Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life.

No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

How often do you hear “Claude” mentioned in meetings these days? By now, Claude feels like everyone’s French cousin living abroad - the one people call whenever they need help.

Roxana Irimia 

VP Marketing at Chili Piper 🌶️ | ex-Head of Marketing at lemlist | “she’s the marketing roxstar” | FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Marketers who chase volume → get replaced by AI 
Marketers who develop judgment → become irreplaceable

AI can already handle most of the execution: writing copy, building reports, scheduling campaigns, producing content at scale.

But it can't:

→ know which message lands with this specific buyer 
→ spot the strategic shift before the data catches up 
→ make the call when there's no clear answer

If you want to stay valuable as a marketer in 2026:

1. Get closer to revenue 

Know which campaigns create pipeline, not just leads.

2. Talk to customers every week 

Use their words, not yours, to describe the problem.

3. Develop a point of view 

Pick a position and defend it, AI can't do that.

4. Make decisions faster than you're comfortable with  

Judgment is a muscle, the only way to build it is to use it.

Spent 3 days with 100 CMOs, VPs, Heads of Marketing at Exit Five’s retreat. 

Everyone wants to use AI, meet expectations, drive more pipeline, prove impact, juggle strategy and execution, keep the CEO happy… while also dreaming about buying land, moving to a farm and raising goats.

Great time to be a marketer. 😀

Meta ads specialist & funnel builder | 3X-7X ROAS per month | Helping coaches & consultants scale their business to 6 figures & beyond using Facebook & Instagram ads and funnels | $250K+ generated in client revenue

From the outside, your business looks good.
Sales are steady. Clients are happy.

But behind the scenes, growth still depends on you being on, showing up, launching, staying visible even on the weeks you’re tired.

And at some point, that starts to feel heavy.

This is usually when this question pops up:
“How do I keep growing without carrying all of it myself?”

That’s the stage I specialize in.

I’ve helped coaches and consultants at this exact point shift from effort-led growth to steady, predictable growth using Meta ads and simple funnel structures.

Over the last few years, this approach has helped clients:
→ Generate $300K+ in client revenue
→ Maintain consistent 3X–7X ROAS month after month
→ Reach $10K–$16K+ months without increasing their workload
→ Generate 1000+ leads in 30 days even while being away from work

Not by chasing trends or “being everywhere” but by putting the right pieces in place so growth doesn’t rely on daily output.

In practice, that looks like:
• Ads that attract people ready to buy, not just browse
• Funnels that build trust before the sales call ever happens
• A steady flow of leads and sales without constant launches or posting

The shift isn’t just financial.
It’s the relief of knowing your business keeps moving even when you slow down.
The confidence of having structure underneath your success.
The space to lead instead of constantly keeping things afloat.

What my clients say:
“After working with Preya, my business’s sales have gone up. They’re increasing every month, and we are making $12K+ per month consistently.”
 — Shruti, 6-figure brand owner

“Preya is a true expert in crafting a high-converting VSL funnel. She captured our vision perfectly and turned it into an engaging, effective landing page that resonated with our audience. This VSL funnel got us 400+ leads in less than 2 months.”
 — Jennifer, Therapist

“We wanted to run ads for our business, but weren’t sure about how to do it. So we hired Preya. She mapped out the entire process for us starting from ads to the end point of making more sales. It was so easy to work with her.” 
— Bridget, PR expert & Visibility coach

If your offer already sells and you’re feeling the weight of being the system, this kind of support might be the next step.

Ways to work together:
→ Done-for-You Ads & Funnels: You stay focused on your work, I build the growth setup
→ VIP Consulting: For experienced coaches who want strategy-level clarity

If you’re ready for growth that feels steady instead of demanding, reach out via DM or book a call from the featured section.

Preya Shihora

2,200+ leads. In 2 months. From one campaign.
No complex campaign structure. 
Just 1 campaign. 1 adset. 3 ads.

My client is promoting a quiz.

Her goal is clear:
 → Create consistent lead flow
 → Make growth more predictable

Before working together, she had tried running ads herself. But it didn’t turn out well.

When I stepped in, I focused on one thing first: The messaging.

Her audience is broad.
And Meta’s algorithm today is smart enough to find the right people if you give it the right signals.

So instead of obsessing over targeting hacks, we obsessed over resonance.

We asked:
→ What are they feeling right now?
→ What are they tired of trying?
→ What myths are they still believing?
→ What mistakes are keeping them stuck?

