Ross Haleliuk

Experienced operator & builder shaping the future of cybersecurity. Now working on something new. 

📙 Book about building the future of cybersecurity 👉🏻 cyberforbuilders.com
📬 Blog & newsletter 👉🏻 ventureinsecurity.net
🚀 Angel syndicate for security practitioners  👉🏻 visangels.com

"Write something worth reading or do something worth writing." —  Benjamin Franklin

“Life is too short to do mediocre work, and it is definitely too short to build shitty things.” — Stewart Butterfield, Co-Founder of Slack

"As you start to walk on the way, the way appears." — Rumi

In security or otherwise, trends are temporary. Stick to fundamentals.

Director of Product

My LinkedIn feed is full of people screaming that cyber is dying, and they could not be more wrong. It's really, really simple: 

- When companies are looking for network security, they go to Palo Alto and Checkpoint, not to Cisco and Juniper even though they built the underlying network layer. 
- When companies are looking for browser security, they go to Talon (now Palo Alto), they go to Surf, LayerX, you name it, and not to Chrome. 
- When companies are looking for cloud security, they go to Wiz, Upwind, Palo Alto, and such, even though cloud provides the basics. 

There are 2 key points everyone needs to understand: 

1. The layer zero players (you can look up a Venture in Security article where I explain this) have to offer security, but they don't compete on security. To them, security is a way to address sales objections ("We can't buy cloud if it's not secure", "We can't use your browser if it's not secure" etc.). They offer good enough solutions for SMBs, they provide okay solutions for some midmarket companies, but they always fall short for enterprise. 

2. When layer zero adoption grows, it expands the market. Cloud adoption only made cloud security a more urgent, and a harder to solve problem. Sure, some companies are happy with the capabilities offered by CSPs, but many aren't which is why we have Wiz. The more companies install Cisco devices, the more of them buy Palo Alto firewalls. The list can go on and on. 

I talked about this at length - that AI labs are turning into a Layer Zero, similar to cloud providers, networking vendors, browsers, and so on. That will eventually give them the ability to compete on having an all-in-one suite which will include security, but that will expand the market, not contract it. 

Lastly, if you are worried that frontier AI labs will "solve security", here's an anecdote for you. In 2004, Bill Gates predicted that the problem of email spam would be solved within two years. For context, Mimecast was a 1-year-old startup, and Proofpoint was a year older. 22 years later, and the spam problem has only gotten worse, while companies that were supposed to be gone are now worth over $20 billion combined. In theory, Microsoft had everything it needed to solve the email security problem but in practice, well, you know what happened.

More on Layer Zero: https://lnkd.in/gfmMihdU

Security product leader, author, advisor, board member and investor.

Frank Grottola

Orca Security

Orca Security is on a mission to make it fast, easy, and cost effective for organizations to address the critical security issues in their AWS, Azure, and GCP estates so that they can operate in the cloud with confidence.

Enterprise Account Executive

Cyberchance

Looking to help/mentor some new folks into the Cyber Security Community

Board Member

Cybersecurity for Executives at Ithaca College

Advisor - Ithaca College Cybersecurity Advisory Board

Devo

Devo is the only cloud-native logging and security analytics platform that releases the full potential of your data to empower bold, confident action. Leveraging The Power of an Integrated SaaS SIEM | SOAR | UEBA | AI Solution With unrivaled scale to collect all your data without compromise, speed to give you immediate access and answers, and clarity to focus on the signals that matter most, Devo is your ally in protecting your organization today and tomorrow.

Regional Sales Manager

Advanced Cyber Consulting, LLC.

Advisory services for Start Up Technology and Cyber Security Solution Providers

Founder

Phosphorus Cybersecurity Inc.

Close the Enterprise IoT Security Gap

Find and fix every IoT device with the first and only enterprise IoT remediation platform.

Sales Director

Concourse Labs

Leading the Concourse field team in a consultative approach to make sure we can always understand and deliver the expected value to our clients, prospects, and partners. Concourse Labs prevents the leading causes of public cloud data breaches, by ensuring the secure configuration of all cloud resources via our Security-as-Code platform, in development, delivery, and runtime environments.

Vice President of Sales

Concourse Labs helps firms automate cloud governance and help accelerate your digital transformation.

Simplify Your Cloud Experience
1. Single Governance Pane for all your Clouds
2. Out of the box policies and reports to support a broad range of Enterprise needs.
3. Enables users to express policies as code, creating the system of record for Policies, Cloud Use-age & Risk Posture.

Director of Strategic Accounts

SpyCloud

SpyCloud helps businesses of all sizes prevent data breaches and account takeover attacks by alerting when employee or company assets have been compromised.   We accomplish this through our early-warning breach detection service powered by a world-class team of intelligence analysts.

Director of Sales - East

Tanium

Tanium is the first and only security and systems management solution to allow truly real-time data collection and change at enterprise scale.

Tanium provides instant visibility and allows you to collect data and update machines across your network within seconds. Our product is easy to install, learn, and use, and delivers a rigorous, flexible management rights system. All of this allows Tanium to help your IT organization in ways no other tool can.

Tanium currently supports numerous Fortune 500 customers across industries such as financial services, health care, and technology.

Some of the key solution areas where Tanium is delivering value for customers today include:

> Incident Response
> Information Protection
> Unmanaged Asset Detection
> Software License Management
> Audit & Compliance
> Patch Management & Software Distribution
> Indicator Based Detection

Regional Manager - NY

Application Security, Inc.

As the Vice President of Sales with Application Security, Inc. (App Sec Inc), I was responsible for the overall direction of the North American Commercial and SLED region, including new client acquisition strategies, including direct sales and partner channels as well as new business development. I am a passionate sales leader with a proven track record for ability to enable my teams to be highly successful from both a company and personal stand point. I am also a firm believer in putting people in a position to be successful by a mixture of a keen detail on the basics, applying common sense tactics, and utilizing a can-do attitude. This passion and dedication produces a relentless pursuit of successful execution against goals, which results in mutually beneficial relationships for both the clients and the employees of App Sec.

Responsibilities at App Sec include hiring, retaining, training, developing, and executing a plan that creates sustained growth and ultimate success.

AppSec was acquired by Trustwave in November 2013

VP of Sales - North America

Leveraging The Power of an Integrated SaaS SIEM | SOAR | UEBA | AI Solution

Experienced Strategic Sales Executive with a demonstrated history of working in the information technology, cyber security, and emerging technology solutions. Strong Sales, Marketing & Business Development professional. Skilled in sales, negotiations, client relationships, partner development, and leadership of teams. Deep understanding and experience in AI/ML, Cloud, and Software as a Service (SaaS) solutions.

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Frank Grottola

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ross Haleliuk's LinkedIn Performance

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