Ruli

Head of Marketing

Ocean Beach Community Foundation, Inc.

Elected Board Director

Portable

Growth & Business Development Manager

Strategic Business Partner

Chegg Inc.

Partnerships Marketing Manager

Strategic Partnerships Development Manager

Simba Dickie Group

Project Manager

Hilton

Marketing Consultant

Ex Meta | Data-Driven | Mentor

Passionate about partnerships and people, I'm a Marketing Leader with over a decade of experience across diverse industries, I thrive on building robust partnerships and creating innovative product integrations that lead to mutual growth. I've honed the ability to identify whitespace opportunities and bring together mutually interested parties to drive innovation.

𝐌𝐲 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: Over the past 10+ years, I've been fortunate to contribute to the implementation of growth initiatives and strategic alliances, shaping the trajectory of businesses. My genuine excitement comes from identifying market gaps and crafting high-impact partnerships that leave all sides better off.

𝐊𝐞𝐲 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: I excel in relationship-building, strategizing impactful partnerships, and enhancing digital operations. By closely listening to partners, understanding their needs, and collaborating effectively, I've consistently achieved shared goals. 

𝐎𝐩𝐞𝐧 𝐟𝐨𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬: Eager to apply my skills and experience to new challenges, I'm here to drive success for my partners. Let's connect and explore the potential opportunities ahead.

Currently, I am focused on leveraging my partnership talents to scale ethical AI adoption globally. With experience across regions, I see tremendous potential but also risks from rapid innovation without responsibility. Mindful commercialization is key.

Outside of partnerships, you'll find me on the beach with my pups or planning my next ski trip. If you share a passion for animals or human-centric AI, I would love to exchange perspectives!

𝗣.𝗦. Here's what coworkers say about me:

"𝘙𝘰𝘶𝘨𝘦 𝘪𝘴 𝘢 𝘴𝘵𝘢𝘯𝘥𝘰𝘶𝘵 𝘵𝘢𝘭𝘦𝘯𝘵 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴. 𝘏𝘦𝘳 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘮𝘪𝘯𝘥𝘴𝘦𝘵 𝘢𝘯𝘥 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵𝘭𝘺 𝘥𝘳𝘪𝘷𝘦 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯𝘴. 𝘞𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘙𝘰𝘶𝘨𝘦 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘢 𝘱𝘭𝘦𝘢𝘴𝘶𝘳𝘦, 𝘢𝘯𝘥 𝘩𝘦𝘳 𝘥𝘦𝘥𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘧𝘰𝘴𝘵𝘦𝘳𝘪𝘯𝘨 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴 𝘪𝘴 𝘵𝘳𝘶𝘭𝘺 𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘣𝘭𝘦."
- 𝘑𝘢𝘮𝘦𝘴 𝘚𝘭𝘦𝘦𝘮𝘢𝘯

Rouge Y.

🚀 We’re hiring!

Ruli is growing, and I’m looking for a Marketing Associate to join our team.
If you’re passionate about AI, storytelling, and the future of legal tech, this is your chance to help build something special. You’ll work closely with me on events, content, and GTM programs that are helping shape how in-house legal teams adopt AI.

We move fast, think creatively, and have fun along the way.

💡 Location: Remote (US-based preferred)
 💼 Experience: 1–3 years in marketing, events, or content
 📩 Apply here: https://lnkd.in/g3Vjwk5A

Excited to meet someone who’s ready to grow, experiment, and make real impact.

#MarketingJobs #AI #LegalTech #Hiring #StartupLife #RuliAI

Senior Growth Leader | Ex-Meta | Elected Board Director | AI Thought Leader

Huge

Huge is a digital experience agency with a fast-growing offering in AI experience design and product strategy. As VP of Data Science & AI, I work within our Intelligent Experiences practice to:
• Help guide Problem Definition in collaboration with Research, Strategy, and Experience Design teams
• Collaborate with Software Engineering & Product teams on technical strategy, product requirements, technical architecture, and development
• Lead solution design from a Data Science perspective to ensure the AI solution meets user needs and solves the underlying business problem(s)

VP, Data Science & AI

Scenes From Tomorrow

I am the founder of an AI strategy and technical consulting firm. The services I provide range from both strategic advisory to technical implementation.

Head of Artificial Intelligence / AI Solutions

22Squared

22squared is an independent leader in media and creative services, leveraging data and technology to drive customer engagement and business success. I developed and executed our AI roadmap, identifying key problems and creating business cases and commercial models that translated our ambitious strategic vision into tangible value for our clients. I spearheaded business development initiatives for data and analytics, crafting tailored proposals, responding to RFPs, and delivering compelling presentations that clearly articulated 22squared's unique value proposition.

I managed the delivery of data and analytics projects, ensuring that all projects remained on schedule and within budget by instituting rigorous processes to maintain high standards of data quality. My role as a thought leader in AI was recognized through industry accolades, such as the Digiday Emerging Technology Campaign of the Year, highlighting our innovative approach and impact in the field.

Accomplishments:
• I drove incremental revenue of $100K for Party City by utilizing insights from brand tracking and customer journey research to pinpoint opportunities for an AI-powered e-commerce chatbot, which resulted in a 74% increase in site engagement and a 7x improvement in conversion rates.
• Oversaw the development and implementation of a machine learning-driven linear programming to optimize $75MM media budget for Party City and Grammarly

Director of Data Science and Analytics (SVP)

Blue State

Blue State Digital is at the forefront of integrating technology, media, and creative strategies to revolutionize client engagements and digital experiences in the social impact and non-profit space. As the product leader for our in-house data and analytics SaaS offering, I led collaboration between technology, media, strategy, creative, and sales teams.  I led discussions with internal and external stakeholders to develop tailored data and analytics solutions aligned with clients' business objectives.

