Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life.

No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

How often do you hear “Claude” mentioned in meetings these days? By now, Claude feels like everyone’s French cousin living abroad - the one people call whenever they need help.

Roxana Irimia 

VP Marketing at Chili Piper 🌶️ | ex-Head of Marketing at lemlist | “she’s the marketing roxstar” | FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Marketers who chase volume → get replaced by AI 
Marketers who develop judgment → become irreplaceable

AI can already handle most of the execution: writing copy, building reports, scheduling campaigns, producing content at scale.

But it can't:

→ know which message lands with this specific buyer 
→ spot the strategic shift before the data catches up 
→ make the call when there's no clear answer

If you want to stay valuable as a marketer in 2026:

1. Get closer to revenue 

Know which campaigns create pipeline, not just leads.

2. Talk to customers every week 

Use their words, not yours, to describe the problem.

3. Develop a point of view 

Pick a position and defend it, AI can't do that.

4. Make decisions faster than you're comfortable with  

Judgment is a muscle, the only way to build it is to use it.

Spent 3 days with 100 CMOs, VPs, Heads of Marketing at Exit Five’s retreat. 

Everyone wants to use AI, meet expectations, drive more pipeline, prove impact, juggle strategy and execution, keep the CEO happy… while also dreaming about buying land, moving to a farm and raising goats.

Great time to be a marketer. 😀

GTM Leader with AI super powers. Deployed Sales agents in over 40 businesses. Closed 50mn in Revenue till date.

I’ve been in sales since I was 12.

I come from an entrepreneurial family. My father led one of India’s largest newspaper dailies, and my mom built a B2B cosmetics distribution business across Asia by importing cosmetics from London.

I was their unpaid intern early on, learning cold calling, negotiation, and finances before most people even start their first job.

In my school hostel, I charged ₹2 per minute to help friends call their families. That turned into flipping shoes, used cars, and tutoring, anything that taught me business fundamentals and margins.

That early hustle evolved into a career. I sold 250+ cars during my mechanical engineering degree (Triumph, Volvo, Harley), and after graduating I joined Toppr (an IIT Bombay initiative), where we scaled from 0 to $15M ARR with a 1,000+ person team.

Since then, I’ve helped scale high-growth companies, built teams, and contributed to growth strategy across multiple startups.

To strengthen my analytical and product foundation, I pursued my Master’s in Business Analytics at Saint Peter’s University, New Jersey.

Today, I work as a Product Analyst at BrandMultiplier, focused on product insights, customer behavior analysis, funnel optimization, and turning data into clear product decisions that drive growth.

If you’re building a product-led business and want to improve activation, retention, and revenue through better product analytics, let’s connect.

Aviral Bhutani 🧘🏻‍♂️

We’re Hiring: Product & Project Roles (AI Products)

We’re expanding our product team and looking for smart, driven individuals who thrive in fast-paced environments and want to work on cutting-edge AI products.

If you enjoy building, shipping, and improving real products - we’d love to hear from you.

Open Roles-> 

1️⃣ Product Manager (2+ Years Experience)
 📍 Bangalore

We’re looking for a Product Manager who can take ownership of AI-driven products from concept to execution.

What we’re looking for:
 • 2+ years of experience in product management
 • Ability to translate ideas into clear product requirements
 • Strong understanding of AI products, workflows and AI-powered platforms
 • Ability to work in a fast-moving startup environment
 • Strong communication and problem-solving skills


2️⃣ Product Manager Intern
 📍 Bangalore

This role is ideal for someone who wants hands-on experience building AI products.

What we’re looking for:
 • Strong interest in AI, startups, and product building
 • Ability to think structurally about product problems
 • Comfortable working with fast iteration cycles
 • Strong ownership mindset and willingness to learn

3️⃣ Project Manager Intern
 📍 Bangalore

We’re looking for someone who can help manage projects, coordinate teams, and keep product development moving smoothly.

What we’re looking for:
 • Strong organizational and communication skills
 • Ability to track tasks, timelines, and deliverables
 • Comfortable working with cross-functional teams
 • Interest in AI products and startup environments


⚡ What You’ll Get
 • Work directly on real AI products
 • Fast learning environment
 • Exposure to product strategy, development, and launches
 • Opportunity to grow with a winning team

📩 How to Apply
Comment " INTERESTED" and the role you want to apply for - and our HR will contact you.

