box

That’s not “junior.”
That’s not “temporary.”
That’s not “do more calls.”

This is high-skill, high-leverage work.

The old model said BDR is where you start.
The new model says BDR is where the real builders stay.

And there's a lot of money to be made here.

#BDR #Outbound #Sales #LeadGeneration #SaaS

The old-school BDR role is dead.
(and most companies still haven’t realized it)

statistically, the traditional model had a 3% chance of working:

hire juniors → give them scripts → tell them to grind → watch them quit → start over.

zero knowledge stays. zero consistency. zero scalability.

i refused to accept that.

i stopped playing the volume game.
i stopped hiring rookies because “that’s how it’s always been.”
i stopped pretending BDR was an entry-level role.

and the moment i flipped the model, everything changed.

here’s the new era 👇
→ smaller teams of elite BDRs
→ full outbound pod: caller, email specialist, LI, strategist, GTM engineer
→ no junior titles
→ high pay, high ownership, high expectations
→ deep alignment with AEs + marketing
→ built to last, not burn out

the result?
fewer reps, more pipeline.
no ramp time.
knowledge stays.
teams don’t churn.
pipeline becomes predictable instead of “pray and spray.”

this is what most companies get wrong:
they think outbound is a numbers game.
it’s not.
it’s a systems game.

and the people who win?
they build systems that don’t reset every 12 months when another BDR leaves.

you have the same chance to build this - if you commit to it.

so to make this easier, i’m giving away the full blueprint:
• the outbound pod structure we use for 120+ SaaS clients
• real compensation + role design examples
• how we replaced the entire “entry-level BDR” model forever

like this post, comment POD, and i’ll DM it to you.

because in 2025, the cost of keeping the old model isn’t inefficiency.
it’s losing the entire pipeline.

#SaaS #BDR #Sales #Marketing

PS. if you’re a BDR or a GTM leader, ask me anything.
i’ve seen the old model fail 1,000 times.
and i’ve built the one that actually works.

“Most people treat BDR as a 1–2 year stepping stone. I turned it into my entire career advantage.”

Somewhere along the way, the market decided the “normal path” is:

BDR → AE → something else.

But here’s the truth no one admits:

The people who stay in outbound long enough… become dangerous.

Because they start seeing the patterns others never stay long enough to understand.

I’m one of those people.

I didn’t “grow out” of the BDR role, I doubled down on it.

And that decision is the reason BizDev Labs exists today.

Over the last few years:

• I’ve worked with 120+ SaaS companies
• Generated millions in revenue purely from outbound
• Built a pod model that outperforms traditional BDR teams
• Solved outbound problems most founders don’t even know they have
• And proved (again & again) that outbound is a skill, not a stepping stone

Here’s what I learned the hard way:

Starting an outbound program from scratch is brutally difficult.

Not because founders aren’t smart, but because there are too many variables a junior team can’t control.

Data, messaging, intent, prioritization, systems, positioning, iteration, channel balance, reporting, ICP shifts…

It’s too much for an entry-level team.

And that’s why so many BDR orgs crumble before they ever hit consistency.

What companies actually need is simple:

A group of experts who’ve seen every outbound problem before, 
and know how to build something that scales, not something that just survives.

That’s why I built BizDev Labs.
Not to run “outsourced BDR tasks.”
But to bring BDR mastery into companies that want real, predictable pipeline.

If you want 2026 to be the year your outbound engine finally works the way it should…

DM me.
It’s probably worth a conversation.

#sdr #bdr #saas #sales

I saw the news about lemlist acquiring Claap.

What stood out to me is how clearly it shows where sales tools are going.

The themes they talked about were pretty straightforward:

- Outreach in one place (email, LinkedIn, calls)
- AI doing the busy work (recording calls, summarizing, next steps)
- Better intent signals (not just opens, but what was actually said)

None of this is surprising, but it’s a sign of the direction things are moving. Teams want fewer tools, less manual work, and clearer signals on who to focus on.

Feels like the industry is slowly shifting toward connecting all three:

1. outreach
2. automation
3. data insights

Simple shift, but a big one for anyone running a GTM team.

#GTM #Sales #SaaS #RevOps

A few years ago, every SaaS founder I spoke to believed the same thing:

“If we hire 10 junior BDRs and give them scripts… pipeline will show up.”

And for a while, it kind of worked.

