BizDev Labs

Find out why 80+ high-growth B2B companies trust us to accelerate their growth 🚀

Founder

Pavilion

Member

Hired

Left to start BDL. Top performer out of 16.

BDR Lead

Sail Canada~Voile Canada

RS:X Olympic Class Windsurfer

Founder — BizDev Labs. Progressive outbound BDR agency (45+ SaaS clients 🚀)

Over the past several years, I've become a leading expert in outbound sales and account-based marketing (ABM) for high-growth companies. 

My journey began as the top-performing BDR out of 16 at Hired, where I discovered the power of effective outbound strategies. This insight led me to found my own agency, which I grew to 7 figures in just two years using these same strategies.

My background is diverse - from graduating from Canada's top business school to living and working in six countries (Israel, Hong Kong, England, USA, Canada, and Mexico) and even competing as an RS:X Olympic Class windsurfer. These experiences have shaped my unique approach to B2B growth.

In 2024, I was recognized in Forbes 30 Under 30, validating my innovative methods in outbound sales and ABM. Now, my mission is to revolutionize how B2B companies approach growth through BizDev Labs.

Our results speak for themselves:
→ Partnered with 80+ companies collectively holding $1B+ in funding
→ Significant revenue growth for clients through targeted ABM strategies

If you want to learn how we achieve these results, you can book a free consultation with me.

→ BOOK YOUR CALL ON OUR WEBSITE

Feel free to reach out if you're interested in:
• Optimizing your outbound sales program
• Implementing cutting-edge ABM strategies
• Scaling your B2B company fast and efficiently

Email: roy@bizdevlabs.com
Website: bizdevlabs.com

Roy Itzhaki

A founding BDR should get paid $200K.

Not because of how many meetings they can book…

But because a founding BDR isn’t a rep.
They're the architect of your entire outbound engine.

Let me explain:

A true founding BDR doesn’t walk into a working system.
They build the system you will rely on for years.

They are responsible for:

• Defining your ICP, messaging, and triggers
• Building your first sequences & call frameworks
• Mapping your channels and figuring out what actually converts
• Stress-testing positioning until it resonates
• Creating your first predictable pipeline (not guesses)
• Becoming the person who holds all early GTM knowledge

This is not “scaling” or what I call "2-10". 
This is founding work and "0-1".

Much, very, completely... different roles. 

You’re not paying for tasks.
You’re paying for strategy, 
iteration, 
and the first version of the GTM motion.

---

Founders underestimate this role every day.
The ones who don’t?
They scale faster. Much faster.

#BDR #SaaS #Sales #Outbound #GTM #LeadGeneration #Startups

Roy Itzhaki 

Founder @ BizDev Labs | Forbes 30 Under 30

Here’s what no longer works:
• Hiring a big BDR team of new grads
• Paying them $65K to “see what happens”
• Using the same old scripts
• Saying “just make more calls”
• Bulk lists from ZoomInfo
• Watching good BDRs leave for AE roles fast
• Restarting the whole thing every year

Here’s the new way 👇
→ Small teams of top BDRs (3 pros, not 10 entry)
→ A full pod: calling, email, LinkedIn, strategy, ops
→ Real teamwork with marketing + AEs
→ No junior titles
→ Better pay, more ownership, more impact
→ Built for long-term success, not quick hits

The outcome?
• Fewer reps, better results
• Steady pipeline every month
• Knowledge stays in the company
• No ramp issues (because people actually stay)

This is the end of “entry-level sales.”
Or a “BDR does all channels”

Nope. In 2026:
You need a pod structure. 
And you need top performing BDRs.

Want to see the model?
I’ll share the full breakdown:
• Our Outbound Pod setup for 120+ companies
• Example comp plans + role design

Like this post and comment “2026 BDR”, and I’ll DM you the breakdown.

#SaaS #BDR #Sales #Marketing

People think the difference between a $70k BDR and an $120k BDR is talent. 

It’s not.

It really comes down to two things:

1. How they prioritize their day
2. How focused their work is

1. Prioritization

Top performers don’t start their day randomly. They follow a clear order:

• They warm up before they go outbound
• They build their day around intent, not volume
• Cold outreach is the last step

Low performers skip all of this.
They start cold… and stay cold.