#hiring
#internships

Aviral Bhutani

Just closed $15M in revenue this quarter with the RevOps team at WeLaunch.

This is the moment where I look back and see my team, and I think to myself that these people are GREAT!

Because behind a number like that is a lot of execution - late nights, constant experimentation, broken systems getting rebuilt, and a team that simply refuses to lose.

The service industry is evolving fast.
And it’s been incredible to be in the middle of that shift.

At WeLaunch, we’ve been building two core engines that help companies grow faster:

1. The Combat Room
Think of it as a Jarvis center for your business.

A mix of operators and AI agents constantly working the market, scraping data, identifying opportunities, opening conversations, and pushing qualified opportunities into the pipeline.

It’s like adding an entire outbound and research team without increasing headcount.

2. The Product Engine
Instead of relying on a single service, we help companies launch additional products they can sell to their existing market.

New offers.
New revenue streams.
More leverage from the same distribution.

Building has never been easier.
Distribution has never been faster.

Really proud of the team making this happen every day:

Milky A. Prem Reddy Ray Sen Oindrila Biswas Naman Kotharkar 
Kaif Ruman Simran S Tharuneshwar Magendran Arya Kumar Ashmit Sharma Sayon Harwani Prasanna G Anshuman Nigam Ayush Kumar Anant Goyal Harshit B Janvi T Pragyan Parashar Louise Cary Sivasish Praharaj Anousha Jain
 
Great work, team. Just getting started.

#ai #revops #growth #business

Hiring: Head of Marketing

Not hiring a marketer.
Hiring someone who owns growth.

You should know positioning, demand, and revenue, not just campaigns.
You’ve built marketing for international SaaS and scaled it.

This is not a remote leadership role.
Full ownership needs full presence.

Comment “Marketing”
OR
Tag someone who’s built before
We will reach out to you personally.

#Hiring #Marketing #WeLaunch

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I guarantee you 20+ sales for your B2B business using AI agents.

CEO at WeLaunch AI.

Zach Tanner and I are on top of Vegas.

We just finished a tradeshow.

And there’s a certain kind of confidence you feel
when you know you’re not there to “sell”…

You’re there because you actually built something that works.

Most franchisors we met are still running heavy teams:

Ops managers.
Support coordinators.
CRM admins.
Follow-up staff.

We built an AI Concierge that handles almost all of it.

It speaks like the CEO.
It manages franchise communication.
It runs CRM workflows.

It follows up. Tracks. Escalates. Reports.
24/7.

No lag.
No dependency on one person.
No operational bottlenecks.

The numbers are wild:

• 90% reduction in operational cost
• 85% increase in productivity

Franchisees don’t have to wait for “office hours” anymore.
There’s always a manager available.

And the fun part?
It’s the same AI agent running operations and CRM.

One system. One brain. Across the entire franchise network.

Vegas was great.

But watching franchisors realize they don’t need a bloated ops team anymore?

That was better.

If you run a franchise system and still rely on people to manage people…
We should talk.

I am now looking for a Senior Technical Guy and a Senior Product Guy to partner with us. 

We have successfully built multi agent systems. 

Now, it’s time for us to have a CPO and a CTO at our firm. 

If you are in Miami, nothing better than that for the US office. 

And, if you are in Bangalore, India that’s good too. 

#cto #cpo #hiring 

P.S. we are cooking agents everywhere in Miami

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New York has a strange rule.

If you slow down… You disappear.

Everyone here is moving. Fast.
Faster than you think is reasonable.

My days lately look like this:

Gym in the morning.
Office right after.
Back-to-back work all day.
A prospect meeting in the evening.
Home around 11 pm.
Then repeat.

And sometimes I genuinely ask myself:

Is this what the rest of my life will look like?
But then I zoom out for a second.

Our company is growing 3000% year over year in profit.

Same team size.
No massive hiring spree.
Just better systems, better decisions, better execution.

And that’s when I realised
Distance changes people.

The farther you move from comfort…
The more pressure you feel to win.

When you're far from home, far from family, far from the safety net, you stop playing small. Because going back empty-handed is not an option.

You either grow…
Or the city eats you alive.

New York just makes that very clear.

For the builders here 
Did leaving home make you more ambitious or more grounded?
Or both?

New York will humble you in under 20 minutes.

At 8:40 PM
I’m sitting at a tiny counter while a chef serves me omakase.

No menu. No decisions.
Just a “trust me” look from the chef.