But eventually reality hit:

• New grads didn’t understand the market
• Scripts stopped working
• ZoomInfo lists got abused
• Leadership kept yelling “more calls”
• Top BDRs left the second they became good
• And every January… the team had to be rebuilt from scratch

It became a treadmill.
Fast, expensive, and going nowhere.

Then something changed.

The companies that stopped scaling headcount and started scaling expertise… pulled away from the pack.

Not 10 juniors.
Three top perfoming BDRs.

Not “BDR fresh out of university.”
Not “prove yourself for $65K.”
Not “BDR below AE.”

But BDRs with several years of experince.

And the results weren’t subtle:

• Fewer reps → more qualified meetings
• BDRs remained in-seat far longer
• Ramp time disappeared
• Pipeline became predictable, not lucky

This wasn’t a small adjustment.
It was the end of the entry-level BDR era.

2026 is the year of the expert BDR.
Mark my words, this will only become more necessary.

#SaaS #BDR #Sales #Marketing

My good partners at Dripify just launched their Black Friday deal 👉 25% off annual plans.

Code: (BLACKFRIDAY25).

They also added a small update I like: 
Tags.

You can label leads by warmth, 
stage, or campaign
to keep things organized.

Sharing in case it helps anyone this week.

#linkedin #sdr #saas #leadgen

P.S. what other deals are going on today?
Let us know!

Jason Vana

Marketing Director

Attract the RIGHT customers to your business | Brand & content strategist | Founder at SHFT | Known as #sassyjason

Struggling to attract the right clients?

You have a brand strategy issue.

Attracting the right people requires understanding why they should buy from YOU, when there are 1000’s of other options easily accessible through Google.

In order to attract, convert, and retain the right clients, you need to:

- Know what makes your business unique
- Communicate what makes your business unique
- Create an experience that shows what makes your business unique

It’s all about highlighting your uniqueness.

That’s where my agency steps in.

Through collaborative workshops, research, strategy, and design, we will help you uncover, communicate, and build an experience around your uniqueness.

Working with us typically looks like:

- industry, competitor, and customer research
- brand and marketing workshops 
- brand and marketing strategies
- design (logos, websites, marketing materials)

It culminates in an Onlyness Action Plan — your 1 year, step-by-step brand and marketing to-do list.

All so you become the ONLY choice for your ideal customers.

And make a lot more money.

Want to learn more?

Send me a message.
Or book a call at shft.agency/discovery

Founder & CEO

We transform B2B service companies into the ONLY choice for their ideal customers. Our clients see a 20%+ increase in revenue with our brand and content strategies. 

Here's how we help:

◼️ Brand Strategy (customers, uniqueness, messaging, touchpoints, story)
◼️ Brand Design (logos, colors, fonts, collateral)
◼️ Content Strategy (demand gen, content creation)
◼️ LinkedIn (strategy, content, profile audits)

Interested in learning more? DM me or book a discovery call below.

Most personal branding "experts" are an absolute joke.

→ just be yourself
→ just be authentic
→ just post on LinkedIn
→ just create more content
→ your personality makes you different

👆🏼 Any real brander knows that advice is sh*t.

Yes, you have to be authentic.
Yes, you have to create content.
Yes, you need a personality.

BUT 👏🏼 THAT 👏🏼 SH*T 👏🏼 DOESN'T 👏🏼 MAKE 👏🏼 A 👏🏼 BRAND 👏🏼

Here's what actually builds a brand:

1. create a unique strategy
2. create a unique value
3. create a unique position
4. create a unique perspective
5. create a unique offer
6. create a unique identity
7. create a unique experience

In that order.

Personality, content, and being yourself are steps 6 and 7.

And if you don't have steps 1-5 in place...
Steps 6 and 7 won't make you money.

So before you start working with that personal branding "expert"...

Ask them a simple question:

How much money have your clients actually made?

If it's not at least 2x what you make...
RUN.

They're selling you sh*t.
Not a brand.

#SassyJason out.

✌🏼

#shftyourbrand

——
PS - Grab my All-in-One Strategy Bundle. 12 strategy resources for only $199. https://lnkd.in/epNdCFR7

Become the ONLY choice. I build b2b service brands that stand out + drive revenue. Founder/CEO at Shft.Agency. Known as #SassyJason

Dear LinkedIn,

Please fix your sh*t.