2. Focused work

The second gap is simple: focus.

Too many BDRs spend their day switching tasks nonstop:

Cold calls → emails → Slack → meetings → LinkedIn → back to calls → random admin → more emails.

By the end of the day, they’ve done a little of everything
and a whole lot of nothing.

Top performers do the opposite:

One tab open.
One task.
For long, uninterrupted blocks.

If they’re calling, they only call.
If they’re emailing, they only email.
No switching, no jumping, no chaos.

Focus creates output.
Switching destroys it.

If you want to level up as a BDR, keep it simple:

Prioritize the right things.
Then give each one your full attention.

Everything else is noise.

#SDR #SaaS #Marketing #BDR

My prediction for B2B sales in 2026:

The rise of the tenured BDR.

For years, the playbook was simple:

“Hire a group of juniors, give them scripts, and hope they succeed.”

And for a long time… that was the norm.

But the market has shifted.

We’re seeing a clear pattern across the companies winning today:

1. They rely on top performing reps
2. They value strategy over volume
3. Their top BDRs stay for years, not months

Outbound didn’t “collapse.”
It actually just evolved.

2026 belongs to experienced BDRs.
And that’s a good thing for the entire profession.

#SaaS #BDR #Sales #Marketing

P.S. We’re building the most tenured BDR team on the market.
DM me to learn more...

Here's a list of companies hiring for BDR/SDR roles in the United States:

1. Hypersonix Inc. (101 employees) is hiring for a BDR in Cali.
2. Starbridge (51 employees) is hiring for a BDR in NY.
3. LangChain (165 employees) is hiring for an SDR in NY.
4. WorkSpan (183 employees) is hiring for an Enterprise BDR.
5. Ketch (85 employees) is hiring for an SDR in the UW.
6. MakiPeople (114 employees) is hiring for a BDR (US) in NY.
7. Harbor Compliance (145 employees) is hiring for a BDR.
8. Didero (21 employees) is hiring for a BDR in NY.
9. Giga (48 employees) is hiring for an SDR in SF.
10. eSHARE (98 employees) is hiring for a BDR in Boston.
11. Peppr (70 employees) is hiring for a BDR in Irvine.
12. PERSUIT® (144 employees) is hiring for a BDR in NY.
13. Elysian-Softech (18 employees) is hiring for a BDR in LA.
14. Braincube (175 employees) is hiring for a BDR in the US.
15. Ketryx (127 employees) is hiring for a BDR in Boston.
16. Skan AI (199 employees) is hiring for a BDR in the US.
17. Beagle (92 employees) is hiring for a BDR in Dallas.
18. Multiplayer (17 employees) is hiring for a Founding BDR.
19. Inspiren (129 employees) is hiring for an SDR in NY.
20. Channelscaler (122 employees) is hiring for a BDR in MA.
21. Transcend (147 employees) is hiring for a Sr. BDR.
22. Novela Company Inc. (7 employees) is hiring for a BDA.

Who else is hiring? I'll add it to this post.

#hiring #sdr #saas #bdr

EDIT:

23. Climate X is hiring BDRs in NYC msg Tom Giles
24. Optimizely is hiring in ATX msg Nick Liemandt
25. Encord is hiring in the bay area msg James Falconer
26. Motus is hiring BDRs in Chicago msg Milo Dowling
27. Heron Data is hiring in NYC msg Brian kelly
28. Deck is hiring in USA and CAN msg Gabriel Benchimol
28. Next Glass is hiring BDRs in Wilmington msg Travis Huffman
29. Navan is hiring BDRs across segments/offices msg Matt Byrd

I am a lifetime BDR… on purpose. Shocking, right?

People still get confused when I tell them I never wanted to “move up” to AE.

Because the industry has pushed one path for years:

BDR → AE → Success.
Anything else?
“Must mean you didn’t make it.”

That mindset is outdated.

Here’s the truth:

I’m not a BDR because it’s the starting point.
I’m a BDR because it’s the craft.

My work is the strategy.

I’m not dialing random lists.
I’m not reading off old scripts.
I’m not waiting for someone else to set the GTM direction.

