Ross Hudgens

SEO Manager

I’m the founder and CEO of Siege Media. We’re dedicated to helping great brands scale through SEO, GEO, content marketing, and PR. 

Siege Media has been honored with inclusion in the Inc. 5000 list six times and recognized as one of Inc.'s Best Workplaces.

And we’re so proud to collaborate with some of the world's leading brands, including Adidas, Airbnb, Angi, Asana, Audible, Casper, Healthline, HubSpot, Instacart, Intuit QuickBooks, Intuit TurboTax, Norton, Quicken Loans, Shutterfly, The Zebra, TripAdvisor, Williams Sonoma, Y Combinator, Zendesk, and many more.

Founder / CEO

We grow great brands with SEO-focused content marketing. Past and current clients include Intuit, Zendesk, Casper, TripAdvisor, Shutterfly, Asana and more. 

Notable achievements: 
• Named to Inc. 5000 6x 
• Named to Inc's Best Workplaces 2x
• Named a Fastest Growing Company in San Diego 6x
• Named Top 10 Most Influential Content Marketer by BuzzSumo

“5% of our closed-won deals come from LLMs.”

Wrong.

5% of your currently attributable deals come from LLMs. The real number is far more likely to be in the 30–60% range.

Why?

You’re probably looking at referral traffic to infer attribution. Instead, you should allow users to self-attribute.

Add a prompt to your lead form that asks: “How did you hear about us?”

This will better capture sources from people who Googled you after using an LLM or typed your brand name directly.

For Siege, 5% of our traffic comes from LLMs.

The actual number attributable to LLMs via self-attribution? 50%!

10× the default assumption for many.

There are hundreds of SEOs struggling to show the value of their work as clicks decline. This is one path to fixing that.

If conversion rate is a concern, make the field optional or place it post-conversion.

Neither is perfect, but both are far more helpful than relying solely on referral traffic to justify GEO work to executives.

CEO, Siege Media | SEO for Google + AI, Content & PR

Deb Mukherjee

Founder, AI x Ecom • DTC AOV & CRO Consultant • Ex-Numeral (YC23), Wonderment

Hello there! Thanks for perusing my profile.

I'm Deb, a AI/SaaS growth leader with ~10 years of experience working with 40+ orgs across the globe. 

A few of my humble brags:- 

- Consistently added $500k in pipeline revenue through organic channels every month at Numeral
- Grew Staytuned's revenue by 33% through organic marketing strategies- Launched and scaled 
- Wonderment's agency partner program to 10+ agencies in the first two months
- Accelerated DelightChat's launch and scaled the company to 50 paid customers in the first six months of operation

P.S.: Read the individual experiences to know more.

Besides that, I have managed FT team members, freelancers, and agencies to get stuff done while coordinating with different departments to launch campaigns and drive ROI. 

Want me to help you launch and scale your AI/SaaS growth? I also help Seed and Series A startups as a Fractional CMO. 

Drop a line at debgotwired@gmail.com or DM me here on LinkedIn.

Fractional Growth Marketer & Content Strategist - B2B SaaS Brands

I'm helping growth-stage startups like Triple Whale, Shopify Retail, DTC Newsletter, Prive, and a few others with content that's centered around search intent but also optimized to rank on the big G. 

- Increased site traffic by 120% with a handful of articles in just 3 months
- Helped several high-difficulty keywords to rank on #1 
- Wrote ad copies that created $10k in sales pipeline 

Want similar results for your ecomtech or B2B SaaS company? Connect with me for a free 30-min consultation.

Unreal that I got to judge a hackathon organized by Browser Use at Y Combinator!

Founder, Stealth <​Data x Gen AI x B2B​> • Product & Growth Advisor for AI Companies • Ex-Numeral (YC23), Wonderment

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The Battle

Ross Hudgens

Deb Mukherjee

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Hudgens's LinkedIn Performance

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Performance ScoreRoss Hudgens's LinkedIn Performance