Signed,

Every Creator Not Using a Pod Or Paying for Engagement

shftagency

fusion-tech-integrated-inc

ignite-student-ministries-inc.

LinkedIn

JSESSIONID

LinkedIn: Log In or Sign Up

LinkedIn Login, Sign in | LinkedIn

li_at

Talks about #content, #branding, #marketing, #brandstrategy, and #contentstrategy

Creating a new category is a balancing act.

Most founders try to be way too different.

→ Optimization specialist
→ Organizationalist
→ Business tidier
→ Life creator

(all categories I've heard from prospects)

None of them makes sense.

Because there is no point of reference to understand what they are.

And no one in their right mind is searching for a Business Tidier 

🙄

Creating a new category requires:

→ Familiar enough to understand
→ Different enough to stand out

Take Edge Cleaning Service in Washington.

They created a brilliant category.

House Detailers.

→ Clear on what they offer (house cleaning)
→ Understandable (we all know what detailing is)
→ Aligns with how people search (detailing is synonymous with deep cleaning)

They took two existing categories (house cleaning and car detailing)...
Smashed them together (house detailing)...
To stand out in the market.

And that's the key to category creation.

Familiar enough to be searched for.
Different enough to stand out.

Find that balance.

Or that "new" category you created will confuse the hell out of people.

And confused people NEVER buy.

✌🏼

#shftyoubrand

Confession: I hate most of the large accounts on LinkedIn.

Fluffy, stolen, regurgitated nonsense that helps no one.

That's why I only engage with smaller creators.

Those who actually help my business.
Those who teach me something valuable.
Those who have a personality beyond "look how vulnerable I am."

They are the creators who are doing LinkedIn right.

I follow 100s of small creators.

Here are the top 11 you should follow as well:

Alex B Sheridan → video creation that drives revenue

Morgan J Ingram → outbound and Sales Nav genius

Sara Stella Lattanzio → best damn marketer I know

Patrick Cumming → LinkedIn ads savant

Phillip Oakley → a brilliant strategist and positioning genius

Stephen Houraghan → a brand strategist I've learned from

Jacob Pegs → amazing content creator I've been learning from

Irit Levi → process, automation, and operations genius

Mina Mesbahi → one of the best content strategists I know

Katelyn Bourgoin 🧠 → buyer psychology + content strategist = amazing

Richard Moore → the master at closing sales

There are 100s more I could add to this list.

(Please don't cry if you aren't on this list. I still love you)

But these are the creators I recommend to my clients. 

Because I learn from them.

And that, my friend, is what your content should do.

Entertain, but more importantly, EDUCATE your ideal customers. 

So they trust you.
Adopt your POV.
And hire you.

Give all eleven a follow.
And tell them #SassyJason sent you.

You can talk about how great I am for introducing you. 

✌🏼

#shftyourbrand

-----
PS - I'm out today and this week, celebrating Thanksgiving with my family.

PPS - grab all 12 of my paid resources + a $500 discount on a 90-min consultation with my Black Friday All-in-One Bundle → https://lnkd.in/e4YSrcGG

(7) Post | Feed | LinkedIn

My least favorite part of building a brand strategy:

Purpose. Vision. Mission. Values.

Fluffy garbage. 🤮

Case in point.

In 2023, I rebuilt how we create brand strategies at Shft.

My goal: make them lean enough to drive revenue fast.

So I did what most brand strategists wouldn’t dare.

I cut purpose, vision, mission, and values.
(You can pay me extra if you really want them.)

At first, I thought clients would freak out.

They didn’t.

We built strategies 3x faster.
Revision rounds dropped.
Clients made more money faster.

No one cared about what was “missing.”

Because their brand was doing what every brand should do:

MAKING 👏🏼 MORE 👏🏼 MONEY 👏🏼 

Sure, purpose, mission, vision, and values have their place.
But they don't pay the bills.

You can spend months perfecting your mission statement and make $0 from it.

Or you can build a brand strategy that actually makes you money.

Choose wisely.

✌🏼

#shftyoubrand

Fluffluencers have it hard.

Imagine preaching authenticity for years:

- building your brand on it
- staking your reputation on it
- creating courses to teach it
- sharing sob stories to show it
- going on podcasts to advocate it
- paying to feature yourself on Forbes about it

Only to drop it and preach AI content creation.

That would give anyone whiplash.

So, this month, let's check in with the fluffluencers.

Make sure they're doing okay.
And aren't suffering from concussions.