I build the outbound engine myself:
• ICPs, triggers, messaging
• Multi-channel plays
• Positioning that actually converts
• If something doesn't work I pivot
• Find growth hacks outside the box

That’s not “junior.”
That’s not “temporary.”
That’s not “do more calls.”

This is high-skill, high-leverage work.

The old model said BDR is where you start.
The new model says BDR is where the real builders stay.

And there's a lot of money to be made here.

#BDR #Outbound #Sales #LeadGeneration #SaaS

The old-school BDR role is dead.
(and most companies still haven’t realized it)

statistically, the traditional model had a 3% chance of working:

hire juniors → give them scripts → tell them to grind → watch them quit → start over.

zero knowledge stays. zero consistency. zero scalability.

i refused to accept that.

i stopped playing the volume game.
i stopped hiring rookies because “that’s how it’s always been.”
i stopped pretending BDR was an entry-level role.

and the moment i flipped the model, everything changed.

here’s the new era 👇
→ smaller teams of elite BDRs
→ full outbound pod: caller, email specialist, LI, strategist, GTM engineer
→ no junior titles
→ high pay, high ownership, high expectations
→ deep alignment with AEs + marketing
→ built to last, not burn out

the result?
fewer reps, more pipeline.
no ramp time.
knowledge stays.
teams don’t churn.
pipeline becomes predictable instead of “pray and spray.”

this is what most companies get wrong:
they think outbound is a numbers game.
it’s not.
it’s a systems game.

and the people who win?
they build systems that don’t reset every 12 months when another BDR leaves.

you have the same chance to build this - if you commit to it.

so to make this easier, i’m giving away the full blueprint:
• the outbound pod structure we use for 120+ SaaS clients
• real compensation + role design examples
• how we replaced the entire “entry-level BDR” model forever

like this post, comment POD, and i’ll DM it to you.

because in 2025, the cost of keeping the old model isn’t inefficiency.
it’s losing the entire pipeline.

#SaaS #BDR #Sales #Marketing

PS. if you’re a BDR or a GTM leader, ask me anything.
i’ve seen the old model fail 1,000 times.
and i’ve built the one that actually works.

“Most people treat BDR as a 1–2 year stepping stone. I turned it into my entire career advantage.”

Somewhere along the way, the market decided the “normal path” is:

BDR → AE → something else.

But here’s the truth no one admits:

The people who stay in outbound long enough… become dangerous.

Because they start seeing the patterns others never stay long enough to understand.

I’m one of those people.

I didn’t “grow out” of the BDR role, I doubled down on it.

And that decision is the reason BizDev Labs exists today.

Over the last few years:

• I’ve worked with 120+ SaaS companies
• Generated millions in revenue purely from outbound
• Built a pod model that outperforms traditional BDR teams
• Solved outbound problems most founders don’t even know they have
• And proved (again & again) that outbound is a skill, not a stepping stone

Here’s what I learned the hard way:

Starting an outbound program from scratch is brutally difficult.

Not because founders aren’t smart, but because there are too many variables a junior team can’t control.

Data, messaging, intent, prioritization, systems, positioning, iteration, channel balance, reporting, ICP shifts…

It’s too much for an entry-level team.

And that’s why so many BDR orgs crumble before they ever hit consistency.

What companies actually need is simple:

A group of experts who’ve seen every outbound problem before, 
and know how to build something that scales, not something that just survives.

That’s why I built BizDev Labs.
Not to run “outsourced BDR tasks.”
But to bring BDR mastery into companies that want real, predictable pipeline.

If you want 2026 to be the year your outbound engine finally works the way it should…

DM me.
It’s probably worth a conversation.

#sdr #bdr #saas #sales

I saw the news about lemlist acquiring Claap.

What stood out to me is how clearly it shows where sales tools are going.

The themes they talked about were pretty straightforward:

- Outreach in one place (email, LinkedIn, calls)
- AI doing the busy work (recording calls, summarizing, next steps)
- Better intent signals (not just opens, but what was actually said)

None of this is surprising, but it’s a sign of the direction things are moving. Teams want fewer tools, less manual work, and clearer signals on who to focus on.

