Ex Meta | Data-Driven | Mentor

I’m a global GTM leader turned AI operator. I've spent the last decade helping companies like Meta, the BBC, and early-stage startups scale through brand storytelling, strategic partnerships, and product-led growth.

Today, I’m the Head of GTM & Chief of Staff at Ruli, a legal AI startup I helped build from the ground up. I wear many hats, from shaping the GTM strategy to working directly with customers and engineers to make the product better every week.

Outside of work, I serve on the board of a community foundation and write a weekly AI newsletter called Mama Bear, where I explore the intersection of tech, work, and humanity in plain English.

What drives me:

I believe technology should be in service of people, not the other way around. I’m excited about tools that make us more curious, capable, and connected. Whether it’s AI, workforce training, or platform design, I’m drawn to ideas that bridge the gap between human potential and real-world impact.

Rouge Y.

USAID Business Egypt

Technical Implementation Manager

Policy and Regulatory Senior Advisor

Tetra Tech

Egypt Country Lead- NATAF Programme 

The American University in Cairo

Research Assistant

almentor

Sustainable Projects and Initiatives Creator 

Self-employed

Consultant for number of entities and institutions:
- AlMentor 
- Metas
- MBS
- Brains Global

Education and Sustainability Consultant

Innovito

Business Development Director, and Partner 

ITWORX Education

Social Responsible Business Lead  

•	Part of the Rare books and Special collection team

•	Develop more than 150 hours comprehensive and transparent records of the January 25th Revolution and beyond for the project “University on the Square: Documenting Egypt`s 21st Century Revolution”

•	Interviewing number of locals from Qurna , Luxor as a part of a documentary project about community resettlement.

Documentary Presenter

In charge of EU Tempus and GIEP projects coordination; 

⁃ Track all project deliverables, in all work packages, and work with the relevant partners to ensure timely delivery.
⁃ Communicate with European partners and local partners to accomplish project deliverables in a timely manner.
⁃ Design and implement for dissemination plan for the project.
⁃ Tracking logistical coordination of developing green technologies lab; procurement, set up and financial reporting.
⁃ Follow up on all pending issues and provide support whenever needed.
⁃ Call for meetings with local partners and attend management meetings with project consortium whenever necessary.
⁃ Administrating and supporting financial management and reporting cycles.
⁃ Maintain proper filing and document of project activities and official documents.

 Support internal operations of Center for Sustainable Development:
⁃ Support in recruitment and planning processes.
⁃ Liaise between AUC faculty, staff, internal and external partners with CSD.
⁃ Dedicate effort for institutional advance of CSD.

Senior Projects Specialist

RACO for Contracting and Trading

•	Managed “Request for quote” process with 22 new prospects in Egypt and Middle East Region
•	Execute pre-agreed strategies to develop new business growth
•	Establish business development dialogues with strategic customers 
•	Communicate with existing strategic customers to solidify mutual expectations of performance and growth

Business Development Manager

Misr El Kheir Foundation MEK

•	Identified strategic program opportunities, approaches and modalities for strengthening the program, in close collaboration with national development stakeholders and partners
•	Built credible working relations with key partners in governmental, international organizations and institutes
•	Developed and wrote concept notes and proposals
•	Built a database and network with NGOs, government institutions and policy makers
•	Established an effective monitoring system for delivery of the project results
•	Prepared quarterly and annual progresses reports as necessary
•	Supervised marketing materials, press releases, and other materials to inform the media, staff and targeted communities of upcoming activities

Development Program Specialist 

An accomplished international development professional with 13 years of experience, successfully designed and delivered over 25 programs and projects funded by intergovernmental organizations and implemented by international and regional consulting and business firms, enterprises, and academia with approximately $70MM. Had solid experience in project management and oversight with an emphasis on project/program design, context analysis, risk management, resource allocation, project sustainability, theory of change, policy advocacy, public administrative reforms, national and sectorial strategies, monitoring, and evaluation. Experienced in different thematic areas, including:

•	Business Enabling Environment	
•	Education for Sustainable Development 
•	Renewable Energy Reforms and Regulations	
•	Water, Food, and Energy Nexus (WEF Nexus)	
•	Entrepreneurship & MSME Education
•	Empowering Marginalized Communities & Refugees
•	Climate Change and Sustainability

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