Ex Meta | Data-Driven | Mentor

I’m a global GTM leader turned AI operator. I've spent the last decade helping companies like Meta, the BBC, and early-stage startups scale through brand storytelling, strategic partnerships, and product-led growth.

Today, I’m the Head of GTM & Chief of Staff at Ruli, a legal AI startup I helped build from the ground up. I wear many hats, from shaping the GTM strategy to working directly with customers and engineers to make the product better every week.

Outside of work, I serve on the board of a community foundation and write a weekly AI newsletter called Mama Bear, where I explore the intersection of tech, work, and humanity in plain English.

What drives me:

I believe technology should be in service of people, not the other way around. I’m excited about tools that make us more curious, capable, and connected. Whether it’s AI, workforce training, or platform design, I’m drawn to ideas that bridge the gap between human potential and real-world impact.

Rouge Y.

GovPlus

Product Manager

Gainy

𝘛𝘩𝘦𝘮𝘢𝘵𝘪𝘤 𝘮𝘰𝘣𝘪𝘭𝘦-𝘧𝘪𝘳𝘴𝘵 𝘪𝘯𝘷𝘦𝘴𝘵𝘮𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘰𝘳 𝘳𝘦𝘵𝘢𝘪𝘭 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳𝘴
• Led the development and launch of a mobile investing platform, allowing users to invest in a certain topic or category without spending hours on research
• Established product analytics from the ground up by setting up ongoing tracking via Amplitude, AppsFlyer, and internal tooling. Created 15 dashboards in Amplitude to track core product metrics
• Crafted a compelling onboarding experience and optimized conversion funnels
• Designed seamless flows for KYC, Deposit, Invest, and Withdrawal processes
• Conducted user testing and insightful user interviews to inform product development

Lavendo

𝘊𝘰𝘯𝘯𝘦𝘤𝘵 𝘜𝘚-𝘣𝘢𝘴𝘦𝘥 𝘴𝘢𝘭𝘦𝘴 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘸𝘪𝘵𝘩 𝘳𝘦𝘮𝘰𝘵𝘦 𝘫𝘰𝘣 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴
Helping founder crystalize strategy, design user flow, build Matching Algorithm, launch MVP

Product Advisor

JatApp

𝘜𝘈-𝘣𝘢𝘴𝘦𝘥 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴 𝘤𝘰𝘮𝘱𝘢𝘯𝘺, 30 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴
• Drove product development for cybersecurity platform solutions: VPN for Web, Mobile, macOS, Windows, TV, and Extension. 
• Led a team of 20 engineers, QAs, designers using Agile-based processes, reporting to CEO
• Relaunched profile page with manage plan and devices functionality, reducing requests to customer support by 40%
• Initiated and led the implementation of the consolidated interactable LTV report about the cross-platform paid users, resulting in 15% improvement in marketing spending

Together Networks Limited

𝘎𝘭𝘰𝘣𝘢𝘭 𝘰𝘱𝘦𝘳𝘢𝘵𝘰𝘳 𝘰𝘧 300+ 𝘥𝘢𝘵𝘪𝘯𝘨 𝘴𝘪𝘵𝘦𝘴 𝘪𝘯 40 𝘤𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴, 9.5 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘮𝘰𝘯𝘵𝘩𝘭𝘺 𝘶𝘴𝘦𝘳𝘴, 1𝘒+ 𝘦𝘮𝘱𝘭𝘰𝘺𝘦𝘦𝘴
• Identified a problem with payments transaction error and user messaging, led refactoring resulting in 5% increase in the successful payments rate
• Initiated automation of the payment configuration module by adding filters functionality, improving the operational component by 30%
• Led implementation of logic for blocked cards that saved $XXK monthly on transaction fee based on data analysis of transaction history
• Analyzed payment metrics and resolved billing issues, transactions routing management

Product Manager, Payments

Unilever Ukraine

•	Participated in the implementation of a new IT platform for End to End Promotion management
•	Built and maintained reporting on sales performance, including key metrics of sales productivity
•	Analyzed and explained variances between actual and standard indicators, providing management with recommendations
•	Participated in monthly forecasting and budgeting processes
•	Acquired data from various sources, analyze results and simplify reporting
•	Located and defined new process improvement opportunities
•	Calculated monthly bonuses for clients and payments according to company policies 
•	Controlled cash returns, develop action procedures on bad debt returns
•	Set up and developed effective partner relations with retail networks

Key Account Specialist

•	Coordinated the implementation of a new version of the Enterprise Resource Planning system
         (SAP) and Reporting tools (SAP BI)
•	Calculated KPI’s and metric performance of Sales teams, payments according to procedures
•	Calculated Retroactive discounts for distributors, preparing reports based on all approved trade terms
•	Prepared regular analytical reports in Business Object, QlikView
•	Worked on trade term implementation
•	Communicated key process information, deadlines, task definition, etc. to groups within the sales organization

Customer Development Operations Officer

I am a Product Manager. I take pride in my data-driven approach to helping clients.  My focus is on identifying their pain points and building solutions that help them increase productivity, save time, and make money. This has been my work for more than 6 years. I love what I do! 

I have extensive experience in the fields of Finance, Business Operations, Product Development, and Payment processing. 

I thrive in a fast-paced environment and want to play a key role in contributing to the future of Fintech and Software Development.

Expertise:  
* Product Management 
* Agile Development
* Data Analysis
* Cross-Functional Team Management
* User Experience Design
* Product Design
* Customer Interview
* Roadmap
* Product Strategy

taplio

The Battle

Rouge Y.

Julia Omelchuk 🇺🇦

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