Feels like the industry is slowly shifting toward connecting all three:

1. outreach
2. automation
3. data insights

Simple shift, but a big one for anyone running a GTM team.

#GTM #Sales #SaaS #RevOps

A few years ago, every SaaS founder I spoke to believed the same thing:

“If we hire 10 junior BDRs and give them scripts… pipeline will show up.”

And for a while, it kind of worked.

But eventually reality hit:

• New grads didn’t understand the market
• Scripts stopped working
• ZoomInfo lists got abused
• Leadership kept yelling “more calls”
• Top BDRs left the second they became good
• And every January… the team had to be rebuilt from scratch

It became a treadmill.
Fast, expensive, and going nowhere.

Then something changed.

The companies that stopped scaling headcount and started scaling expertise… pulled away from the pack.

Not 10 juniors.
Three top perfoming BDRs.

Not “BDR fresh out of university.”
Not “prove yourself for $65K.”
Not “BDR below AE.”

But BDRs with several years of experince.

And the results weren’t subtle:

• Fewer reps → more qualified meetings
• BDRs remained in-seat far longer
• Ramp time disappeared
• Pipeline became predictable, not lucky

This wasn’t a small adjustment.
It was the end of the entry-level BDR era.

2026 is the year of the expert BDR.
Mark my words, this will only become more necessary.

#SaaS #BDR #Sales #Marketing

My good partners at Dripify just launched their Black Friday deal 👉 25% off annual plans.

Code: (BLACKFRIDAY25).

They also added a small update I like: 
Tags.

You can label leads by warmth, 
stage, or campaign
to keep things organized.

Sharing in case it helps anyone this week.

#linkedin #sdr #saas #leadgen

P.S. what other deals are going on today?
Let us know!

Press X to Market

We help B2B SaaS startups get to message-market fit by upgrading their messaging and nailing their GTM foundations

We're Not Marketers 💀

B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either.

What if there was a better way? This is We're Not Marketers.

The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door.

Stop being overlooked and start listening.

Co Host

BizDev Labs is a GTM agency for B2B SaaS startups. We’re putting a spin on the traditional go-to-market model to help startups generate more revenue faster. Through the new way of B2B Growth, we refine your outbound playbook, repurpose and repackage your content, and find customer insights for better product market fit.

Product Marketing Lead

Product Marketing Advisor

Sherweb

Sherweb is a one of the leading cloud service provider in Canada and is the easiest cloud marketplace for managed service providers (MSP). I was responsible of one of their internal IP software called Office Protect. This Microsoft 365 add-on say goodbye to complicated portals, clunky PowerShell scripts and never-ending logs monitoring. I helped around the product strategy, demand generation, market insights, positioning and messaging. Some of my tasks were:

-Create the product's marketing plan, including measurable targets and tactics;
-Coordinate the relationship with sales, and ensure the achievement of partner recruiting objectives
-Translate product specifications into benefits for users and vendors across multiple channels.
-Become the reference person regarding competition;
-Establish the positioning of the product and the marketing strategy relating to it;
-Produce detailed marketing plans & perform competitive intelligence
-Ensure the creation of tools for Sales and marketing documents;
-Work closely with the development, operations, sales and marketing and customer service teams to ensure the success of its product in the market;

Product Marketing Manager

Allswealth

Allswealth is a financial planning software for Canadians build by Canadians. This Fintech startup believe financial planning should be accessible to everyone. They want you to live the life you want by providing you with the tools to balance your financial needs and wants for today and tomorrow. I joined Allswealth as a fractional CMO because I was greatly interested by the industry and I helped them with a handful of marketing tasks such as overall strategies, copywriting, PPC, product marketing, SEO, and customer interviews. We also collaborated on a research project at the Wilfrid Laurier University on doing a market research on the Fintech. This was part of trying to achieve PMF (product market fit).