I played a crucial role in aligning engineering efforts with our agency's strategic goals through the product roadmap, managing agile workflows and socializing delivery updates.  

Accomplishments:
• Build and deliver BI SaaS platform ingesting 100+ GB of data, enabling cross-channel media optimization enriched by 1st party data capture and data integration
• I spearheaded testing and personalization programs that significantly enhanced engagement metrics, mentoring analysts in test and experiment design which led to a 34% increase in open rates and a 19% rise in email donation rates for Médecins Sans Frontières (MSF).

SVP, Director of Data Science and Analytics Platforms

Wunderman Thompson

Wunderman Thompson (now VML) is a leader in delivering data-driven marketing solutions that transform clients' businesses and drive growth. I developed and executed comprehensive data science, data engineering, and AI/ML strategies to drive innovation and impact, ensuring alignment with client needs and business objectives. I managed and mentored a team of data scientists and analysts, fostering a culture of innovation and alignment with our company's strategic vision.

In collaboration with the business development team, I cultivated client opportunities, supported the creation of tailored proposals, and assisted in pricing strategies. I strengthened and expanded client relationships through customized solutions, engaging workshops, and compelling presentations, establishing myself as a key partner to C-suite leaders and clients in commercializing cutting-edge data science, data engineering, and AI/ML solutions.

Accomplishments:
• I identified over $10MM in cost savings across Walmart’s physical and digital shopper journeys through comprehensive customer experience analytics, including primary research, digital analytics, data science, and machine learning NLP.
• I architected a modern data solution for 3.3 million ConEdison customers, delivering $6MM in cost savings and enhancing data retention by 83%, integrating customer data with Azure cloud for advanced business intelligence and predictive modeling.
• I revolutionized Pfizer’s campaign development by integrating machine learning through GCP, reducing deployment time from six weeks to two days and achieving a 23% increase in brand lift by integrating audience research with cloud data modeling.
• I drove a 36% increase in repeat purchases for Bose through lifecycle marketing analytics and message optimization.
• I enabled Volkswagen to deliver personalized messaging at scale using ML-driven dynamic creative optimization, resulting in a 68% uplift in digital conversion, and bringing in $25MM in revenue for WPP

Head of Data Science and Analytics

Momentum Worldwide

Momentum Worldwide is an experiential marketing agency specializing in immersive brand experiences through physical and digital channels. I led the development of a regional practice for data science and analytics, overseeing a suite of services from performance measurement and analytics to audience modeling and application platform development in collaboration with the CTO and engineering teams.

I effectively communicated complex analytical insights to diverse audiences, including non-technical stakeholders and senior executives, ensuring clarity and actionable outcomes. I also developed the sales and delivery approach for analytics solutions, carefully defining scope, pricing, and staffing to ensure project profitability and client satisfaction.

Accomplishments:
• I led the customer analytics for Verizon’s sponsorship program, achieving a 54% reduction in churn, and shifting engagement to focus on experiences with a demonstrated impact on loyalty.
• Evolved analytics practice from measurement and reporting to data science and engineering through recruiting and hiring new talent, coaching and mentoring, and strategic partnerships with IBM and IPG Mediabrands

VP, Director of Analytics and Data Science

Infusion (now part of Avanade)

Infusion (now part of Avanade) is a digital transformation agency focused on creating breakthrough experiences in multi-surface applications. My role was to develop and implement product analytics to enable customer insights, performance optimization, and feature development. 

I worked closely with sales and delivery, from new business to solution architects to project management, to develop proposals, pitch client work, and then transition projects to implementation.

Accomplishments:
• Led data strategy and analytics implementation for Merck Manuals redesign, using Sitecore personalization to improve audience engagement by 27%

Director of Digital Analytics

Droga5

Droga5 is an award-winning agency where I harnessed data to drive transformation and business growth in support of breakthrough strategic and creative execution. I integrated diverse data sources into actionable intelligence strategies, directly aligning with creative, media, engineering, and UX to deliver new capabilities.

Led development of audience insights through primary research and social listening, and working with technology and media teams to build data pipelines for content performance optimization.

Accomplishments:
• I led real-time social analytics for Mondelez brands HoneyMaid and Belvita, achieving a 111% increase in reach and a 71% rise in reply rate through a multi-channel campaign that boosted retail sales by 25%.

Senior Data Strategist

The Brand Union

The Brand Union is a leader in brand strategy and design, where I leveraged analytics to create brand differentiation and enhance customer experiences. I monitored industry trends, emerging technologies, and competitor strategies, conducting market research to identify opportunities that drive innovation and strategic advantage.

I managed the creation of insights and effectively communicated these findings internally and to clients, delivering presentations that provided actionable recommendations to guide decision-making.

Accomplishments
• Supported the development of audience segmentation and activation strategy for Shazam's Super Bowl launch, improving user retention by 34%

Brand Strategist

GfK Custom Research North America

GfK Custom Research is a global leader in market research, where I led qualitative and quantitative customer satisfaction (CSAT) programs for major clients like Fidelity, Motorola, Pernod Ricard, and Choctaw Casino. My leadership focused on leveraging in-depth insights to drive strategic improvements across various service touchpoints.

Key Contributions:
• Achieved a 17% improvement in Net Promoter Score (NPS) for Fidelity, significantly enhancing customer loyalty and satisfaction through faster customer complaint resolution.

Research Manager

Data science leader and AI system builder, bringing first-of-a-kind solutions from idea to reality. Holistic perspective from problem definition, to solution identification, to deployment and scaling.

taplio

The Battle

Rouge Y.

Alexander Liss

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The Battle

Rouge Y.

Alexander Liss

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rouge Y.'s LinkedIn Performance

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