Ross Hudgens

SEO Manager

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through SEO, GEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

Founder / CEO

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

“5% of our closed-won deals come from LLMs.”

Wrong.

5% of your currently attributable deals come from LLMs. The real number is far more likely to be in the 30–60% range.

Why?

You’re probably looking at referral traffic to infer attribution. Instead, you should allow users to self-attribute.

Add a prompt to your lead form that asks: “How did you hear about us?”

This will better capture sources from people who Googled you after using an LLM or typed your brand name directly.

For Siege, 5% of our traffic comes from LLMs.

The actual number attributable to LLMs via self-attribution? 50%!

10× the default assumption for many.

There are hundreds of SEOs struggling to show the value of their work as clicks decline. This is one path to fixing that.

If conversion rate is a concern, make the field optional or place it post-conversion.

Neither is perfect, but both are far more helpful than relying solely on referral traffic to justify GEO work to executives.

CEO, Siege Media | SEO for Google + AI, Content & PR

Embryo

A Manchester-based, multi-award winning digital marketing agency with a strong focus on client value and experience, Embryo are the go-to digital marketing agency serving local, national and international brands looking to create real impact in the online, and offline space. Specialising in search (paid & organic), social media, content marketing and design & development, we work collaboratively with our clients to put their products and/or services at the forefront of their customers' buying journey.

Chief Innovation Officer

ITR Events

I went to ITR when they had 30-something people. I left three years later having built the company to 90+ people, helping the company to grow and beat every challenge in its path. I enabled the company to move from being a transactional business to a consultative business, drastically changing the fortunes of the business and the kind of customers that it now attracts.

Executive Director

Online Ventures Group

Dominating networks on behalf of our clients using network science and traditional marketing methods upon new media technologies.

Director, Sales, Marketing, R&D

redsauce.com

Helped to start redsauce.com, a content-focussed web marketing company that grew to ~30 people, across three locations in the UK (Stoke, Tamworth) and USA (Dallas).

Sales and Marketing Director

GetUpdated

Driver of research and seo and related technology for the company.  Created several products including Content solution which now forms a major part of income for the company.

Head of Research/CTO

Regus

Global oversight of improving web presence through SEO/PPC

Global Head of Online

Caudwell Group

Online promotion of several well-known online telecomms brands.

Marketing Manager

I'm James, a 23-year veteran of SEO, building successful strategies that elevate your websites into true industry leaders when it comes to search.

I've had amazing success with companies from many sectors. From turning one-man business into industry leaders, to turning offline industry giants into companies that dominate online for thousands of search terms.

I'm able to help any member of the C-suite to understand what is needed to be successful in their industry - and to get them there, too.

My aim is to support those people that have experienced mediocre, or average experiences with SEO agencies. I like to show people that strategies are always more simple than you think - but that hard work is still required.

Send me a DM if you would like some help.

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The Battle

Ross Hudgens

James Welch

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taplio

The Battle

Ross Hudgens

James Welch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Hudgens's LinkedIn Performance

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Performance ScoreRoss Hudgens's LinkedIn Performance