Our ads spoke directly to:
 → The emotions they were sitting with
 → The specific pain points they rarely articulate
 → The common misconceptions holding them back
 → The repeated patterns that weren’t working

And with this people didn’t just click. They felt understood.

That’s what moved them into the quiz funnel.

Most people overcomplicate structure.
But underinvest in messaging.

Setup matters. Strategy matters.

But messaging is what makes someone stop mid-scroll and think,
“This is exactly what I needed.”

The algorithm is getting smarter every year.
It can find the right audience.

Your job is to give it something worth showing.
And in this case, that’s what turned one simple campaign into 2,200+ leads. 

P.S. If you are a coach with an offer that already converts and want to now turn that into predictable leads using ads, message me.

I’ll help you assess whether you’re ready for ads and what to focus on first.

Meta Ads & funnel strategist for coaches | Helping you build lead & sales systems that work 24/7 without you having to be constantly ‘on’ | 3X–7X ROAS per month | 1000+ leads in 30 days | $300K+ in client revenue

If your event is happening next week and you’re just now thinking about ads…\

Pause.

Because this is where most event promotions go wrong.

I’ve had coaches message me saying:
“Can we run ads? The event is in 5 days.”

And I get the urgency. 

But you need to know that ads need breathing room.

If you want them to fill your event properly, they need to run for at least 15 days.

That means:
→ Creative needs to be ready.
→ Landing page needs to convert.
→ Emails need to be set up.

Ideally? Everything is prepared 20 days before the event.

Ads aren’t magic. They’re systems.
And systems need time.

The second mistake I see?

People jump straight to cold traffic.

When in reality, your warm audience is your goldmine.

Your:
 → Email list
 → Instagram engagers
 → Website visitors

These people already know you.

They don’t need convincing.

Which means…
→ Higher registrations.
→ Better show-up rates.
→ Stronger conversions after the event.

Ads can absolutely help you fill your live events, challenges, or webinars with your ideal audience.

It has done for my clients

But timing and sequencing matter more than budget.

If you have an event coming up and you’re not sure whether it’s too early or too late to start ads, drop me a DM.

I’ll tell you honestly what makes sense for your timeline.

Most ads don’t fail because the offer is weak.
They fail because the ad tries to sell.

And that’s not what ads are meant to do.

Your ad is not the closer. It’s the opener.

It’s there to spark a question.
Not to force an answer.

Every time I audit ad campaigns that aren’t converting, I notice the same mistake.

The ad is trying too hard to sell.

But here’s the truth.
The sale doesn’t happen in the ad.
It happens after the click.

On the sales page. In the funnel. In the follow-up.

The job of the ad?
→ To prime.
→ To warm the mind.
→ To build belief.
→ To stir just enough curiosity that they want to know more.

And the most effective way to do that?

Show them the transformation.

Not by explaining it.
But by letting your clients speak for it.

Testimonials. Screenshots. Real moments of change.

When people see what’s possible, they start asking: Could that be me, too?

That question is what gets them to click.

That curiosity is what carries them to your sales page.

And that’s when the real selling begins.

P.S. If you are a coach who ads aren’t converting despite having a proven offer, it might not be strategy, it might be your messaging. DM me, and I will help you audit your ads.

I had a lead ready to work with me.
She liked my approach. She agreed on the price.
And then she said, “I just need some time.”

A few years ago, I might have tried to overcome that.
Handle the “objection.” Push for a decision.

Now? I don’t.

Because when someone says they need time, it’s not always hesitation.

Sometimes it’s honesty.

In this case, we had discussed everything in detail.
We were aligned on the goals, the investment, and the expectations.

But she had some personal things to sort through first.

And I respect that.

I’m not a fan of hard selling.
It does work, but it doesn’t align with how I want to build my business.

I don’t want someone saying yes because they felt pressured.

I want them to say yes because they are ready.

From experience, I’ve learned that the best clients don’t need convincing.

When someone truly aligns with your work and sees the value, they’ll move forward even if it takes a little time.

And those are the easiest partnerships.
They come in confident. Clear. Committed.

Which means:
Better execution.
Better communication.
Better results.

It’s good for them. And it’s good for me.

I don’t need a quick yes.
I prefer a confident yes.

Because confident clients show up differently.
And that makes everything smoother for both of us.

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The Battle

Roxana Irimia

Preya Shihora

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taplio

The Battle

Roxana Irimia

Preya Shihora

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roxana Irimia's LinkedIn Performance

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