You know, from selling out their 'beliefs' for the next shiny object.

🙄

Seriously, creating content with AI is as far from authentic as you can be.

If you want to use it, no shame in that game.

But stop saying you're being authentic.

When you're literally letting a machine write and tell stories for you.

Like a damn fluffluencer.

✌🏼

#shftyourbrand

The only organic metric I care about on LinkedIn:

Saves.

Reach can be hacked. 
Comments can be written by AI.
Reactions can be driven from a pod.

Saves are the only metric that accurately shows the quality of your content.

Think about it.

No one is going to save sh*tty content.
Or content that doesn't help them.
Or content that isn't relevant.
Or content with selfies.

We only save content that solves a problem.
And that resonates with what we want to build.

And THAT'S the content that drives sales. 

(at least, that's why my clients say)

Want to get more saves on your content?

Try this ↓

1. Know your ideal customers
Determine who is most likely to buy from you.
Get as specific as possible.

2. Know the problems your clients face
Talk to them. Ask them questions. 
Follow up with "why does that matter?"

3. Solve those problems in content
Give them frameworks, tips, and advice.
The more practical, the better.

4. Push a next step
Tell them where to get more help.
A product, call, email → don't leave them hanging.

Practical content gets saved.

The more of your content they save, the more trust you build.
The more trust you build, the closer they are to buying from you.

And that, boo, is the goal.

Create content that gets saved.

You'll build trust and make more money that way. 

✌🏼

#shftyourbrand

-----
PS. Get the full breakdown in tomorrow's Brand Shft email. Subscribe here → https://lnkd.in/eX_VpwT7

Feeling stuck sucks.

But it's not the final word.

All you need is a bit of clarity.

A vision.
A decision.
A roadmap.
A fresh idea.

Something that sparks life back in you.

I see this with every 1:1 client I've worked with.

They launched their business with a lot of excitement.

But the years wore them down.

- tactics that didn't work
- offers no one wanted
- content that fell flat

No matter what they did, they couldn't grow.

You know what finally worked?

Achieving clarity on three simple decisions.

- What makes you unique
- Who do you want to serve
- How will you attract them

I've driven $70M+ in new revenue for clients, and I can tell you this:

Nothing will work until you make those three decisions.

No new marketing campaign.
No LinkedIn hook.
No DM script.
No rebrand.

Make those three decisions.
And watch everything fall into place.

If you're ready to get clarity on your business, all of my resources are on sale for Black Friday.

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on a 90-min consultation.

That covers everything from setting goals to marketing.

Separately, they cost $1,242.

Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/e4YSrcGG

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice.

And drive over $70M in new revenue.

Tactics won't get you unstuck.

Clarity will.

✌🏼

#shftyourbrand

I have a confession to make:

My Black Friday all-in-one bundle was a flop.

I put all 10 of my digital products + 2 of my GPTs into one bundle...
Gave people a $500 discount on a 1:1 consultation...
Packaged them together (separately $1,242)...

And sold it for $199.

I was expecting to make 50 sales.

Which wasn't a crazy goal.

I sold over 200 of my LinkedIn Just Get Started Guides (included in the bundle).

50 was a very conservative goal.
But I only sold 10. 

And I know why:

I didn't market it well. 

- 1 email announcing it
- 1 LinkedIn post about it
- 2 IG stories that were afterthoughts
- No reminder emails

And the worst part:

- I wasn't even actively engaging on LinkedIn when that post launched.

I was off spending time with family and expected my post to just take off.

I fell into the same mindset I tell my clients NEVER to have:

If I build it, they will come.

🤦🏻‍♂️

Look, you can have the best offer ever.

I mean, $199 to get everything you need to:

- set business goals
- uncover your differentiation
- know your ideal customers and how they buy
- create your brand strategy
- build an offer
- create a paid discovery offer
- create a sales staircase so you don't have to sell
- write your brand messaging
- roast your brand message and get improvements (GPT)
- find niche marketing channels
- build a profitable LinkedIn presence
- send DMs on LinkedIn that generate revenue

It's everything I do for my clients..,
and charge a minimum of $18K for...

For $199.

That's a killer offer.

But without good marketing, even killer offers flop.

Remember that. 

You need marketing to sell your offer.

Anyone who says otherwise is a damn fool.

