Ross Hudgens

SEO Manager

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through SEO, GEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

Founder / CEO

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

“5% of our closed-won deals come from LLMs.”

Wrong.

5% of your currently attributable deals come from LLMs. The real number is far more likely to be in the 30–60% range.

Why?

You’re probably looking at referral traffic to infer attribution. Instead, you should allow users to self-attribute.

Add a prompt to your lead form that asks: “How did you hear about us?”

This will better capture sources from people who Googled you after using an LLM or typed your brand name directly.

For Siege, 5% of our traffic comes from LLMs.

The actual number attributable to LLMs via self-attribution? 50%!

10× the default assumption for many.

There are hundreds of SEOs struggling to show the value of their work as clicks decline. This is one path to fixing that.

If conversion rate is a concern, make the field optional or place it post-conversion.

Neither is perfect, but both are far more helpful than relying solely on referral traffic to justify GEO work to executives.

CEO, Siege Media | SEO for Google + AI, Content & PR

Natural Cycles°

SEO Lead

PROVEN Skincare

Head of SEO

Casper

Fit Small Business

• Filed a successful reconsideration request that removed a massive “unnatural links” manual action (penalty) imposed by Google.
• Directly managed a team of 4 people, managing training, schedules, weekly projects, and performance reviews.
•  Project managed the development of custom tech SEO tools for the company by working directly with the CTO.
•  Developed, communicated, and directed a site-wide roadmap of high quality white-hat SEO and E-A-T strategies to increase organic search rankings, traffic and conversions.
•  Curated and implemented a link building strategy for all verticals across the website.
•  Mapped out a comprehensive breakdown of the 85K domains pointing to the website to identify which content types were earning links on the website.
•  Created and conducted process for bi-weekly link audits; monitoring for low-quality backlinks, and negative SEO attacks.
•  Managed and maintained internal SEO communications/trainings with the editorial and business development teams for better understanding of the overall strategy.
•  Systematically tracked and monitored offpage SEO performance metrics on a quarterly basis, and presented those findings to the executive team.

SEO Associate

Hillside Auto Outlet

Digital Marketing Associate

Scouted

Business Development Intern

IBA Grads

-Developed and managed online marketing campaigns, driving brand awareness, engagement and increasing overall traffic to social media platforms by 50%.
-Analyzed and implemented growth strategies for the company increasing admission sales by 25%. 
-Conducted verbal training for over 250 students (spanning two years) and interview preparation of over 75 students.
-Mentored and trained two associates to become full-time instructors and managed the English department of all the three campuses.

Verbal Instructor & Digital Marketing

Dawlance Group of Companies

-Successfully negotiated with 3rd party logistics in increasing visibility by 50% of spare parts delivered for the company.
-Successfully formed and implemented SOP’s and KPI’s for the 3pl.
-Fine-tuned the existing logistics structure of spare parts from the supplier's supplier to the customer's customer.
-Presented findings and gave recommendations of best market practices regarding demand planning to identify the opportunity to reduce warehouse costs by 25%.

Supply Chain & Logistics Intern

Philips Lighting

-Conducted an audit of distributors and retailers who contributed to 30% of the company’s sales and gave recommendations to increase sales.
-Undertook a field-based research project which included designing and implementing surveys across 7 clusters to analyze customer insights. 
-Designed and implemented Philips CSR program 2016 and raised $10,000 from donors.

Sales and Marketing Intern

Special Olympics

-Worked as part of the online marketing division designed to increase public awareness of the organization.
-Actively participating in sports trainings/competitions (including verbal training and oral training of 8 athletes).
-Arranged and managed 3 events/receptions for the organization during the Olympics.

Marketing Intern

"When I worked with Humza, not only was he responsible for the company's entire link building strategy, but we were also part of the same group trying to build online authority for our company. In meetings with writers and editorial staff, he was always on top of the ball—asking insightful questions, suggesting helpful edits, and guiding conversations. He also managed the development of research-driven articles and even acted as my editor, where his skill was obvious. His SEO talent goes without saying, but his editorial gifts are obvious as well and will make him stand out wherever he is."

"Humza excelled at analyzing huge datasets needed to successfully get our manual action lifted. This was a massive effort that involved getting work done from all areas of our 150-person company, and showed Humza’s excellent ability as collaborator, team leader, and project manager. I believe that Humza would be a fantastic addition to any company seeking a strong leader for any aspect of their SEO and team management efforts. He has my highest recommendation."

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The Battle

Ross Hudgens

Humza Maniar

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taplio

The Battle

Ross Hudgens

Humza Maniar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Hudgens's LinkedIn Performance

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