Ross Hudgens

SEO Manager

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through SEO, GEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

Founder / CEO

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

“5% of our closed-won deals come from LLMs.”

Wrong.

5% of your currently attributable deals come from LLMs. The real number is far more likely to be in the 30–60% range.

Why?

You’re probably looking at referral traffic to infer attribution. Instead, you should allow users to self-attribute.

Add a prompt to your lead form that asks: “How did you hear about us?”

This will better capture sources from people who Googled you after using an LLM or typed your brand name directly.

For Siege, 5% of our traffic comes from LLMs.

The actual number attributable to LLMs via self-attribution? 50%!

10× the default assumption for many.

There are hundreds of SEOs struggling to show the value of their work as clicks decline. This is one path to fixing that.

If conversion rate is a concern, make the field optional or place it post-conversion.

Neither is perfect, but both are far more helpful than relying solely on referral traffic to justify GEO work to executives.

CEO, Siege Media | SEO for Google + AI, Content & PR

ForbesBLK Member | Redefining Africa's Growth Story | Sustainable Development | Startup Ecosystems | Impact Investing | Digital Growth Marketer | Africa Innovation Catalyst | Artificial Intelligence(AI) | YALI Member

Isaac Agya Koomson (KIA) is a committed mentor, innovation leader, and entrepreneur dedicated to empowering African founders to build scalable, sustainable, and socially impactful ventures. 

He is the Founder and CEO of KIA-Start Up Consult, Civitas Estate and Maintenance, and Team Lead for HopeFusion Africa, with a bold vision to reduce Africa’s unemployment by 10% by 2030. With expertise in strategic mentorship, fundraising readiness, AI-driven innovation, and ecosystem development, Isaac guides entrepreneurs in transforming visionary ideas into thriving businesses that create economic value and deliver measurable social change across the continent. 

He supports startups through tested frameworks to refine product-market fit, design resilient business models, and develop practical go-to-market strategies tailored to their unique challenges and markets. Isaac brings deep knowledge in preparing startups for fundraising within Africa’s competitive investment climate, helping founders craft compelling business plans, develop sound financial projections, and hone negotiation skills for effective investor engagement.  

He integrates practical AI and emerging technologies into mentorship, enabling startups to leverage innovation for efficiency, scalability, and sustainable growth. Beyond individual mentorship, Isaac actively builds and nurtures entrepreneurial ecosystems, connecting founders with investors, accelerators, and industry pioneers through global networks such as ForbesBLK. He serves as a board member and advisor for several NGOs and industries, contributing strategic guidance and thought leadership.

Isaac is passionate about aligning startups with the United Nations Sustainable Development Goals (SDGs), fostering ventures that advance both economic progress and positive social impact. He has spoken at major platforms, including DataGlobal Hub, the Africa Education Trust Fund, and Ghana Digital and Innovation Week, focusing on AI for smart urbanization, the future of work, and digital transformation in Africa. As a delegate at the Fourth International Conference on Financing for Development (FFD4) in Seville, he contributed to global dialogues on sustainable financing, climate resilience, and green industrial transformation. 

Isaac’s approach emphasizes founder well-being and sustainable leadership, guiding entrepreneurs in resilience, work-life balance, and mindful decision-making. He is recognized for his contributions to entrepreneurship, having been awarded Young Entrepreneur of the Year by the Ghana Chamber of Young Entrepreneurs in 2023.

Isaac Agya Koomson (KIA)

This was taken today at 04:00am. This guy was struggling to sleep and said his heart was hurting he wants a dr. I try to avoid the hospital thing because well I know my son. But ok I end up going there , even though I wanted to turn back because he then slept while we were on our way. But I ended up at casualty. 

What was to happen in the next 2hours no one ever prepared me😭😭. 

2 hours later a woman comes in screaming frantically, like that cry that cuts deep😭, with a dead daughter (7/8 years old) . My heart instantly broke into pieces, thinking about the pain this woman is probably in. 

The Drs come out and confirm to the mother that her daughter is indeed DEAD😭 She let out  another deafening scream . But a few seconds later she broke into serious loud  prayer , everyone in that casualty could hear. 

“Lord remember me! , Lord remember me! It’s me your servant , I have served you faithfully Lord , you are not a man that you can lie “ 😭

At that point I ask myself , why am I just seating here in tears, I join the prayer ! She starts praying in tongues, I join her ! 

1.5 hours later the Drs come back, she sees them and asks “ Is she alive “ ? , the answer 😭😭😭😭😭😭 Yesss we are finding her a bed in ICU. 

Shooo, She let out another scream thanking God and shouting Jesus You are faithful ! 😭 .. She ddnt go and check , she spent another 1 hour still praying and thanking God 🙏🏿

I recommend Jesus. In fact I highly recommend Jesus 🙏🏿 . 

For the mere fact that I witnessed a miracle - the dead coming back to life? , with my own two eyes🙌🙌 . The power of prayer ! 

I know there’s a 1% chance that woman will see this , but yooooo she changed my life - I’ll never forget this day!

Takalani Chairo(Facebook)

No alternative text description for this image

Ghana has banned the import of pasta by land to combat smuggling and protect the local industry.

Additional import restrictions have been placed on cooking oil, rice, sugar, textiles, and frozen foods.

The measures follow the opening of Ghana's first domestic pasta processing plant by Olam Agri.

Ghana is Africa’s second-largest importer and consumer of pasta, largely due to local demand for dishes like waakye.

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Isaac Agya Koomson (KIA)

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taplio

The Battle

Ross Hudgens

Isaac Agya Koomson (KIA)

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Hudgens's LinkedIn Performance

Performance ScoreIsaac Agya Koomson (KIA)'s LinkedIn Performance

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Performance ScoreRoss Hudgens's LinkedIn Performance