✌🏼

#shftyourbrand

-----
PS - I'm extending the Black Friday sale until this Saturday. Grab your copy here → https://lnkd.in/epNdCFR7

Stop creating strategies you never use.

You don't need another brilliant plan to save your business.

Beautiful slides.
Detailed timelines.
Comprehensive analysis.

All for it to collect dust while you focus on doing whatever feels urgent.

🤦🏻‍♂️

Here's what to do instead:

Build a strategy you WANT to implement:

1. Start Small
Pick ONE thing to focus on for the next 30 days. 

2. Make It Measurable
If you can't track it, you won't do it. Set clear metrics that matter.

3. Schedule It
Block time in your calendar. Treat strategy execution like client work.

4. Review Weekly
Every Friday, ask: "Did I move the needle on my strategy this week?"

5. Adjust Fast
If something isn't working after two weeks, pivot. Don't wait months.

The goal isn't to create the perfect strategy.

(It doesn't exist, boo)

It's to create a strategy you'll actually execute.

Because a mediocre strategy you implement beats a brilliant strategy you ignore.

EVERY 👏🏼 SINGLE 👏🏼 TIME 👏🏼 

Stop planning your way to success.
Start executing your way there.

Your future self will thank you.

✌🏼

#shftyourbrand

If I had to rebuild my business from scratch...

Here's exactly how I'd do it ↓

1. Get crystal clear on what you want to build.

I changed my mind every other month — solopreneur, massive agency, fractional CMO.

Because I looked at what everyone else was doing and thought:

THAT'S what success looks like. 

🤮

Define what you want to build.

Set goals for your time, focus, and team size.

Building is much easier when you do.

2. Know your ideal customers.

You need to know them inside and out.

Who they are, what they love, what they struggle with, how they buy, who they trust, what motivates them to buy.

Every post, every offer, every DM should speak to THEM.

3. Create an offer staircase.

Having 10 different offers means you're known for nothing.

Pick one main offer and break it into steps:

- Freebie lead magnet
- Paid digital product
- Paid discovery offer
- Low-tier version (done by you)
- Mid-tier version (done with you)
- High-tier version (done for you)

ONE offer. 
Different levels of access.

4. Pick 3 platforms and post regularly.

Educate and entertain your ideal customers where they are.

Make it a mix of:
- Social (LinkedIn, IG, TikTok)
- Email (launch an email newsletter, boo)
- SEO (YouTube or blog posts)

Those three cover the basis of the buying journey.
And guarantee you show up where and when they are looking.

4 steps.
Years of frustration avoided.

If you want to build smarter, all of my resources are on sale for Black Friday.

It's everything you need to implement those 4 steps yourself.

Separately, they cost $1,242.
Get the All-in-One Black Friday Special for only $199.

Check it out: https://lnkd.in/epNdCFR7

These are the exact exercises, templates, and frameworks I have used to position 145+ B2B brands as the only choice. 

And drive over $70M in new revenue.

All by implementing four simple steps.

✌🏼

#shftyourbrand

My email signup form has 5 fields.

Most marketing "experts" say that's way too much.

They say I'm losing potential subscribers because I'm asking too much up front.

That best practice is just asking for an email.

More conversions that way.

Newsflash:

If you can't fill out 5 fields, I don't want you as a subscriber.

💁🏻‍♂️

You're clearly too damn lazy.
Don't really care about growing your business.
And it's a sign you won't implement the advice I give you anyway.

I don't want lazy ass, incompetent, freebie seekers on my list.

They don't buy.
They don't implement.
They don't follow advice.

And a year later, they're complaining that their business hasn't grown.

Those aren't the people I want to work with.

Look, best practices have their place.

But you better know:

- who you're trying to attract
- what you're trying to build
- the experience you're trying to create

Because not every best practice is the RIGHT practice for you.

Like having only 1 field for an email newsletter.

Best practice? Sure.
Best practice for Shft? Not at all.

Because if filling out 5 fields is too much for you...
...building a profitable business is WAY beyond you.

And I don't want to waste my time teaching you.

#SassyJason out.

✌🏼

#shftyourbrand

Your brand should come through your content. 

So much so that people feel it in every post.

Take my personal brand.

I set out to create a brand that was:

- Sassy
- Direct
- Strategic
- Rebellious
- Brutally Honest

I even label myself the Sassy Strategist.

Guess how Favikon described my brand:

- Sassy
- Direct
- Strategic
- Rebellious
- Brutally Honest

And labeled me the Sassy Strategist.