Product Marketing Consultant

V2 Cloud

V2 Cloud is a DaaS (Desktop as a Service) software used by employees, students or clients deployed in less than 20 minutes. I was the first marketing hired and employee #9 in this B2B tech startup. I was wearing a lot of different hats but later on I was mainly focused on product marketing/design of V2 Cloud. Some of my accomplishments are:

-Promoted within 12 months for helping achieve an annual lead growth of 562%
-Developed and managed an affiliate program targeting tech blogs to write about us
and build-out an automatic process to gather reviews of our product
-Collaborated with our development team to launch over 25 features in 12 months based on
customer suggestions on our product feedback board (Canny)
-Interviewed over 20 customers to learn more about their businesses and how
they discovered/used V2 Cloud
-Set specific marketing goals that align with the overall direction and business goals
-Set a strong focus on SEO that increased our traffic by 900% within two years

Head of Marketing

Growth Marketer

Syneos Health

Syneos Health is a clinical trial company for phase 3 drugs. During this internship, I was supporting the marketing manager to making sure we were able to recruit enough participants for the clinical trial. Leveraging different channel of communication, I was able to help in the rebranding efforts of this pharmaceutical company and was in charge of the different social communities of Miami, Toronto & Quebec City.

Multimedia & Advertising Coordinator

Netleaf

Netleaf is a SEO agency for small and midsize businesses. I did my internship there and learned all of the basic of SEO and was able to do some work around two of the agency clients. I wrote a few articles, learned search optimization best practices, and discovered WordPress.

SEO Trainee

Marketing messaging is the single most important element for B2B SaaS startups.

We’re in a world of attention, today it’s not about distraction, it’s about disorientation.

You might care about campaigns, growth hacks, and hidden tricks, but the most important part is how you’re being relevant and memorable to your target audience.

I was frustrated with managing sales and marketing campaigns with silence as the only result, especially when the issue was right in front of my eyes.

While most are testing blindly, ad hoc and without a clear structure in mind, I get obsessed on what actually matters—tracking the index that is telling you that your key messages actually resonate.

Ideally, you would need a clear workflow that you can follow to get there, with someone who can be your guide to not make the same mistakes startups are making, over and over.

This index is called Message-Market Fit, and startups can get there in 5 steps:

Urgent problems → ICP → Research → Core Messaging → Message testing

I’ve helped 30+ early-stage B2B SaaS startups get there and I can help you:

→ Making sure your outbound emails are relevant and land meetings
→ Generating inbound leads from your content
→ Making your new feature or product launch is successful
→ Reinforcing your positioning in competitive markets

But like great messaging, you need trust to make things work.
If you’re new here, you can:

1. Subscribe to my newsletter to get better at messaging twice a month
2. Book a messaging audit with me to see if I can help

Find your preferred pick on my featured section

Merci, salut 👋

Gab Bujold 💀

You know what's worse than launching a feature as a PMM?

Explaining the same damn feature 47 times across Slack, email, and "quick syncs"

While Sales doesn't get it
Product keeps changing scope
And Marketing wants "just one more asset"

Meanwhile you're drowning in context switching and everyone's asking when the enablement doc is ready

(It's been ready. They just won't read it because it's a 10-page PDF that puts people to sleep)

This is the reality of being a PMM in 2025

But there’s a secret way that I’ve been using to make recurring product marketing tasks, sucks wayyyy less.

It’s a demo automation suite called Guideflow, and today they are launching their 2.0 version

I’m working with them, but my recommendation is truthful 👀 🙏

Q4 is kicking all of our asses, we need a break

But I won’t tell you how, I’ll show you instead 📺


With Guideflow, I can:

✔️ Turn any feature into an interactive demo in under 2 minutes

✔️ Stop the endless context switching and make feature launches actually stick 

✔️ Use AI to auto-customize demos for different stakeholders (sales, product, whoever needs it)

What’s not to love? 


This is what differentiate a great feature launch, than one that everyone ignore

It’s all about making them interactive

Check out Guideflow in the comments 👇

Messaging + message testing for B2B SaaS | Co-host at We’re Not Marketers

taplio

The Battle

Roy Itzhaki

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance ScoreRoy Itzhaki's LinkedIn Performance

Performance ScoreGab Bujold 💀's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Roy Itzhaki

Gab Bujold 💀

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roy Itzhaki's LinkedIn Performance

Performance ScoreGab Bujold 💀's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRoy Itzhaki's LinkedIn Performance