And OMG, then the bill comes out to ~$1,000.
For 14 PIECES OF FISHHH. That is CRAZY.

For about 45 minutes, I am just having the food like " is this lowkey worth it?".

And then at 9:25 PM 
I’m in the New York subway.

Holding a metal pole.
Next to someone eating a $2 slice of pizza.

Same city.
Same night.
And yet the shift from luxury to normal was fast.

And that’s honestly why I love this place.

You can feel on top of the world for an hour…
And then you’re waiting for the downtown train like everyone else.

There’s something very grounding about that.

Also, taking the subway home after a $1k dinner feels slightly illegal.
But I would absolutely recommend it and do it again!

#newyork #metaglasses #life

PS: This is how I looked with my Meta Glasses on in the subway that night 😂

I built this Claude “coworker” workflow after getting tired of using AI like a glorified search bar.

Over the past few weeks, I’ve been experimenting with turning Claude into something closer to a thinking partner, not just a chatbot.

The workflow now sits in the middle of a lot of the work we do.

Instead of asking AI random questions, it forces every problem through a structured flow:

problem → context → constraints → possible solutions → execution

A few things it’s already helping us with:

• turning messy client problems into clear action plans
• stress-testing strategies before we implement them
• mapping operational workflows faster
• turning rough ideas into step-by-step execution

The biggest difference is this:

It doesn’t let you skip the thinking part.

It keeps pushing the conversation until the problem is actually clear.

Still refining the workflow, so I’m not sharing the full setup publicly yet.

But if you’re curious how it works,

Comment “CLAUDE” and I’ll personally walk you through the workflow.

Dinner with a few killers from the franchise space.

No agenda.
No pitch decks.

Just people who actually build and operate.

Somewhere between the starters and the main course, the conversation turned serious.

Not about lead gen.
Not about new territories.

About pressure.
Hiring pressure.
Ops pressure.

Scaling without breaking things.

And then someone asked,
“So what are you guys actually doing with AI inside these companies?”
That’s when it got fun.

Because the best use case we’ve seen so far isn’t flashy.

It’s integrating AI across the entire business.

Not one tool.
Not one assistant.
A suite of AI agents.

Think about it like this:

Instead of hiring 5 more people…
You deploy:
 – An AI ops manager
 – An AI CRM head
 – An AI follow-up machine
 – An AI reporting brain

They don’t sleep.
They don’t miss handoffs.
They don’t forget.

And when you wire them across a group of companies?

Margins change.
Speed changes.
Control changes.

You stop building teams just to hold things together.
You start building systems that scale clean.

The franchisors at that table got it immediately.

Do you see AI as a tool…
Or as your next set of employees?

I went to IFA 2026 in Vegas.

Not for the parties.
Not for panels.

I went to see who’s actually making money in franchising.

And this is what I saw at the International Franchise Association event:

Same 5 businesses. Repeated 200 times.

• Finance dashboards
• Lending companies
• SEO agencies
• Reputation management
• Territory/field mapping tools

Different logos. Same pitch.

And that's when I realised 

Most of these companies are $5M–$50M businesses sitting in their own little bubble.

They don’t realize the bubble is artificial.
Because one AI layer can sit on top of all of them.
That’s what we’re building with Scarlet.
Not another tool.

A concierge that connects marketing, ops, reporting, follow-ups - everything.

Walking that floor made one thing clear:
Franchising isn’t under-digitized.
It’s over-fragmented.

If you’re a franchisor stitching together 7 vendors and calling it “tech stack”…
You’re duct-taping your future.

If you run a franchise brand and you’re serious about AI,
Comment “AI” or DM me.

I’ll personally connect you with my team, and we’ll map out what this looks like for your business.

The market is about to crash. 

Companies are doing the same or more revenue with lesser headcount. 

January 2026 is where 16 people were fired per employee hired in white collar industry. 

We at welaunch are enabling business growth through AI. 

If you are looking for an opportunity, learn AI hands on reach out. 

I would love to help 5 people and show them how AI is been implemented on businesses. 

#ai #layover #jobs #hiring #business 
P.S. Jist finished demoing AI agents in the IFA 2026 in Vegas and didn’t miss on my cardio.

Being a founder myself, the one thing I wouldn't like to hear is that my workflow is the problem.

I'd try to blame it on something else.

Because I wouldn't like to consider the fact that I'm wrong. That's basic human behaviour.