THAT 👏🏼 WASN'T 👏🏼 BY 👏🏼 ACCIDENT 👏🏼 OR 👏🏼 COINCIDENCE 👏🏼 

I chose how I wanted to be seen.
The feeling I would leave people with.

And then built that feeling...
...with every single post...
...every comment...
...every DM...
...every call...
...every email...
...every interaction you have with me.

THAT'S what authenticity looks like.

Not some vulnerable sob story about how you lived in your car.

But by being the same, no matter how people interact with you.

If your content doesn't help us describe you...
...even if it's 100% practical content...
...and not one single sob story...

You don't have a brand.

At least, not one that's working.

Let's fix that. 

I have 2 openings left for an Onlyness Call this month.

It's the perfect way to start 2026 with the right brand.

Book yours here → https://lnkd.in/eRuu6S3j 

Use discount code BYE2025 to save $400.

Cause #SassyJason is ready for this sucky-ass year to end.

✌🏼

#shftyourbrand

Sassy Jason Favikon Rewind

Most strategies don't drive revenue.

Here's how to test if yours actually does:

Revenue is the only metric that matters for business survival.

Yet most strategies focus on vanity metrics, awareness, and how nice it looks.

None of that pays the bills.

Here are 7 ways I test if a strategy actually drives revenue:

→ Review client retention and expansion rates
→ Calculate customer lifetime value changes
→ Measure conversion rates at every stage
→ Monitor average deal size improvements
→ Analyze sales cycle length reduction
→ Track lead quality, not just quantity
→ Test pricing strategy effectiveness

If your strategy isn't moving these numbers, it's not working.

Businesses spend months on positioning and market research without connecting it to actual revenue outcomes.

That's not a strategy.
It's expensive procrastination.

Real strategy creates a direct line from your positioning to your profit.

The only question that matters:

"Will this help us close more deals, faster, at higher prices?"

If the answer isn't a resounding YES, you're not being strategic.

You're procrastinating.

Test your strategy against revenue.

Not engagement rates.
Not brand awareness surveys.
Not how pretty your website looks.

Revenue.

Because that's what keeps you in business.

Everything else is just noise.

✌🏼

#shftyourbrand

I've run 275+ strategy workshops. 

Here are the 4 pitfalls even experienced marketers stumble into.

Pitfall 1: Starting with tactics

They jump straight to "we need better content" or "let's run ads."

Without understanding:

- WHO they're targeting
- WHY those people should care
- HOW they'll stand out in the market

Strategy first. Tactics second.

Pitfall 2: Making assumptions about their market

"We know our customers want X."

Do you?
Or are you guessing?

I've seen companies spend months building features nobody asked for.

Because they assumed instead of asking.

Pitfall 3: Trying to be everything to everyone

"Our solution works for small businesses AND enterprises."

RIIIGGGGHHHTTTT....

And that's exactly why you're struggling to stand out.

Pick a lane.
Own it completely.

Pitfall 4: Skipping the competitive analysis

"We don't have competitors."

Yes, you do.

Even if it's the status quo or simply doing nothing.

Understanding what you're up against shapes everything.

Just look at the data ↓

Companies that skip strategy spend 3x longer getting to market.

They pivot constantly because they never had a clear direction.

But companies with a solid strategy?

They move fast.
They stand out.
They win.

You can keep guessing your way to success.

OR you can build a strategy that actually works.

One gets you results.

The other?

That's just expensive trial and error.

✌🏼

#shftyourbrand

"Should we launch this new initiative?"

☝🏼 I get asked that question a lot.

Most founders see an opportunity and immediately think:

- competitive advantage
- resource allocation
- revenue potential
- growth targets
- market timing

All important considerations.

But launching without asking the right questions is costly.

At its core, a strategic initiative is an investment.

One that should deliver:

→ measurable results
→ for the right reasons
→ that align with your business

Before you pull the trigger, ask these 7 questions 👇🏼

1. Does this align with our core strategy?
If it doesn't support your main objectives, it's a distraction.

2. Do we have the right resources?
People, budget, and time. All three are non-negotiable.

3. What's the real opportunity cost?
What are you NOT able to do because of this initiative?

4. How will we measure success?
Vague goals lead to vague results.

5. What could go wrong?
Plan for failure scenarios before they happen.

6. Do our customers actually want this?
Your assumptions aren't market validation. Ask them!

7. Can we execute this well?
Mediocre execution kills great ideas.

☝🏼 These are the bare minimum questions you should answer.

