Ex Meta | Data-Driven | Mentor

I’m a global GTM leader turned AI operator. I've spent the last decade helping companies like Meta, the BBC, and early-stage startups scale through brand storytelling, strategic partnerships, and product-led growth.

Today, I’m the Head of GTM & Chief of Staff at Ruli, a legal AI startup I helped build from the ground up. I wear many hats, from shaping the GTM strategy to working directly with customers and engineers to make the product better every week.

Outside of work, I serve on the board of a community foundation and write a weekly AI newsletter called Mama Bear, where I explore the intersection of tech, work, and humanity in plain English.

What drives me:

I believe technology should be in service of people, not the other way around. I’m excited about tools that make us more curious, capable, and connected. Whether it’s AI, workforce training, or platform design, I’m drawn to ideas that bridge the gap between human potential and real-world impact.

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Passionate about driving positive change and fostering inclusive environments, I bring a unique blend of experience in communications and public affairs to the realm of Diversity, Equity, Inclusion, and Belonging (DEIB). With a strategic mindset and a knack for storytelling, I thrive on developing and implementing creative strategies that promote diversity and equity in the workplace. My ability to engage diverse stakeholders and build strong partnerships is complemented by a commitment to social impact. With a foundation in Silicon Valley and a passion for multicultural collaboration, I've navigated diverse industries from government to non-profit, excelling in strategic communications and crisis management. Skilled in research, policy analysis, and content strategy, I've crafted impactful narratives for organizations like PJ Johnston Communications and the University of San Francisco. Let's connect and collaborate to create workplaces where diversity is celebrated, inclusion is embraced, and belonging is felt by all.

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The Battle

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Ruhi Shahin

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