Most of the revenue issues I see aren't due to people not working hard enough. 

They're because something structural is breaking inside the workflow:

- A lead comes in. No follow up.
- A deal closes. Onboarding falls apart.
- A customer exists. Growth stalls.

Individually, these don't look like big problems. Collectively, they kill growth.

And the instinct is always the same.
"Let's get more leads." "Let's hire more people." "Let's add another tool."

But none of that fixes the leak.

The shift happens when you stop asking: 
"How do we grow faster?"

And start asking: 
"Where are we losing what we already have?"

That's where most of the upside is.

If you had to pick one place where things quietly break in your workflow, what would it be?

Comment below. I'll share how I'd fix it.

WeLaunch is hiring a Paid Ads / Performance Marketing Specialist.

If you just “run ads,” this isn’t for you.

If you understand CAC, LTV, funnels, creative testing, and scaling budgets responsibly,let’s talk.

Meta + Google experience required.
Meaningful budgets handled.
Ownership mindset.

Comment " Ads" and we will reach out to you, talk to you and get you onboard in the next 24 hours.

#hiring #Ads #performancemarketing

Hiring: Clawdbot Engineer

Welaunch | AI Revenue & Ops Systems

This is not a theory role.
Not a “willing to learn” role.
This is build and ship.

If you’ve already implemented Clawdbot inside a real system and can prove it, we want to talk.

We don’t care if you’re a final-year student.
We care if you can deploy.

You should have:
Real Clawdbot implementation
Live demo / GitHub / walkthrough
Production-level thinking

Can you take Clawdbot from setup → live system?
Good.

Comment " Clawdbot" and we will personally reach out to you!

#hiring #Clawdbot #WeLaunch

Something interesting hit me at IFA this year.

At the International Franchise Association conference, I kept thinking:

The founder profile that won the last 20 years… might not win the next 10.

For years, the killer operator was:

Hyper-focused.
Obsessed with one system.
Controlled every detail.
Built deep, narrow excellence.

That worked when execution was expensive.
When hiring was hard.
When follow-ups slipped.
When data lived in spreadsheets.

But walking that floor in Vegas, something felt different.

Execution isn’t the bottleneck anymore.
Clarity is.

AI can write.
AI can follow up.
AI can track.
AI can report.

The game isn’t “who executes better?”
It’s “who designs better?”

The founders who win now won’t be the ones optimizing one slice.
They’ll be the ones who can zoom out, connect marketing to ops to finance to franchisee performance, and then let tech handle the repetition.

Less micromanaging.
More architecting.

That’s why we’re building Scarlet the way we are.

Not as another feature.
Not as another dashboard.

But as connective tissue across the stack.
Because franchisors don’t run departments.

They run ecosystems.

If you’re building in franchising right now, I’m genuinely curious:

Are you still optimizing tools?
Or are you stepping back and redesigning the system?

And if you’re serious about figuring out what AI-native operations actually look like inside a franchise org, DM me.

We’re mapping this out with a handful of operators in the US right now.

The shift isn’t loud.
But it’s real.

#IFA2026  #FounderMindset #Business

There’s a common assumption that starting a company begins with an idea.

In reality, most good companies don’t start that way.

They start with:

- a repeated problem
- a known buyer
- a clear willingness to pay

Operators already have all three.

What they don’t have is a way to separate:
what’s *custom work*
from what’s actually *repeatable*

So everything gets delivered as a service.

Even when parts of it are clearly productizable.

This is where most of the untapped opportunity sits.

Not in new ideas.

But in extracting:

- patterns from past work
- decisions that get repeated
- outcomes that clients consistently pay for

And turning those into something structured.

AI just makes that translation faster.

But the real leverage comes from knowing what to extract in the first place.

That’s the part most people overlook.

You know it when you meet someone young and they have that fire in them. 

Jacob, let’s win.

Student at Drexel’ Lebow school of Business aspiring for a business law degree

I'm excited to share that l'll be joining Cosmic Prep as a Sales Development Representative! I'm looking forward to gaining hands-on experience in B2B sales and education marketing.

Thank you to Doug Kovel, Ed.M. for giving me this incredible opportunity with your company and thanks to Erin Kovel MPS, IMC and Aviral Bhutani taking time to speak with me throughout the interview process. I'm extremely grateful to be joining the team and can't wait to learn and contribute!

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The Battle

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Aviral Bhutani 🧘🏻‍♂️

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