Because they'll save you from expensive mistakes.
And help you focus on initiatives that actually matter.

Start with these essentials.

You'll gain far more clarity about what's worth pursuing.

Which, in turn, means better...

RESULTS.

If you're into that sort of thing, that is.

✌🏼

#shftyourbrand

Strategy is nothing without design. 
And design is nothing without strategy.

The two go hand-in-hand.

Most founders skip strategy and go straight to design.

- new logo
- new fonts
- new colors
- new website

As if those alone will save their business.

🤦🏻‍♂️

Others focus on strategy and skip design.

- uniqueness
- positioning
- messaging
- offer

As if being unique doesn't require a unique look.

🤦🏻‍♂️

Let me clear it up for you.

YOU 👏🏼NEED 👏🏼STRATEGY 👏🏼AND 👏🏼DESIGN 👏🏼

- if you want compounding results
- if you want a website that converts
- if you want to attract ideal customers
- if you want people to remember your brand

The two play off each other.
And bring in compounding results.

So, if you just want a pretty look...
Or if you just want a new message...

Choose design OR strategy.

But if you want a brand that makes you stand out...
One that attracts your ideal customers...
And gets them to choose YOU...

You need strategy AND design.

Or, you know, keep making it harder to generate more revenue.

That's cool too, I guess.

✌🏼

#shftyourbrand

I rarely discount my products and services.

It's just not the game I want to play. 

But this year, I started launching more digital products.

Frameworks, templates, and GPTs that I've used to generate 6-7 figures of new revenue for my clients.

I had 1 paid resource before 2025.

I now have 10.
And a few freebies that will become paid products next year.

I'm discounting them all.

That's right, #SassyJason is running a Black Friday deal on my All-in-One Bundle.

Here's what you get:

→ Strategic Goals Toolkit
→ Uncover Your Differentiation Workshop & Miro Template
→ Assumption Reversal Exercise
→ Ideal Customer Playbook
→ Onlyness Strategy Template
→ Paid Discovery Offer Blueprint
→ Brand One-Liner Templates
→ LinkedIn Just Get Started Guide
→ The $700k+ LinkedIn DM Templates
→ Sales Staircase
→ One-Liner Roaster GPT
→ Niche Channel AI Prompt

Plus, a $500 discount on my 90-min Onlyness Call consultation good until March 31.

Purchased separately, these resources cost $1,242.

But you can get the All-in-One Bundle for $199.

That's a savings of $1,043.

(Yes, I have gone insane 🤪)

Grab your bundle today → https://lnkd.in/epNdCFR7

That price expires on Tuesday, December 2. 

Don't say I didn't warn you.

✌🏼

#shftyourbrand

------
PS - I'm out today spending time with Mama Vana, Brother Vana, and Niece Vana, so I likely won't be replying.

December means one thing:

It's time to audit your brand.

Most founders never revisit their brand once it’s live.

No evals. No reflection. No updates.
Just hope it still lands — even though the market has moved.

If it’s been a year since your last brand check, start here:

1. Analyze competitors
Drop yours and their websites into SEMrush.
See if you're winning attention. 

2. Pressure test your positioning
Still the only?
Run your unique angle through the Can’t/Won’t test.

3. Talk to real customers
Interview 3–5. Ask about their problems and why they bought from you.
Update your ICP based on their words.

4. Audit the experience
From first click to offboarding — what’s clunky and what's seamless?
Find and fix any friction.

5. Make it actionable
Prioritize the shifts.
Assign owners. Set deadlines.

Want a sharper outside perspective?

Let me roast your brand.
And give you a checklist of what to improve.

I'm only taking on 4 brand audits until Christmas.

Book yours here → https://lnkd.in/eabzMSpq

Don’t wing it like the rest.

Audit now, so 2026 isn’t guesswork — it’s growth.

✌🏼

#shftyourbrand

How to Audit Your Brand | Shft Agency

Happy Thanksgiving from the Vana family.

Including my sassy niece.

The only one who can out-sassy #SassyJason.

Excuse me while I go torment her a bit.

Like all good uncles do.

✌🏼

#shftyourbrand

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The Battle

Roy Itzhaki

Jason Vana

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roy Itzhaki's LinkedIn Performance

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